WEBVTT
Kind: captions
Language: en

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I'm<00:00:00.480><c> Stuart</c><00:00:00.900><c> Stewart</c><00:00:01.319><c> Easton</c><00:00:01.680><c> I'm</c><00:00:02.580><c> the</c><00:00:02.760><c> CEO</c>

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I'm Stuart Stewart Easton I'm the CEO
 

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I'm Stuart Stewart Easton I'm the CEO
one<00:00:03.240><c> of</c><00:00:03.360><c> the</c><00:00:03.360><c> founders</c><00:00:03.659><c> at</c><00:00:03.840><c> transparent</c>

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one of the founders at transparent
 

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one of the founders at transparent
choice<00:00:04.620><c> and</c>

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choice and
 

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choice and
um we<00:00:06.720><c> tend</c><00:00:06.960><c> to</c><00:00:07.020><c> run</c><00:00:07.140><c> a</c><00:00:07.259><c> couple</c><00:00:07.379><c> of</c><00:00:07.440><c> webinars</c>

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um we tend to run a couple of webinars
 

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um we tend to run a couple of webinars
each<00:00:08.160><c> month</c><00:00:08.340><c> one</c><00:00:09.059><c> of</c><00:00:09.120><c> them</c><00:00:09.240><c> is</c><00:00:09.420><c> sort</c><00:00:09.660><c> of</c><00:00:09.780><c> a</c><00:00:09.960><c> demo</c>

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each month one of them is sort of a demo
 

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each month one of them is sort of a demo
of<00:00:10.679><c> our</c><00:00:10.800><c> software</c><00:00:11.160><c> the</c><00:00:11.400><c> project</c>

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of our software the project
 

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of our software the project
prioritization<00:00:12.300><c> software</c><00:00:12.900><c> and</c><00:00:13.679><c> the</c><00:00:13.860><c> other</c>

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prioritization software and the other
 

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prioritization software and the other
one<00:00:14.160><c> we</c><00:00:14.340><c> do</c><00:00:14.519><c> something</c><00:00:14.820><c> around</c><00:00:15.320><c> uh</c><00:00:16.320><c> thought</c>

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one we do something around uh thought
 

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one we do something around uh thought
around<00:00:17.180><c> leadership</c><00:00:18.180><c> around</c><00:00:18.960><c> strategy</c><00:00:19.800><c> around</c>

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around leadership around strategy around
 

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around leadership around strategy around
business<00:00:20.580><c> issues</c><00:00:21.260><c> and</c><00:00:22.260><c> today</c><00:00:22.980><c> I'm</c><00:00:23.640><c> delighted</c>

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business issues and today I'm delighted
 

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business issues and today I'm delighted
that<00:00:24.359><c> we</c><00:00:24.539><c> that</c><00:00:24.840><c> we</c><00:00:25.019><c> have</c><00:00:25.140><c> Lisa</c><00:00:25.560><c> with</c><00:00:25.680><c> us</c><00:00:25.859><c> Lisa</c>

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that we that we have Lisa with us Lisa
 

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that we that we have Lisa with us Lisa
wheatcroft

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wheatcroft
 

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wheatcroft
um<00:00:27.779><c> not</c><00:00:28.019><c> only</c><00:00:28.140><c> does</c><00:00:28.320><c> she</c><00:00:28.500><c> have</c><00:00:28.619><c> a</c><00:00:28.859><c> splendid</c>

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um not only does she have a splendid
 

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um not only does she have a splendid
accent<00:00:29.760><c> uh</c><00:00:30.660><c> from</c><00:00:31.199><c> uh</c><00:00:31.500><c> you</c><00:00:32.040><c> know</c><00:00:32.160><c> as</c>

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accent uh from uh you know as
 

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accent uh from uh you know as
Northerners<00:00:32.759><c> have</c><00:00:32.940><c> to</c><00:00:33.059><c> stick</c><00:00:33.239><c> together</c><00:00:33.420><c> less</c>

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Northerners have to stick together less
 

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Northerners have to stick together less
um so<00:00:35.460><c> not</c><00:00:35.700><c> not</c><00:00:36.059><c> only</c><00:00:36.239><c> does</c><00:00:36.420><c> he</c><00:00:36.600><c> have</c><00:00:36.719><c> a</c>

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um so not not only does he have a
 

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um so not not only does he have a
brilliant<00:00:37.079><c> accent</c><00:00:37.440><c> from</c><00:00:37.680><c> from</c><00:00:37.860><c> the</c><00:00:38.100><c> north</c><00:00:38.219><c> of</c>

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brilliant accent from from the north of
 

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brilliant accent from from the north of
England<00:00:38.579><c> if</c><00:00:39.000><c> the</c><00:00:39.420><c> Americans</c><00:00:39.660><c> won't</c><00:00:39.840><c> get</c><00:00:40.079><c> the</c>

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England if the Americans won't get the
 

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England if the Americans won't get the
reference<00:00:40.559><c> I</c><00:00:40.920><c> apologize</c>

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reference I apologize
 

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reference I apologize
um<00:00:42.300><c> but</c><00:00:42.480><c> she</c><00:00:42.660><c> also</c><00:00:42.899><c> has</c><00:00:43.140><c> loads</c><00:00:43.800><c> of</c><00:00:43.920><c> experience</c>

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um but she also has loads of experience
 

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um but she also has loads of experience
as<00:00:44.940><c> a</c><00:00:45.300><c> business</c><00:00:45.480><c> leader</c><00:00:46.140><c> an</c><00:00:46.739><c> executive</c><00:00:47.420><c> in</c><00:00:48.420><c> in</c>

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as a business leader an executive in in
 

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as a business leader an executive in in
the<00:00:49.379><c> airline</c><00:00:49.739><c> industry</c><00:00:50.160><c> infrastructure</c><00:00:51.000><c> that</c>

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the airline industry infrastructure that
 

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the airline industry infrastructure that
kind<00:00:51.539><c> of</c><00:00:51.600><c> area</c><00:00:51.780><c> and</c><00:00:52.739><c> and</c><00:00:52.980><c> most</c><00:00:53.640><c> of</c><00:00:53.879><c> that</c><00:00:54.120><c> career</c>

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kind of area and and most of that career
 

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kind of area and and most of that career
was<00:00:55.079><c> spent</c><00:00:55.320><c> managing</c><00:00:55.980><c> big</c><00:00:56.340><c> transformation</c>

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was spent managing big transformation
 

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was spent managing big transformation
and<00:00:57.360><c> change</c><00:00:57.600><c> programs</c><00:00:58.399><c> so</c><00:00:59.399><c> for</c><00:00:59.579><c> example</c>

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and change programs so for example
 

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and change programs so for example
um<00:01:00.780><c> you</c><00:01:00.960><c> know</c><00:01:01.020><c> she</c><00:01:01.199><c> was</c><00:01:01.320><c> able</c><00:01:01.620><c> to</c><00:01:02.420><c> increase</c><00:01:03.420><c> you</c>

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um you know she was able to increase you
 

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um you know she was able to increase you
know<00:01:04.379><c> engagement</c><00:01:05.180><c> uh</c><00:01:06.180><c> and</c><00:01:06.360><c> and</c><00:01:06.540><c> reduce</c><00:01:06.840><c> costs</c>

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know engagement uh and and reduce costs
 

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know engagement uh and and reduce costs
by<00:01:07.799><c> 90</c><00:01:08.040><c> million</c><00:01:08.640><c> pounds</c><00:01:09.360><c> through</c><00:01:09.600><c> one</c><00:01:09.960><c> uh</c>

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by 90 million pounds through one uh
 

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by 90 million pounds through one uh
organizational<00:01:11.159><c> uh</c><00:01:11.880><c> transformation</c><00:01:12.299><c> program</c>

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organizational uh transformation program
 

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organizational uh transformation program
and<00:01:13.920><c> Lisa</c><00:01:14.400><c> and</c><00:01:14.460><c> I</c><00:01:14.580><c> were</c><00:01:14.700><c> talking</c><00:01:14.939><c> I</c><00:01:15.840><c> guess</c>

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and Lisa and I were talking I guess
 

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and Lisa and I were talking I guess
about<00:01:16.200><c> two</c><00:01:16.439><c> months</c><00:01:16.680><c> ago</c><00:01:16.860><c> Lisa</c><00:01:17.280><c> about</c><00:01:17.460><c> this</c>

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about two months ago Lisa about this
 

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about two months ago Lisa about this
yeah

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yeah
 

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yeah
and<00:01:19.740><c> you</c><00:01:20.040><c> know</c><00:01:20.159><c> we're</c><00:01:20.280><c> having</c><00:01:20.520><c> a</c><00:01:20.700><c> really</c><00:01:20.939><c> good</c>

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and you know we're having a really good
 

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and you know we're having a really good
uh<00:01:21.900><c> really</c><00:01:22.140><c> good</c><00:01:22.380><c> matter</c><00:01:22.920><c> about</c>

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uh really good matter about
 

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uh really good matter about
um uh<00:01:25.619><c> about</c><00:01:25.860><c> you</c><00:01:26.159><c> know</c><00:01:26.220><c> what</c><00:01:26.400><c> does</c><00:01:26.580><c> it</c><00:01:26.759><c> take</c>

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um uh about you know what does it take
 

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um uh about you know what does it take
to<00:01:27.240><c> land</c><00:01:27.420><c> good</c><00:01:27.780><c> transformation</c><00:01:28.259><c> because</c><00:01:28.619><c> the</c>

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to land good transformation because the
 

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to land good transformation because the
stuff<00:01:29.220><c> that</c><00:01:29.400><c> we</c><00:01:29.520><c> do</c><00:01:29.640><c> the</c><00:01:29.820><c> project</c>

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stuff that we do the project
 

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stuff that we do the project
prioritization<00:01:30.780><c> is</c><00:01:31.020><c> a</c><00:01:31.259><c> key</c><00:01:31.380><c> enabler</c><00:01:31.799><c> of</c>

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prioritization is a key enabler of
 

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prioritization is a key enabler of
business<00:01:32.939><c> transformation</c><00:01:33.420><c> you</c><00:01:33.780><c> know</c><00:01:33.960><c> that's</c>

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business transformation you know that's
 

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business transformation you know that's
it's<00:01:34.200><c> how</c><00:01:34.439><c> you</c><00:01:34.619><c> figure</c><00:01:34.740><c> out</c><00:01:34.979><c> what</c><00:01:35.400><c> to</c><00:01:35.579><c> actually</c>

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it's how you figure out what to actually
 

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it's how you figure out what to actually
do<00:01:36.119><c> in</c><00:01:36.780><c> order</c><00:01:36.900><c> to</c><00:01:37.200><c> transform</c><00:01:38.060><c> but</c><00:01:39.060><c> it's</c><00:01:39.180><c> not</c>

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do in order to transform but it's not
 

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do in order to transform but it's not
the<00:01:39.659><c> whole</c><00:01:39.840><c> story</c><00:01:40.079><c> right</c><00:01:41.040><c> it's</c><00:01:41.400><c> it's</c><00:01:41.579><c> one</c><00:01:42.119><c> of</c>

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the whole story right it's it's one of
 

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the whole story right it's it's one of
those<00:01:42.299><c> necessary</c><00:01:42.720><c> but</c><00:01:43.020><c> not</c><00:01:43.200><c> sufficient</c>

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those necessary but not sufficient
 

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those necessary but not sufficient
conditions<00:01:44.340><c> for</c><00:01:44.880><c> achieving</c><00:01:45.360><c> business</c>

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conditions for achieving business
 

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conditions for achieving business
transformation<00:01:46.560><c> and</c><00:01:47.520><c> so</c><00:01:47.700><c> what</c><00:01:47.820><c> we</c><00:01:47.939><c> thought</c>

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transformation and so what we thought
 

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transformation and so what we thought
we'd<00:01:48.299><c> do</c><00:01:48.420><c> today</c><00:01:48.600><c> is</c><00:01:49.140><c> explore</c><00:01:49.680><c> a</c><00:01:49.920><c> little</c><00:01:50.040><c> bit</c>

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we'd do today is explore a little bit
 

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we'd do today is explore a little bit
what<00:01:51.420><c> good</c><00:01:51.600><c> transformation</c><00:01:52.020><c> looks</c><00:01:52.500><c> like</c><00:01:52.619><c> and</c>

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what good transformation looks like and
 

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what good transformation looks like and
maybe<00:01:53.159><c> even</c><00:01:53.340><c> have</c><00:01:53.579><c> a</c><00:01:53.700><c> few</c><00:01:53.820><c> horror</c><00:01:54.180><c> stories</c><00:01:54.420><c> on</c>

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maybe even have a few horror stories on
 

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maybe even have a few horror stories on
the<00:01:54.720><c> way</c>

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the way
 

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the way
um<00:01:56.119><c> and</c><00:01:57.119><c> and</c><00:01:57.299><c> hopefully</c><00:01:57.720><c> you've</c><00:01:57.840><c> got</c><00:01:57.960><c> some</c><00:01:58.079><c> of</c>

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um and and hopefully you've got some of
 

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um and and hopefully you've got some of
your<00:01:58.320><c> own</c><00:01:58.439><c> horror</c><00:01:58.799><c> stories</c><00:01:58.979><c> that</c><00:01:59.220><c> you</c><00:01:59.340><c> can</c>

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your own horror stories that you can
 

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your own horror stories that you can
tell<00:01:59.700><c> uh</c><00:02:00.479><c> as</c><00:02:00.659><c> we</c><00:02:00.840><c> go</c><00:02:01.020><c> through</c>

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tell uh as we go through
 

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tell uh as we go through
um again<00:02:03.420><c> if</c><00:02:03.840><c> you</c><00:02:04.020><c> have</c><00:02:04.200><c> been</c><00:02:04.380><c> to</c><00:02:04.500><c> our</c>

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um again if you have been to our
 

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um again if you have been to our
webinars<00:02:05.159><c> before</c><00:02:05.399><c> then</c><00:02:06.360><c> you</c><00:02:06.600><c> know</c><00:02:06.719><c> the</c>

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webinars before then you know the
 

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webinars before then you know the
routine<00:02:07.320><c> we</c><00:02:08.039><c> will</c><00:02:08.220><c> be</c><00:02:08.520><c> probably</c><00:02:08.880><c> peppering</c>

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routine we will be probably peppering
 

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routine we will be probably peppering
you<00:02:09.720><c> with</c><00:02:09.840><c> pop</c><00:02:10.080><c> quizzes</c><00:02:10.500><c> and</c><00:02:10.800><c> all</c><00:02:10.979><c> sorts</c><00:02:11.280><c> of</c>

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you with pop quizzes and all sorts of
 

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you with pop quizzes and all sorts of
fun<00:02:11.459><c> things</c><00:02:11.760><c> and</c><00:02:12.420><c> I</c><00:02:12.599><c> yes</c><00:02:12.780><c> I</c><00:02:13.140><c> do</c><00:02:13.260><c> expect</c><00:02:13.500><c> you</c><00:02:13.739><c> to</c>

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fun things and I yes I do expect you to
 

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fun things and I yes I do expect you to
jump<00:02:14.099><c> on</c><00:02:14.280><c> the</c><00:02:14.400><c> keyboard</c><00:02:14.700><c> and</c><00:02:15.060><c> respond</c><00:02:15.360><c> not</c>

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jump on the keyboard and respond not
 

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jump on the keyboard and respond not
just<00:02:15.900><c> sit</c><00:02:16.080><c> there</c><00:02:16.379><c> in</c><00:02:16.860><c> receive</c><00:02:17.220><c> mode</c>

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just sit there in receive mode
 

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just sit there in receive mode
um<00:02:18.480><c> when</c><00:02:18.959><c> you</c><00:02:19.319><c> do</c><00:02:19.500><c> that</c><00:02:19.620><c> it's</c><00:02:19.980><c> so</c><00:02:20.220><c> much</c><00:02:20.340><c> more</c>

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um when you do that it's so much more
 

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um when you do that it's so much more
fun<00:02:20.760><c> for</c><00:02:21.000><c> us</c>

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fun for us
 

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fun for us
um<00:02:22.260><c> and</c><00:02:22.800><c> hopefully</c><00:02:23.459><c> it's</c><00:02:23.580><c> more</c><00:02:23.760><c> fun</c><00:02:23.940><c> for</c><00:02:24.120><c> you</c>

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um and hopefully it's more fun for you
 

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um and hopefully it's more fun for you
and<00:02:24.420><c> it</c><00:02:24.540><c> means</c><00:02:24.720><c> that</c><00:02:24.840><c> we</c><00:02:25.020><c> can</c><00:02:25.140><c> kind</c><00:02:25.319><c> of</c><00:02:25.440><c> respond</c>

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and it means that we can kind of respond
 

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and it means that we can kind of respond
to<00:02:26.340><c> what</c><00:02:26.459><c> you're</c><00:02:26.580><c> saying</c><00:02:26.700><c> and</c><00:02:26.940><c> sort</c><00:02:27.360><c> of</c><00:02:27.480><c> tailor</c>

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to what you're saying and sort of tailor
 

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to what you're saying and sort of tailor
some<00:02:27.959><c> of</c><00:02:28.080><c> the</c><00:02:28.200><c> content</c><00:02:28.560><c> to</c><00:02:29.040><c> the</c><00:02:29.280><c> things</c><00:02:29.400><c> that</c>

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some of the content to the things that
 

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some of the content to the things that
are<00:02:29.700><c> interesting</c><00:02:30.120><c> you</c><00:02:30.239><c> so</c><00:02:30.599><c> please</c><00:02:30.840><c> do</c><00:02:31.080><c> jump</c>

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are interesting you so please do jump
 

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are interesting you so please do jump
onto<00:02:31.680><c> the</c><00:02:31.800><c> chat</c>

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onto the chat
 

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onto the chat
um<00:02:32.879><c> if</c><00:02:33.000><c> you</c><00:02:33.120><c> haven't</c><00:02:33.239><c> already</c><00:02:33.480><c> introduce</c>

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um if you haven't already introduce
 

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um if you haven't already introduce
yourself<00:02:34.260><c> tell</c><00:02:34.680><c> us</c><00:02:34.800><c> where</c><00:02:34.980><c> you're</c><00:02:35.099><c> from</c><00:02:35.280><c> uh</c>

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yourself tell us where you're from uh
 

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yourself tell us where you're from uh
but<00:02:36.360><c> with</c><00:02:36.540><c> that</c><00:02:36.720><c> I'm</c><00:02:36.900><c> going</c><00:02:37.080><c> to</c><00:02:37.140><c> hand</c><00:02:37.260><c> it</c><00:02:37.379><c> over</c>

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but with that I'm going to hand it over
 

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but with that I'm going to hand it over
to<00:02:37.620><c> Lisa</c>

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to Lisa
 

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to Lisa
um<00:02:39.120><c> to</c><00:02:39.420><c> to</c><00:02:39.660><c> start</c><00:02:39.959><c> the</c><00:02:40.140><c> ball</c><00:02:40.260><c> rolling</c><00:02:40.560><c> and</c><00:02:40.739><c> it's</c>

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um to to start the ball rolling and it's
 

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um to to start the ball rolling and it's
going<00:02:41.280><c> to</c><00:02:41.280><c> be</c><00:02:41.340><c> kind</c><00:02:41.519><c> of</c><00:02:41.580><c> a</c><00:02:41.640><c> mixture</c><00:02:42.000><c> of</c><00:02:42.239><c> a</c><00:02:42.599><c> few</c>

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going to be kind of a mixture of a few
 

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going to be kind of a mixture of a few
slides<00:02:43.140><c> bit</c><00:02:43.319><c> of</c><00:02:43.500><c> conversation</c><00:02:43.920><c> all</c><00:02:44.519><c> that</c><00:02:44.700><c> kind</c>

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slides bit of conversation all that kind
 

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slides bit of conversation all that kind
of<00:02:44.940><c> good</c><00:02:45.060><c> stuff</c><00:02:45.180><c> so</c><00:02:45.360><c> if</c><00:02:45.540><c> you</c><00:02:45.720><c> have</c><00:02:45.900><c> questions</c>

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of good stuff so if you have questions
 

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of good stuff so if you have questions
for<00:02:46.680><c> Lisa</c><00:02:47.580><c> comments</c><00:02:48.420><c> observations</c><00:02:48.959><c> you</c><00:02:49.260><c> agree</c>

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for Lisa comments observations you agree
 

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for Lisa comments observations you agree
or<00:02:49.800><c> you</c><00:02:49.980><c> disagree</c><00:02:50.340><c> something</c><00:02:50.700><c> resonates</c>

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or you disagree something resonates
 

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or you disagree something resonates
drop<00:02:52.620><c> it</c><00:02:52.800><c> in</c><00:02:52.920><c> the</c><00:02:53.040><c> chat</c><00:02:53.220><c> let</c><00:02:53.459><c> us</c><00:02:53.640><c> know</c>

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drop it in the chat let us know
 

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drop it in the chat let us know
brilliant<00:02:54.840><c> Lisa</c><00:02:55.319><c> over</c><00:02:55.500><c> to</c><00:02:55.739><c> you</c><00:02:55.860><c> thanks</c><00:02:56.819><c> Stuart</c>

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brilliant Lisa over to you thanks Stuart
 

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brilliant Lisa over to you thanks Stuart
and<00:02:57.420><c> for</c><00:02:57.660><c> the</c><00:02:57.780><c> kind</c><00:02:58.080><c> introduction</c><00:02:58.680><c> and</c><00:02:59.160><c> I'll</c>

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and for the kind introduction and I'll
 

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and for the kind introduction and I'll
try<00:02:59.879><c> to</c><00:03:00.599><c> tone</c><00:03:00.780><c> down</c><00:03:01.080><c> my</c><00:03:01.500><c> very</c><00:03:01.800><c> normal</c><00:03:02.040><c> accent</c>

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try to tone down my very normal accent
 

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try to tone down my very normal accent
for<00:03:02.819><c> those</c><00:03:03.120><c> who</c><00:03:03.599><c> may</c><00:03:03.959><c> not</c><00:03:04.080><c> understand</c><00:03:04.260><c> it</c>

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for those who may not understand it
 

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for those who may not understand it
we<00:03:06.060><c> should</c><00:03:06.599><c> be</c><00:03:06.720><c> getting</c><00:03:06.840><c> into</c><00:03:07.019><c> sort</c><00:03:07.440><c> of</c><00:03:07.620><c> some</c>

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we should be getting into sort of some
 

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we should be getting into sort of some
Yorkshire<00:03:08.160><c> dialect</c><00:03:08.580><c> later</c><00:03:08.879><c> that</c><00:03:09.780><c> will</c><00:03:09.959><c> really</c>

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Yorkshire dialect later that will really
 

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Yorkshire dialect later that will really
confuse<00:03:10.500><c> people</c>

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I've<00:03:13.560><c> got</c><00:03:13.680><c> some</c><00:03:13.860><c> sides</c><00:03:14.159><c> but</c><00:03:14.340><c> obviously</c><00:03:15.000><c> if</c><00:03:15.120><c> you</c>

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I've got some sides but obviously if you
 

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I've got some sides but obviously if you
want<00:03:15.480><c> to</c><00:03:15.540><c> ask</c><00:03:15.659><c> questions</c><00:03:15.900><c> as</c><00:03:16.200><c> we</c><00:03:16.319><c> go</c><00:03:16.440><c> along</c>

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want to ask questions as we go along
 

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want to ask questions as we go along
then<00:03:16.920><c> please</c><00:03:17.220><c> do</c><00:03:17.519><c> because</c><00:03:17.819><c> it's</c><00:03:18.239><c> just</c><00:03:18.480><c> a</c><00:03:18.780><c> real</c>

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then please do because it's just a real
 

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then please do because it's just a real
framework<00:03:19.560><c> to</c><00:03:19.920><c> open</c><00:03:20.819><c> the</c><00:03:21.120><c> conversation</c><00:03:21.540><c> but</c>

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framework to open the conversation but
 

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framework to open the conversation but
what<00:03:22.379><c> we</c><00:03:22.500><c> wanted</c><00:03:22.620><c> to</c><00:03:22.860><c> talk</c><00:03:22.980><c> to</c><00:03:23.040><c> you</c><00:03:23.159><c> about</c>

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what we wanted to talk to you about
 

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what we wanted to talk to you about
today<00:03:23.519><c> as</c><00:03:23.819><c> Stuart</c><00:03:24.120><c> said</c><00:03:24.300><c> was</c><00:03:24.659><c> really</c><00:03:24.959><c> what</c>

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today as Stuart said was really what
 

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today as Stuart said was really what
what<00:03:25.920><c> is</c><00:03:26.099><c> business</c><00:03:26.340><c> transformation</c><00:03:26.819><c> what</c>

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what is business transformation what
 

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what is business transformation what
makes<00:03:27.840><c> it</c><00:03:28.080><c> successful</c><00:03:28.620><c> what</c><00:03:29.340><c> are</c><00:03:29.580><c> some</c><00:03:29.640><c> of</c><00:03:29.760><c> the</c>

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makes it successful what are some of the
 

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makes it successful what are some of the
pitfalls<00:03:30.420><c> of</c><00:03:30.599><c> business</c><00:03:30.780><c> transformation</c><00:03:31.319><c> and</c>

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pitfalls of business transformation and
 

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pitfalls of business transformation and
give<00:03:32.040><c> you</c><00:03:32.159><c> some</c><00:03:32.340><c> hints</c><00:03:32.760><c> and</c><00:03:32.879><c> tips</c><00:03:33.180><c> really</c><00:03:33.480><c> so</c>

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give you some hints and tips really so
 

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give you some hints and tips really so
that<00:03:34.019><c> you</c><00:03:34.140><c> can</c><00:03:34.319><c> start</c><00:03:34.500><c> to</c><00:03:34.680><c> think</c><00:03:34.860><c> about</c><00:03:34.980><c> how</c>

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that you can start to think about how
 

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that you can start to think about how
you<00:03:35.459><c> can</c><00:03:35.640><c> embed</c><00:03:36.000><c> a</c><00:03:36.659><c> change</c><00:03:36.900><c> in</c><00:03:37.140><c> an</c>

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you can embed a change in an
 

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you can embed a change in an
organization<00:03:37.800><c> or</c><00:03:38.220><c> a</c><00:03:38.340><c> large</c><00:03:38.640><c> conservation</c>

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organization or a large conservation
 

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organization or a large conservation
successfully

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successfully
 

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successfully
so<00:03:41.580><c> it's</c><00:03:42.360><c> a</c><00:03:42.540><c> real</c><00:03:42.659><c> iterative</c><00:03:43.140><c> process</c><00:03:43.680><c> and</c>

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so it's a real iterative process and
 

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so it's a real iterative process and
those<00:03:44.819><c> of</c><00:03:44.940><c> you</c><00:03:45.060><c> who've</c><00:03:45.299><c> LED</c><00:03:45.540><c> or</c><00:03:45.780><c> been</c><00:03:46.019><c> through</c>

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those of you who've LED or been through
 

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those of you who've LED or been through
transformation<00:03:46.799><c> Cycles</c><00:03:47.459><c> will</c><00:03:47.760><c> understand</c>

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transformation Cycles will understand
 

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transformation Cycles will understand
that<00:03:48.659><c> it</c><00:03:48.840><c> can</c><00:03:49.319><c> often</c><00:03:49.980><c> feel</c><00:03:50.280><c> like</c><00:03:50.519><c> you</c><00:03:50.640><c> need</c><00:03:50.819><c> a</c>

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that it can often feel like you need a
 

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that it can often feel like you need a
road<00:03:51.120><c> map</c><00:03:51.360><c> to</c><00:03:51.599><c> navigate</c><00:03:51.780><c> through</c><00:03:52.319><c> to</c><00:03:52.860><c> the</c>

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road map to navigate through to the
 

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road map to navigate through to the
other<00:03:53.159><c> side</c>

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other side
 

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other side
fantastic<00:03:54.780><c> so</c><00:03:55.319><c> first</c><00:03:55.620><c> question</c>

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fantastic so first question
 

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fantastic so first question
um<00:03:56.879><c> but</c><00:03:57.120><c> actually</c><00:03:57.299><c> Lisa</c><00:03:57.720><c> just</c><00:03:57.959><c> could</c><00:03:58.319><c> you</c><00:03:58.500><c> show</c>

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um but actually Lisa just could you show
 

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um but actually Lisa just could you show
your<00:03:58.799><c> screen</c><00:03:59.099><c> again</c><00:03:59.340><c> because</c><00:03:59.580><c> I</c><00:03:59.760><c> think</c>

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your screen again because I think
 

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your screen again because I think
something's<00:04:00.659><c> thing</c><00:04:01.140><c> is</c><00:04:01.379><c> stalled</c><00:04:01.920><c> online</c>

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something's thing is stalled online
 

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something's thing is stalled online
so<00:04:04.680><c> a</c><00:04:04.799><c> question</c><00:04:04.920><c> for</c><00:04:05.159><c> everyone</c><00:04:05.280><c> just</c><00:04:05.580><c> drop</c>

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so a question for everyone just drop
 

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so a question for everyone just drop
into<00:04:05.940><c> the</c><00:04:06.180><c> chat</c><00:04:06.480><c> whether</c><00:04:07.200><c> you</c>

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into the chat whether you
 

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into the chat whether you
are<00:04:08.760><c> interested</c><00:04:09.239><c> in</c><00:04:09.299><c> you</c><00:04:10.080><c> know</c><00:04:10.260><c> change</c><00:04:10.560><c> and</c>

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are interested in you know change and
 

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are interested in you know change and
transformation<00:04:11.360><c> because</c><00:04:12.360><c> you're</c><00:04:12.720><c> leading</c>

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transformation because you're leading
 

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transformation because you're leading
that<00:04:13.319><c> transformation</c><00:04:13.739><c> as</c><00:04:14.400><c> the</c><00:04:14.580><c> sponsoring</c>

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that transformation as the sponsoring
 

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that transformation as the sponsoring
exec<00:04:15.540><c> or</c><00:04:16.199><c> are</c><00:04:16.440><c> you</c><00:04:16.560><c> maybe</c><00:04:16.799><c> at</c><00:04:17.160><c> the</c><00:04:17.340><c> the</c><00:04:17.579><c> sort</c><00:04:17.820><c> of</c>

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exec or are you maybe at the the sort of
 

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exec or are you maybe at the the sort of
program<00:04:18.120><c> or</c><00:04:18.479><c> the</c><00:04:18.660><c> pmo</c><00:04:19.079><c> level</c><00:04:19.459><c> being</c><00:04:20.459><c> tasked</c>

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program or the pmo level being tasked
 

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program or the pmo level being tasked
with<00:04:20.940><c> implementing</c><00:04:21.479><c> it</c><00:04:21.660><c> just</c><00:04:21.900><c> just</c><00:04:22.139><c> give</c><00:04:22.320><c> us</c><00:04:22.440><c> a</c>

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with implementing it just just give us a
 

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with implementing it just just give us a
feel<00:04:22.740><c> for</c><00:04:22.979><c> what</c><00:04:23.400><c> level</c><00:04:23.639><c> you're</c><00:04:24.000><c> at</c><00:04:24.240><c> and</c><00:04:24.419><c> what</c>

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feel for what level you're at and what
 

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feel for what level you're at and what
you're<00:04:25.139><c> what</c><00:04:25.440><c> you're</c><00:04:25.560><c> interested</c><00:04:25.979><c> in</c><00:04:26.220><c> there</c>

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you're what you're interested in there
 

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you're what you're interested in there
um<00:04:27.720><c> so</c><00:04:28.259><c> so</c><00:04:28.500><c> Sandy</c><00:04:28.919><c> I'm</c><00:04:29.040><c> going</c><00:04:29.160><c> to</c><00:04:29.220><c> ask</c><00:04:29.280><c> you</c><00:04:29.400><c> to</c>

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um so so Sandy I'm going to ask you to
 

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um so so Sandy I'm going to ask you to
kick<00:04:29.759><c> off</c><00:04:29.880><c> and</c><00:04:30.060><c> get</c><00:04:30.240><c> everybody</c><00:04:30.300><c> going</c><00:04:30.660><c> going</c><00:04:30.960><c> I</c>

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kick off and get everybody going going I
 

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kick off and get everybody going going I
know<00:04:31.320><c> I</c><00:04:31.500><c> know</c><00:04:31.620><c> you'll</c><00:04:31.979><c> you'll</c><00:04:32.520><c> join</c><00:04:32.759><c> in</c>

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know I know you'll you'll join in
 

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know I know you'll you'll join in
um<00:04:34.320><c> and</c><00:04:35.040><c> uh</c><00:04:35.759><c> just</c><00:04:36.300><c> let</c><00:04:36.479><c> us</c><00:04:36.600><c> know</c><00:04:36.840><c> where</c><00:04:37.680><c> you</c><00:04:37.860><c> are</c>

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um and uh just let us know where you are
 

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um and uh just let us know where you are
in<00:04:38.220><c> there</c><00:04:38.400><c> thank</c><00:04:38.759><c> you</c><00:04:38.880><c> Sandy</c><00:04:39.300><c> that's</c><00:04:39.540><c> great</c><00:04:39.900><c> so</c>

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in there thank you Sandy that's great so
 

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in there thank you Sandy that's great so
everyone<00:04:40.560><c> join</c><00:04:41.040><c> in</c><00:04:41.100><c> and</c><00:04:41.880><c> uh</c><00:04:42.300><c> just</c><00:04:42.479><c> give</c><00:04:42.660><c> us</c><00:04:42.780><c> a</c>

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everyone join in and uh just give us a
 

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everyone join in and uh just give us a
heads<00:04:43.199><c> up</c><00:04:43.259><c> where</c><00:04:43.560><c> you</c><00:04:43.680><c> are</c><00:04:43.860><c> in</c><00:04:44.040><c> the</c><00:04:44.160><c> in</c><00:04:44.400><c> the</c><00:04:44.639><c> in</c>

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heads up where you are in the in the in
 

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heads up where you are in the in the in
the<00:04:45.180><c> process</c>

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brilliant<00:04:48.840><c> on</c><00:04:48.960><c> you</c><00:04:49.139><c> go</c><00:04:49.259><c> Lisa</c><00:04:49.620><c> sorry</c><00:04:49.860><c> no</c><00:04:50.639><c> great</c>

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brilliant on you go Lisa sorry no great
 

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brilliant on you go Lisa sorry no great
so<00:04:51.660><c> I</c><00:04:52.020><c> mean</c><00:04:52.080><c> look</c><00:04:52.320><c> for</c><00:04:52.680><c> all</c><00:04:52.860><c> of</c><00:04:52.979><c> us</c><00:04:53.160><c> I</c><00:04:53.400><c> think</c><00:04:53.580><c> you</c>

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so I mean look for all of us I think you
 

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so I mean look for all of us I think you
understand<00:04:53.880><c> that</c><00:04:54.240><c> change</c><00:04:54.479><c> is</c><00:04:54.720><c> never</c><00:04:54.900><c> easy</c><00:04:55.199><c> so</c>

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understand that change is never easy so
 

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understand that change is never easy so
business<00:04:56.040><c> transformation</c><00:04:56.580><c> can</c><00:04:57.180><c> feel</c>

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business transformation can feel
 

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business transformation can feel
challenging<00:04:58.979><c> whether</c><00:04:59.340><c> you're</c><00:04:59.580><c> needing</c><00:05:00.000><c> it</c><00:05:00.120><c> or</c>

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challenging whether you're needing it or
 

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challenging whether you're needing it or
whether<00:05:00.540><c> you're</c><00:05:00.720><c> the</c><00:05:00.900><c> recipient</c><00:05:01.259><c> of</c><00:05:01.620><c> of</c>

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whether you're the recipient of of
 

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whether you're the recipient of of
change<00:05:02.340><c> and</c><00:05:03.000><c> I'm</c><00:05:03.120><c> sure</c><00:05:03.300><c> we've</c><00:05:03.540><c> all</c><00:05:03.720><c> been</c>

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change and I'm sure we've all been
 

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change and I'm sure we've all been
through<00:05:04.199><c> you</c><00:05:04.740><c> know</c>

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through you know
 

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through you know
change<00:05:05.880><c> being</c><00:05:06.180><c> being</c><00:05:06.540><c> deployed</c><00:05:07.139><c> to</c><00:05:07.320><c> us</c><00:05:07.440><c> and</c>

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change being being deployed to us and
 

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change being being deployed to us and
also<00:05:08.040><c> moments</c><00:05:08.639><c> of</c><00:05:08.699><c> leading</c><00:05:09.000><c> it</c><00:05:09.120><c> depending</c><00:05:09.540><c> on</c>

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also moments of leading it depending on
 

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also moments of leading it depending on
what<00:05:10.320><c> type</c><00:05:10.500><c> of</c><00:05:10.620><c> role</c><00:05:10.919><c> you're</c><00:05:11.100><c> in</c><00:05:11.220><c> and</c><00:05:11.759><c> I</c>

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what type of role you're in and I
 

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what type of role you're in and I
remember<00:05:12.380><c> very</c><00:05:13.380><c> early</c><00:05:13.560><c> in</c><00:05:13.800><c> my</c><00:05:13.979><c> career</c><00:05:14.220><c> an</c><00:05:14.460><c> HR</c>

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remember very early in my career an HR
 

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remember very early in my career an HR
Director<00:05:15.060><c> saying</c><00:05:15.600><c> to</c><00:05:15.660><c> me</c><00:05:15.780><c> if</c><00:05:16.080><c> you</c><00:05:16.139><c> get</c><00:05:16.320><c> change</c>

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Director saying to me if you get change
 

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Director saying to me if you get change
and<00:05:16.919><c> transformation</c><00:05:17.280><c> 80</c><00:05:17.820><c> right</c><00:05:18.479><c> then</c><00:05:19.080><c> you're</c>

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and transformation 80 right then you're
 

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and transformation 80 right then you're
world<00:05:19.500><c> class</c><00:05:19.740><c> so</c><00:05:20.699><c> I</c><00:05:21.000><c> always</c><00:05:21.180><c> try</c><00:05:21.479><c> to</c><00:05:21.660><c> stick</c><00:05:22.440><c> to</c>

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world class so I always try to stick to
 

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world class so I always try to stick to
that<00:05:22.800><c> and</c><00:05:22.979><c> I've</c><00:05:23.460><c> always</c><00:05:23.759><c> stayed</c><00:05:24.419><c> in</c><00:05:24.479><c> my</c><00:05:24.600><c> mind</c>

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that and I've always stayed in my mind
 

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that and I've always stayed in my mind
throughout<00:05:25.199><c> my</c><00:05:25.380><c> career</c><00:05:25.740><c> but</c><00:05:26.039><c> as</c><00:05:26.460><c> we</c><00:05:26.639><c> know</c><00:05:26.820><c> it</c>

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throughout my career but as we know it
 

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throughout my career but as we know it
can<00:05:27.300><c> go</c><00:05:27.539><c> wrong</c><00:05:27.780><c> and</c><00:05:28.199><c> it</c><00:05:28.380><c> does</c><00:05:28.560><c> go</c><00:05:28.740><c> wrong</c><00:05:28.919><c> often</c>

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can go wrong and it does go wrong often
 

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can go wrong and it does go wrong often
and<00:05:29.940><c> the</c><00:05:30.120><c> impact</c><00:05:30.479><c> of</c><00:05:30.660><c> things</c><00:05:31.139><c> going</c><00:05:31.380><c> wrong</c><00:05:31.500><c> in</c>

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and the impact of things going wrong in
 

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and the impact of things going wrong in
a<00:05:31.860><c> transformation</c><00:05:32.160><c> project</c><00:05:32.639><c> can</c><00:05:33.240><c> be</c><00:05:33.479><c> loss</c><00:05:34.139><c> of</c>

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a transformation project can be loss of
 

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a transformation project can be loss of
Market<00:05:34.440><c> position</c><00:05:34.940><c> loss</c><00:05:35.940><c> of</c><00:05:36.000><c> stakeholder</c>

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Market position loss of stakeholder
 

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Market position loss of stakeholder
credibility<00:05:36.900><c> you</c><00:05:37.800><c> can</c><00:05:37.919><c> lose</c><00:05:38.100><c> key</c><00:05:38.580><c> team</c>

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credibility you can lose key team
 

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credibility you can lose key team
members<00:05:39.360><c> and</c><00:05:39.840><c> lose</c><00:05:40.320><c> engagement</c><00:05:40.800><c> and</c>

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members and lose engagement and
 

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members and lose engagement and
motivation<00:05:41.820><c> of</c><00:05:42.000><c> the</c><00:05:42.180><c> team</c><00:05:42.360><c> and</c><00:05:42.780><c> it</c><00:05:42.960><c> can</c><00:05:43.080><c> really</c>

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motivation of the team and it can really
 

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motivation of the team and it can really
impact<00:05:43.740><c> the</c><00:05:44.100><c> leaders</c><00:05:44.400><c> in</c><00:05:44.520><c> the</c><00:05:44.639><c> business</c><00:05:44.820><c> as</c>

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impact the leaders in the business as
 

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impact the leaders in the business as
well<00:05:45.300><c> and</c><00:05:45.539><c> create</c><00:05:46.020><c> a</c><00:05:46.320><c> disengagement</c><00:05:46.740><c> with</c>

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well and create a disengagement with
 

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well and create a disengagement with
with<00:05:47.759><c> their</c><00:05:48.120><c> people</c><00:05:48.419><c> so</c><00:05:49.020><c> it's</c><00:05:49.440><c> really</c>

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with their people so it's really
 

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with their people so it's really
important<00:05:49.979><c> to</c><00:05:50.220><c> have</c><00:05:50.340><c> a</c><00:05:50.520><c> robust</c><00:05:50.820><c> plan</c><00:05:51.060><c> and</c>

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important to have a robust plan and
 

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important to have a robust plan and
obviously<00:05:51.720><c> we'll</c><00:05:51.900><c> talk</c><00:05:52.080><c> about</c><00:05:52.259><c> the</c><00:05:52.740><c> planning</c>

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obviously we'll talk about the planning
 

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obviously we'll talk about the planning
process<00:05:53.460><c> as</c><00:05:53.699><c> we</c><00:05:53.880><c> go</c><00:05:54.000><c> through</c><00:05:54.180><c> but</c><00:05:54.780><c> having</c><00:05:54.960><c> a</c>

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process as we go through but having a
 

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process as we go through but having a
robust<00:05:55.500><c> plan</c><00:05:55.680><c> and</c><00:05:55.919><c> being</c><00:05:56.100><c> clear</c><00:05:56.340><c> on</c><00:05:56.699><c> the</c>

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robust plan and being clear on the
 

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robust plan and being clear on the
transformation<00:05:57.720><c> to</c><00:05:58.020><c> make</c><00:05:58.139><c> sure</c><00:05:58.259><c> it</c><00:05:58.500><c> is</c><00:05:58.620><c> a</c>

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transformation to make sure it is a
 

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transformation to make sure it is a
success

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success
 

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success
brilliant<00:06:02.220><c> so</c><00:06:02.400><c> while</c><00:06:02.520><c> you</c><00:06:02.699><c> move</c><00:06:02.880><c> to</c><00:06:03.000><c> the</c><00:06:03.180><c> next</c>

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brilliant so while you move to the next
 

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brilliant so while you move to the next
slide<00:06:03.960><c> just</c><00:06:04.440><c> really</c><00:06:04.620><c> quickly</c><00:06:04.919><c> the</c><00:06:05.100><c> feedback</c>

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slide just really quickly the feedback
 

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slide just really quickly the feedback
from<00:06:05.639><c> people</c><00:06:05.880><c> feels</c><00:06:06.840><c> like</c><00:06:07.020><c> a</c><00:06:07.259><c> a</c><00:06:07.500><c> slightly</c><00:06:08.100><c> more</c>

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from people feels like a a slightly more
 

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from people feels like a a slightly more
pmo<00:06:08.940><c> implementation</c><00:06:09.539><c> level</c><00:06:10.380><c> audience</c><00:06:10.919><c> with</c><00:06:11.340><c> a</c>

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pmo implementation level audience with a
 

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pmo implementation level audience with a
with<00:06:12.000><c> some</c><00:06:12.539><c> Consulting</c><00:06:13.080><c> and</c><00:06:13.680><c> some</c><00:06:14.039><c> leadership</c>

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with some Consulting and some leadership
 

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with some Consulting and some leadership
uh<00:06:15.300><c> transformational</c><00:06:15.720><c> leadership</c><00:06:16.139><c> in</c><00:06:16.440><c> here</c>

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uh transformational leadership in here
 

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uh transformational leadership in here
great

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great
 

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great
so<00:06:18.360><c> yeah</c><00:06:18.539><c> it's</c><00:06:18.840><c> really</c><00:06:19.259><c> interesting</c><00:06:19.560><c> if</c>

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so yeah it's really interesting if
 

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so yeah it's really interesting if
you've<00:06:19.860><c> got</c><00:06:19.979><c> any</c><00:06:20.100><c> views</c><00:06:20.580><c> or</c><00:06:20.820><c> want</c><00:06:21.060><c> to</c>

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you've got any views or want to
 

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you've got any views or want to
challenge<00:06:21.419><c> that</c><00:06:21.720><c> it'll</c><00:06:21.960><c> be</c><00:06:22.080><c> great</c><00:06:22.199><c> to</c><00:06:22.319><c> hear</c>

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challenge that it'll be great to hear
 

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challenge that it'll be great to hear
hear<00:06:22.680><c> what</c><00:06:22.860><c> you've</c><00:06:23.039><c> got</c><00:06:23.160><c> to</c><00:06:23.280><c> say</c>

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hear what you've got to say
 

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hear what you've got to say
um<00:06:24.419><c> look</c><00:06:24.660><c> there</c><00:06:24.900><c> are</c><00:06:25.080><c> many</c><00:06:25.440><c> and</c><00:06:25.680><c> you'll</c><00:06:25.860><c> all</c>

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um look there are many and you'll all
 

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um look there are many and you'll all
know<00:06:26.160><c> actually</c><00:06:26.400><c> in</c><00:06:26.880><c> these</c><00:06:27.060><c> roles</c><00:06:27.360><c> there</c><00:06:27.600><c> are</c>

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know actually in these roles there are
 

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know actually in these roles there are
many<00:06:27.900><c> different</c><00:06:28.440><c> models</c><00:06:28.979><c> that</c><00:06:29.100><c> you</c><00:06:29.220><c> can</c><00:06:29.400><c> use</c>

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many different models that you can use
 

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many different models that you can use
for<00:06:29.940><c> business</c><00:06:30.360><c> transformation</c><00:06:30.900><c> and</c><00:06:31.560><c> I</c>

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for business transformation and I
 

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for business transformation and I
typically<00:06:32.460><c> tend</c><00:06:33.120><c> to</c><00:06:33.240><c> try</c><00:06:33.539><c> to</c><00:06:33.720><c> use</c><00:06:33.960><c> an</c><00:06:34.259><c> academic</c>

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typically tend to try to use an academic
 

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typically tend to try to use an academic
model<00:06:34.919><c> when</c><00:06:35.220><c> I'm</c><00:06:35.400><c> doing</c><00:06:35.580><c> something</c><00:06:35.819><c> just</c><00:06:36.180><c> to</c>

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model when I'm doing something just to
 

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model when I'm doing something just to
make<00:06:36.419><c> sure</c><00:06:36.600><c> that</c><00:06:36.780><c> there's</c><00:06:36.960><c> a</c><00:06:37.139><c> framework</c><00:06:37.500><c> and</c>

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make sure that there's a framework and
 

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make sure that there's a framework and
John<00:06:38.400><c> Cotter</c><00:06:38.880><c> is</c><00:06:39.060><c> somebody</c><00:06:39.240><c> who</c><00:06:39.600><c> I'll</c><00:06:39.780><c> read</c><00:06:40.139><c> a</c>

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John Cotter is somebody who I'll read a
 

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John Cotter is somebody who I'll read a
read<00:06:40.680><c> a</c><00:06:40.860><c> lot</c><00:06:40.979><c> of</c><00:06:41.160><c> and</c><00:06:41.400><c> utilize</c><00:06:42.360><c> but</c><00:06:42.900><c> what</c><00:06:43.139><c> I</c><00:06:43.259><c> try</c>

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read a lot of and utilize but what I try
 

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read a lot of and utilize but what I try
to<00:06:43.560><c> do</c><00:06:43.680><c> is</c><00:06:43.860><c> keep</c><00:06:44.100><c> a</c><00:06:44.340><c> real</c>

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to do is keep a real
 

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to do is keep a real
grief<00:06:46.259><c> and</c><00:06:46.860><c> succinct</c><00:06:47.580><c> Change</c><00:06:48.120><c> Model</c><00:06:48.419><c> that</c><00:06:48.720><c> I</c>

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grief and succinct Change Model that I
 

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grief and succinct Change Model that I
will<00:06:48.960><c> stick</c><00:06:49.139><c> to</c><00:06:49.259><c> every</c><00:06:49.560><c> time</c><00:06:49.800><c> to</c><00:06:50.100><c> make</c><00:06:50.280><c> sure</c>

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will stick to every time to make sure
 

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will stick to every time to make sure
that<00:06:50.880><c> really</c><00:06:51.240><c> I'm</c><00:06:51.539><c> getting</c><00:06:51.720><c> the</c><00:06:51.840><c> most</c><00:06:52.020><c> out</c><00:06:52.199><c> of</c>

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that really I'm getting the most out of
 

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that really I'm getting the most out of
the<00:06:52.380><c> change</c><00:06:52.560><c> in</c><00:06:52.740><c> transformation</c><00:06:53.160><c> projects</c>

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the change in transformation projects
 

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the change in transformation projects
and<00:06:53.940><c> I</c><00:06:54.120><c> can</c><00:06:54.240><c> plan</c><00:06:54.419><c> and</c><00:06:54.740><c> organize</c><00:06:55.740><c> the</c><00:06:56.100><c> the</c>

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and I can plan and organize the the
 

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and I can plan and organize the the
transformation<00:06:57.240><c> around</c><00:06:57.600><c> that</c>

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transformation around that
 

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transformation around that
and<00:06:59.460><c> normally</c><00:06:59.759><c> I'll</c><00:06:59.940><c> make</c><00:07:00.120><c> sure</c><00:07:00.240><c> that</c><00:07:00.539><c> they</c>

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and normally I'll make sure that they
 

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and normally I'll make sure that they
you<00:07:00.840><c> know</c><00:07:00.960><c> I</c><00:07:01.020><c> really</c><00:07:01.199><c> stuck</c><00:07:01.380><c> to</c><00:07:01.620><c> these</c><00:07:01.919><c> four</c>

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you know I really stuck to these four
 

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you know I really stuck to these four
key<00:07:02.340><c> elements</c><00:07:02.759><c> and</c><00:07:02.940><c> the</c><00:07:03.120><c> first</c><00:07:03.180><c> one</c><00:07:03.360><c> is</c><00:07:03.479><c> Vision</c>

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key elements and the first one is Vision
 

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key elements and the first one is Vision
then<00:07:04.319><c> engagement</c><00:07:04.880><c> optimization</c><00:07:05.880><c> and</c>

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then engagement optimization and
 

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then engagement optimization and
embedding<00:07:06.840><c> and</c><00:07:07.620><c> the</c><00:07:07.919><c> vision</c><00:07:08.100><c> really</c><00:07:08.460><c> is</c><00:07:08.699><c> about</c>

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embedding and the vision really is about
 

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embedding and the vision really is about
creating<00:07:09.360><c> that</c><00:07:09.780><c> real</c><00:07:10.080><c> pace</c><00:07:10.380><c> for</c><00:07:10.680><c> Change</c><00:07:10.919><c> and</c>

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creating that real pace for Change and
 

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creating that real pace for Change and
making<00:07:11.880><c> sure</c><00:07:12.120><c> that</c><00:07:12.419><c> the</c><00:07:12.600><c> vision</c><00:07:12.780><c> is</c><00:07:13.020><c> really</c>

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making sure that the vision is really
 

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making sure that the vision is really
clear<00:07:13.560><c> to</c><00:07:14.340><c> those</c><00:07:14.639><c> who</c><00:07:14.819><c> are</c><00:07:14.940><c> leading</c><00:07:15.300><c> the</c>

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clear to those who are leading the
 

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clear to those who are leading the
change<00:07:15.600><c> but</c><00:07:15.960><c> also</c><00:07:16.259><c> to</c><00:07:16.440><c> those</c><00:07:16.620><c> who</c><00:07:16.860><c> are</c>

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change but also to those who are
 

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change but also to those who are
recipients<00:07:17.580><c> of</c><00:07:17.699><c> the</c><00:07:17.880><c> change</c><00:07:18.060><c> now</c><00:07:18.780><c> that</c><00:07:19.080><c> can</c><00:07:19.259><c> be</c>

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recipients of the change now that can be
 

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recipients of the change now that can be
anything<00:07:20.340><c> from</c><00:07:20.940><c> creating</c><00:07:21.599><c> a</c><00:07:22.080><c> sort</c><00:07:22.199><c> of</c><00:07:22.319><c> north</c>

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anything from creating a sort of north
 

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anything from creating a sort of north
star<00:07:22.800><c> and</c><00:07:23.099><c> a</c><00:07:23.280><c> good</c><00:07:23.400><c> feeling</c><00:07:23.699><c> of</c><00:07:24.060><c> of</c><00:07:24.360><c> what</c><00:07:24.840><c> it</c>

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star and a good feeling of of what it
 

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star and a good feeling of of what it
will<00:07:25.139><c> look</c><00:07:25.319><c> and</c><00:07:25.500><c> feel</c><00:07:25.680><c> like</c><00:07:25.860><c> in</c><00:07:26.099><c> the</c>

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will look and feel like in the
 

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will look and feel like in the
organization<00:07:26.699><c> after</c><00:07:27.240><c> the</c><00:07:27.479><c> transformation</c>

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organization after the transformation
 

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organization after the transformation
has<00:07:28.199><c> been</c><00:07:28.380><c> deployed</c><00:07:28.919><c> but</c><00:07:29.580><c> also</c><00:07:29.819><c> being</c><00:07:30.060><c> really</c>

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has been deployed but also being really
 

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has been deployed but also being really
clear<00:07:30.660><c> on</c><00:07:31.319><c> what</c><00:07:31.560><c> the</c><00:07:31.680><c> business</c><00:07:31.860><c> is</c><00:07:32.099><c> trying</c><00:07:32.340><c> to</c>

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clear on what the business is trying to
 

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clear on what the business is trying to
achieve<00:07:32.940><c> and</c><00:07:33.479><c> what</c><00:07:33.660><c> the</c><00:07:33.780><c> impact</c><00:07:34.139><c> is</c><00:07:34.440><c> of</c><00:07:35.160><c> not</c>

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achieve and what the impact is of not
 

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achieve and what the impact is of not
changing<00:07:36.000><c> and</c><00:07:36.300><c> often</c><00:07:36.539><c> we</c><00:07:36.720><c> forget</c><00:07:36.960><c> that</c><00:07:37.620><c> in</c><00:07:37.919><c> any</c>

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changing and often we forget that in any
 

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changing and often we forget that in any
change<00:07:38.520><c> in</c><00:07:38.759><c> transformation</c><00:07:39.180><c> process</c><00:07:39.780><c> and</c>

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change in transformation process and
 

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change in transformation process and
being<00:07:40.740><c> clear</c><00:07:40.979><c> on</c><00:07:41.340><c> what</c><00:07:41.819><c> needs</c><00:07:42.120><c> to</c><00:07:42.180><c> change</c><00:07:42.360><c> but</c>

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being clear on what needs to change but
 

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being clear on what needs to change but
also<00:07:43.020><c> what</c><00:07:43.319><c> must</c><00:07:43.680><c> change</c><00:07:43.979><c> and</c><00:07:44.220><c> what</c><00:07:44.400><c> the</c>

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also what must change and what the
 

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also what must change and what the
impact<00:07:44.819><c> is</c><00:07:45.000><c> of</c><00:07:45.180><c> not</c><00:07:45.360><c> changing</c><00:07:45.780><c> is</c><00:07:46.139><c> critically</c>

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impact is of not changing is critically
 

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impact is of not changing is critically
important<00:07:47.160><c> to</c><00:07:47.460><c> help</c><00:07:47.699><c> people</c><00:07:47.819><c> understand</c><00:07:48.180><c> the</c>

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important to help people understand the
 

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important to help people understand the
reasons<00:07:49.380><c> for</c><00:07:49.620><c> Change</c><00:07:49.800><c> and</c><00:07:50.099><c> kind</c><00:07:50.280><c> of</c><00:07:50.400><c> move</c>

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reasons for Change and kind of move
 

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reasons for Change and kind of move
forward<00:07:50.759><c> from</c><00:07:51.120><c> the</c><00:07:51.240><c> status</c><00:07:51.419><c> quo</c>

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forward from the status quo
 

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forward from the status quo
so<00:07:53.340><c> so</c><00:07:53.340><c> Lisa</c><00:07:53.940><c> I</c><00:07:54.120><c> mean</c><00:07:54.240><c> on</c><00:07:54.539><c> that</c><00:07:55.020><c> right</c><00:07:55.319><c> so</c><00:07:55.919><c> that</c>

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so so Lisa I mean on that right so that
 

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so so Lisa I mean on that right so that
the<00:07:56.460><c> and</c><00:07:57.120><c> I'm</c><00:07:57.419><c> keeping</c><00:07:57.660><c> half</c><00:07:57.780><c> an</c><00:07:57.960><c> eye</c><00:07:58.139><c> on</c><00:07:58.259><c> the</c>

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the and I'm keeping half an eye on the
 

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the and I'm keeping half an eye on the
on<00:07:58.620><c> the</c><00:07:58.800><c> comments</c><00:07:59.160><c> so</c><00:07:59.280><c> I'm</c><00:07:59.400><c> going</c><00:07:59.520><c> to</c><00:07:59.580><c> try</c><00:07:59.639><c> and</c>

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on the comments so I'm going to try and
 

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on the comments so I'm going to try and
weave<00:08:00.060><c> some</c><00:08:00.180><c> of</c><00:08:00.300><c> that</c><00:08:00.479><c> in</c><00:08:01.139><c> right</c><00:08:01.680><c> so</c><00:08:01.919><c> so</c><00:08:02.160><c> Gregor</c>

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weave some of that in right so so Gregor
 

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weave some of that in right so so Gregor
was<00:08:02.639><c> asking</c><00:08:02.940><c> uh</c><00:08:03.660><c> really</c><00:08:03.900><c> wanting</c><00:08:04.199><c> to</c>

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was asking uh really wanting to
 

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was asking uh really wanting to
understand<00:08:04.440><c> what</c><00:08:05.340><c> is</c><00:08:05.520><c> the</c><00:08:05.940><c> challenge</c><00:08:06.240><c> in</c>

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understand what is the challenge in
 

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understand what is the challenge in
transformation<00:08:07.919><c> right</c><00:08:08.400><c> so</c><00:08:08.639><c> so</c><00:08:08.819><c> you're</c>

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transformation right so so you're
 

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transformation right so so you're
starting<00:08:09.419><c> to</c><00:08:09.599><c> map</c><00:08:09.780><c> out</c><00:08:10.020><c> kind</c><00:08:10.380><c> of</c><00:08:10.560><c> what</c><00:08:10.680><c> the</c><00:08:10.860><c> key</c>

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starting to map out kind of what the key
 

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starting to map out kind of what the key
components<00:08:11.759><c> are</c><00:08:11.940><c> but</c><00:08:12.539><c> what's</c><00:08:12.720><c> the</c><00:08:13.020><c> real</c>

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components are but what's the real
 

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components are but what's the real
challenge<00:08:13.800><c> what</c><00:08:14.400><c> what</c><00:08:14.819><c> is</c><00:08:15.120><c> what</c><00:08:15.660><c> is</c><00:08:15.840><c> it</c><00:08:16.080><c> that</c>

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challenge what what is what is it that
 

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challenge what what is what is it that
can<00:08:17.220><c> that</c><00:08:17.520><c> can</c><00:08:17.819><c> go</c><00:08:18.000><c> wrong</c><00:08:18.240><c> you</c><00:08:18.660><c> know</c>

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can that can go wrong you know
 

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can that can go wrong you know
what<00:08:20.099><c> does</c><00:08:20.220><c> it</c><00:08:20.400><c> look</c><00:08:20.580><c> like</c><00:08:20.759><c> when</c><00:08:21.060><c> it</c><00:08:21.180><c> goes</c>

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what does it look like when it goes
 

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what does it look like when it goes
wrong<00:08:21.479><c> what</c><00:08:21.720><c> does</c><00:08:21.900><c> that</c><00:08:22.020><c> feel</c><00:08:22.199><c> like</c><00:08:22.379><c> what</c><00:08:22.680><c> are</c>

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wrong what does that feel like what are
 

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wrong what does that feel like what are
the<00:08:22.979><c> consequences</c><00:08:23.460><c> of</c><00:08:23.819><c> that</c><00:08:24.300><c> you</c><00:08:24.539><c> know</c><00:08:24.599><c> so</c>

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the consequences of that you know so
 

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the consequences of that you know so
what<00:08:25.020><c> is</c><00:08:25.199><c> is</c><00:08:25.620><c> The</c><00:08:25.860><c> Challenge</c><00:08:25.979><c> from</c><00:08:26.280><c> the</c><00:08:26.400><c> point</c>

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what is is The Challenge from the point
 

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what is is The Challenge from the point
of<00:08:26.639><c> view</c><00:08:26.699><c> of</c><00:08:26.879><c> gosh</c><00:08:27.240><c> if</c><00:08:27.300><c> we</c><00:08:27.419><c> get</c><00:08:27.539><c> it</c><00:08:27.660><c> wrong</c><00:08:27.840><c> and</c>

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of view of gosh if we get it wrong and
 

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of view of gosh if we get it wrong and
then<00:08:29.039><c> and</c><00:08:29.940><c> then</c><00:08:30.120><c> maybe</c><00:08:30.300><c> you</c><00:08:30.539><c> could</c><00:08:30.660><c> talk</c><00:08:30.840><c> a</c>

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then and then maybe you could talk a
 

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then and then maybe you could talk a
little<00:08:31.080><c> bit</c><00:08:31.199><c> about</c><00:08:31.379><c> the</c><00:08:31.680><c> difference</c><00:08:31.860><c> between</c>

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little bit about the difference between
 

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little bit about the difference between
um

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um
 

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um
transformation<00:08:35.899><c> and</c><00:08:36.899><c> change</c><00:08:37.320><c> management</c>

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transformation and change management
 

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transformation and change management
because<00:08:38.640><c> change</c><00:08:38.940><c> Management's</c><00:08:39.539><c> one</c><00:08:39.719><c> of</c><00:08:39.839><c> those</c>

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because change Management's one of those
 

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because change Management's one of those
phrases<00:08:40.380><c> that</c><00:08:40.740><c> people</c><00:08:40.979><c> get</c><00:08:41.339><c> a</c><00:08:41.580><c> little</c><00:08:41.760><c> bit</c><00:08:42.120><c> you</c>

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phrases that people get a little bit you
 

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phrases that people get a little bit you
know<00:08:42.899><c> there</c><00:08:43.020><c> are</c><00:08:43.080><c> at</c><00:08:43.260><c> least</c><00:08:43.320><c> two</c><00:08:43.560><c> different</c>

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know there are at least two different
 

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know there are at least two different
methods<00:08:44.279><c> two</c><00:08:44.580><c> different</c><00:08:44.760><c> definitions</c><00:08:45.300><c> of</c>

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methods two different definitions of
 

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methods two different definitions of
change<00:08:45.600><c> management</c><00:08:45.899><c> it's</c><00:08:46.560><c> not</c><00:08:46.800><c> useful</c>

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change management it's not useful
 

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change management it's not useful
um<00:08:48.180><c> so</c><00:08:48.420><c> so</c><00:08:48.720><c> maybe</c><00:08:48.899><c> you</c><00:08:49.080><c> could</c><00:08:49.200><c> talk</c><00:08:49.320><c> about</c><00:08:49.440><c> that</c>

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um so so maybe you could talk about that
 

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um so so maybe you could talk about that
a<00:08:49.800><c> little</c><00:08:49.920><c> bit</c><00:08:50.040><c> as</c><00:08:50.160><c> well</c><00:08:50.339><c> before</c><00:08:50.459><c> we</c><00:08:50.760><c> dive</c><00:08:50.940><c> too</c>

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a little bit as well before we dive too
 

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a little bit as well before we dive too
much<00:08:51.360><c> into</c><00:08:51.540><c> how</c>

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much into how
 

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much into how
yeah<00:08:53.220><c> I</c><00:08:53.459><c> think</c><00:08:53.580><c> there's</c><00:08:53.880><c> a</c><00:08:54.180><c> few</c><00:08:54.240><c> questions</c><00:08:54.420><c> in</c>

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yeah I think there's a few questions in
 

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yeah I think there's a few questions in
there<00:08:54.779><c> isn't</c><00:08:55.019><c> it</c><00:08:55.080><c> but</c><00:08:55.200><c> I</c><00:08:55.380><c> think</c><00:08:55.440><c> that</c><00:08:55.680><c> the</c>

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there isn't it but I think that the
 

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there isn't it but I think that the
things<00:08:56.040><c> that</c><00:08:56.339><c> I've</c><00:08:56.459><c> seen</c><00:08:56.760><c> go</c><00:08:57.000><c> wrong</c><00:08:57.180><c> are</c>

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things that I've seen go wrong are
 

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things that I've seen go wrong are
typically<00:08:57.779><c> where</c><00:08:58.019><c> the</c><00:08:58.260><c> people</c><00:08:58.380><c> element</c><00:08:58.680><c> isn't</c>

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typically where the people element isn't
 

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typically where the people element isn't
considered<00:08:59.700><c> properly</c><00:09:00.480><c> and</c><00:09:00.660><c> and</c><00:09:00.839><c> will</c><00:09:01.080><c> segue</c>

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considered properly and and will segue
 

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considered properly and and will segue
into<00:09:01.680><c> the</c><00:09:01.860><c> engagement</c><00:09:02.100><c> page</c><00:09:02.580><c> but</c>

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into the engagement page but
 

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into the engagement page but
um<00:09:03.660><c> it's</c><00:09:03.959><c> where</c><00:09:04.140><c> people</c><00:09:04.380><c> aren't</c><00:09:04.560><c> considered</c>

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um it's where people aren't considered
 

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um it's where people aren't considered
and<00:09:05.519><c> the</c><00:09:06.300><c> change</c><00:09:06.480><c> or</c><00:09:06.779><c> transformation</c><00:09:07.260><c> are</c>

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and the change or transformation are
 

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and the change or transformation are
deployed<00:09:08.100><c> as</c><00:09:08.279><c> a</c><00:09:08.519><c> task</c><00:09:08.700><c> rather</c><00:09:09.120><c> than</c><00:09:09.300><c> a</c><00:09:09.480><c> program</c>

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deployed as a task rather than a program
 

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deployed as a task rather than a program
of<00:09:09.959><c> work</c><00:09:10.140><c> so</c>

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of work so
 

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of work so
um<00:09:11.700><c> so</c><00:09:12.480><c> that</c><00:09:12.600><c> is</c><00:09:12.720><c> that</c><00:09:12.899><c> is</c><00:09:13.080><c> critical</c><00:09:13.380><c> and</c><00:09:13.740><c> the</c>

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um so that is that is critical and the
 

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um so that is that is critical and the
other<00:09:13.980><c> part</c><00:09:14.160><c> is</c><00:09:14.279><c> the</c><00:09:14.459><c> planning</c><00:09:14.880><c> which</c><00:09:15.420><c> you</c>

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other part is the planning which you
 

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other part is the planning which you
know<00:09:15.839><c> it's</c><00:09:16.019><c> really</c><00:09:16.260><c> important</c><00:09:16.620><c> to</c><00:09:16.800><c> have</c><00:09:17.040><c> a</c>

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know it's really important to have a
 

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know it's really important to have a
really<00:09:17.279><c> robust</c><00:09:17.760><c> plan</c><00:09:18.060><c> where</c><00:09:18.660><c> you're</c><00:09:18.899><c> very</c>

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really robust plan where you're very
 

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really robust plan where you're very
clear<00:09:19.440><c> on</c><00:09:19.980><c> what</c><00:09:20.519><c> the</c><00:09:20.640><c> priorities</c><00:09:21.000><c> are</c><00:09:21.360><c> who</c><00:09:21.899><c> is</c>

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clear on what the priorities are who is
 

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clear on what the priorities are who is
who<00:09:22.740><c> is</c><00:09:22.920><c> doing</c><00:09:23.100><c> what</c><00:09:23.399><c> who's</c><00:09:23.820><c> delivering</c><00:09:24.240><c> what</c>

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who is doing what who's delivering what
 

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who is doing what who's delivering what
outcome<00:09:25.140><c> and</c><00:09:25.320><c> when</c><00:09:25.500><c> but</c><00:09:26.160><c> most</c><00:09:26.339><c> importantly</c>

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outcome and when but most importantly
 

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outcome and when but most importantly
how<00:09:27.180><c> you're</c><00:09:27.480><c> delivering</c><00:09:27.899><c> that</c><00:09:28.080><c> and</c><00:09:28.200><c> that</c>

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how you're delivering that and that
 

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how you're delivering that and that
links<00:09:28.680><c> back</c><00:09:28.860><c> to</c><00:09:29.040><c> the</c><00:09:29.160><c> people</c><00:09:29.279><c> element</c><00:09:29.640><c> so</c>

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links back to the people element so
 

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links back to the people element so
um<00:09:31.080><c> you</c><00:09:31.500><c> know</c><00:09:31.560><c> obviously</c><00:09:31.920><c> through</c><00:09:32.700><c> the</c><00:09:32.940><c> the</c>

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um you know obviously through the the
 

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um you know obviously through the the
transparent<00:09:33.779><c> Choice</c><00:09:34.019><c> framework</c><00:09:34.440><c> there's</c><00:09:34.740><c> a</c>

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transparent Choice framework there's a
 

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transparent Choice framework there's a
number<00:09:35.040><c> of</c><00:09:35.220><c> ways</c><00:09:35.640><c> of</c><00:09:35.880><c> really</c><00:09:36.480><c> kind</c><00:09:36.839><c> of</c><00:09:36.959><c> delving</c>

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number of ways of really kind of delving
 

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number of ways of really kind of delving
into<00:09:37.680><c> that</c><00:09:38.040><c> priority</c><00:09:38.459><c> and</c><00:09:38.760><c> planning</c><00:09:39.180><c> element</c>

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into that priority and planning element
 

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into that priority and planning element
but<00:09:40.320><c> it's</c><00:09:40.860><c> um</c><00:09:40.860><c> it's</c><00:09:41.339><c> something</c><00:09:41.459><c> that</c><00:09:41.820><c> I</c><00:09:41.880><c> see</c>

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but it's um it's something that I see
 

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but it's um it's something that I see
often<00:09:42.420><c> organizations</c><00:09:42.899><c> forget</c><00:09:43.200><c> about</c><00:09:43.560><c> and</c>

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often organizations forget about and
 

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often organizations forget about and
they'll<00:09:44.160><c> often</c><00:09:44.459><c> dive</c><00:09:44.640><c> straight</c><00:09:44.940><c> into</c><00:09:45.240><c> the</c><00:09:45.540><c> end</c>

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they'll often dive straight into the end
 

00:09:45.720 --> 00:09:47.449 align:start position:0%
they'll often dive straight into the end
State<00:09:46.019><c> and</c><00:09:46.500><c> trying</c><00:09:46.740><c> to</c><00:09:46.860><c> deliver</c><00:09:47.040><c> the</c><00:09:47.339><c> end</c>

00:09:47.449 --> 00:09:47.459 align:start position:0%
State and trying to deliver the end
 

00:09:47.459 --> 00:09:49.490 align:start position:0%
State and trying to deliver the end
State<00:09:47.700><c> whether</c><00:09:48.060><c> that</c><00:09:48.300><c> be</c><00:09:48.480><c> a</c><00:09:48.839><c> reorganization</c>

00:09:49.490 --> 00:09:49.500 align:start position:0%
State whether that be a reorganization
 

00:09:49.500 --> 00:09:51.590 align:start position:0%
State whether that be a reorganization
or<00:09:49.740><c> a</c><00:09:49.860><c> culture</c><00:09:50.220><c> change</c><00:09:50.459><c> without</c><00:09:51.180><c> really</c>

00:09:51.590 --> 00:09:51.600 align:start position:0%
or a culture change without really
 

00:09:51.600 --> 00:09:55.009 align:start position:0%
or a culture change without really
giving<00:09:51.899><c> critical</c><00:09:52.500><c> or</c><00:09:53.040><c> to</c><00:09:53.540><c> the</c><00:09:54.540><c> the</c><00:09:54.779><c> work</c>

00:09:55.009 --> 00:09:55.019 align:start position:0%
giving critical or to the the work
 

00:09:55.019 --> 00:09:57.889 align:start position:0%
giving critical or to the the work
streams<00:09:55.620><c> the</c><00:09:56.040><c> the</c><00:09:56.459><c> prioritization</c><00:09:57.360><c> the</c>

00:09:57.889 --> 00:09:57.899 align:start position:0%
streams the the prioritization the
 

00:09:57.899 --> 00:10:00.230 align:start position:0%
streams the the prioritization the
phasing<00:09:58.260><c> of</c><00:09:58.380><c> different</c><00:09:58.560><c> work</c><00:09:58.920><c> pieces</c><00:09:59.820><c> and</c>

00:10:00.230 --> 00:10:00.240 align:start position:0%
phasing of different work pieces and
 

00:10:00.240 --> 00:10:02.150 align:start position:0%
phasing of different work pieces and
also<00:10:00.480><c> how</c><00:10:00.899><c> people</c><00:10:01.140><c> will</c><00:10:01.380><c> be</c><00:10:01.500><c> engaged</c><00:10:01.860><c> in</c><00:10:02.040><c> that</c>

00:10:02.150 --> 00:10:02.160 align:start position:0%
also how people will be engaged in that
 

00:10:02.160 --> 00:10:04.130 align:start position:0%
also how people will be engaged in that
process<00:10:02.519><c> so</c><00:10:03.180><c> what</c><00:10:03.420><c> do</c><00:10:03.540><c> you</c><00:10:03.600><c> think's</c><00:10:03.839><c> behind</c>

00:10:04.130 --> 00:10:04.140 align:start position:0%
process so what do you think's behind
 

00:10:04.140 --> 00:10:06.470 align:start position:0%
process so what do you think's behind
that<00:10:04.320><c> Lisa</c><00:10:04.800><c> because</c><00:10:04.980><c> Ashok</c><00:10:05.940><c> actually</c><00:10:06.120><c> just</c>

00:10:06.470 --> 00:10:06.480 align:start position:0%
that Lisa because Ashok actually just
 

00:10:06.480 --> 00:10:09.050 align:start position:0%
that Lisa because Ashok actually just
throughout<00:10:06.899><c> another</c><00:10:07.800><c> question</c><00:10:08.160><c> it</c><00:10:08.700><c> was</c><00:10:08.820><c> very</c>

00:10:09.050 --> 00:10:09.060 align:start position:0%
throughout another question it was very
 

00:10:09.060 --> 00:10:10.910 align:start position:0%
throughout another question it was very
similar<00:10:09.420><c> to</c><00:10:09.480><c> where</c><00:10:10.019><c> my</c><00:10:10.140><c> mind</c><00:10:10.260><c> was</c><00:10:10.500><c> going</c><00:10:10.680><c> our</c>

00:10:10.910 --> 00:10:10.920 align:start position:0%
similar to where my mind was going our
 

00:10:10.920 --> 00:10:14.210 align:start position:0%
similar to where my mind was going our
show<00:10:11.100><c> which</c><00:10:11.880><c> is</c><00:10:12.060><c> that</c><00:10:12.300><c> you</c><00:10:12.600><c> know</c><00:10:12.660><c> sometimes</c><00:10:13.260><c> uh</c>

00:10:14.210 --> 00:10:14.220 align:start position:0%
show which is that you know sometimes uh
 

00:10:14.220 --> 00:10:16.310 align:start position:0%
show which is that you know sometimes uh
people<00:10:14.399><c> don't</c><00:10:14.640><c> engage</c><00:10:14.940><c> in</c><00:10:15.120><c> that</c><00:10:15.360><c> process</c><00:10:15.660><c> they</c>

00:10:16.310 --> 00:10:16.320 align:start position:0%
people don't engage in that process they
 

00:10:16.320 --> 00:10:18.710 align:start position:0%
people don't engage in that process they
don't<00:10:16.500><c> uh</c><00:10:16.920><c> or</c><00:10:17.100><c> or</c><00:10:17.279><c> they</c>

00:10:18.710 --> 00:10:18.720 align:start position:0%
don't uh or or they
 

00:10:18.720 --> 00:10:20.449 align:start position:0%
don't uh or or they
um<00:10:18.779><c> or</c><00:10:19.140><c> they</c>

00:10:20.449 --> 00:10:20.459 align:start position:0%
um or they
 

00:10:20.459 --> 00:10:23.269 align:start position:0%
um or they
actively<00:10:21.360><c> undermine</c><00:10:21.839><c> that</c><00:10:22.200><c> process</c>

00:10:23.269 --> 00:10:23.279 align:start position:0%
actively undermine that process
 

00:10:23.279 --> 00:10:25.790 align:start position:0%
actively undermine that process
so<00:10:23.940><c> why</c><00:10:24.360><c> because</c><00:10:24.779><c> that</c><00:10:25.019><c> that</c><00:10:25.200><c> really</c><00:10:25.440><c> seems</c>

00:10:25.790 --> 00:10:25.800 align:start position:0%
so why because that that really seems
 

00:10:25.800 --> 00:10:26.690 align:start position:0%
so why because that that really seems
like

00:10:26.690 --> 00:10:26.700 align:start position:0%
like
 

00:10:26.700 --> 00:10:29.210 align:start position:0%
like
you're<00:10:27.360><c> you're</c><00:10:27.660><c> almost</c><00:10:28.320><c> baking</c><00:10:28.920><c> in</c>

00:10:29.210 --> 00:10:29.220 align:start position:0%
you're you're almost baking in
 

00:10:29.220 --> 00:10:32.150 align:start position:0%
you're you're almost baking in
deliberately<00:10:29.940><c> baking</c><00:10:30.360><c> and</c><00:10:30.660><c> failure</c><00:10:31.080><c> so</c><00:10:31.920><c> why</c>

00:10:32.150 --> 00:10:32.160 align:start position:0%
deliberately baking and failure so why
 

00:10:32.160 --> 00:10:34.070 align:start position:0%
deliberately baking and failure so why
do<00:10:32.640><c> you</c><00:10:32.700><c> think</c><00:10:32.820><c> there</c><00:10:32.940><c> is</c><00:10:33.120><c> that</c>

00:10:34.070 --> 00:10:34.080 align:start position:0%
do you think there is that
 

00:10:34.080 --> 00:10:35.210 align:start position:0%
do you think there is that
it's<00:10:34.440><c> interesting</c><00:10:34.680><c> isn't</c><00:10:34.920><c> it</c><00:10:34.980><c> do</c><00:10:35.100><c> you</c><00:10:35.160><c> mean</c>

00:10:35.210 --> 00:10:35.220 align:start position:0%
it's interesting isn't it do you mean
 

00:10:35.220 --> 00:10:37.790 align:start position:0%
it's interesting isn't it do you mean
the<00:10:35.339><c> people</c><00:10:35.459><c> piece</c><00:10:35.760><c> or</c><00:10:35.880><c> the</c><00:10:36.060><c> planning</c><00:10:36.300><c> on</c><00:10:36.420><c> both</c>

00:10:37.790 --> 00:10:37.800 align:start position:0%
the people piece or the planning on both
 

00:10:37.800 --> 00:10:40.430 align:start position:0%
the people piece or the planning on both
uh<00:10:38.220><c> both</c><00:10:38.459><c> actually</c><00:10:38.820><c> yeah</c><00:10:39.180><c> I</c><00:10:39.600><c> I</c><00:10:39.660><c> was</c><00:10:40.019><c> I</c><00:10:40.200><c> was</c><00:10:40.320><c> more</c>

00:10:40.430 --> 00:10:40.440 align:start position:0%
uh both actually yeah I I was I was more
 

00:10:40.440 --> 00:10:42.650 align:start position:0%
uh both actually yeah I I was I was more
thinking<00:10:40.680><c> about</c><00:10:40.740><c> the</c><00:10:40.920><c> planning</c><00:10:41.279><c> but</c><00:10:41.399><c> but</c><00:10:41.700><c> both</c>

00:10:42.650 --> 00:10:42.660 align:start position:0%
thinking about the planning but but both
 

00:10:42.660 --> 00:10:44.569 align:start position:0%
thinking about the planning but but both
because<00:10:43.019><c> it's</c><00:10:43.320><c> you</c><00:10:43.800><c> know</c><00:10:43.860><c> it's</c><00:10:43.980><c> it's</c><00:10:44.160><c> kind</c><00:10:44.459><c> of</c>

00:10:44.569 --> 00:10:44.579 align:start position:0%
because it's you know it's it's kind of
 

00:10:44.579 --> 00:10:46.730 align:start position:0%
because it's you know it's it's kind of
at<00:10:44.760><c> this</c><00:10:45.060><c> stage</c><00:10:45.360><c> anyone</c><00:10:46.079><c> leading</c><00:10:46.440><c> a</c><00:10:46.560><c> change</c>

00:10:46.730 --> 00:10:46.740 align:start position:0%
at this stage anyone leading a change
 

00:10:46.740 --> 00:10:48.350 align:start position:0%
at this stage anyone leading a change
program<00:10:47.040><c> should</c><00:10:47.459><c> know</c><00:10:47.640><c> that</c><00:10:47.880><c> you</c><00:10:48.120><c> have</c><00:10:48.240><c> to</c>

00:10:48.350 --> 00:10:48.360 align:start position:0%
program should know that you have to
 

00:10:48.360 --> 00:10:50.449 align:start position:0%
program should know that you have to
take<00:10:48.540><c> the</c><00:10:48.720><c> people</c><00:10:48.839><c> with</c><00:10:49.140><c> you</c><00:10:49.260><c> right</c><00:10:49.560><c> there's</c>

00:10:50.449 --> 00:10:50.459 align:start position:0%
take the people with you right there's
 

00:10:50.459 --> 00:10:52.490 align:start position:0%
take the people with you right there's
no<00:10:50.640><c> excuse</c><00:10:50.880><c> for</c><00:10:51.000><c> not</c><00:10:51.180><c> knowing</c><00:10:51.480><c> that</c><00:10:51.660><c> right</c><00:10:52.019><c> at</c>

00:10:52.490 --> 00:10:52.500 align:start position:0%
no excuse for not knowing that right at
 

00:10:52.500 --> 00:10:55.569 align:start position:0%
no excuse for not knowing that right at
this<00:10:52.680><c> point</c><00:10:52.920><c> in</c><00:10:53.040><c> time</c><00:10:53.220><c> so</c><00:10:53.760><c> so</c><00:10:53.880><c> so</c><00:10:53.940><c> kind</c><00:10:54.480><c> of</c><00:10:54.600><c> both</c>

00:10:55.569 --> 00:10:55.579 align:start position:0%
this point in time so so so kind of both
 

00:10:55.579 --> 00:10:58.670 align:start position:0%
this point in time so so so kind of both
it<00:10:56.579><c> is</c><00:10:56.640><c> an</c><00:10:56.820><c> interesting</c><00:10:57.120><c> question</c><00:10:57.380><c> from</c><00:10:58.380><c> my</c>

00:10:58.670 --> 00:10:58.680 align:start position:0%
it is an interesting question from my
 

00:10:58.680 --> 00:11:00.949 align:start position:0%
it is an interesting question from my
experience<00:10:59.220><c> typically</c><00:10:59.820><c> when</c><00:11:00.480><c> a</c><00:11:00.779><c> business</c>

00:11:00.949 --> 00:11:00.959 align:start position:0%
experience typically when a business
 

00:11:00.959 --> 00:11:03.050 align:start position:0%
experience typically when a business
decides<00:11:01.560><c> to</c><00:11:01.680><c> change</c><00:11:01.920><c> there's</c><00:11:02.279><c> already</c><00:11:02.519><c> been</c><00:11:02.820><c> a</c>

00:11:03.050 --> 00:11:03.060 align:start position:0%
decides to change there's already been a
 

00:11:03.060 --> 00:11:04.970 align:start position:0%
decides to change there's already been a
number<00:11:03.420><c> of</c><00:11:03.540><c> discussions</c><00:11:04.079><c> or</c><00:11:04.380><c> a</c><00:11:04.560><c> period</c><00:11:04.800><c> of</c>

00:11:04.970 --> 00:11:04.980 align:start position:0%
number of discussions or a period of
 

00:11:04.980 --> 00:11:07.910 align:start position:0%
number of discussions or a period of
time<00:11:05.160><c> where</c><00:11:05.519><c> that's</c><00:11:05.820><c> been</c><00:11:06.060><c> debated</c><00:11:06.540><c> and</c><00:11:06.959><c> you</c>

00:11:07.910 --> 00:11:07.920 align:start position:0%
time where that's been debated and you
 

00:11:07.920 --> 00:11:10.310 align:start position:0%
time where that's been debated and you
know<00:11:08.040><c> chewed</c><00:11:09.000><c> around</c><00:11:09.120><c> by</c><00:11:09.480><c> an</c><00:11:09.660><c> executive</c><00:11:10.079><c> team</c>

00:11:10.310 --> 00:11:10.320 align:start position:0%
know chewed around by an executive team
 

00:11:10.320 --> 00:11:12.530 align:start position:0%
know chewed around by an executive team
so<00:11:10.560><c> by</c><00:11:10.740><c> the</c><00:11:10.920><c> time</c><00:11:11.040><c> it</c><00:11:11.279><c> comes</c><00:11:11.519><c> to</c><00:11:11.760><c> the</c><00:11:12.360><c> change</c>

00:11:12.530 --> 00:11:12.540 align:start position:0%
so by the time it comes to the change
 

00:11:12.540 --> 00:11:14.269 align:start position:0%
so by the time it comes to the change
needs<00:11:12.899><c> to</c><00:11:13.019><c> be</c><00:11:13.140><c> delivered</c><00:11:13.500><c> there</c><00:11:13.920><c> isn't</c><00:11:14.160><c> as</c>

00:11:14.269 --> 00:11:14.279 align:start position:0%
needs to be delivered there isn't as
 

00:11:14.279 --> 00:11:17.210 align:start position:0%
needs to be delivered there isn't as
much<00:11:14.459><c> time</c><00:11:14.760><c> so</c><00:11:15.600><c> it's</c><00:11:16.019><c> often</c><00:11:16.380><c> it</c><00:11:16.620><c> often</c><00:11:16.800><c> becomes</c>

00:11:17.210 --> 00:11:17.220 align:start position:0%
much time so it's often it often becomes
 

00:11:17.220 --> 00:11:20.750 align:start position:0%
much time so it's often it often becomes
a<00:11:17.339><c> reactive</c><00:11:17.959><c> extra</c><00:11:18.959><c> piece</c><00:11:19.380><c> of</c><00:11:19.500><c> work</c><00:11:19.800><c> on</c><00:11:20.459><c> top</c><00:11:20.640><c> of</c>

00:11:20.750 --> 00:11:20.760 align:start position:0%
a reactive extra piece of work on top of
 

00:11:20.760 --> 00:11:23.269 align:start position:0%
a reactive extra piece of work on top of
business<00:11:21.060><c> as</c><00:11:21.300><c> usual</c><00:11:21.600><c> rather</c><00:11:22.380><c> than</c><00:11:22.680><c> a</c><00:11:22.920><c> planned</c>

00:11:23.269 --> 00:11:23.279 align:start position:0%
business as usual rather than a planned
 

00:11:23.279 --> 00:11:25.910 align:start position:0%
business as usual rather than a planned
considered<00:11:23.880><c> and</c><00:11:24.300><c> strategic</c><00:11:25.200><c> change</c><00:11:25.560><c> program</c>

00:11:25.910 --> 00:11:25.920 align:start position:0%
considered and strategic change program
 

00:11:25.920 --> 00:11:27.850 align:start position:0%
considered and strategic change program
or<00:11:26.279><c> you</c><00:11:26.579><c> know</c>

00:11:27.850 --> 00:11:27.860 align:start position:0%
or you know
 

00:11:27.860 --> 00:11:31.490 align:start position:0%
or you know
transformation<00:11:29.000><c> and</c><00:11:30.000><c> so</c><00:11:30.660><c> I</c><00:11:30.779><c> think</c><00:11:30.899><c> that</c><00:11:31.260><c> that</c>

00:11:31.490 --> 00:11:31.500 align:start position:0%
transformation and so I think that that
 

00:11:31.500 --> 00:11:33.410 align:start position:0%
transformation and so I think that that
that's<00:11:31.800><c> typically</c><00:11:32.160><c> what</c><00:11:32.459><c> I've</c><00:11:32.579><c> seen</c><00:11:32.880><c> it</c><00:11:33.300><c> just</c>

00:11:33.410 --> 00:11:33.420 align:start position:0%
that's typically what I've seen it just
 

00:11:33.420 --> 00:11:35.509 align:start position:0%
that's typically what I've seen it just
becomes<00:11:33.779><c> that</c><00:11:33.959><c> reality</c><00:11:34.380><c> and</c><00:11:34.680><c> reactive</c><00:11:35.160><c> piece</c>

00:11:35.509 --> 00:11:35.519 align:start position:0%
becomes that reality and reactive piece
 

00:11:35.519 --> 00:11:36.710 align:start position:0%
becomes that reality and reactive piece
and<00:11:35.820><c> I</c><00:11:36.000><c> was</c><00:11:36.120><c> talking</c><00:11:36.240><c> to</c><00:11:36.360><c> a</c><00:11:36.540><c> large</c>

00:11:36.710 --> 00:11:36.720 align:start position:0%
and I was talking to a large
 

00:11:36.720 --> 00:11:39.230 align:start position:0%
and I was talking to a large
construction<00:11:37.200><c> business</c><00:11:37.740><c> last</c><00:11:38.160><c> week</c><00:11:38.399><c> and</c><00:11:38.760><c> and</c>

00:11:39.230 --> 00:11:39.240 align:start position:0%
construction business last week and and
 

00:11:39.240 --> 00:11:41.150 align:start position:0%
construction business last week and and
they<00:11:39.660><c> said</c><00:11:39.839><c> to</c><00:11:39.899><c> me</c><00:11:40.019><c> oh</c><00:11:40.140><c> we</c><00:11:40.380><c> haven't</c><00:11:40.500><c> got</c><00:11:40.800><c> time</c>

00:11:41.150 --> 00:11:41.160 align:start position:0%
they said to me oh we haven't got time
 

00:11:41.160 --> 00:11:44.090 align:start position:0%
they said to me oh we haven't got time
to<00:11:41.820><c> deploy</c><00:11:42.120><c> the</c><00:11:42.360><c> change</c><00:11:42.600><c> and</c><00:11:43.380><c> I</c><00:11:43.560><c> I</c><00:11:43.740><c> kind</c><00:11:43.980><c> of</c>

00:11:44.090 --> 00:11:44.100 align:start position:0%
to deploy the change and I I kind of
 

00:11:44.100 --> 00:11:45.650 align:start position:0%
to deploy the change and I I kind of
thought<00:11:44.220><c> but</c><00:11:44.459><c> what</c><00:11:44.700><c> are</c><00:11:44.880><c> you</c><00:11:45.000><c> doing</c><00:11:45.120><c> you</c><00:11:45.600><c> know</c>

00:11:45.650 --> 00:11:45.660 align:start position:0%
thought but what are you doing you know
 

00:11:45.660 --> 00:11:48.230 align:start position:0%
thought but what are you doing you know
what<00:11:45.959><c> is</c><00:11:46.140><c> so</c><00:11:46.380><c> important</c><00:11:46.880><c> that</c><00:11:47.880><c> a</c><00:11:48.120><c> business</c>

00:11:48.230 --> 00:11:48.240 align:start position:0%
what is so important that a business
 

00:11:48.240 --> 00:11:49.850 align:start position:0%
what is so important that a business
critical<00:11:48.660><c> piece</c><00:11:49.079><c> of</c><00:11:49.200><c> work</c><00:11:49.380><c> can't</c><00:11:49.680><c> be</c>

00:11:49.850 --> 00:11:49.860 align:start position:0%
critical piece of work can't be
 

00:11:49.860 --> 00:11:52.550 align:start position:0%
critical piece of work can't be
delivered<00:11:50.220><c> effectively</c><00:11:50.700><c> and</c><00:11:51.180><c> it</c><00:11:51.300><c> was</c><00:11:51.480><c> almost</c>

00:11:52.550 --> 00:11:52.560 align:start position:0%
delivered effectively and it was almost
 

00:11:52.560 --> 00:11:55.790 align:start position:0%
delivered effectively and it was almost
um<00:11:52.680><c> again</c><00:11:53.279><c> reactive</c><00:11:54.000><c> after</c><00:11:54.480><c> it</c><00:11:54.779><c> it's</c><00:11:55.440><c> already</c>

00:11:55.790 --> 00:11:55.800 align:start position:0%
um again reactive after it it's already
 

00:11:55.800 --> 00:11:58.190 align:start position:0%
um again reactive after it it's already
started<00:11:56.339><c> and</c><00:11:57.120><c> certainly</c><00:11:57.420><c> we</c><00:11:57.660><c> were</c><00:11:57.899><c> asked</c><00:11:58.079><c> to</c>

00:11:58.190 --> 00:11:58.200 align:start position:0%
started and certainly we were asked to
 

00:11:58.200 --> 00:12:00.170 align:start position:0%
started and certainly we were asked to
go<00:11:58.320><c> in</c><00:11:58.380><c> and</c><00:11:58.500><c> do</c><00:11:58.620><c> some</c><00:11:58.740><c> Consulting</c><00:11:59.279><c> but</c><00:11:59.820><c> it</c><00:12:00.000><c> was</c>

00:12:00.170 --> 00:12:00.180 align:start position:0%
go in and do some Consulting but it was
 

00:12:00.180 --> 00:12:02.269 align:start position:0%
go in and do some Consulting but it was
two<00:12:00.839><c> days</c><00:12:01.019><c> before</c><00:12:01.260><c> the</c><00:12:01.620><c> change</c><00:12:01.800><c> was</c><00:12:02.040><c> going</c><00:12:02.220><c> to</c>

00:12:02.269 --> 00:12:02.279 align:start position:0%
two days before the change was going to
 

00:12:02.279 --> 00:12:04.850 align:start position:0%
two days before the change was going to
be<00:12:02.399><c> announced</c><00:12:02.820><c> so</c><00:12:03.420><c> that</c><00:12:04.320><c> organization</c>

00:12:04.850 --> 00:12:04.860 align:start position:0%
be announced so that organization
 

00:12:04.860 --> 00:12:07.370 align:start position:0%
be announced so that organization
despite<00:12:05.399><c> being</c><00:12:05.760><c> a</c><00:12:06.240><c> very</c><00:12:06.300><c> well-led</c><00:12:06.839><c> large</c>

00:12:07.370 --> 00:12:07.380 align:start position:0%
despite being a very well-led large
 

00:12:07.380 --> 00:12:10.310 align:start position:0%
despite being a very well-led large
construction<00:12:07.860><c> business</c><00:12:08.339><c> you</c><00:12:09.180><c> know</c><00:12:09.240><c> UK</c><00:12:09.899><c> wide</c>

00:12:10.310 --> 00:12:10.320 align:start position:0%
construction business you know UK wide
 

00:12:10.320 --> 00:12:14.090 align:start position:0%
construction business you know UK wide
they<00:12:11.700><c> operated</c><00:12:12.660><c> almost</c><00:12:13.260><c> too</c><00:12:13.560><c> late</c><00:12:13.740><c> in</c><00:12:13.980><c> the</c>

00:12:14.090 --> 00:12:14.100 align:start position:0%
they operated almost too late in the
 

00:12:14.100 --> 00:12:16.610 align:start position:0%
they operated almost too late in the
process<00:12:14.339><c> to</c><00:12:14.519><c> have</c><00:12:14.760><c> any</c><00:12:14.940><c> sort</c><00:12:15.120><c> of</c><00:12:15.240><c> real</c><00:12:15.420><c> plan</c><00:12:15.839><c> or</c>

00:12:16.610 --> 00:12:16.620 align:start position:0%
process to have any sort of real plan or
 

00:12:16.620 --> 00:12:19.250 align:start position:0%
process to have any sort of real plan or
take<00:12:16.920><c> their</c><00:12:17.160><c> people</c><00:12:17.339><c> with</c><00:12:17.700><c> them</c><00:12:17.880><c> so</c><00:12:18.660><c> it's</c><00:12:19.200><c> it's</c>

00:12:19.250 --> 00:12:19.260 align:start position:0%
take their people with them so it's it's
 

00:12:19.260 --> 00:12:20.750 align:start position:0%
take their people with them so it's it's
interesting<00:12:19.800><c> from</c><00:12:19.980><c> a</c><00:12:20.100><c> planning</c><00:12:20.399><c> perspective</c>

00:12:20.750 --> 00:12:20.760 align:start position:0%
interesting from a planning perspective
 

00:12:20.760 --> 00:12:23.269 align:start position:0%
interesting from a planning perspective
and<00:12:21.120><c> I</c><00:12:21.240><c> think</c><00:12:21.420><c> often</c><00:12:21.899><c> organizations</c><00:12:22.800><c> unless</c>

00:12:23.269 --> 00:12:23.279 align:start position:0%
and I think often organizations unless
 

00:12:23.279 --> 00:12:24.829 align:start position:0%
and I think often organizations unless
it's<00:12:23.459><c> really</c><00:12:23.640><c> built</c><00:12:24.060><c> into</c><00:12:24.120><c> their</c><00:12:24.420><c> culture</c>

00:12:24.829 --> 00:12:24.839 align:start position:0%
it's really built into their culture
 

00:12:24.839 --> 00:12:27.550 align:start position:0%
it's really built into their culture
about<00:12:25.200><c> how</c><00:12:25.500><c> important</c><00:12:25.800><c> people</c><00:12:26.100><c> are</c><00:12:26.459><c> can</c>

00:12:27.550 --> 00:12:27.560 align:start position:0%
about how important people are can
 

00:12:27.560 --> 00:12:29.810 align:start position:0%
about how important people are can
underestimate<00:12:28.560><c> what</c><00:12:29.160><c> that</c><00:12:29.339><c> actually</c><00:12:29.519><c> means</c>

00:12:29.810 --> 00:12:29.820 align:start position:0%
underestimate what that actually means
 

00:12:29.820 --> 00:12:31.610 align:start position:0%
underestimate what that actually means
in<00:12:30.000><c> reality</c><00:12:30.300><c> taking</c><00:12:30.720><c> people</c><00:12:31.079><c> on</c><00:12:31.260><c> the</c><00:12:31.380><c> journey</c>

00:12:31.610 --> 00:12:31.620 align:start position:0%
in reality taking people on the journey
 

00:12:31.620 --> 00:12:33.829 align:start position:0%
in reality taking people on the journey
isn't<00:12:31.980><c> just</c><00:12:32.160><c> about</c><00:12:32.540><c> communicating</c><00:12:33.540><c> with</c>

00:12:33.829 --> 00:12:33.839 align:start position:0%
isn't just about communicating with
 

00:12:33.839 --> 00:12:35.750 align:start position:0%
isn't just about communicating with
people<00:12:34.079><c> and</c><00:12:34.380><c> telling</c><00:12:34.740><c> them</c><00:12:34.860><c> what's</c><00:12:35.399><c> going</c><00:12:35.640><c> to</c>

00:12:35.750 --> 00:12:35.760 align:start position:0%
people and telling them what's going to
 

00:12:35.760 --> 00:12:37.490 align:start position:0%
people and telling them what's going to
happen<00:12:35.940><c> and</c><00:12:36.180><c> when</c><00:12:36.360><c> it's</c><00:12:36.899><c> about</c><00:12:37.079><c> getting</c><00:12:37.320><c> them</c>

00:12:37.490 --> 00:12:37.500 align:start position:0%
happen and when it's about getting them
 

00:12:37.500 --> 00:12:39.650 align:start position:0%
happen and when it's about getting them
really<00:12:37.740><c> involved</c><00:12:38.100><c> in</c><00:12:38.220><c> that</c><00:12:38.399><c> process</c><00:12:38.700><c> and</c><00:12:39.120><c> I</c>

00:12:39.650 --> 00:12:39.660 align:start position:0%
really involved in that process and I
 

00:12:39.660 --> 00:12:41.269 align:start position:0%
really involved in that process and I
see<00:12:39.839><c> many</c><00:12:40.019><c> many</c><00:12:40.260><c> businesses</c><00:12:40.740><c> forget</c><00:12:40.980><c> about</c>

00:12:41.269 --> 00:12:41.279 align:start position:0%
see many many businesses forget about
 

00:12:41.279 --> 00:12:42.949 align:start position:0%
see many many businesses forget about
that<00:12:41.640><c> and</c>

00:12:42.949 --> 00:12:42.959 align:start position:0%
that and
 

00:12:42.959 --> 00:12:45.290 align:start position:0%
that and
try<00:12:43.500><c> and</c><00:12:43.560><c> deliver</c><00:12:43.800><c> the</c><00:12:44.100><c> task</c><00:12:44.279><c> without</c><00:12:44.639><c> slowing</c>

00:12:45.290 --> 00:12:45.300 align:start position:0%
try and deliver the task without slowing
 

00:12:45.300 --> 00:12:48.769 align:start position:0%
try and deliver the task without slowing
down<00:12:45.540><c> to</c><00:12:46.079><c> plan</c><00:12:46.920><c> prioritize</c><00:12:47.820><c> and</c><00:12:48.120><c> engage</c>

00:12:48.769 --> 00:12:48.779 align:start position:0%
down to plan prioritize and engage
 

00:12:48.779 --> 00:12:51.470 align:start position:0%
down to plan prioritize and engage
really<00:12:49.079><c> right</c><00:12:50.040><c> so</c><00:12:50.339><c> so</c><00:12:50.519><c> part</c><00:12:51.000><c> of</c><00:12:51.060><c> it</c><00:12:51.180><c> is</c><00:12:51.300><c> that</c>

00:12:51.470 --> 00:12:51.480 align:start position:0%
really right so so part of it is that
 

00:12:51.480 --> 00:12:53.389 align:start position:0%
really right so so part of it is that
people<00:12:51.600><c> are</c><00:12:51.779><c> trying</c><00:12:52.019><c> to</c>

00:12:53.389 --> 00:12:53.399 align:start position:0%
people are trying to
 

00:12:53.399 --> 00:12:54.650 align:start position:0%
people are trying to
um<00:12:53.459><c> you</c><00:12:53.700><c> know</c><00:12:53.820><c> swap</c><00:12:54.000><c> the</c><00:12:54.180><c> engines</c><00:12:54.420><c> on</c><00:12:54.540><c> the</c>

00:12:54.650 --> 00:12:54.660 align:start position:0%
um you know swap the engines on the
 

00:12:54.660 --> 00:12:56.170 align:start position:0%
um you know swap the engines on the
jumbo<00:12:55.019><c> Jetta</c>

00:12:56.170 --> 00:12:56.180 align:start position:0%
jumbo Jetta
 

00:12:56.180 --> 00:12:59.810 align:start position:0%
jumbo Jetta
so<00:12:57.180><c> that's</c><00:12:57.899><c> that</c><00:12:58.200><c> that</c><00:12:58.560><c> usually</c><00:12:59.040><c> doesn't</c><00:12:59.279><c> work</c>

00:12:59.810 --> 00:12:59.820 align:start position:0%
so that's that that usually doesn't work
 

00:12:59.820 --> 00:13:01.190 align:start position:0%
so that's that that usually doesn't work
too<00:13:00.060><c> well</c>

00:13:01.190 --> 00:13:01.200 align:start position:0%
too well
 

00:13:01.200 --> 00:13:03.710 align:start position:0%
too well
um<00:13:01.320><c> so</c><00:13:02.040><c> so</c><00:13:02.220><c> another</c><00:13:02.880><c> thing</c><00:13:03.180><c> that</c><00:13:03.420><c> sometimes</c>

00:13:03.710 --> 00:13:03.720 align:start position:0%
um so so another thing that sometimes
 

00:13:03.720 --> 00:13:05.449 align:start position:0%
um so so another thing that sometimes
comes<00:13:04.200><c> into</c><00:13:04.320><c> this</c><00:13:04.680><c> is</c>

00:13:05.449 --> 00:13:05.459 align:start position:0%
comes into this is
 

00:13:05.459 --> 00:13:06.590 align:start position:0%
comes into this is
um and<00:13:05.820><c> actually</c><00:13:05.940><c> I</c><00:13:06.120><c> had</c><00:13:06.240><c> a</c><00:13:06.360><c> conversation</c>

00:13:06.590 --> 00:13:06.600 align:start position:0%
um and actually I had a conversation
 

00:13:06.600 --> 00:13:10.069 align:start position:0%
um and actually I had a conversation
yesterday<00:13:06.959><c> with</c><00:13:07.440><c> a</c><00:13:08.120><c> one</c><00:13:09.120><c> I'm</c><00:13:09.779><c> not</c><00:13:09.839><c> going</c><00:13:09.959><c> to</c>

00:13:10.069 --> 00:13:10.079 align:start position:0%
yesterday with a one I'm not going to
 

00:13:10.079 --> 00:13:11.750 align:start position:0%
yesterday with a one I'm not going to
give<00:13:10.139><c> you</c><00:13:10.260><c> the</c><00:13:10.440><c> name</c><00:13:10.560><c> but</c><00:13:10.860><c> it's</c><00:13:11.220><c> a</c><00:13:11.399><c> name</c><00:13:11.519><c> you</c>

00:13:11.750 --> 00:13:11.760 align:start position:0%
give you the name but it's a name you
 

00:13:11.760 --> 00:13:13.430 align:start position:0%
give you the name but it's a name you
everyone<00:13:12.060><c> on</c><00:13:12.360><c> the</c><00:13:12.480><c> cold</c><00:13:12.600><c> will</c><00:13:12.839><c> recognize</c><00:13:13.260><c> a</c>

00:13:13.430 --> 00:13:13.440 align:start position:0%
everyone on the cold will recognize a
 

00:13:13.440 --> 00:13:16.190 align:start position:0%
everyone on the cold will recognize a
Global<00:13:13.680><c> Engineering</c><00:13:14.160><c> Company</c><00:13:14.779><c> and</c><00:13:15.779><c> you</c><00:13:16.139><c> know</c>

00:13:16.190 --> 00:13:16.200 align:start position:0%
Global Engineering Company and you know
 

00:13:16.200 --> 00:13:17.690 align:start position:0%
Global Engineering Company and you know
they<00:13:16.320><c> were</c><00:13:16.500><c> they</c><00:13:16.980><c> were</c><00:13:17.100><c> trying</c><00:13:17.279><c> to</c><00:13:17.459><c> they're</c>

00:13:17.690 --> 00:13:17.700 align:start position:0%
they were they were trying to they're
 

00:13:17.700 --> 00:13:19.250 align:start position:0%
they were they were trying to they're
looking<00:13:17.880><c> at</c><00:13:18.060><c> this</c><00:13:18.180><c> sort</c><00:13:18.360><c> of</c><00:13:18.420><c> five</c><00:13:18.600><c> to</c><00:13:18.779><c> ten</c><00:13:19.079><c> year</c>

00:13:19.250 --> 00:13:19.260 align:start position:0%
looking at this sort of five to ten year
 

00:13:19.260 --> 00:13:22.970 align:start position:0%
looking at this sort of five to ten year
vision<00:13:20.220><c> of</c><00:13:20.459><c> where</c><00:13:20.639><c> they</c><00:13:20.760><c> need</c><00:13:20.940><c> to</c><00:13:21.060><c> be</c><00:13:21.680><c> and</c><00:13:22.680><c> you</c>

00:13:22.970 --> 00:13:22.980 align:start position:0%
vision of where they need to be and you
 

00:13:22.980 --> 00:13:25.370 align:start position:0%
vision of where they need to be and you
know<00:13:23.040><c> their</c><00:13:23.279><c> particular</c><00:13:23.760><c> challenge</c><00:13:24.180><c> was</c><00:13:25.139><c> that</c>

00:13:25.370 --> 00:13:25.380 align:start position:0%
know their particular challenge was that
 

00:13:25.380 --> 00:13:26.629 align:start position:0%
know their particular challenge was that
the<00:13:25.620><c> owners</c><00:13:25.860><c> in</c><00:13:26.100><c> the</c><00:13:26.220><c> different</c><00:13:26.339><c> business</c>

00:13:26.629 --> 00:13:26.639 align:start position:0%
the owners in the different business
 

00:13:26.639 --> 00:13:27.829 align:start position:0%
the owners in the different business
units

00:13:27.829 --> 00:13:27.839 align:start position:0%
units
 

00:13:27.839 --> 00:13:29.990 align:start position:0%
units
were<00:13:28.500><c> kind</c><00:13:28.680><c> of</c><00:13:28.800><c> resisting</c><00:13:29.399><c> any</c><00:13:29.639><c> kind</c><00:13:29.820><c> of</c>

00:13:29.990 --> 00:13:30.000 align:start position:0%
were kind of resisting any kind of
 

00:13:30.000 --> 00:13:31.250 align:start position:0%
were kind of resisting any kind of
change<00:13:30.120><c> because</c><00:13:30.480><c> actually</c><00:13:30.779><c> they</c><00:13:31.079><c> were</c>

00:13:31.250 --> 00:13:31.260 align:start position:0%
change because actually they were
 

00:13:31.260 --> 00:13:35.150 align:start position:0%
change because actually they were
performing<00:13:31.680><c> very</c><00:13:31.860><c> well</c><00:13:32.540><c> right</c><00:13:33.680><c> but</c><00:13:34.680><c> so</c><00:13:34.920><c> those</c>

00:13:35.150 --> 00:13:35.160 align:start position:0%
performing very well right but so those
 

00:13:35.160 --> 00:13:37.129 align:start position:0%
performing very well right but so those
guys<00:13:35.339><c> were</c><00:13:35.519><c> making</c><00:13:35.700><c> the</c><00:13:35.940><c> bonus</c><00:13:36.240><c> every</c><00:13:36.540><c> every</c>

00:13:37.129 --> 00:13:37.139 align:start position:0%
guys were making the bonus every every
 

00:13:37.139 --> 00:13:38.690 align:start position:0%
guys were making the bonus every every
quarter

00:13:38.690 --> 00:13:38.700 align:start position:0%
quarter
 

00:13:38.700 --> 00:13:40.970 align:start position:0%
quarter
but<00:13:39.300><c> the</c><00:13:39.540><c> guys</c><00:13:39.660><c> who</c><00:13:39.959><c> were</c><00:13:40.079><c> thinking</c><00:13:40.380><c> five</c><00:13:40.740><c> ten</c>

00:13:40.970 --> 00:13:40.980 align:start position:0%
but the guys who were thinking five ten
 

00:13:40.980 --> 00:13:42.650 align:start position:0%
but the guys who were thinking five ten
years<00:13:41.220><c> in</c><00:13:41.399><c> the</c><00:13:41.519><c> future</c><00:13:41.639><c> who</c><00:13:42.360><c> are</c><00:13:42.480><c> going</c><00:13:42.600><c> to</c>

00:13:42.650 --> 00:13:42.660 align:start position:0%
years in the future who are going to
 

00:13:42.660 --> 00:13:43.970 align:start position:0%
years in the future who are going to
make<00:13:42.779><c> sure</c><00:13:42.899><c> that</c><00:13:43.019><c> you're</c><00:13:43.320><c> still</c><00:13:43.560><c> making</c><00:13:43.740><c> your</c>

00:13:43.970 --> 00:13:43.980 align:start position:0%
make sure that you're still making your
 

00:13:43.980 --> 00:13:45.710 align:start position:0%
make sure that you're still making your
bonus<00:13:44.339><c> then</c>

00:13:45.710 --> 00:13:45.720 align:start position:0%
bonus then
 

00:13:45.720 --> 00:13:47.810 align:start position:0%
bonus then
um<00:13:45.779><c> you</c><00:13:46.560><c> know</c><00:13:46.680><c> that</c><00:13:46.800><c> kind</c><00:13:47.100><c> of</c><00:13:47.220><c> seen</c><00:13:47.459><c> as</c><00:13:47.579><c> noise</c>

00:13:47.810 --> 00:13:47.820 align:start position:0%
um you know that kind of seen as noise
 

00:13:47.820 --> 00:13:49.730 align:start position:0%
um you know that kind of seen as noise
and<00:13:48.120><c> and</c><00:13:48.360><c> you</c><00:13:48.720><c> know</c><00:13:48.779><c> who</c><00:13:48.959><c> these</c><00:13:49.260><c> guys</c><00:13:49.380><c> in</c><00:13:49.620><c> the</c>

00:13:49.730 --> 00:13:49.740 align:start position:0%
and and you know who these guys in the
 

00:13:49.740 --> 00:13:51.470 align:start position:0%
and and you know who these guys in the
cloud<00:13:49.860><c> you</c><00:13:50.519><c> know</c><00:13:50.579><c> they</c><00:13:50.760><c> don't</c><00:13:50.880><c> they</c><00:13:51.300><c> don't</c>

00:13:51.470 --> 00:13:51.480 align:start position:0%
cloud you know they don't they don't
 

00:13:51.480 --> 00:13:52.550 align:start position:0%
cloud you know they don't they don't
have<00:13:51.540><c> the</c><00:13:51.660><c> feet</c><00:13:51.779><c> on</c><00:13:51.959><c> the</c><00:13:52.079><c> ground</c><00:13:52.139><c> all</c><00:13:52.500><c> this</c>

00:13:52.550 --> 00:13:52.560 align:start position:0%
have the feet on the ground all this
 

00:13:52.560 --> 00:13:55.190 align:start position:0%
have the feet on the ground all this
kind<00:13:52.740><c> of</c><00:13:52.800><c> good</c><00:13:52.980><c> stuff</c><00:13:53.700><c> so</c><00:13:54.300><c> so</c><00:13:54.540><c> sometimes</c><00:13:55.019><c> it's</c>

00:13:55.190 --> 00:13:55.200 align:start position:0%
kind of good stuff so so sometimes it's
 

00:13:55.200 --> 00:13:57.290 align:start position:0%
kind of good stuff so so sometimes it's
just<00:13:55.440><c> about</c><00:13:55.620><c> not</c><00:13:56.040><c> having</c><00:13:56.279><c> a</c>

00:13:57.290 --> 00:13:57.300 align:start position:0%
just about not having a
 

00:13:57.300 --> 00:13:59.870 align:start position:0%
just about not having a
not<00:13:58.260><c> having</c><00:13:58.440><c> a</c><00:13:58.740><c> common</c><00:13:58.800><c> vision</c><00:13:59.100><c> of</c><00:13:59.399><c> what</c><00:13:59.700><c> the</c>

00:13:59.870 --> 00:13:59.880 align:start position:0%
not having a common vision of what the
 

00:13:59.880 --> 00:14:04.310 align:start position:0%
not having a common vision of what the
change<00:14:00.060><c> is</c><00:14:00.240><c> for</c><00:14:00.480><c> and</c><00:14:00.779><c> why</c><00:14:01.079><c> yeah</c><00:14:01.980><c> right</c>

00:14:04.310 --> 00:14:04.320 align:start position:0%
change is for and why yeah right
 

00:14:04.320 --> 00:14:07.430 align:start position:0%
change is for and why yeah right
um<00:14:04.440><c> and</c><00:14:04.920><c> not</c><00:14:05.100><c> having</c><00:14:05.220><c> incentives</c><00:14:06.060><c> aligned</c>

00:14:07.430 --> 00:14:07.440 align:start position:0%
um and not having incentives aligned
 

00:14:07.440 --> 00:14:10.190 align:start position:0%
um and not having incentives aligned
yeah<00:14:08.040><c> absolutely</c><00:14:08.339><c> and</c><00:14:08.639><c> I</c><00:14:08.820><c> and</c><00:14:09.060><c> I</c><00:14:09.240><c> think</c><00:14:09.360><c> it</c><00:14:09.660><c> and</c>

00:14:10.190 --> 00:14:10.200 align:start position:0%
yeah absolutely and I and I think it and
 

00:14:10.200 --> 00:14:11.990 align:start position:0%
yeah absolutely and I and I think it and
not<00:14:10.380><c> really</c><00:14:10.620><c> considering</c><00:14:11.100><c> the</c><00:14:11.220><c> the</c><00:14:11.459><c> impact</c><00:14:11.820><c> of</c>

00:14:11.990 --> 00:14:12.000 align:start position:0%
not really considering the the impact of
 

00:14:12.000 --> 00:14:14.210 align:start position:0%
not really considering the the impact of
not<00:14:12.240><c> changing</c><00:14:12.720><c> because</c><00:14:13.019><c> if</c><00:14:13.260><c> you</c><00:14:13.380><c> look</c><00:14:13.560><c> at</c><00:14:13.800><c> the</c>

00:14:14.210 --> 00:14:14.220 align:start position:0%
not changing because if you look at the
 

00:14:14.220 --> 00:14:15.889 align:start position:0%
not changing because if you look at the
way<00:14:14.399><c> the</c><00:14:14.700><c> world</c><00:14:14.820><c> has</c><00:14:15.060><c> changed</c><00:14:15.420><c> we</c><00:14:15.600><c> talked</c>

00:14:15.889 --> 00:14:15.899 align:start position:0%
way the world has changed we talked
 

00:14:15.899 --> 00:14:18.290 align:start position:0%
way the world has changed we talked
about<00:14:15.959><c> it</c><00:14:16.139><c> last</c><00:14:16.320><c> week</c><00:14:16.440><c> Stuart</c><00:14:16.860><c> with</c><00:14:17.100><c> AI</c><00:14:17.940><c> and</c>

00:14:18.290 --> 00:14:18.300 align:start position:0%
about it last week Stuart with AI and
 

00:14:18.300 --> 00:14:20.509 align:start position:0%
about it last week Stuart with AI and
different<00:14:18.660><c> technology</c><00:14:19.260><c> you</c><00:14:19.800><c> know</c><00:14:19.920><c> those</c>

00:14:20.509 --> 00:14:20.519 align:start position:0%
different technology you know those
 

00:14:20.519 --> 00:14:22.610 align:start position:0%
different technology you know those
organizations<00:14:21.120><c> who</c><00:14:21.600><c> were</c><00:14:21.720><c> strategic</c><00:14:22.380><c> and</c>

00:14:22.610 --> 00:14:22.620 align:start position:0%
organizations who were strategic and
 

00:14:22.620 --> 00:14:24.470 align:start position:0%
organizations who were strategic and
thought<00:14:22.860><c> ahead</c><00:14:23.220><c> about</c><00:14:23.399><c> that</c><00:14:24.000><c> weren't</c>

00:14:24.470 --> 00:14:24.480 align:start position:0%
thought ahead about that weren't
 

00:14:24.480 --> 00:14:26.389 align:start position:0%
thought ahead about that weren't
massively<00:14:24.959><c> impacted</c><00:14:25.380><c> in</c><00:14:25.560><c> the</c><00:14:25.740><c> pandemic</c><00:14:26.100><c> they</c>

00:14:26.389 --> 00:14:26.399 align:start position:0%
massively impacted in the pandemic they
 

00:14:26.399 --> 00:14:28.250 align:start position:0%
massively impacted in the pandemic they
were<00:14:26.519><c> able</c><00:14:26.700><c> to</c><00:14:26.820><c> optimize</c><00:14:27.300><c> that</c><00:14:27.660><c> that</c>

00:14:28.250 --> 00:14:28.260 align:start position:0%
were able to optimize that that
 

00:14:28.260 --> 00:14:30.050 align:start position:0%
were able to optimize that that
opportunity

00:14:30.050 --> 00:14:30.060 align:start position:0%
opportunity
 

00:14:30.060 --> 00:14:31.850 align:start position:0%
opportunity
um<00:14:30.120><c> but</c><00:14:30.360><c> many</c><00:14:30.660><c> where</c><00:14:31.079><c> they</c><00:14:31.260><c> were</c><00:14:31.440><c> stuck</c><00:14:31.680><c> and</c>

00:14:31.850 --> 00:14:31.860 align:start position:0%
um but many where they were stuck and
 

00:14:31.860 --> 00:14:34.009 align:start position:0%
um but many where they were stuck and
were<00:14:32.459><c> operating</c><00:14:32.760><c> in</c><00:14:33.000><c> the</c><00:14:33.120><c> status</c><00:14:33.240><c> quo</c><00:14:33.660><c> I</c><00:14:33.839><c> saw</c>

00:14:34.009 --> 00:14:34.019 align:start position:0%
were operating in the status quo I saw
 

00:14:34.019 --> 00:14:36.410 align:start position:0%
were operating in the status quo I saw
lots<00:14:34.380><c> of</c><00:14:34.380><c> organizations</c><00:14:34.920><c> that</c><00:14:35.519><c> that</c><00:14:35.940><c> failed</c>

00:14:36.410 --> 00:14:36.420 align:start position:0%
lots of organizations that that failed
 

00:14:36.420 --> 00:14:37.970 align:start position:0%
lots of organizations that that failed
that<00:14:36.540><c> I</c><00:14:36.779><c> was</c><00:14:36.899><c> I</c><00:14:37.079><c> was</c><00:14:37.260><c> in</c><00:14:37.380><c> one</c><00:14:37.500><c> at</c><00:14:37.740><c> the</c><00:14:37.860><c> time</c>

00:14:37.970 --> 00:14:37.980 align:start position:0%
that I was I was in one at the time
 

00:14:37.980 --> 00:14:40.790 align:start position:0%
that I was I was in one at the time
where<00:14:38.279><c> they</c><00:14:38.579><c> just</c><00:14:38.760><c> weren't</c><00:14:39.060><c> able</c><00:14:39.360><c> to</c><00:14:39.839><c> innovate</c>

00:14:40.790 --> 00:14:40.800 align:start position:0%
where they just weren't able to innovate
 

00:14:40.800 --> 00:14:42.350 align:start position:0%
where they just weren't able to innovate
or<00:14:41.040><c> take</c><00:14:41.279><c> themselves</c><00:14:41.639><c> forward</c><00:14:41.880><c> or</c><00:14:42.240><c> do</c>

00:14:42.350 --> 00:14:42.360 align:start position:0%
or take themselves forward or do
 

00:14:42.360 --> 00:14:43.910 align:start position:0%
or take themselves forward or do
anything<00:14:42.540><c> different</c><00:14:42.899><c> so</c><00:14:43.380><c> they</c><00:14:43.620><c> they</c>

00:14:43.910 --> 00:14:43.920 align:start position:0%
anything different so they they
 

00:14:43.920 --> 00:14:45.829 align:start position:0%
anything different so they they
ultimately<00:14:44.459><c> had</c><00:14:45.000><c> a</c><00:14:45.180><c> you</c><00:14:45.360><c> know</c><00:14:45.420><c> had</c><00:14:45.540><c> a</c><00:14:45.720><c> very</c>

00:14:45.829 --> 00:14:45.839 align:start position:0%
ultimately had a you know had a very
 

00:14:45.839 --> 00:14:48.110 align:start position:0%
ultimately had a you know had a very
difficult<00:14:46.139><c> time</c><00:14:46.320><c> during</c><00:14:46.620><c> the</c><00:14:46.860><c> pandemic</c>

00:14:48.110 --> 00:14:48.120 align:start position:0%
difficult time during the pandemic
 

00:14:48.120 --> 00:14:49.550 align:start position:0%
difficult time during the pandemic
um<00:14:48.180><c> so</c><00:14:48.600><c> yeah</c><00:14:48.720><c> I</c><00:14:48.839><c> think</c><00:14:48.959><c> I</c><00:14:49.139><c> think</c><00:14:49.260><c> you're</c><00:14:49.380><c> right</c>

00:14:49.550 --> 00:14:49.560 align:start position:0%
um so yeah I think I think you're right
 

00:14:49.560 --> 00:14:51.290 align:start position:0%
um so yeah I think I think you're right
it's<00:14:49.740><c> about</c><00:14:49.980><c> that</c><00:14:50.160><c> vision</c><00:14:50.459><c> and</c><00:14:50.760><c> strategy</c><00:14:51.120><c> and</c>

00:14:51.290 --> 00:14:51.300 align:start position:0%
it's about that vision and strategy and
 

00:14:51.300 --> 00:14:52.790 align:start position:0%
it's about that vision and strategy and
if<00:14:51.420><c> that</c><00:14:51.600><c> isn't</c><00:14:51.899><c> in</c><00:14:52.079><c> place</c><00:14:52.260><c> for</c><00:14:52.500><c> a</c><00:14:52.620><c> business</c>

00:14:52.790 --> 00:14:52.800 align:start position:0%
if that isn't in place for a business
 

00:14:52.800 --> 00:14:56.150 align:start position:0%
if that isn't in place for a business
then<00:14:53.339><c> it</c><00:14:54.300><c> almost</c><00:14:54.480><c> becomes</c><00:14:55.139><c> a</c><00:14:55.260><c> done</c><00:14:55.500><c> two</c><00:14:55.800><c> rather</c>

00:14:56.150 --> 00:14:56.160 align:start position:0%
then it almost becomes a done two rather
 

00:14:56.160 --> 00:14:58.370 align:start position:0%
then it almost becomes a done two rather
than<00:14:56.399><c> a</c><00:14:56.699><c> kind</c><00:14:57.000><c> of</c><00:14:57.120><c> forward-thinking</c><00:14:57.959><c> piece</c><00:14:58.320><c> of</c>

00:14:58.370 --> 00:14:58.380 align:start position:0%
than a kind of forward-thinking piece of
 

00:14:58.380 --> 00:15:01.009 align:start position:0%
than a kind of forward-thinking piece of
work<00:14:58.560><c> to</c><00:14:58.860><c> transform</c><00:14:59.399><c> an</c><00:15:00.000><c> organization</c>

00:15:01.009 --> 00:15:01.019 align:start position:0%
work to transform an organization
 

00:15:01.019 --> 00:15:02.689 align:start position:0%
work to transform an organization
and<00:15:01.440><c> if</c><00:15:01.620><c> there's</c><00:15:01.740><c> not</c><00:15:01.920><c> a</c><00:15:02.040><c> burning</c><00:15:02.339><c> platform</c>

00:15:02.689 --> 00:15:02.699 align:start position:0%
and if there's not a burning platform
 

00:15:02.699 --> 00:15:04.790 align:start position:0%
and if there's not a burning platform
like<00:15:03.000><c> you</c><00:15:03.180><c> said</c><00:15:03.300><c> you</c><00:15:03.540><c> know</c><00:15:03.660><c> sometimes</c><00:15:04.320><c> massive</c>

00:15:04.790 --> 00:15:04.800 align:start position:0%
like you said you know sometimes massive
 

00:15:04.800 --> 00:15:06.949 align:start position:0%
like you said you know sometimes massive
underperformance<00:15:05.579><c> or</c><00:15:05.940><c> a</c><00:15:06.540><c> massive</c><00:15:06.779><c> cost</c>

00:15:06.949 --> 00:15:06.959 align:start position:0%
underperformance or a massive cost
 

00:15:06.959 --> 00:15:08.810 align:start position:0%
underperformance or a massive cost
challenge<00:15:07.320><c> can</c><00:15:07.740><c> create</c><00:15:07.980><c> a</c><00:15:08.220><c> burning</c><00:15:08.519><c> platform</c>

00:15:08.810 --> 00:15:08.820 align:start position:0%
challenge can create a burning platform
 

00:15:08.820 --> 00:15:11.870 align:start position:0%
challenge can create a burning platform
for<00:15:09.120><c> change</c><00:15:09.360><c> but</c><00:15:09.660><c> if</c><00:15:09.839><c> the</c><00:15:10.199><c> businesses</c><00:15:11.220><c> kind</c><00:15:11.760><c> of</c>

00:15:11.870 --> 00:15:11.880 align:start position:0%
for change but if the businesses kind of
 

00:15:11.880 --> 00:15:13.730 align:start position:0%
for change but if the businesses kind of
operating<00:15:12.240><c> at</c><00:15:12.540><c> a</c><00:15:12.720><c> consistent</c><00:15:13.079><c> level</c><00:15:13.260><c> that</c><00:15:13.560><c> you</c>

00:15:13.730 --> 00:15:13.740 align:start position:0%
operating at a consistent level that you
 

00:15:13.740 --> 00:15:15.710 align:start position:0%
operating at a consistent level that you
can<00:15:13.860><c> often</c><00:15:14.160><c> feel</c><00:15:14.399><c> quite</c><00:15:14.639><c> uncomfortable</c><00:15:15.180><c> sort</c>

00:15:15.710 --> 00:15:15.720 align:start position:0%
can often feel quite uncomfortable sort
 

00:15:15.720 --> 00:15:18.470 align:start position:0%
can often feel quite uncomfortable sort
of<00:15:15.839><c> for</c><00:15:16.380><c> people</c><00:15:16.560><c> to</c><00:15:16.800><c> move</c><00:15:16.920><c> forward</c><00:15:17.220><c> and</c><00:15:17.519><c> drive</c>

00:15:18.470 --> 00:15:18.480 align:start position:0%
of for people to move forward and drive
 

00:15:18.480 --> 00:15:19.910 align:start position:0%
of for people to move forward and drive
transformation

00:15:19.910 --> 00:15:19.920 align:start position:0%
transformation
 

00:15:19.920 --> 00:15:23.870 align:start position:0%
transformation
so<00:15:20.519><c> so</c><00:15:20.760><c> you</c><00:15:21.180><c> you</c><00:15:21.740><c> use</c><00:15:22.740><c> the</c><00:15:22.920><c> word</c><00:15:23.040><c> change</c><00:15:23.339><c> I</c>

00:15:23.870 --> 00:15:23.880 align:start position:0%
so so you you use the word change I
 

00:15:23.880 --> 00:15:25.189 align:start position:0%
so so you you use the word change I
think<00:15:24.060><c> two</c><00:15:24.180><c> or</c><00:15:24.360><c> three</c><00:15:24.480><c> times</c><00:15:24.660><c> in</c><00:15:24.899><c> that</c><00:15:25.079><c> little</c>

00:15:25.189 --> 00:15:25.199 align:start position:0%
think two or three times in that little
 

00:15:25.199 --> 00:15:28.310 align:start position:0%
think two or three times in that little
section<00:15:25.560><c> there</c><00:15:25.860><c> so</c><00:15:27.180><c> um</c><00:15:27.240><c> so</c><00:15:27.660><c> let's</c><00:15:27.720><c> let's</c><00:15:28.019><c> just</c>

00:15:28.310 --> 00:15:28.320 align:start position:0%
section there so um so let's let's just
 

00:15:28.320 --> 00:15:31.490 align:start position:0%
section there so um so let's let's just
address<00:15:28.740><c> that</c><00:15:29.100><c> the</c><00:15:29.399><c> question</c><00:15:29.880><c> that</c><00:15:30.779><c> who</c><00:15:31.139><c> asked</c>

00:15:31.490 --> 00:15:31.500 align:start position:0%
address that the question that who asked
 

00:15:31.500 --> 00:15:33.949 align:start position:0%
address that the question that who asked
it<00:15:31.620><c> uh</c><00:15:32.279><c> that</c><00:15:32.519><c> Henry</c><00:15:32.820><c> asked</c><00:15:33.180><c> about</c><00:15:33.720><c> the</c>

00:15:33.949 --> 00:15:33.959 align:start position:0%
it uh that Henry asked about the
 

00:15:33.959 --> 00:15:35.750 align:start position:0%
it uh that Henry asked about the
difference<00:15:34.139><c> between</c><00:15:34.440><c> between</c><00:15:35.160><c> business</c>

00:15:35.750 --> 00:15:35.760 align:start position:0%
difference between between business
 

00:15:35.760 --> 00:15:38.389 align:start position:0%
difference between between business
transformation<00:15:36.360><c> and</c><00:15:36.839><c> change</c><00:15:37.199><c> is</c><00:15:38.040><c> there</c><00:15:38.279><c> a</c>

00:15:38.389 --> 00:15:38.399 align:start position:0%
transformation and change is there a
 

00:15:38.399 --> 00:15:39.650 align:start position:0%
transformation and change is there a
difference<00:15:38.579><c> or</c><00:15:38.880><c> is</c><00:15:39.060><c> it</c><00:15:39.180><c> the</c><00:15:39.300><c> same</c><00:15:39.480><c> thing</c>

00:15:39.650 --> 00:15:39.660 align:start position:0%
difference or is it the same thing
 

00:15:39.660 --> 00:15:43.009 align:start position:0%
difference or is it the same thing
change<00:15:40.440><c> management</c><00:15:40.940><c> yeah</c><00:15:41.940><c> yeah</c><00:15:42.180><c> I</c><00:15:42.360><c> mean</c><00:15:42.540><c> lots</c>

00:15:43.009 --> 00:15:43.019 align:start position:0%
change management yeah yeah I mean lots
 

00:15:43.019 --> 00:15:44.329 align:start position:0%
change management yeah yeah I mean lots
of<00:15:43.079><c> people</c><00:15:43.199><c> would</c><00:15:43.500><c> argue</c><00:15:43.800><c> it's</c><00:15:43.980><c> the</c><00:15:44.220><c> same</c>

00:15:44.329 --> 00:15:44.339 align:start position:0%
of people would argue it's the same
 

00:15:44.339 --> 00:15:45.290 align:start position:0%
of people would argue it's the same
thing<00:15:44.459><c> and</c><00:15:44.639><c> lots</c><00:15:44.880><c> of</c><00:15:44.880><c> people</c><00:15:44.940><c> would</c><00:15:45.060><c> argue</c>

00:15:45.290 --> 00:15:45.300 align:start position:0%
thing and lots of people would argue
 

00:15:45.300 --> 00:15:46.850 align:start position:0%
thing and lots of people would argue
with<00:15:45.540><c> it's</c><00:15:45.959><c> very</c><00:15:46.139><c> different</c><00:15:46.320><c> how</c><00:15:46.620><c> I</c><00:15:46.740><c> would</c>

00:15:46.850 --> 00:15:46.860 align:start position:0%
with it's very different how I would
 

00:15:46.860 --> 00:15:48.949 align:start position:0%
with it's very different how I would
tend<00:15:47.160><c> to</c><00:15:47.160><c> see</c><00:15:47.639><c> it</c><00:15:47.820><c> is</c><00:15:48.000><c> change</c><00:15:48.240><c> change</c><00:15:48.540><c> can</c><00:15:48.839><c> be</c>

00:15:48.949 --> 00:15:48.959 align:start position:0%
tend to see it is change change can be
 

00:15:48.959 --> 00:15:50.930 align:start position:0%
tend to see it is change change can be
quite<00:15:49.139><c> minor</c><00:15:49.620><c> so</c><00:15:49.860><c> it</c><00:15:50.040><c> might</c><00:15:50.160><c> be</c><00:15:50.279><c> a</c><00:15:50.459><c> change</c><00:15:50.579><c> to</c><00:15:50.820><c> a</c>

00:15:50.930 --> 00:15:50.940 align:start position:0%
quite minor so it might be a change to a
 

00:15:50.940 --> 00:15:52.730 align:start position:0%
quite minor so it might be a change to a
process<00:15:51.240><c> or</c>

00:15:52.730 --> 00:15:52.740 align:start position:0%
process or
 

00:15:52.740 --> 00:15:54.530 align:start position:0%
process or
um<00:15:52.800><c> a</c><00:15:53.160><c> change</c><00:15:53.279><c> to</c><00:15:53.519><c> a</c><00:15:53.699><c> way</c><00:15:53.820><c> of</c><00:15:53.940><c> working</c><00:15:54.180><c> but</c>

00:15:54.530 --> 00:15:54.540 align:start position:0%
um a change to a way of working but
 

00:15:54.540 --> 00:15:55.850 align:start position:0%
um a change to a way of working but
business<00:15:54.720><c> transformation</c><00:15:55.199><c> is</c><00:15:55.500><c> typically</c>

00:15:55.850 --> 00:15:55.860 align:start position:0%
business transformation is typically
 

00:15:55.860 --> 00:15:58.850 align:start position:0%
business transformation is typically
where<00:15:56.160><c> it's</c><00:15:56.519><c> a</c><00:15:56.760><c> culture</c><00:15:57.720><c> change</c><00:15:57.959><c> or</c><00:15:58.380><c> a</c><00:15:58.560><c> you</c>

00:15:58.850 --> 00:15:58.860 align:start position:0%
where it's a culture change or a you
 

00:15:58.860 --> 00:16:02.389 align:start position:0%
where it's a culture change or a you
know<00:15:58.980><c> a</c><00:15:59.240><c> huge</c><00:16:00.240><c> kind</c><00:16:00.480><c> of</c><00:16:00.600><c> piece</c><00:16:01.079><c> of</c><00:16:01.399><c> strategic</c>

00:16:02.389 --> 00:16:02.399 align:start position:0%
know a huge kind of piece of strategic
 

00:16:02.399 --> 00:16:03.590 align:start position:0%
know a huge kind of piece of strategic
thinking<00:16:02.820><c> that's</c><00:16:03.060><c> going</c><00:16:03.240><c> to</c><00:16:03.360><c> take</c><00:16:03.480><c> the</c>

00:16:03.590 --> 00:16:03.600 align:start position:0%
thinking that's going to take the
 

00:16:03.600 --> 00:16:05.629 align:start position:0%
thinking that's going to take the
business<00:16:03.779><c> in</c><00:16:04.019><c> a</c><00:16:04.139><c> different</c><00:16:04.260><c> direction</c><00:16:04.560><c> or</c><00:16:05.279><c> you</c>

00:16:05.629 --> 00:16:05.639 align:start position:0%
business in a different direction or you
 

00:16:05.639 --> 00:16:08.150 align:start position:0%
business in a different direction or you
know<00:16:05.760><c> open</c><00:16:06.000><c> a</c><00:16:06.779><c> large</c><00:16:07.019><c> element</c><00:16:07.680><c> of</c><00:16:07.980><c> the</c>

00:16:08.150 --> 00:16:08.160 align:start position:0%
know open a large element of the
 

00:16:08.160 --> 00:16:10.009 align:start position:0%
know open a large element of the
organization<00:16:08.699><c> so</c>

00:16:10.009 --> 00:16:10.019 align:start position:0%
organization so
 

00:16:10.019 --> 00:16:11.990 align:start position:0%
organization so
um<00:16:10.139><c> I</c><00:16:10.860><c> see</c><00:16:10.980><c> it's</c><00:16:11.160><c> been</c><00:16:11.399><c> two</c><00:16:11.579><c> different</c><00:16:11.760><c> things</c>

00:16:11.990 --> 00:16:12.000 align:start position:0%
um I see it's been two different things
 

00:16:12.000 --> 00:16:14.030 align:start position:0%
um I see it's been two different things
but<00:16:12.240><c> based</c><00:16:12.600><c> on</c><00:16:12.660><c> scale</c><00:16:12.959><c> and</c><00:16:13.320><c> that</c><00:16:13.500><c> would</c><00:16:13.620><c> be</c><00:16:13.800><c> my</c>

00:16:14.030 --> 00:16:14.040 align:start position:0%
but based on scale and that would be my
 

00:16:14.040 --> 00:16:15.769 align:start position:0%
but based on scale and that would be my
you<00:16:14.399><c> know</c><00:16:14.519><c> my</c><00:16:14.699><c> view</c><00:16:14.880><c> of</c><00:16:15.120><c> the</c><00:16:15.240><c> world</c><00:16:15.360><c> it's</c><00:16:15.600><c> not</c>

00:16:15.769 --> 00:16:15.779 align:start position:0%
you know my view of the world it's not
 

00:16:15.779 --> 00:16:17.389 align:start position:0%
you know my view of the world it's not
necessarily<00:16:16.199><c> an</c><00:16:16.320><c> academically</c><00:16:16.740><c> with</c><00:16:16.980><c> it</c><00:16:17.160><c> but</c>

00:16:17.389 --> 00:16:17.399 align:start position:0%
necessarily an academically with it but
 

00:16:17.399 --> 00:16:18.110 align:start position:0%
necessarily an academically with it but
but

00:16:18.110 --> 00:16:18.120 align:start position:0%
but
 

00:16:18.120 --> 00:16:19.790 align:start position:0%
but
um certainly<00:16:18.540><c> you</c><00:16:18.959><c> know</c><00:16:19.019><c> change</c><00:16:19.440><c> management</c>

00:16:19.790 --> 00:16:19.800 align:start position:0%
um certainly you know change management
 

00:16:19.800 --> 00:16:23.329 align:start position:0%
um certainly you know change management
is<00:16:20.339><c> typically</c><00:16:20.699><c> when</c><00:16:21.000><c> it's</c><00:16:21.320><c> iterative</c><00:16:22.320><c> and</c>

00:16:23.329 --> 00:16:23.339 align:start position:0%
is typically when it's iterative and
 

00:16:23.339 --> 00:16:23.889 align:start position:0%
is typically when it's iterative and
um

00:16:23.889 --> 00:16:23.899 align:start position:0%
um
 

00:16:23.899 --> 00:16:27.290 align:start position:0%
um
less<00:16:24.899><c> less</c><00:16:25.560><c> broad</c><00:16:25.920><c> I</c><00:16:26.399><c> suppose</c><00:16:26.639><c> in</c><00:16:26.760><c> my</c><00:16:26.940><c> in</c><00:16:27.060><c> my</c>

00:16:27.290 --> 00:16:27.300 align:start position:0%
less less broad I suppose in my in my
 

00:16:27.300 --> 00:16:29.329 align:start position:0%
less less broad I suppose in my in my
experience<00:16:27.660><c> but</c><00:16:28.199><c> you</c><00:16:28.380><c> know</c><00:16:28.440><c> there</c><00:16:28.740><c> are</c><00:16:29.040><c> lots</c>

00:16:29.329 --> 00:16:29.339 align:start position:0%
experience but you know there are lots
 

00:16:29.339 --> 00:16:31.009 align:start position:0%
experience but you know there are lots
of people<00:16:29.519><c> who</c><00:16:29.760><c> would</c><00:16:29.880><c> argue</c><00:16:30.240><c> that</c><00:16:30.540><c> it's</c><00:16:30.839><c> more</c>

00:16:31.009 --> 00:16:31.019 align:start position:0%
of people who would argue that it's more
 

00:16:31.019 --> 00:16:32.629 align:start position:0%
of people who would argue that it's more
of<00:16:31.199><c> the</c><00:16:31.380><c> same</c><00:16:31.560><c> thing</c><00:16:31.800><c> because</c><00:16:32.100><c> ultimately</c>

00:16:32.629 --> 00:16:32.639 align:start position:0%
of the same thing because ultimately
 

00:16:32.639 --> 00:16:34.370 align:start position:0%
of the same thing because ultimately
you're<00:16:33.240><c> transforming</c><00:16:33.779><c> and</c><00:16:33.959><c> changing</c><00:16:34.199><c> an</c>

00:16:34.370 --> 00:16:34.380 align:start position:0%
you're transforming and changing an
 

00:16:34.380 --> 00:16:37.189 align:start position:0%
you're transforming and changing an
organization

00:16:37.189 --> 00:16:37.199 align:start position:0%
 
 

00:16:37.199 --> 00:16:40.069 align:start position:0%
 
brilliant<00:16:37.860><c> so</c><00:16:38.579><c> so</c><00:16:38.579><c> so</c>

00:16:40.069 --> 00:16:40.079 align:start position:0%
brilliant so so so
 

00:16:40.079 --> 00:16:42.710 align:start position:0%
brilliant so so so
um<00:16:40.199><c> so</c><00:16:40.800><c> so</c><00:16:41.100><c> it's</c><00:16:41.579><c> it's</c><00:16:41.759><c> kind</c><00:16:42.060><c> of</c><00:16:42.120><c> a</c><00:16:42.240><c> Continuum</c>

00:16:42.710 --> 00:16:42.720 align:start position:0%
um so so it's it's kind of a Continuum
 

00:16:42.720 --> 00:16:44.930 align:start position:0%
um so so it's it's kind of a Continuum
at<00:16:42.899><c> one</c><00:16:43.079><c> end</c><00:16:43.199><c> you've</c><00:16:43.500><c> got</c><00:16:43.680><c> sort</c><00:16:44.040><c> of</c><00:16:44.160><c> more</c>

00:16:44.930 --> 00:16:44.940 align:start position:0%
at one end you've got sort of more
 

00:16:44.940 --> 00:16:46.670 align:start position:0%
at one end you've got sort of more
tactical<00:16:45.360><c> projects</c><00:16:45.839><c> you</c><00:16:45.959><c> know</c><00:16:46.079><c> upgrading</c><00:16:46.500><c> a</c>

00:16:46.670 --> 00:16:46.680 align:start position:0%
tactical projects you know upgrading a
 

00:16:46.680 --> 00:16:48.769 align:start position:0%
tactical projects you know upgrading a
CRM<00:16:47.040><c> system</c><00:16:47.220><c> or</c><00:16:47.519><c> something</c><00:16:47.639><c> like</c><00:16:47.880><c> that</c><00:16:48.060><c> at</c><00:16:48.660><c> the</c>

00:16:48.769 --> 00:16:48.779 align:start position:0%
CRM system or something like that at the
 

00:16:48.779 --> 00:16:49.790 align:start position:0%
CRM system or something like that at the
other<00:16:48.899><c> end</c><00:16:49.019><c> you've</c><00:16:49.259><c> got</c><00:16:49.380><c> something</c><00:16:49.560><c> that's</c>

00:16:49.790 --> 00:16:49.800 align:start position:0%
other end you've got something that's
 

00:16:49.800 --> 00:16:52.490 align:start position:0%
other end you've got something that's
actually<00:16:50.040><c> fundamentally</c><00:16:50.699><c> changing</c><00:16:51.660><c> so</c><00:16:52.320><c> this</c>

00:16:52.490 --> 00:16:52.500 align:start position:0%
actually fundamentally changing so this
 

00:16:52.500 --> 00:16:54.530 align:start position:0%
actually fundamentally changing so this
is<00:16:52.620><c> changing</c><00:16:53.040><c> bits</c><00:16:53.399><c> of</c><00:16:53.519><c> the</c><00:16:53.639><c> business</c><00:16:53.759><c> this</c><00:16:54.360><c> is</c>

00:16:54.530 --> 00:16:54.540 align:start position:0%
is changing bits of the business this is
 

00:16:54.540 --> 00:16:58.249 align:start position:0%
is changing bits of the business this is
changing<00:16:55.019><c> the</c><00:16:55.440><c> business</c><00:16:55.680><c> right</c><00:16:56.720><c> is</c><00:16:57.720><c> sort</c><00:16:58.199><c> of</c>

00:16:58.249 --> 00:16:58.259 align:start position:0%
changing the business right is sort of
 

00:16:58.259 --> 00:16:59.870 align:start position:0%
changing the business right is sort of
the<00:16:58.380><c> way</c><00:16:58.980><c> I</c><00:16:59.160><c> would</c><00:16:59.279><c> think</c><00:16:59.399><c> about</c><00:16:59.579><c> it</c><00:16:59.699><c> and</c>

00:16:59.870 --> 00:16:59.880 align:start position:0%
the way I would think about it and
 

00:16:59.880 --> 00:17:01.850 align:start position:0%
the way I would think about it and
there's<00:17:00.060><c> no</c><00:17:00.240><c> clear</c><00:17:00.480><c> line</c><00:17:00.720><c> that</c><00:17:00.959><c> says</c><00:17:01.320><c> one</c><00:17:01.680><c> is</c>

00:17:01.850 --> 00:17:01.860 align:start position:0%
there's no clear line that says one is
 

00:17:01.860 --> 00:17:03.949 align:start position:0%
there's no clear line that says one is
you<00:17:02.279><c> know</c><00:17:02.399><c> it's</c><00:17:02.459><c> like</c><00:17:02.699><c> it's</c><00:17:02.940><c> like</c><00:17:03.180><c> it's</c><00:17:03.720><c> like</c>

00:17:03.949 --> 00:17:03.959 align:start position:0%
you know it's like it's like it's like
 

00:17:03.959 --> 00:17:06.350 align:start position:0%
you know it's like it's like it's like
when<00:17:04.079><c> you</c><00:17:04.260><c> go</c><00:17:04.500><c> from</c><00:17:04.980><c> you</c><00:17:05.459><c> know</c><00:17:05.520><c> on</c><00:17:05.699><c> on</c><00:17:06.059><c> those</c>

00:17:06.350 --> 00:17:06.360 align:start position:0%
when you go from you know on on those
 

00:17:06.360 --> 00:17:07.970 align:start position:0%
when you go from you know on on those
wonderful<00:17:06.660><c> color</c><00:17:06.900><c> wheels</c><00:17:07.380><c> that</c><00:17:07.559><c> you</c><00:17:07.679><c> see</c><00:17:07.860><c> when</c>

00:17:07.970 --> 00:17:07.980 align:start position:0%
wonderful color wheels that you see when
 

00:17:07.980 --> 00:17:09.409 align:start position:0%
wonderful color wheels that you see when
you're<00:17:08.100><c> picking</c><00:17:08.459><c> the</c><00:17:08.579><c> color</c><00:17:08.699><c> and</c><00:17:08.939><c> PowerPoint</c>

00:17:09.409 --> 00:17:09.419 align:start position:0%
you're picking the color and PowerPoint
 

00:17:09.419 --> 00:17:12.650 align:start position:0%
you're picking the color and PowerPoint
you<00:17:10.380><c> know</c><00:17:10.439><c> and</c><00:17:11.100><c> you</c><00:17:11.280><c> you</c><00:17:11.459><c> know</c><00:17:11.880><c> there's</c><00:17:12.480><c> no</c>

00:17:12.650 --> 00:17:12.660 align:start position:0%
you know and you you know there's no
 

00:17:12.660 --> 00:17:15.710 align:start position:0%
you know and you you know there's no
point<00:17:12.839><c> where</c><00:17:13.079><c> it</c><00:17:13.199><c> goes</c><00:17:13.500><c> from</c><00:17:13.679><c> being</c><00:17:14.240><c> blue</c><00:17:15.240><c> to</c>

00:17:15.710 --> 00:17:15.720 align:start position:0%
point where it goes from being blue to
 

00:17:15.720 --> 00:17:17.809 align:start position:0%
point where it goes from being blue to
purple<00:17:15.959><c> right</c><00:17:16.740><c> you</c><00:17:17.220><c> know</c><00:17:17.400><c> that</c><00:17:17.520><c> over</c><00:17:17.640><c> here</c>

00:17:17.809 --> 00:17:17.819 align:start position:0%
purple right you know that over here
 

00:17:17.819 --> 00:17:19.130 align:start position:0%
purple right you know that over here
it's<00:17:18.000><c> blue</c><00:17:18.179><c> and</c><00:17:18.360><c> over</c><00:17:18.540><c> there</c><00:17:18.660><c> it's</c><00:17:18.839><c> purple</c>

00:17:19.130 --> 00:17:19.140 align:start position:0%
it's blue and over there it's purple
 

00:17:19.140 --> 00:17:20.689 align:start position:0%
it's blue and over there it's purple
right<00:17:19.679><c> and</c><00:17:19.919><c> somewhere</c><00:17:20.220><c> in</c><00:17:20.280><c> the</c><00:17:20.400><c> middle</c><00:17:20.459><c> you</c>

00:17:20.689 --> 00:17:20.699 align:start position:0%
right and somewhere in the middle you
 

00:17:20.699 --> 00:17:21.890 align:start position:0%
right and somewhere in the middle you
could<00:17:20.819><c> call</c><00:17:20.880><c> it</c><00:17:21.059><c> from</c><00:17:21.179><c> the</c><00:17:21.299><c> one</c><00:17:21.419><c> but</c><00:17:21.660><c> it</c>

00:17:21.890 --> 00:17:21.900 align:start position:0%
could call it from the one but it
 

00:17:21.900 --> 00:17:23.870 align:start position:0%
could call it from the one but it
doesn't<00:17:22.020><c> really</c><00:17:22.199><c> matter</c><00:17:22.439><c> right</c><00:17:22.919><c> it's</c><00:17:23.699><c> the</c>

00:17:23.870 --> 00:17:23.880 align:start position:0%
doesn't really matter right it's the
 

00:17:23.880 --> 00:17:26.510 align:start position:0%
doesn't really matter right it's the
same<00:17:24.059><c> same</c><00:17:24.360><c> sort</c><00:17:24.600><c> of</c><00:17:24.720><c> idea</c><00:17:25.500><c> yeah</c><00:17:26.100><c> absolutely</c>

00:17:26.510 --> 00:17:26.520 align:start position:0%
same same sort of idea yeah absolutely
 

00:17:26.520 --> 00:17:28.610 align:start position:0%
same same sort of idea yeah absolutely
absolutely<00:17:27.360><c> and</c><00:17:27.720><c> when</c><00:17:27.959><c> I</c><00:17:28.140><c> think</c><00:17:28.260><c> about</c><00:17:28.380><c> change</c>

00:17:28.610 --> 00:17:28.620 align:start position:0%
absolutely and when I think about change
 

00:17:28.620 --> 00:17:30.169 align:start position:0%
absolutely and when I think about change
management<00:17:28.919><c> from</c><00:17:29.340><c> my</c><00:17:29.520><c> perspective</c><00:17:29.820><c> it's</c><00:17:30.000><c> been</c>

00:17:30.169 --> 00:17:30.179 align:start position:0%
management from my perspective it's been
 

00:17:30.179 --> 00:17:32.570 align:start position:0%
management from my perspective it's been
in<00:17:30.360><c> the</c><00:17:30.480><c> people</c><00:17:30.919><c> scenarios</c><00:17:31.919><c> it's</c><00:17:32.160><c> often</c><00:17:32.460><c> about</c>

00:17:32.570 --> 00:17:32.580 align:start position:0%
in the people scenarios it's often about
 

00:17:32.580 --> 00:17:33.950 align:start position:0%
in the people scenarios it's often about
changing<00:17:33.240><c> the</c><00:17:33.419><c> structure</c><00:17:33.720><c> of</c><00:17:33.840><c> the</c>

00:17:33.950 --> 00:17:33.960 align:start position:0%
changing the structure of the
 

00:17:33.960 --> 00:17:35.930 align:start position:0%
changing the structure of the
organization<00:17:34.500><c> or</c><00:17:34.860><c> changing</c><00:17:35.340><c> a</c><00:17:35.520><c> way</c><00:17:35.820><c> of</c>

00:17:35.930 --> 00:17:35.940 align:start position:0%
organization or changing a way of
 

00:17:35.940 --> 00:17:38.150 align:start position:0%
organization or changing a way of
working<00:17:36.120><c> or</c><00:17:36.360><c> implementing</c><00:17:36.900><c> a</c><00:17:37.080><c> process</c><00:17:37.380><c> but</c><00:17:38.039><c> as</c>

00:17:38.150 --> 00:17:38.160 align:start position:0%
working or implementing a process but as
 

00:17:38.160 --> 00:17:39.950 align:start position:0%
working or implementing a process but as
you<00:17:38.280><c> say</c><00:17:38.460><c> changing</c><00:17:39.000><c> the</c><00:17:39.179><c> business</c><00:17:39.419><c> if</c><00:17:39.780><c> you</c>

00:17:39.950 --> 00:17:39.960 align:start position:0%
you say changing the business if you
 

00:17:39.960 --> 00:17:42.409 align:start position:0%
you say changing the business if you
think<00:17:40.140><c> of</c><00:17:40.799><c> the</c><00:17:41.340><c> one</c><00:17:41.520><c> that</c><00:17:41.640><c> pops</c><00:17:41.940><c> my</c><00:17:42.059><c> mind</c><00:17:42.240><c> at</c>

00:17:42.409 --> 00:17:42.419 align:start position:0%
think of the one that pops my mind at
 

00:17:42.419 --> 00:17:44.090 align:start position:0%
think of the one that pops my mind at
the<00:17:42.539><c> moment</c><00:17:42.660><c> is</c><00:17:42.900><c> Twitter</c><00:17:43.140><c> where</c><00:17:43.559><c> the</c><00:17:43.799><c> you</c><00:17:43.980><c> know</c>

00:17:44.090 --> 00:17:44.100 align:start position:0%
the moment is Twitter where the you know
 

00:17:44.100 --> 00:17:45.890 align:start position:0%
the moment is Twitter where the you know
Elon<00:17:44.460><c> Musk</c><00:17:44.760><c> has</c><00:17:44.880><c> gone</c><00:17:45.059><c> in</c><00:17:45.179><c> and</c><00:17:45.480><c> absolutely</c>

00:17:45.890 --> 00:17:45.900 align:start position:0%
Elon Musk has gone in and absolutely
 

00:17:45.900 --> 00:17:47.870 align:start position:0%
Elon Musk has gone in and absolutely
changed<00:17:46.380><c> the</c><00:17:46.440><c> way</c><00:17:46.799><c> of</c><00:17:46.919><c> operating</c><00:17:47.340><c> that</c><00:17:47.760><c> is</c>

00:17:47.870 --> 00:17:47.880 align:start position:0%
changed the way of operating that is
 

00:17:47.880 --> 00:17:50.450 align:start position:0%
changed the way of operating that is
changing<00:17:48.299><c> the</c><00:17:48.539><c> business</c><00:17:48.780><c> not</c><00:17:49.260><c> just</c><00:17:49.559><c> a</c><00:17:50.280><c> small</c>

00:17:50.450 --> 00:17:50.460 align:start position:0%
changing the business not just a small
 

00:17:50.460 --> 00:17:53.450 align:start position:0%
changing the business not just a small
change<00:17:50.760><c> in</c><00:17:51.000><c> an</c><00:17:51.419><c> organization</c><00:17:51.900><c> so</c><00:17:52.440><c> yeah</c><00:17:53.039><c> for</c><00:17:53.280><c> me</c>

00:17:53.450 --> 00:17:53.460 align:start position:0%
change in an organization so yeah for me
 

00:17:53.460 --> 00:17:54.710 align:start position:0%
change in an organization so yeah for me
at<00:17:53.820><c> the</c><00:17:53.940><c> same</c>

00:17:54.710 --> 00:17:54.720 align:start position:0%
at the same
 

00:17:54.720 --> 00:17:55.549 align:start position:0%
at the same
um

00:17:55.549 --> 00:17:55.559 align:start position:0%
um
 

00:17:55.559 --> 00:17:57.409 align:start position:0%
um
you<00:17:56.039><c> know</c><00:17:56.100><c> you've</c><00:17:56.340><c> articulated</c><00:17:57.000><c> that</c><00:17:57.240><c> well</c>

00:17:57.409 --> 00:17:57.419 align:start position:0%
you know you've articulated that well
 

00:17:57.419 --> 00:17:59.690 align:start position:0%
you know you've articulated that well
but<00:17:57.660><c> it's</c><00:17:57.780><c> it's</c><00:17:57.960><c> around</c><00:17:58.200><c> scale</c><00:17:58.679><c> and</c><00:17:58.919><c> less</c>

00:17:59.690 --> 00:17:59.700 align:start position:0%
but it's it's around scale and less
 

00:17:59.700 --> 00:18:02.270 align:start position:0%
but it's it's around scale and less
iterative<00:18:00.179><c> and</c><00:18:00.480><c> more</c><00:18:00.720><c> transformational</c><00:18:01.280><c> and</c>

00:18:02.270 --> 00:18:02.280 align:start position:0%
iterative and more transformational and
 

00:18:02.280 --> 00:18:04.549 align:start position:0%
iterative and more transformational and
and<00:18:02.460><c> and</c><00:18:02.580><c> Ashoka</c><00:18:03.480><c> I</c><00:18:03.720><c> hear</c><00:18:03.840><c> your</c><00:18:04.020><c> comment</c><00:18:04.320><c> right</c>

00:18:04.549 --> 00:18:04.559 align:start position:0%
and and Ashoka I hear your comment right
 

00:18:04.559 --> 00:18:07.430 align:start position:0%
and and Ashoka I hear your comment right
I<00:18:04.860><c> I</c><00:18:04.980><c> take</c><00:18:05.580><c> that</c><00:18:05.880><c> but</c><00:18:06.660><c> if</c><00:18:06.780><c> you</c><00:18:06.900><c> look</c><00:18:07.080><c> at</c><00:18:07.200><c> that</c>

00:18:07.430 --> 00:18:07.440 align:start position:0%
I I take that but if you look at that
 

00:18:07.440 --> 00:18:09.770 align:start position:0%
I I take that but if you look at that
right<00:18:07.679><c> if</c><00:18:08.039><c> you're</c><00:18:08.340><c> in</c><00:18:08.520><c> the</c><00:18:08.700><c> call</c><00:18:08.820><c> center</c>

00:18:09.770 --> 00:18:09.780 align:start position:0%
right if you're in the call center
 

00:18:09.780 --> 00:18:12.830 align:start position:0%
right if you're in the call center
and<00:18:10.500><c> they</c><00:18:10.679><c> change</c><00:18:11.160><c> the</c><00:18:11.340><c> CRM</c><00:18:11.820><c> tool</c><00:18:12.240><c> that's</c><00:18:12.600><c> a</c>

00:18:12.830 --> 00:18:12.840 align:start position:0%
and they change the CRM tool that's a
 

00:18:12.840 --> 00:18:15.470 align:start position:0%
and they change the CRM tool that's a
transformation<00:18:13.340><c> yeah</c><00:18:14.340><c> but</c><00:18:14.880><c> if</c><00:18:15.000><c> you're</c><00:18:15.179><c> in</c><00:18:15.299><c> the</c>

00:18:15.470 --> 00:18:15.480 align:start position:0%
transformation yeah but if you're in the
 

00:18:15.480 --> 00:18:17.450 align:start position:0%
transformation yeah but if you're in the
c-suite<00:18:16.020><c> and</c><00:18:16.500><c> someone</c><00:18:16.620><c> in</c><00:18:16.860><c> the</c><00:18:16.980><c> call</c><00:18:17.100><c> centers</c>

00:18:17.450 --> 00:18:17.460 align:start position:0%
c-suite and someone in the call centers
 

00:18:17.460 --> 00:18:19.789 align:start position:0%
c-suite and someone in the call centers
change<00:18:17.700><c> the</c><00:18:17.880><c> trans</c><00:18:18.120><c> the</c><00:18:18.539><c> CRM</c><00:18:19.080><c> tool</c><00:18:19.380><c> that's</c>

00:18:19.789 --> 00:18:19.799 align:start position:0%
change the trans the CRM tool that's
 

00:18:19.799 --> 00:18:21.470 align:start position:0%
change the trans the CRM tool that's
just<00:18:20.039><c> a</c><00:18:20.100><c> little</c><00:18:20.220><c> change</c><00:18:20.460><c> projects</c><00:18:21.000><c> yeah</c><00:18:21.120><c> yeah</c>

00:18:21.470 --> 00:18:21.480 align:start position:0%
just a little change projects yeah yeah
 

00:18:21.480 --> 00:18:23.150 align:start position:0%
just a little change projects yeah yeah
right<00:18:21.900><c> so</c><00:18:22.200><c> so</c><00:18:22.380><c> some</c><00:18:22.620><c> of</c><00:18:22.740><c> this</c><00:18:22.860><c> is</c><00:18:22.980><c> about</c>

00:18:23.150 --> 00:18:23.160 align:start position:0%
right so so some of this is about
 

00:18:23.160 --> 00:18:25.310 align:start position:0%
right so so some of this is about
perspective<00:18:23.760><c> as</c><00:18:24.000><c> well</c>

00:18:25.310 --> 00:18:25.320 align:start position:0%
perspective as well
 

00:18:25.320 --> 00:18:27.289 align:start position:0%
perspective as well
um<00:18:25.440><c> so</c><00:18:25.799><c> you</c><00:18:26.100><c> know</c><00:18:26.160><c> to</c><00:18:26.580><c> the</c><00:18:26.760><c> people</c><00:18:26.880><c> in</c><00:18:27.059><c> the</c><00:18:27.179><c> call</c>

00:18:27.289 --> 00:18:27.299 align:start position:0%
um so you know to the people in the call
 

00:18:27.299 --> 00:18:29.450 align:start position:0%
um so you know to the people in the call
center<00:18:27.480><c> changing</c><00:18:27.960><c> CRM</c><00:18:28.380><c> tool</c><00:18:28.740><c> is</c><00:18:29.220><c> a</c>

00:18:29.450 --> 00:18:29.460 align:start position:0%
center changing CRM tool is a
 

00:18:29.460 --> 00:18:31.310 align:start position:0%
center changing CRM tool is a
foundational<00:18:29.760><c> change</c><00:18:30.179><c> to</c><00:18:30.660><c> how</c><00:18:30.900><c> they</c><00:18:31.080><c> work</c>

00:18:31.310 --> 00:18:31.320 align:start position:0%
foundational change to how they work
 

00:18:31.320 --> 00:18:33.950 align:start position:0%
foundational change to how they work
right<00:18:31.919><c> so</c><00:18:32.700><c> it's</c><00:18:33.000><c> it's</c><00:18:33.179><c> one</c><00:18:33.419><c> of</c><00:18:33.539><c> those</c><00:18:33.600><c> terms</c>

00:18:33.950 --> 00:18:33.960 align:start position:0%
right so it's it's one of those terms
 

00:18:33.960 --> 00:18:36.049 align:start position:0%
right so it's it's one of those terms
it's<00:18:34.140><c> a</c><00:18:34.260><c> little</c><00:18:34.380><c> bit</c><00:18:34.500><c> elastic</c><00:18:34.860><c> generally</c><00:18:35.820><c> I</c>

00:18:36.049 --> 00:18:36.059 align:start position:0%
it's a little bit elastic generally I
 

00:18:36.059 --> 00:18:38.870 align:start position:0%
it's a little bit elastic generally I
agree<00:18:36.240><c> with</c><00:18:36.419><c> what</c><00:18:36.600><c> you</c><00:18:36.780><c> said</c><00:18:36.980><c> but</c><00:18:37.980><c> but</c><00:18:38.340><c> whether</c>

00:18:38.870 --> 00:18:38.880 align:start position:0%
agree with what you said but but whether
 

00:18:38.880 --> 00:18:40.610 align:start position:0%
agree with what you said but but whether
something<00:18:39.120><c> is</c><00:18:39.299><c> transformational</c><00:18:39.840><c> on</c><00:18:40.440><c> this</c>

00:18:40.610 --> 00:18:40.620 align:start position:0%
something is transformational on this
 

00:18:40.620 --> 00:18:42.350 align:start position:0%
something is transformational on this
you<00:18:40.980><c> know</c><00:18:41.100><c> inside</c><00:18:41.340><c> the</c><00:18:41.520><c> box</c><00:18:41.700><c> or</c><00:18:41.880><c> outside</c><00:18:42.120><c> the</c>

00:18:42.350 --> 00:18:42.360 align:start position:0%
you know inside the box or outside the
 

00:18:42.360 --> 00:18:44.090 align:start position:0%
you know inside the box or outside the
box<00:18:42.480><c> depends</c><00:18:43.320><c> a</c><00:18:43.440><c> little</c><00:18:43.500><c> bit</c><00:18:43.679><c> on</c><00:18:43.860><c> where</c><00:18:43.980><c> you</c>

00:18:44.090 --> 00:18:44.100 align:start position:0%
box depends a little bit on where you
 

00:18:44.100 --> 00:18:45.350 align:start position:0%
box depends a little bit on where you
are<00:18:44.220><c> in</c><00:18:44.340><c> the</c><00:18:44.520><c> organization</c><00:18:44.880><c> and</c><00:18:45.059><c> what</c><00:18:45.240><c> your</c>

00:18:45.350 --> 00:18:45.360 align:start position:0%
are in the organization and what your
 

00:18:45.360 --> 00:18:47.870 align:start position:0%
are in the organization and what your
perspective<00:18:45.780><c> is</c><00:18:46.020><c> yeah</c><00:18:46.980><c> and</c><00:18:47.280><c> I</c><00:18:47.580><c> would</c><00:18:47.700><c> agree</c>

00:18:47.870 --> 00:18:47.880 align:start position:0%
perspective is yeah and I would agree
 

00:18:47.880 --> 00:18:49.909 align:start position:0%
perspective is yeah and I would agree
and<00:18:48.059><c> obviously</c><00:18:48.299><c> you</c><00:18:48.419><c> know</c><00:18:48.620><c> advising</c><00:18:49.620><c> from</c><00:18:49.799><c> a</c>

00:18:49.909 --> 00:18:49.919 align:start position:0%
and obviously you know advising from a
 

00:18:49.919 --> 00:18:50.930 align:start position:0%
and obviously you know advising from a
kind<00:18:50.039><c> of</c><00:18:50.220><c> business</c><00:18:50.280><c> on</c><00:18:50.640><c> the</c><00:18:50.760><c> business</c>

00:18:50.930 --> 00:18:50.940 align:start position:0%
kind of business on the business
 

00:18:50.940 --> 00:18:53.090 align:start position:0%
kind of business on the business
perspective<00:18:51.419><c> rather</c><00:18:51.840><c> than</c><00:18:51.960><c> in</c><00:18:52.200><c> but</c><00:18:52.500><c> I</c><00:18:52.740><c> take</c>

00:18:53.090 --> 00:18:53.100 align:start position:0%
perspective rather than in but I take
 

00:18:53.100 --> 00:18:54.590 align:start position:0%
perspective rather than in but I take
that<00:18:53.220><c> point</c><00:18:53.460><c> which</c><00:18:53.700><c> is</c><00:18:53.820><c> why</c><00:18:54.240><c> it's</c><00:18:54.419><c> really</c>

00:18:54.590 --> 00:18:54.600 align:start position:0%
that point which is why it's really
 

00:18:54.600 --> 00:18:56.810 align:start position:0%
that point which is why it's really
important<00:18:55.080><c> for</c><00:18:55.320><c> the</c><00:18:55.500><c> next</c><00:18:55.860><c> piece</c><00:18:56.280><c> which</c><00:18:56.460><c> I've</c>

00:18:56.810 --> 00:18:56.820 align:start position:0%
important for the next piece which I've
 

00:18:56.820 --> 00:18:58.610 align:start position:0%
important for the next piece which I've
talked<00:18:57.059><c> about</c><00:18:57.120><c> on</c><00:18:57.480><c> the</c><00:18:57.720><c> that</c><00:18:58.200><c> kind</c><00:18:58.380><c> of</c><00:18:58.500><c> four</c>

00:18:58.610 --> 00:18:58.620 align:start position:0%
talked about on the that kind of four
 

00:18:58.620 --> 00:19:00.049 align:start position:0%
talked about on the that kind of four
stage<00:18:58.919><c> processes</c><00:18:59.340><c> around</c><00:18:59.520><c> that</c><00:18:59.760><c> engagement</c>

00:19:00.049 --> 00:19:00.059 align:start position:0%
stage processes around that engagement
 

00:19:00.059 --> 00:19:01.490 align:start position:0%
stage processes around that engagement
so

00:19:01.490 --> 00:19:01.500 align:start position:0%
so
 

00:19:01.500 --> 00:19:03.230 align:start position:0%
so
for<00:19:01.919><c> that</c><00:19:02.220><c> reason</c><00:19:02.400><c> that</c><00:19:02.640><c> you</c><00:19:02.760><c> just</c><00:19:02.880><c> described</c>

00:19:03.230 --> 00:19:03.240 align:start position:0%
for that reason that you just described
 

00:19:03.240 --> 00:19:05.090 align:start position:0%
for that reason that you just described
to<00:19:03.419><c> it</c><00:19:03.600><c> it's</c><00:19:03.780><c> really</c><00:19:04.020><c> important</c><00:19:04.500><c> to</c><00:19:04.860><c> engage</c>

00:19:05.090 --> 00:19:05.100 align:start position:0%
to it it's really important to engage
 

00:19:05.100 --> 00:19:07.070 align:start position:0%
to it it's really important to engage
people<00:19:05.340><c> in</c><00:19:05.640><c> any</c><00:19:05.820><c> business</c><00:19:06.000><c> change</c><00:19:06.419><c> whether</c>

00:19:07.070 --> 00:19:07.080 align:start position:0%
people in any business change whether
 

00:19:07.080 --> 00:19:10.070 align:start position:0%
people in any business change whether
that<00:19:07.320><c> be</c><00:19:07.500><c> small</c><00:19:08.280><c> iterative</c>

00:19:10.070 --> 00:19:10.080 align:start position:0%
that be small iterative
 

00:19:10.080 --> 00:19:12.350 align:start position:0%
that be small iterative
um<00:19:10.200><c> you</c><00:19:10.380><c> know</c><00:19:10.500><c> system</c><00:19:10.740><c> Improvement</c><00:19:11.520><c> or</c><00:19:11.880><c> it's</c><00:19:12.059><c> a</c>

00:19:12.350 --> 00:19:12.360 align:start position:0%
um you know system Improvement or it's a
 

00:19:12.360 --> 00:19:13.669 align:start position:0%
um you know system Improvement or it's a
large-scale<00:19:12.960><c> business</c><00:19:13.200><c> transformation</c>

00:19:13.669 --> 00:19:13.679 align:start position:0%
large-scale business transformation
 

00:19:13.679 --> 00:19:15.950 align:start position:0%
large-scale business transformation
because<00:19:14.580><c> ultimately</c><00:19:15.299><c> getting</c><00:19:15.660><c> people</c>

00:19:15.950 --> 00:19:15.960 align:start position:0%
because ultimately getting people
 

00:19:15.960 --> 00:19:18.409 align:start position:0%
because ultimately getting people
involved<00:19:16.500><c> in</c><00:19:16.620><c> that</c><00:19:16.860><c> change</c><00:19:17.100><c> will</c><00:19:17.520><c> will</c><00:19:18.179><c> make</c>

00:19:18.409 --> 00:19:18.419 align:start position:0%
involved in that change will will make
 

00:19:18.419 --> 00:19:19.549 align:start position:0%
involved in that change will will make
sure<00:19:18.600><c> that</c><00:19:18.840><c> they</c><00:19:18.960><c> understand</c><00:19:19.140><c> what's</c>

00:19:19.549 --> 00:19:19.559 align:start position:0%
sure that they understand what's
 

00:19:19.559 --> 00:19:21.049 align:start position:0%
sure that they understand what's
happening<00:19:19.919><c> they're</c><00:19:20.280><c> brought</c><00:19:20.520><c> into</c><00:19:20.760><c> what's</c>

00:19:21.049 --> 00:19:21.059 align:start position:0%
happening they're brought into what's
 

00:19:21.059 --> 00:19:23.810 align:start position:0%
happening they're brought into what's
happening<00:19:21.419><c> and</c><00:19:21.840><c> they</c><00:19:22.140><c> can</c><00:19:22.320><c> in</c><00:19:23.100><c> the</c><00:19:23.280><c> end</c><00:19:23.400><c> become</c>

00:19:23.810 --> 00:19:23.820 align:start position:0%
happening and they can in the end become
 

00:19:23.820 --> 00:19:26.029 align:start position:0%
happening and they can in the end become
ambassadors<00:19:24.539><c> or</c><00:19:24.780><c> accelerators</c><00:19:25.500><c> for</c><00:19:25.740><c> a</c><00:19:25.919><c> change</c>

00:19:26.029 --> 00:19:26.039 align:start position:0%
ambassadors or accelerators for a change
 

00:19:26.039 --> 00:19:28.190 align:start position:0%
ambassadors or accelerators for a change
and<00:19:26.640><c> the</c><00:19:26.820><c> call</c><00:19:26.940><c> center</c><00:19:27.299><c> is</c><00:19:27.600><c> a</c><00:19:27.720><c> you</c><00:19:27.900><c> know</c><00:19:27.960><c> is</c><00:19:28.080><c> a</c>

00:19:28.190 --> 00:19:28.200 align:start position:0%
and the call center is a you know is a
 

00:19:28.200 --> 00:19:30.590 align:start position:0%
and the call center is a you know is a
great<00:19:28.320><c> example</c><00:19:28.679><c> because</c><00:19:28.919><c> if</c><00:19:29.280><c> you</c><00:19:29.940><c> when</c><00:19:30.480><c> you</c>

00:19:30.590 --> 00:19:30.600 align:start position:0%
great example because if you when you
 

00:19:30.600 --> 00:19:31.970 align:start position:0%
great example because if you when you
when<00:19:30.840><c> you</c><00:19:31.080><c> know</c><00:19:31.260><c> as</c><00:19:31.320><c> a</c><00:19:31.440><c> business</c><00:19:31.559><c> if</c><00:19:31.799><c> you</c>

00:19:31.970 --> 00:19:31.980 align:start position:0%
when you know as a business if you
 

00:19:31.980 --> 00:19:34.190 align:start position:0%
when you know as a business if you
decide<00:19:32.220><c> to</c><00:19:32.580><c> change</c><00:19:32.820><c> some</c><00:19:33.360><c> way</c><00:19:33.660><c> of</c><00:19:33.780><c> working</c><00:19:33.960><c> in</c>

00:19:34.190 --> 00:19:34.200 align:start position:0%
decide to change some way of working in
 

00:19:34.200 --> 00:19:36.169 align:start position:0%
decide to change some way of working in
the<00:19:34.260><c> poll</c><00:19:34.440><c> Center</c><00:19:34.679><c> by</c><00:19:35.100><c> getting</c><00:19:35.400><c> the</c><00:19:35.760><c> teams</c>

00:19:36.169 --> 00:19:36.179 align:start position:0%
the poll Center by getting the teams
 

00:19:36.179 --> 00:19:38.330 align:start position:0%
the poll Center by getting the teams
involved<00:19:37.020><c> before</c><00:19:37.559><c> the</c><00:19:37.860><c> change</c><00:19:37.980><c> has</c><00:19:38.160><c> been</c>

00:19:38.330 --> 00:19:38.340 align:start position:0%
involved before the change has been
 

00:19:38.340 --> 00:19:41.210 align:start position:0%
involved before the change has been
fully<00:19:38.760><c> planned</c><00:19:39.120><c> to</c><00:19:39.660><c> understand</c><00:19:39.840><c> what</c><00:19:40.799><c> works</c>

00:19:41.210 --> 00:19:41.220 align:start position:0%
fully planned to understand what works
 

00:19:41.220 --> 00:19:43.070 align:start position:0%
fully planned to understand what works
for<00:19:41.520><c> them</c><00:19:41.760><c> what</c><00:19:41.940><c> doesn't</c><00:19:42.179><c> what</c><00:19:42.660><c> leads</c><00:19:42.960><c> to</c>

00:19:43.070 --> 00:19:43.080 align:start position:0%
for them what doesn't what leads to
 

00:19:43.080 --> 00:19:45.470 align:start position:0%
for them what doesn't what leads to
change<00:19:43.440><c> how</c><00:19:44.160><c> they</c><00:19:44.400><c> see</c><00:19:44.580><c> improvements</c><00:19:45.299><c> being</c>

00:19:45.470 --> 00:19:45.480 align:start position:0%
change how they see improvements being
 

00:19:45.480 --> 00:19:47.990 align:start position:0%
change how they see improvements being
made<00:19:45.780><c> then</c><00:19:46.440><c> that</c><00:19:46.620><c> will</c><00:19:46.799><c> ultimately</c><00:19:47.160><c> mean</c><00:19:47.700><c> that</c>

00:19:47.990 --> 00:19:48.000 align:start position:0%
made then that will ultimately mean that
 

00:19:48.000 --> 00:19:49.669 align:start position:0%
made then that will ultimately mean that
they<00:19:48.179><c> don't</c><00:19:48.299><c> feel</c><00:19:48.600><c> like</c><00:19:48.900><c> it's</c><00:19:49.200><c> too</c>

00:19:49.669 --> 00:19:49.679 align:start position:0%
they don't feel like it's too
 

00:19:49.679 --> 00:19:51.529 align:start position:0%
they don't feel like it's too
transformational<00:19:50.220><c> it's</c><00:19:50.640><c> a</c><00:19:50.940><c> it's</c><00:19:51.299><c> a</c>

00:19:51.529 --> 00:19:51.539 align:start position:0%
transformational it's a it's a
 

00:19:51.539 --> 00:19:53.510 align:start position:0%
transformational it's a it's a
collective<00:19:51.900><c> and</c><00:19:52.080><c> collaborative</c><00:19:52.500><c> process</c><00:19:52.980><c> but</c>

00:19:53.510 --> 00:19:53.520 align:start position:0%
collective and collaborative process but
 

00:19:53.520 --> 00:19:55.310 align:start position:0%
collective and collaborative process but
it'll<00:19:53.820><c> also</c><00:19:54.059><c> help</c><00:19:54.299><c> make</c><00:19:54.600><c> sure</c><00:19:54.780><c> that</c><00:19:55.020><c> it's</c><00:19:55.140><c> done</c>

00:19:55.310 --> 00:19:55.320 align:start position:0%
it'll also help make sure that it's done
 

00:19:55.320 --> 00:19:57.529 align:start position:0%
it'll also help make sure that it's done
in<00:19:55.500><c> the</c><00:19:55.620><c> right</c><00:19:55.740><c> way</c><00:19:55.919><c> because</c><00:19:56.280><c> I</c><00:19:57.059><c> often</c><00:19:57.360><c> find</c>

00:19:57.529 --> 00:19:57.539 align:start position:0%
in the right way because I often find
 

00:19:57.539 --> 00:19:59.390 align:start position:0%
in the right way because I often find
that<00:19:57.780><c> the</c><00:19:57.960><c> people</c><00:19:58.080><c> who</c><00:19:58.440><c> were</c><00:19:58.620><c> in</c><00:19:59.220><c> the</c><00:19:59.280><c> call</c>

00:19:59.390 --> 00:19:59.400 align:start position:0%
that the people who were in the call
 

00:19:59.400 --> 00:20:01.250 align:start position:0%
that the people who were in the call
center<00:19:59.760><c> on</c><00:20:00.059><c> the</c><00:20:00.240><c> ground</c><00:20:00.299><c> in</c><00:20:00.600><c> the</c><00:20:00.720><c> business</c><00:20:00.840><c> are</c>

00:20:01.250 --> 00:20:01.260 align:start position:0%
center on the ground in the business are
 

00:20:01.260 --> 00:20:03.409 align:start position:0%
center on the ground in the business are
those<00:20:01.500><c> people</c><00:20:01.860><c> that</c><00:20:02.340><c> know</c><00:20:02.760><c> more</c><00:20:03.000><c> about</c><00:20:03.179><c> what</c>

00:20:03.409 --> 00:20:03.419 align:start position:0%
those people that know more about what
 

00:20:03.419 --> 00:20:04.970 align:start position:0%
those people that know more about what
needs<00:20:03.720><c> to</c><00:20:03.720><c> happen</c><00:20:03.900><c> and</c><00:20:04.260><c> sometimes</c><00:20:04.799><c> the</c>

00:20:04.970 --> 00:20:04.980 align:start position:0%
needs to happen and sometimes the
 

00:20:04.980 --> 00:20:07.010 align:start position:0%
needs to happen and sometimes the
leaders<00:20:05.280><c> do</c><00:20:05.460><c> because</c><00:20:05.640><c> they</c><00:20:05.940><c> have</c><00:20:06.179><c> the</c><00:20:06.539><c> you</c>

00:20:07.010 --> 00:20:07.020 align:start position:0%
leaders do because they have the you
 

00:20:07.020 --> 00:20:08.750 align:start position:0%
leaders do because they have the you
know<00:20:07.140><c> the</c><00:20:07.320><c> experience</c><00:20:07.740><c> of</c><00:20:08.039><c> what's</c><00:20:08.460><c> actually</c>

00:20:08.750 --> 00:20:08.760 align:start position:0%
know the experience of what's actually
 

00:20:08.760 --> 00:20:11.870 align:start position:0%
know the experience of what's actually
going<00:20:09.059><c> on</c><00:20:09.240><c> so</c><00:20:09.780><c> that</c><00:20:10.500><c> engagement</c><00:20:10.860><c> piece</c><00:20:11.340><c> is</c><00:20:11.580><c> is</c>

00:20:11.870 --> 00:20:11.880 align:start position:0%
going on so that engagement piece is is
 

00:20:11.880 --> 00:20:13.669 align:start position:0%
going on so that engagement piece is is
massively<00:20:12.419><c> important</c><00:20:12.840><c> for</c><00:20:13.080><c> me</c><00:20:13.140><c> whether</c><00:20:13.500><c> that</c>

00:20:13.669 --> 00:20:13.679 align:start position:0%
massively important for me whether that
 

00:20:13.679 --> 00:20:15.830 align:start position:0%
massively important for me whether that
be<00:20:13.860><c> in</c><00:20:14.160><c> a</c><00:20:14.400><c> sort</c><00:20:14.700><c> of</c><00:20:14.820><c> in</c><00:20:15.000><c> the</c><00:20:15.179><c> business</c><00:20:15.360><c> change</c>

00:20:15.830 --> 00:20:15.840 align:start position:0%
be in a sort of in the business change
 

00:20:15.840 --> 00:20:17.690 align:start position:0%
be in a sort of in the business change
or<00:20:16.260><c> a</c><00:20:16.440><c> large-scale</c><00:20:17.100><c> business</c><00:20:17.280><c> transformation</c>

00:20:17.690 --> 00:20:17.700 align:start position:0%
or a large-scale business transformation
 

00:20:17.700 --> 00:20:19.750 align:start position:0%
or a large-scale business transformation
piece

00:20:19.750 --> 00:20:19.760 align:start position:0%
piece
 

00:20:19.760 --> 00:20:22.310 align:start position:0%
piece
so<00:20:20.760><c> so</c><00:20:20.880><c> that's</c><00:20:21.240><c> a</c><00:20:21.419><c> really</c><00:20:21.539><c> interesting</c><00:20:21.840><c> one</c><00:20:22.080><c> so</c>

00:20:22.310 --> 00:20:22.320 align:start position:0%
so so that's a really interesting one so
 

00:20:22.320 --> 00:20:24.830 align:start position:0%
so so that's a really interesting one so
so<00:20:22.620><c> again</c><00:20:22.919><c> the</c><00:20:23.580><c> the</c>

00:20:24.830 --> 00:20:24.840 align:start position:0%
so again the the
 

00:20:24.840 --> 00:20:25.750 align:start position:0%
so again the the
um

00:20:25.750 --> 00:20:25.760 align:start position:0%
um
 

00:20:25.760 --> 00:20:27.950 align:start position:0%
um
sort<00:20:26.760><c> of</c><00:20:26.820><c> melding</c><00:20:27.240><c> these</c><00:20:27.419><c> two</c><00:20:27.539><c> issues</c>

00:20:27.950 --> 00:20:27.960 align:start position:0%
sort of melding these two issues
 

00:20:27.960 --> 00:20:30.529 align:start position:0%
sort of melding these two issues
together<00:20:28.200><c> right</c><00:20:28.799><c> the</c><00:20:29.160><c> those</c><00:20:29.580><c> change</c><00:20:30.240><c> versus</c>

00:20:30.529 --> 00:20:30.539 align:start position:0%
together right the those change versus
 

00:20:30.539 --> 00:20:32.990 align:start position:0%
together right the those change versus
transformation<00:20:31.340><c> and</c><00:20:32.340><c> then</c><00:20:32.520><c> and</c><00:20:32.820><c> then</c>

00:20:32.990 --> 00:20:33.000 align:start position:0%
transformation and then and then
 

00:20:33.000 --> 00:20:35.450 align:start position:0%
transformation and then and then
engagement<00:20:33.360><c> of</c><00:20:33.840><c> people</c><00:20:34.080><c> down</c><00:20:34.440><c> in</c><00:20:34.799><c> ground</c>

00:20:35.450 --> 00:20:35.460 align:start position:0%
engagement of people down in ground
 

00:20:35.460 --> 00:20:38.270 align:start position:0%
engagement of people down in ground
level<00:20:35.760><c> so</c><00:20:36.600><c> I</c><00:20:36.720><c> we</c><00:20:37.140><c> did</c><00:20:37.380><c> one</c><00:20:37.559><c> of</c><00:20:37.620><c> these</c><00:20:37.740><c> webinars</c>

00:20:38.270 --> 00:20:38.280 align:start position:0%
level so I we did one of these webinars
 

00:20:38.280 --> 00:20:40.310 align:start position:0%
level so I we did one of these webinars
or<00:20:38.640><c> two</c><00:20:38.880><c> or</c><00:20:39.000><c> three</c><00:20:39.179><c> years</c><00:20:39.299><c> ago</c><00:20:39.600><c> and</c><00:20:40.020><c> I'm</c><00:20:40.200><c> trying</c>

00:20:40.310 --> 00:20:40.320 align:start position:0%
or two or three years ago and I'm trying
 

00:20:40.320 --> 00:20:41.930 align:start position:0%
or two or three years ago and I'm trying
to<00:20:40.440><c> remember</c><00:20:40.559><c> the</c><00:20:40.740><c> name</c><00:20:40.919><c> of</c><00:20:41.039><c> the</c><00:20:41.100><c> guy</c><00:20:41.280><c> and</c><00:20:41.700><c> it's</c>

00:20:41.930 --> 00:20:41.940 align:start position:0%
to remember the name of the guy and it's
 

00:20:41.940 --> 00:20:44.090 align:start position:0%
to remember the name of the guy and it's
escaping<00:20:42.720><c> me</c><00:20:42.840><c> right</c><00:20:43.080><c> now</c><00:20:43.200><c> but</c><00:20:43.620><c> anyway</c><00:20:43.740><c> he</c><00:20:43.980><c> was</c>

00:20:44.090 --> 00:20:44.100 align:start position:0%
escaping me right now but anyway he was
 

00:20:44.100 --> 00:20:46.730 align:start position:0%
escaping me right now but anyway he was
telling<00:20:44.400><c> me</c><00:20:44.400><c> about</c><00:20:44.580><c> a</c><00:20:44.940><c> program</c><00:20:45.539><c> he</c><00:20:45.900><c> ran</c><00:20:46.380><c> or</c><00:20:46.559><c> an</c>

00:20:46.730 --> 00:20:46.740 align:start position:0%
telling me about a program he ran or an
 

00:20:46.740 --> 00:20:49.370 align:start position:0%
telling me about a program he ran or an
initiative<00:20:47.160><c> they</c><00:20:47.400><c> ran</c><00:20:48.000><c> at</c><00:20:48.240><c> a</c><00:20:48.419><c> utility</c><00:20:48.780><c> U.S</c>

00:20:49.370 --> 00:20:49.380 align:start position:0%
initiative they ran at a utility U.S
 

00:20:49.380 --> 00:20:51.049 align:start position:0%
initiative they ran at a utility U.S
utility<00:20:49.679><c> a</c><00:20:49.980><c> big</c><00:20:50.160><c> utility</c>

00:20:51.049 --> 00:20:51.059 align:start position:0%
utility a big utility
 

00:20:51.059 --> 00:20:52.549 align:start position:0%
utility a big utility
and

00:20:52.549 --> 00:20:52.559 align:start position:0%
and
 

00:20:52.559 --> 00:20:55.430 align:start position:0%
and
um<00:20:52.679><c> and</c><00:20:53.400><c> basically</c><00:20:54.000><c> what</c><00:20:54.179><c> they</c><00:20:54.419><c> did</c><00:20:54.600><c> was</c><00:20:54.960><c> they</c>

00:20:55.430 --> 00:20:55.440 align:start position:0%
um and basically what they did was they
 

00:20:55.440 --> 00:20:58.430 align:start position:0%
um and basically what they did was they
they<00:20:55.919><c> just</c><00:20:56.460><c> went</c><00:20:56.820><c> to</c><00:20:57.000><c> the</c><00:20:57.179><c> organization</c>

00:20:58.430 --> 00:20:58.440 align:start position:0%
they just went to the organization
 

00:20:58.440 --> 00:21:01.130 align:start position:0%
they just went to the organization
and<00:20:59.039><c> said</c><00:20:59.340><c> tell</c><00:21:00.000><c> us</c><00:21:00.179><c> all</c><00:21:00.360><c> the</c><00:21:00.480><c> dumb</c><00:21:00.660><c> things</c><00:21:00.900><c> we</c>

00:21:01.130 --> 00:21:01.140 align:start position:0%
and said tell us all the dumb things we
 

00:21:01.140 --> 00:21:03.650 align:start position:0%
and said tell us all the dumb things we
do<00:21:01.320><c> and</c><00:21:02.220><c> give</c><00:21:02.400><c> tell</c><00:21:02.760><c> us</c><00:21:02.880><c> what</c><00:21:03.059><c> we</c><00:21:03.179><c> should</c><00:21:03.299><c> do</c><00:21:03.480><c> to</c>

00:21:03.650 --> 00:21:03.660 align:start position:0%
do and give tell us what we should do to
 

00:21:03.660 --> 00:21:05.090 align:start position:0%
do and give tell us what we should do to
stop<00:21:03.900><c> it</c>

00:21:05.090 --> 00:21:05.100 align:start position:0%
stop it
 

00:21:05.100 --> 00:21:07.970 align:start position:0%
stop it
and<00:21:05.820><c> through</c><00:21:06.299><c> that</c><00:21:06.539><c> they</c><00:21:07.140><c> achieved</c><00:21:07.620><c> if</c><00:21:07.799><c> I</c>

00:21:07.970 --> 00:21:07.980 align:start position:0%
and through that they achieved if I
 

00:21:07.980 --> 00:21:09.650 align:start position:0%
and through that they achieved if I
remember<00:21:08.100><c> the</c><00:21:08.340><c> numbers</c><00:21:08.460><c> correctly</c><00:21:09.059><c> 300</c>

00:21:09.650 --> 00:21:09.660 align:start position:0%
remember the numbers correctly 300
 

00:21:09.660 --> 00:21:12.049 align:start position:0%
remember the numbers correctly 300
million<00:21:10.020><c> in</c><00:21:10.200><c> capital</c><00:21:10.520><c> uh</c><00:21:11.520><c> expenditure</c>

00:21:12.049 --> 00:21:12.059 align:start position:0%
million in capital uh expenditure
 

00:21:12.059 --> 00:21:15.110 align:start position:0%
million in capital uh expenditure
reduction<00:21:12.419><c> in</c><00:21:12.600><c> 200</c><00:21:12.900><c> million</c><00:21:13.320><c> in</c><00:21:14.100><c> cap</c><00:21:14.340><c> in</c><00:21:15.120><c> um</c>

00:21:15.110 --> 00:21:15.120 align:start position:0%
reduction in 200 million in cap in um
 

00:21:15.120 --> 00:21:16.490 align:start position:0%
reduction in 200 million in cap in um
operating

00:21:16.490 --> 00:21:16.500 align:start position:0%
operating
 

00:21:16.500 --> 00:21:18.470 align:start position:0%
operating
um<00:21:16.620><c> expense</c><00:21:17.400><c> reduction</c>

00:21:18.470 --> 00:21:18.480 align:start position:0%
um expense reduction
 

00:21:18.480 --> 00:21:19.669 align:start position:0%
um expense reduction
now

00:21:19.669 --> 00:21:19.679 align:start position:0%
now
 

00:21:19.679 --> 00:21:22.370 align:start position:0%
now
even<00:21:20.160><c> for</c><00:21:20.460><c> a</c><00:21:20.580><c> utility</c><00:21:20.820><c> company</c><00:21:21.240><c> that</c><00:21:22.200><c> is</c>

00:21:22.370 --> 00:21:22.380 align:start position:0%
even for a utility company that is
 

00:21:22.380 --> 00:21:23.930 align:start position:0%
even for a utility company that is
transformational<00:21:22.860><c> that</c><00:21:23.220><c> amount</c><00:21:23.520><c> of</c><00:21:23.700><c> change</c>

00:21:23.930 --> 00:21:23.940 align:start position:0%
transformational that amount of change
 

00:21:23.940 --> 00:21:25.549 align:start position:0%
transformational that amount of change
is<00:21:24.120><c> transformational</c>

00:21:25.549 --> 00:21:25.559 align:start position:0%
is transformational
 

00:21:25.559 --> 00:21:27.590 align:start position:0%
is transformational
but<00:21:26.039><c> it</c><00:21:26.160><c> was</c><00:21:26.280><c> great</c><00:21:26.520><c> that</c><00:21:26.940><c> particular</c><00:21:27.240><c> one</c><00:21:27.419><c> was</c>

00:21:27.590 --> 00:21:27.600 align:start position:0%
but it was great that particular one was
 

00:21:27.600 --> 00:21:30.250 align:start position:0%
but it was great that particular one was
Grassroots<00:21:28.260><c> lead</c><00:21:28.559><c> right</c><00:21:28.980><c> so</c><00:21:29.220><c> the</c><00:21:29.460><c> vision</c><00:21:29.640><c> was</c>

00:21:30.250 --> 00:21:30.260 align:start position:0%
Grassroots lead right so the vision was
 

00:21:30.260 --> 00:21:33.350 align:start position:0%
Grassroots lead right so the vision was
let's<00:21:31.260><c> stop</c><00:21:31.500><c> doing</c><00:21:31.679><c> the</c><00:21:31.980><c> stupid</c><00:21:32.159><c> stuff</c><00:21:32.520><c> right</c>

00:21:33.350 --> 00:21:33.360 align:start position:0%
let's stop doing the stupid stuff right
 

00:21:33.360 --> 00:21:35.810 align:start position:0%
let's stop doing the stupid stuff right
it<00:21:34.260><c> was</c><00:21:34.440><c> that</c><00:21:34.679><c> simple</c><00:21:34.919><c> that</c><00:21:35.400><c> was</c><00:21:35.520><c> the</c><00:21:35.640><c> vision</c>

00:21:35.810 --> 00:21:35.820 align:start position:0%
it was that simple that was the vision
 

00:21:35.820 --> 00:21:38.149 align:start position:0%
it was that simple that was the vision
and<00:21:36.720><c> then</c><00:21:36.780><c> they</c><00:21:37.020><c> they</c><00:21:37.200><c> put</c><00:21:37.440><c> in</c><00:21:37.620><c> place</c><00:21:37.740><c> a</c><00:21:38.039><c> whole</c>

00:21:38.149 --> 00:21:38.159 align:start position:0%
and then they they put in place a whole
 

00:21:38.159 --> 00:21:39.649 align:start position:0%
and then they they put in place a whole
bunch<00:21:38.400><c> of</c>

00:21:39.649 --> 00:21:39.659 align:start position:0%
bunch of
 

00:21:39.659 --> 00:21:41.870 align:start position:0%
bunch of
um<00:21:39.780><c> uh</c><00:21:40.320><c> yeah</c><00:21:40.440><c> and</c><00:21:40.740><c> so</c><00:21:41.100><c> they</c><00:21:41.280><c> empowered</c><00:21:41.760><c> all</c>

00:21:41.870 --> 00:21:41.880 align:start position:0%
um uh yeah and so they empowered all
 

00:21:41.880 --> 00:21:44.169 align:start position:0%
um uh yeah and so they empowered all
kinds<00:21:42.120><c> of</c><00:21:42.179><c> people</c><00:21:42.299><c> just</c><00:21:42.780><c> to</c><00:21:42.960><c> fix</c><00:21:43.140><c> stuff</c><00:21:43.440><c> right</c>

00:21:44.169 --> 00:21:44.179 align:start position:0%
kinds of people just to fix stuff right
 

00:21:44.179 --> 00:21:46.610 align:start position:0%
kinds of people just to fix stuff right
and<00:21:45.179><c> they</c><00:21:45.419><c> empowered</c><00:21:45.840><c> the</c><00:21:45.900><c> organization</c><00:21:46.320><c> to</c>

00:21:46.610 --> 00:21:46.620 align:start position:0%
and they empowered the organization to
 

00:21:46.620 --> 00:21:48.649 align:start position:0%
and they empowered the organization to
identify<00:21:47.039><c> where</c><00:21:47.340><c> the</c><00:21:47.520><c> area</c><00:21:47.640><c> what</c><00:21:48.000><c> areas</c><00:21:48.480><c> of</c>

00:21:48.649 --> 00:21:48.659 align:start position:0%
identify where the area what areas of
 

00:21:48.659 --> 00:21:50.210 align:start position:0%
identify where the area what areas of
problem<00:21:48.720><c> were</c><00:21:49.020><c> and</c><00:21:49.559><c> what's</c><00:21:49.980><c> really</c>

00:21:50.210 --> 00:21:50.220 align:start position:0%
problem were and what's really
 

00:21:50.220 --> 00:21:52.430 align:start position:0%
problem were and what's really
interesting<00:21:50.520><c> in</c><00:21:50.700><c> this</c><00:21:51.059><c> debate</c><00:21:51.360><c> is</c><00:21:51.539><c> Right</c><00:21:51.780><c> each</c>

00:21:52.430 --> 00:21:52.440 align:start position:0%
interesting in this debate is Right each
 

00:21:52.440 --> 00:21:54.409 align:start position:0%
interesting in this debate is Right each
one<00:21:52.620><c> of</c><00:21:52.740><c> those</c><00:21:52.799><c> little</c><00:21:52.980><c> projects</c><00:21:53.580><c> was</c><00:21:54.240><c> a</c>

00:21:54.409 --> 00:21:54.419 align:start position:0%
one of those little projects was a
 

00:21:54.419 --> 00:21:56.149 align:start position:0%
one of those little projects was a
little<00:21:54.539><c> change</c><00:21:54.720><c> project</c>

00:21:56.149 --> 00:21:56.159 align:start position:0%
little change project
 

00:21:56.159 --> 00:21:58.669 align:start position:0%
little change project
but<00:21:56.640><c> the</c><00:21:56.820><c> result</c><00:21:57.000><c> was</c><00:21:57.840><c> a</c><00:21:58.080><c> transformation</c><00:21:58.380><c> in</c>

00:21:58.669 --> 00:21:58.679 align:start position:0%
but the result was a transformation in
 

00:21:58.679 --> 00:22:02.210 align:start position:0%
but the result was a transformation in
the<00:21:58.860><c> business</c><00:21:58.980><c> right</c><00:22:00.140><c> and</c><00:22:01.140><c> uh</c><00:22:01.620><c> so</c><00:22:01.799><c> so</c><00:22:01.980><c> it's</c>

00:22:02.210 --> 00:22:02.220 align:start position:0%
the business right and uh so so it's
 

00:22:02.220 --> 00:22:03.649 align:start position:0%
the business right and uh so so it's
really<00:22:02.400><c> interesting</c><00:22:02.700><c> it</c><00:22:02.940><c> sort</c><00:22:03.299><c> of</c><00:22:03.360><c> combined</c>

00:22:03.649 --> 00:22:03.659 align:start position:0%
really interesting it sort of combined
 

00:22:03.659 --> 00:22:05.990 align:start position:0%
really interesting it sort of combined
that<00:22:03.900><c> little</c><00:22:04.020><c> story</c><00:22:04.260><c> combines</c><00:22:04.860><c> all</c><00:22:05.760><c> of</c><00:22:05.820><c> those</c>

00:22:05.990 --> 00:22:06.000 align:start position:0%
that little story combines all of those
 

00:22:06.000 --> 00:22:07.190 align:start position:0%
that little story combines all of those
things<00:22:06.179><c> that</c><00:22:06.419><c> you</c><00:22:06.480><c> were</c><00:22:06.600><c> talking</c><00:22:06.780><c> about</c><00:22:06.960><c> you</c>

00:22:07.190 --> 00:22:07.200 align:start position:0%
things that you were talking about you
 

00:22:07.200 --> 00:22:09.169 align:start position:0%
things that you were talking about you
know<00:22:07.320><c> a</c><00:22:07.440><c> really</c><00:22:07.679><c> simple</c><00:22:07.860><c> Vision</c><00:22:08.159><c> they</c><00:22:08.820><c> engage</c>

00:22:09.169 --> 00:22:09.179 align:start position:0%
know a really simple Vision they engage
 

00:22:09.179 --> 00:22:11.510 align:start position:0%
know a really simple Vision they engage
the<00:22:09.419><c> people</c><00:22:09.659><c> they</c><00:22:10.380><c> executed</c><00:22:10.919><c> well</c><00:22:11.100><c> which</c><00:22:11.340><c> I</c>

00:22:11.510 --> 00:22:11.520 align:start position:0%
the people they executed well which I
 

00:22:11.520 --> 00:22:12.950 align:start position:0%
the people they executed well which I
suspect<00:22:11.760><c> you'll</c><00:22:12.059><c> talk</c><00:22:12.299><c> about</c><00:22:12.419><c> in</c><00:22:12.659><c> a</c><00:22:12.840><c> minute</c>

00:22:12.950 --> 00:22:12.960 align:start position:0%
suspect you'll talk about in a minute
 

00:22:12.960 --> 00:22:17.210 align:start position:0%
suspect you'll talk about in a minute
but<00:22:13.559><c> they</c><00:22:14.039><c> executed</c><00:22:14.460><c> well</c><00:22:14.780><c> and</c><00:22:15.780><c> and</c><00:22:16.559><c> in</c><00:22:16.980><c> a</c><00:22:17.100><c> way</c>

00:22:17.210 --> 00:22:17.220 align:start position:0%
but they executed well and and in a way
 

00:22:17.220 --> 00:22:18.890 align:start position:0%
but they executed well and and in a way
they<00:22:17.460><c> kind</c><00:22:17.820><c> of</c><00:22:17.940><c> bit</c><00:22:18.059><c> into</c><00:22:18.299><c> lots</c><00:22:18.720><c> of</c><00:22:18.780><c> little</c>

00:22:18.890 --> 00:22:18.900 align:start position:0%
they kind of bit into lots of little
 

00:22:18.900 --> 00:22:20.450 align:start position:0%
they kind of bit into lots of little
pieces<00:22:19.200><c> that</c><00:22:19.440><c> they</c><00:22:19.559><c> could</c><00:22:19.679><c> do</c><00:22:19.799><c> that</c><00:22:20.159><c> they</c><00:22:20.280><c> knew</c>

00:22:20.450 --> 00:22:20.460 align:start position:0%
pieces that they could do that they knew
 

00:22:20.460 --> 00:22:22.909 align:start position:0%
pieces that they could do that they knew
they<00:22:20.580><c> could</c><00:22:20.700><c> deliver</c><00:22:20.880><c> and</c><00:22:21.840><c> the</c><00:22:22.020><c> result</c><00:22:22.200><c> was</c><00:22:22.679><c> it</c>

00:22:22.909 --> 00:22:22.919 align:start position:0%
they could deliver and the result was it
 

00:22:22.919 --> 00:22:24.230 align:start position:0%
they could deliver and the result was it
you<00:22:23.460><c> know</c><00:22:23.520><c> a</c><00:22:23.760><c> very</c><00:22:23.820><c> significant</c>

00:22:24.230 --> 00:22:24.240 align:start position:0%
you know a very significant
 

00:22:24.240 --> 00:22:26.090 align:start position:0%
you know a very significant
transformation<00:22:24.600><c> and</c><00:22:25.320><c> in</c><00:22:25.440><c> their</c><00:22:25.620><c> case</c><00:22:25.799><c> that</c>

00:22:26.090 --> 00:22:26.100 align:start position:0%
transformation and in their case that
 

00:22:26.100 --> 00:22:29.270 align:start position:0%
transformation and in their case that
you<00:22:26.400><c> know</c><00:22:26.600><c> U.S</c><00:22:27.600><c> utilities</c><00:22:28.080><c> are</c><00:22:28.440><c> not</c><00:22:28.679><c> known</c><00:22:29.039><c> for</c>

00:22:29.270 --> 00:22:29.280 align:start position:0%
you know U.S utilities are not known for
 

00:22:29.280 --> 00:22:31.730 align:start position:0%
you know U.S utilities are not known for
stock<00:22:29.520><c> appreciation</c><00:22:30.120><c> but</c><00:22:30.960><c> over</c><00:22:31.200><c> the</c><00:22:31.380><c> next</c><00:22:31.500><c> two</c>

00:22:31.730 --> 00:22:31.740 align:start position:0%
stock appreciation but over the next two
 

00:22:31.740 --> 00:22:33.470 align:start position:0%
stock appreciation but over the next two
or<00:22:31.860><c> three</c><00:22:32.039><c> years</c><00:22:32.220><c> their</c><00:22:32.580><c> stock</c><00:22:32.820><c> grew</c><00:22:33.179><c> by</c><00:22:33.299><c> 50</c>

00:22:33.470 --> 00:22:33.480 align:start position:0%
or three years their stock grew by 50
 

00:22:33.480 --> 00:22:35.630 align:start position:0%
or three years their stock grew by 50
right<00:22:34.200><c> that</c><00:22:34.500><c> never</c><00:22:34.740><c> happens</c><00:22:34.919><c> to</c><00:22:35.220><c> utilities</c>

00:22:35.630 --> 00:22:35.640 align:start position:0%
right that never happens to utilities
 

00:22:35.640 --> 00:22:36.730 align:start position:0%
right that never happens to utilities
right

00:22:36.730 --> 00:22:36.740 align:start position:0%
right
 

00:22:36.740 --> 00:22:39.890 align:start position:0%
right
and<00:22:37.740><c> so</c><00:22:38.100><c> that</c><00:22:38.340><c> clearly</c><00:22:39.059><c> was</c><00:22:39.360><c> a</c><00:22:39.659><c> major</c>

00:22:39.890 --> 00:22:39.900 align:start position:0%
and so that clearly was a major
 

00:22:39.900 --> 00:22:41.870 align:start position:0%
and so that clearly was a major
transformation<00:22:40.380><c> for</c><00:22:40.799><c> that</c><00:22:40.980><c> that</c><00:22:41.280><c> business</c>

00:22:41.870 --> 00:22:41.880 align:start position:0%
transformation for that that business
 

00:22:41.880 --> 00:22:45.049 align:start position:0%
transformation for that that business
yeah<00:22:42.659><c> absolutely</c><00:22:43.080><c> it's</c><00:22:43.620><c> reminded</c><00:22:44.100><c> me</c><00:22:44.760><c> um</c>

00:22:45.049 --> 00:22:45.059 align:start position:0%
yeah absolutely it's reminded me um
 

00:22:45.059 --> 00:22:46.909 align:start position:0%
yeah absolutely it's reminded me um
again<00:22:45.600><c> and</c><00:22:45.900><c> it's</c><00:22:46.020><c> it's</c><00:22:46.260><c> one</c><00:22:46.500><c> of</c><00:22:46.559><c> the</c><00:22:46.679><c> horror</c>

00:22:46.909 --> 00:22:46.919 align:start position:0%
again and it's it's one of the horror
 

00:22:46.919 --> 00:22:48.169 align:start position:0%
again and it's it's one of the horror
stories<00:22:47.220><c> we</c><00:22:47.340><c> all</c><00:22:47.460><c> have</c><00:22:47.640><c> on</c><00:22:47.760><c> the</c><00:22:47.940><c> stories</c>

00:22:48.169 --> 00:22:48.179 align:start position:0%
stories we all have on the stories
 

00:22:48.179 --> 00:22:49.190 align:start position:0%
stories we all have on the stories
throughout<00:22:48.419><c> our</c><00:22:48.480><c> career</c><00:22:48.720><c> it</c><00:22:49.020><c> wasn't</c>

00:22:49.190 --> 00:22:49.200 align:start position:0%
throughout our career it wasn't
 

00:22:49.200 --> 00:22:51.409 align:start position:0%
throughout our career it wasn't
necessarily<00:22:49.620><c> a</c><00:22:49.679><c> horror</c><00:22:49.980><c> story</c><00:22:50.039><c> but</c><00:22:50.520><c> we</c><00:22:50.880><c> had</c><00:22:51.419><c> um</c>

00:22:51.409 --> 00:22:51.419 align:start position:0%
necessarily a horror story but we had um
 

00:22:51.419 --> 00:22:53.690 align:start position:0%
necessarily a horror story but we had um
in<00:22:52.020><c> an</c><00:22:52.140><c> aviation</c><00:22:52.440><c> business</c><00:22:52.740><c> I</c><00:22:53.039><c> worked</c><00:22:53.340><c> in</c><00:22:53.460><c> they</c>

00:22:53.690 --> 00:22:53.700 align:start position:0%
in an aviation business I worked in they
 

00:22:53.700 --> 00:22:55.909 align:start position:0%
in an aviation business I worked in they
there<00:22:54.120><c> was</c><00:22:54.299><c> really</c><00:22:54.539><c> bad</c><00:22:55.140><c> relationship</c><00:22:55.679><c> with</c>

00:22:55.909 --> 00:22:55.919 align:start position:0%
there was really bad relationship with
 

00:22:55.919 --> 00:22:57.529 align:start position:0%
there was really bad relationship with
the<00:22:56.039><c> people</c><00:22:56.220><c> and</c><00:22:56.520><c> the</c><00:22:56.640><c> teams</c><00:22:57.000><c> and</c><00:22:57.179><c> the</c><00:22:57.299><c> trade</c>

00:22:57.529 --> 00:22:57.539 align:start position:0%
the people and the teams and the trade
 

00:22:57.539 --> 00:22:58.610 align:start position:0%
the people and the teams and the trade
unions<00:22:57.960><c> so</c><00:22:58.140><c> the</c><00:22:58.260><c> business</c><00:22:58.380><c> was</c>

00:22:58.610 --> 00:22:58.620 align:start position:0%
unions so the business was
 

00:22:58.620 --> 00:23:00.409 align:start position:0%
unions so the business was
underperforming<00:22:59.280><c> everyone</c><00:22:59.520><c> was</c><00:22:59.760><c> disengaged</c>

00:23:00.409 --> 00:23:00.419 align:start position:0%
underperforming everyone was disengaged
 

00:23:00.419 --> 00:23:02.750 align:start position:0%
underperforming everyone was disengaged
it<00:23:00.600><c> was</c><00:23:00.840><c> like</c><00:23:01.260><c> a</c><00:23:01.500><c> monotonous</c><00:23:02.039><c> job</c><00:23:02.280><c> for</c><00:23:02.580><c> people</c>

00:23:02.750 --> 00:23:02.760 align:start position:0%
it was like a monotonous job for people
 

00:23:02.760 --> 00:23:05.270 align:start position:0%
it was like a monotonous job for people
and<00:23:03.120><c> as</c><00:23:03.840><c> a</c><00:23:04.020><c> leadership</c><00:23:04.380><c> team</c><00:23:04.620><c> we</c><00:23:04.919><c> went</c><00:23:05.100><c> and</c>

00:23:05.270 --> 00:23:05.280 align:start position:0%
and as a leadership team we went and
 

00:23:05.280 --> 00:23:07.610 align:start position:0%
and as a leadership team we went and
tried<00:23:05.580><c> to</c><00:23:05.700><c> improve</c><00:23:06.539><c> engagement</c><00:23:06.900><c> and</c><00:23:07.200><c> improve</c>

00:23:07.610 --> 00:23:07.620 align:start position:0%
tried to improve engagement and improve
 

00:23:07.620 --> 00:23:10.430 align:start position:0%
tried to improve engagement and improve
what<00:23:07.980><c> people</c><00:23:08.419><c> felt</c><00:23:09.419><c> about</c><00:23:09.539><c> the</c><00:23:09.720><c> business</c><00:23:09.960><c> and</c>

00:23:10.430 --> 00:23:10.440 align:start position:0%
what people felt about the business and
 

00:23:10.440 --> 00:23:13.370 align:start position:0%
what people felt about the business and
felt<00:23:10.799><c> about</c><00:23:10.919><c> work</c><00:23:11.280><c> and</c><00:23:11.760><c> we</c><00:23:12.120><c> as</c><00:23:12.960><c> a</c><00:23:13.140><c> leadership</c>

00:23:13.370 --> 00:23:13.380 align:start position:0%
felt about work and we as a leadership
 

00:23:13.380 --> 00:23:15.830 align:start position:0%
felt about work and we as a leadership
team<00:23:13.620><c> got</c><00:23:13.860><c> together</c><00:23:14.299><c> planned</c><00:23:15.299><c> out</c><00:23:15.419><c> looked</c><00:23:15.780><c> at</c>

00:23:15.830 --> 00:23:15.840 align:start position:0%
team got together planned out looked at
 

00:23:15.840 --> 00:23:17.630 align:start position:0%
team got together planned out looked at
the<00:23:16.020><c> pulse</c><00:23:16.320><c> survey</c><00:23:16.679><c> looked</c><00:23:17.039><c> at</c><00:23:17.100><c> all</c><00:23:17.280><c> of</c><00:23:17.460><c> these</c>

00:23:17.630 --> 00:23:17.640 align:start position:0%
the pulse survey looked at all of these
 

00:23:17.640 --> 00:23:19.190 align:start position:0%
the pulse survey looked at all of these
things<00:23:17.820><c> that</c><00:23:18.000><c> people</c><00:23:18.179><c> have</c><00:23:18.419><c> told</c><00:23:18.600><c> us</c><00:23:18.840><c> and</c>

00:23:19.190 --> 00:23:19.200 align:start position:0%
things that people have told us and
 

00:23:19.200 --> 00:23:20.810 align:start position:0%
things that people have told us and
created<00:23:19.740><c> a</c><00:23:19.980><c> strategy</c><00:23:20.220><c> went</c><00:23:20.580><c> out</c><00:23:20.700><c> and</c>

00:23:20.810 --> 00:23:20.820 align:start position:0%
created a strategy went out and
 

00:23:20.820 --> 00:23:23.090 align:start position:0%
created a strategy went out and
delivered<00:23:21.120><c> it</c><00:23:21.299><c> and</c><00:23:21.720><c> the</c><00:23:21.960><c> next</c><00:23:22.140><c> year</c><00:23:22.380><c> the</c>

00:23:23.090 --> 00:23:23.100 align:start position:0%
delivered it and the next year the
 

00:23:23.100 --> 00:23:25.730 align:start position:0%
delivered it and the next year the
engagement<00:23:23.400><c> scores</c><00:23:23.700><c> went</c><00:23:24.000><c> down</c><00:23:24.179><c> and</c><00:23:25.080><c> that</c><00:23:25.620><c> was</c>

00:23:25.730 --> 00:23:25.740 align:start position:0%
engagement scores went down and that was
 

00:23:25.740 --> 00:23:27.110 align:start position:0%
engagement scores went down and that was
because<00:23:25.860><c> we</c><00:23:26.100><c> hadn't</c><00:23:26.400><c> done</c><00:23:26.520><c> what</c><00:23:26.700><c> you've</c><00:23:26.940><c> just</c>

00:23:27.110 --> 00:23:27.120 align:start position:0%
because we hadn't done what you've just
 

00:23:27.120 --> 00:23:28.610 align:start position:0%
because we hadn't done what you've just
said<00:23:27.299><c> there</c><00:23:27.659><c> what</c><00:23:27.960><c> we</c><00:23:28.080><c> didn't</c><00:23:28.260><c> engage</c>

00:23:28.610 --> 00:23:28.620 align:start position:0%
said there what we didn't engage
 

00:23:28.620 --> 00:23:30.110 align:start position:0%
said there what we didn't engage
properly<00:23:28.980><c> with</c><00:23:29.159><c> people</c><00:23:29.340><c> we</c><00:23:29.580><c> didn't</c><00:23:29.760><c> go</c><00:23:29.940><c> back</c>

00:23:30.110 --> 00:23:30.120 align:start position:0%
properly with people we didn't go back
 

00:23:30.120 --> 00:23:32.390 align:start position:0%
properly with people we didn't go back
and<00:23:30.360><c> say</c><00:23:30.600><c> let's</c><00:23:31.320><c> have</c><00:23:31.500><c> a</c><00:23:31.679><c> look</c><00:23:31.799><c> and</c><00:23:31.980><c> try</c><00:23:32.220><c> and</c>

00:23:32.390 --> 00:23:32.400 align:start position:0%
and say let's have a look and try and
 

00:23:32.400 --> 00:23:33.830 align:start position:0%
and say let's have a look and try and
unpeak<00:23:32.820><c> some</c><00:23:33.000><c> of</c><00:23:33.120><c> what</c><00:23:33.240><c> people</c><00:23:33.360><c> are</c><00:23:33.539><c> telling</c>

00:23:33.830 --> 00:23:33.840 align:start position:0%
unpeak some of what people are telling
 

00:23:33.840 --> 00:23:35.510 align:start position:0%
unpeak some of what people are telling
us<00:23:33.960><c> and</c><00:23:34.320><c> really</c><00:23:34.679><c> get</c><00:23:34.919><c> them</c><00:23:35.039><c> involved</c><00:23:35.400><c> with</c>

00:23:35.510 --> 00:23:35.520 align:start position:0%
us and really get them involved with
 

00:23:35.520 --> 00:23:37.789 align:start position:0%
us and really get them involved with
suggestions<00:23:36.179><c> and</c><00:23:36.480><c> solutions</c><00:23:36.840><c> we</c><00:23:37.320><c> just</c><00:23:37.500><c> looked</c>

00:23:37.789 --> 00:23:37.799 align:start position:0%
suggestions and solutions we just looked
 

00:23:37.799 --> 00:23:39.049 align:start position:0%
suggestions and solutions we just looked
at<00:23:37.860><c> the</c><00:23:38.039><c> problems</c>

00:23:39.049 --> 00:23:39.059 align:start position:0%
at the problems
 

00:23:39.059 --> 00:23:40.669 align:start position:0%
at the problems
but<00:23:39.480><c> we</c><00:23:39.600><c> then</c><00:23:39.780><c> didn't</c><00:23:39.960><c> say</c><00:23:40.140><c> well</c><00:23:40.260><c> how</c><00:23:40.380><c> do</c><00:23:40.559><c> we</c>

00:23:40.669 --> 00:23:40.679 align:start position:0%
but we then didn't say well how do we
 

00:23:40.679 --> 00:23:43.310 align:start position:0%
but we then didn't say well how do we
fix<00:23:40.860><c> them</c><00:23:41.100><c> for</c><00:23:41.400><c> you</c><00:23:41.520><c> so</c><00:23:42.240><c> it</c><00:23:42.539><c> was</c><00:23:42.600><c> a</c><00:23:42.780><c> you</c><00:23:43.080><c> know</c><00:23:43.200><c> as</c>

00:23:43.310 --> 00:23:43.320 align:start position:0%
fix them for you so it was a you know as
 

00:23:43.320 --> 00:23:44.870 align:start position:0%
fix them for you so it was a you know as
one<00:23:43.500><c> of</c><00:23:43.620><c> the</c><00:23:43.740><c> kind</c><00:23:44.159><c> of</c><00:23:44.220><c> critical</c><00:23:44.460><c> learning</c>

00:23:44.870 --> 00:23:44.880 align:start position:0%
one of the kind of critical learning
 

00:23:44.880 --> 00:23:46.190 align:start position:0%
one of the kind of critical learning
points<00:23:45.120><c> in</c><00:23:45.240><c> my</c><00:23:45.419><c> career</c><00:23:45.720><c> certainly</c><00:23:46.080><c> about</c>

00:23:46.190 --> 00:23:46.200 align:start position:0%
points in my career certainly about
 

00:23:46.200 --> 00:23:48.470 align:start position:0%
points in my career certainly about
engagement<00:23:46.679><c> and</c><00:23:47.220><c> involvement</c><00:23:48.000><c> of</c><00:23:48.240><c> people</c>

00:23:48.470 --> 00:23:48.480 align:start position:0%
engagement and involvement of people
 

00:23:48.480 --> 00:23:50.870 align:start position:0%
engagement and involvement of people
because<00:23:49.080><c> we</c><00:23:49.440><c> it</c><00:23:49.799><c> took</c><00:23:50.100><c> us</c><00:23:50.220><c> probably</c><00:23:50.400><c> a</c><00:23:50.760><c> year</c>

00:23:50.870 --> 00:23:50.880 align:start position:0%
because we it took us probably a year
 

00:23:50.880 --> 00:23:53.450 align:start position:0%
because we it took us probably a year
extra<00:23:51.419><c> to</c><00:23:51.840><c> have</c><00:23:52.320><c> that</c><00:23:53.039><c> business</c>

00:23:53.450 --> 00:23:53.460 align:start position:0%
extra to have that business
 

00:23:53.460 --> 00:23:56.450 align:start position:0%
extra to have that business
transformation<00:23:54.120><c> piece</c><00:23:55.080><c> in</c><00:23:55.740><c> in</c><00:23:55.919><c> the</c><00:23:56.159><c> in</c><00:23:56.280><c> the</c>

00:23:56.450 --> 00:23:56.460 align:start position:0%
transformation piece in in the in the
 

00:23:56.460 --> 00:23:58.010 align:start position:0%
transformation piece in in the in the
space<00:23:56.580><c> we</c><00:23:56.820><c> wanted</c><00:23:57.000><c> to</c><00:23:57.299><c> because</c><00:23:57.539><c> we</c><00:23:57.780><c> hadn't</c>

00:23:58.010 --> 00:23:58.020 align:start position:0%
space we wanted to because we hadn't
 

00:23:58.020 --> 00:24:00.110 align:start position:0%
space we wanted to because we hadn't
engaged<00:23:58.320><c> with</c><00:23:58.500><c> people</c><00:23:58.740><c> and</c><00:23:59.520><c> um</c><00:23:59.520><c> you</c><00:24:00.059><c> know</c>

00:24:00.110 --> 00:24:00.120 align:start position:0%
engaged with people and um you know
 

00:24:00.120 --> 00:24:01.850 align:start position:0%
engaged with people and um you know
really<00:24:00.240><c> got</c><00:24:00.480><c> under</c><00:24:00.659><c> the</c><00:24:00.900><c> Crux</c><00:24:01.200><c> of</c><00:24:01.320><c> what</c><00:24:01.740><c> some</c>

00:24:01.850 --> 00:24:01.860 align:start position:0%
really got under the Crux of what some
 

00:24:01.860 --> 00:24:05.390 align:start position:0%
really got under the Crux of what some
of<00:24:01.980><c> the</c><00:24:02.039><c> issues</c><00:24:02.400><c> were</c>

00:24:05.390 --> 00:24:05.400 align:start position:0%
 
 

00:24:05.400 --> 00:24:08.270 align:start position:0%
 
yeah<00:24:05.940><c> that</c><00:24:06.720><c> and</c><00:24:06.960><c> that</c><00:24:07.260><c> sounds</c><00:24:07.440><c> kind</c><00:24:07.799><c> of</c><00:24:07.919><c> Fairly</c>

00:24:08.270 --> 00:24:08.280 align:start position:0%
yeah that and that sounds kind of Fairly
 

00:24:08.280 --> 00:24:09.890 align:start position:0%
yeah that and that sounds kind of Fairly
fairly<00:24:08.940><c> typical</c><00:24:09.179><c> and</c><00:24:09.360><c> one</c><00:24:09.539><c> of</c><00:24:09.659><c> the</c><00:24:09.720><c> things</c>

00:24:09.890 --> 00:24:09.900 align:start position:0%
fairly typical and one of the things
 

00:24:09.900 --> 00:24:11.210 align:start position:0%
fairly typical and one of the things
that<00:24:10.260><c> we</c>

00:24:11.210 --> 00:24:11.220 align:start position:0%
that we
 

00:24:11.220 --> 00:24:13.130 align:start position:0%
that we
uh<00:24:11.880><c> so</c><00:24:12.059><c> one</c><00:24:12.299><c> of</c><00:24:12.419><c> the</c><00:24:12.419><c> things</c><00:24:12.480><c> that</c><00:24:12.659><c> we</c><00:24:12.780><c> see</c><00:24:12.960><c> a</c>

00:24:13.130 --> 00:24:13.140 align:start position:0%
uh so one of the things that we see a
 

00:24:13.140 --> 00:24:15.110 align:start position:0%
uh so one of the things that we see a
lot<00:24:13.260><c> is</c><00:24:13.559><c> being</c><00:24:14.340><c> very</c><00:24:14.580><c> specific</c><00:24:14.880><c> about</c>

00:24:15.110 --> 00:24:15.120 align:start position:0%
lot is being very specific about
 

00:24:15.120 --> 00:24:17.870 align:start position:0%
lot is being very specific about
engagement<00:24:15.600><c> because</c><00:24:16.559><c> because</c><00:24:16.919><c> this</c><00:24:17.400><c> is</c><00:24:17.580><c> sort</c>

00:24:17.870 --> 00:24:17.880 align:start position:0%
engagement because because this is sort
 

00:24:17.880 --> 00:24:20.149 align:start position:0%
engagement because because this is sort
of<00:24:18.539><c> this</c><00:24:18.960><c> isn't</c><00:24:19.200><c> sequential</c><00:24:19.679><c> it's</c><00:24:19.860><c> kind</c><00:24:20.100><c> of</c>

00:24:20.149 --> 00:24:20.159 align:start position:0%
of this isn't sequential it's kind of
 

00:24:20.159 --> 00:24:23.029 align:start position:0%
of this isn't sequential it's kind of
happening<00:24:20.460><c> all</c><00:24:20.640><c> the</c><00:24:21.299><c> time</c><00:24:21.480><c> right</c><00:24:22.020><c> so</c><00:24:22.799><c> one</c><00:24:22.980><c> of</c>

00:24:23.029 --> 00:24:23.039 align:start position:0%
happening all the time right so one of
 

00:24:23.039 --> 00:24:24.110 align:start position:0%
happening all the time right so one of
the<00:24:23.100><c> things</c><00:24:23.220><c> that</c><00:24:23.400><c> we</c><00:24:23.520><c> see</c><00:24:23.640><c> around</c><00:24:23.760><c> engagement</c>

00:24:24.110 --> 00:24:24.120 align:start position:0%
the things that we see around engagement
 

00:24:24.120 --> 00:24:26.029 align:start position:0%
the things that we see around engagement
in<00:24:24.480><c> the</c><00:24:24.600><c> prioritization</c><00:24:25.260><c> process</c><00:24:25.679><c> for</c>

00:24:26.029 --> 00:24:26.039 align:start position:0%
in the prioritization process for
 

00:24:26.039 --> 00:24:29.630 align:start position:0%
in the prioritization process for
example<00:24:26.280><c> is</c><00:24:26.580><c> that</c><00:24:26.940><c> you</c><00:24:27.480><c> know</c><00:24:27.539><c> very</c><00:24:27.840><c> often</c>

00:24:29.630 --> 00:24:29.640 align:start position:0%
example is that you know very often
 

00:24:29.640 --> 00:24:32.570 align:start position:0%
example is that you know very often
um<00:24:29.700><c> organizations</c><00:24:30.299><c> assume</c><00:24:31.400><c> that</c><00:24:32.400><c> the</c>

00:24:32.570 --> 00:24:32.580 align:start position:0%
um organizations assume that the
 

00:24:32.580 --> 00:24:34.970 align:start position:0%
um organizations assume that the
executives<00:24:32.940><c> just</c><00:24:33.360><c> magically</c><00:24:33.960><c> know</c>

00:24:34.970 --> 00:24:34.980 align:start position:0%
executives just magically know
 

00:24:34.980 --> 00:24:38.090 align:start position:0%
executives just magically know
what<00:24:35.640><c> things</c><00:24:35.820><c> are</c><00:24:36.000><c> the</c><00:24:36.179><c> most</c><00:24:36.240><c> impactful</c><00:24:37.100><c> and</c>

00:24:38.090 --> 00:24:38.100 align:start position:0%
what things are the most impactful and
 

00:24:38.100 --> 00:24:39.830 align:start position:0%
what things are the most impactful and
sometimes<00:24:38.700><c> it's</c><00:24:38.880><c> the</c><00:24:39.059><c> executives</c><00:24:39.419><c> who</c><00:24:39.659><c> think</c>

00:24:39.830 --> 00:24:39.840 align:start position:0%
sometimes it's the executives who think
 

00:24:39.840 --> 00:24:41.810 align:start position:0%
sometimes it's the executives who think
that<00:24:40.080><c> right</c><00:24:40.320><c> and</c><00:24:40.860><c> and</c><00:24:40.980><c> I</c><00:24:41.220><c> hate</c><00:24:41.340><c> to</c><00:24:41.460><c> burst</c><00:24:41.700><c> the</c>

00:24:41.810 --> 00:24:41.820 align:start position:0%
that right and and I hate to burst the
 

00:24:41.820 --> 00:24:43.730 align:start position:0%
that right and and I hate to burst the
bubble<00:24:42.120><c> you're</c><00:24:42.360><c> wrong</c>

00:24:43.730 --> 00:24:43.740 align:start position:0%
bubble you're wrong
 

00:24:43.740 --> 00:24:47.210 align:start position:0%
bubble you're wrong
um<00:24:43.860><c> the</c><00:24:44.580><c> so</c><00:24:45.000><c> so</c><00:24:45.179><c> you</c><00:24:45.840><c> know</c><00:24:45.960><c> the</c><00:24:46.200><c> the</c><00:24:46.500><c> just</c>

00:24:47.210 --> 00:24:47.220 align:start position:0%
um the so so you know the the just
 

00:24:47.220 --> 00:24:48.950 align:start position:0%
um the so so you know the the just
within<00:24:47.520><c> that</c><00:24:47.700><c> you</c><00:24:48.059><c> know</c><00:24:48.120><c> just</c><00:24:48.299><c> in</c><00:24:48.480><c> that</c><00:24:48.659><c> first</c>

00:24:48.950 --> 00:24:48.960 align:start position:0%
within that you know just in that first
 

00:24:48.960 --> 00:24:51.409 align:start position:0%
within that you know just in that first
early<00:24:49.620><c> stage</c><00:24:50.100><c> of</c><00:24:50.340><c> going</c><00:24:50.640><c> from</c><00:24:50.940><c> what's</c><00:24:51.240><c> the</c>

00:24:51.409 --> 00:24:51.419 align:start position:0%
early stage of going from what's the
 

00:24:51.419 --> 00:24:52.430 align:start position:0%
early stage of going from what's the
vision<00:24:51.539><c> to</c><00:24:51.720><c> what</c><00:24:51.900><c> we're</c><00:24:52.020><c> actually</c><00:24:52.140><c> going</c><00:24:52.320><c> to</c>

00:24:52.430 --> 00:24:52.440 align:start position:0%
vision to what we're actually going to
 

00:24:52.440 --> 00:24:55.430 align:start position:0%
vision to what we're actually going to
do<00:24:52.559><c> this</c><00:24:52.919><c> this</c><00:24:53.159><c> prioritization</c><00:24:53.940><c> piece</c>

00:24:55.430 --> 00:24:55.440 align:start position:0%
do this this prioritization piece
 

00:24:55.440 --> 00:24:58.430 align:start position:0%
do this this prioritization piece
um<00:24:55.559><c> you</c><00:24:55.860><c> need</c><00:24:55.980><c> to</c><00:24:56.100><c> be</c><00:24:56.220><c> having</c><00:24:56.840><c> a</c><00:24:57.840><c> structured</c>

00:24:58.430 --> 00:24:58.440 align:start position:0%
um you need to be having a structured
 

00:24:58.440 --> 00:25:01.549 align:start position:0%
um you need to be having a structured
engagement<00:24:58.860><c> between</c><00:24:59.780><c> the</c><00:25:00.780><c> executive</c><00:25:01.260><c> team</c>

00:25:01.549 --> 00:25:01.559 align:start position:0%
engagement between the executive team
 

00:25:01.559 --> 00:25:03.830 align:start position:0%
engagement between the executive team
who<00:25:02.400><c> own</c><00:25:02.520><c> the</c><00:25:02.700><c> goals</c>

00:25:03.830 --> 00:25:03.840 align:start position:0%
who own the goals
 

00:25:03.840 --> 00:25:06.350 align:start position:0%
who own the goals
and<00:25:04.740><c> the</c><00:25:05.100><c> subject</c><00:25:05.340><c> matter</c><00:25:05.520><c> experts</c><00:25:06.059><c> within</c>

00:25:06.350 --> 00:25:06.360 align:start position:0%
and the subject matter experts within
 

00:25:06.360 --> 00:25:08.810 align:start position:0%
and the subject matter experts within
the<00:25:06.480><c> business</c><00:25:06.659><c> who</c><00:25:07.020><c> understand</c><00:25:07.520><c> the</c><00:25:08.520><c> way</c><00:25:08.640><c> the</c>

00:25:08.810 --> 00:25:08.820 align:start position:0%
the business who understand the way the
 

00:25:08.820 --> 00:25:11.570 align:start position:0%
the business who understand the way the
business<00:25:08.940><c> really</c><00:25:09.360><c> works</c><00:25:09.780><c> to</c><00:25:10.559><c> help</c><00:25:10.799><c> identify</c>

00:25:11.570 --> 00:25:11.580 align:start position:0%
business really works to help identify
 

00:25:11.580 --> 00:25:14.510 align:start position:0%
business really works to help identify
opportunities<00:25:12.240><c> for</c><00:25:12.600><c> change</c><00:25:12.780><c> to</c><00:25:13.140><c> help</c>

00:25:14.510 --> 00:25:14.520 align:start position:0%
opportunities for change to help
 

00:25:14.520 --> 00:25:17.090 align:start position:0%
opportunities for change to help
um<00:25:14.640><c> uh</c><00:25:15.299><c> score</c><00:25:15.600><c> them</c><00:25:15.840><c> identify</c><00:25:16.440><c> risks</c><00:25:16.799><c> all</c>

00:25:17.090 --> 00:25:17.100 align:start position:0%
um uh score them identify risks all
 

00:25:17.100 --> 00:25:19.310 align:start position:0%
um uh score them identify risks all
these<00:25:17.280><c> kind</c><00:25:17.400><c> of</c><00:25:17.460><c> things</c><00:25:17.640><c> up</c><00:25:17.940><c> front</c><00:25:18.179><c> and</c><00:25:19.020><c> if</c><00:25:19.200><c> you</c>

00:25:19.310 --> 00:25:19.320 align:start position:0%
these kind of things up front and if you
 

00:25:19.320 --> 00:25:20.990 align:start position:0%
these kind of things up front and if you
if<00:25:19.500><c> you</c><00:25:19.679><c> do</c><00:25:19.799><c> that</c><00:25:19.980><c> then</c><00:25:20.220><c> you</c><00:25:20.460><c> can</c><00:25:20.580><c> you</c><00:25:20.940><c> know</c>

00:25:20.990 --> 00:25:21.000 align:start position:0%
if you do that then you can you know
 

00:25:21.000 --> 00:25:22.970 align:start position:0%
if you do that then you can you know
then<00:25:21.120><c> you're</c><00:25:21.299><c> gonna</c><00:25:21.419><c> get</c><00:25:21.720><c> much</c><00:25:22.020><c> more</c>

00:25:22.970 --> 00:25:22.980 align:start position:0%
then you're gonna get much more
 

00:25:22.980 --> 00:25:25.610 align:start position:0%
then you're gonna get much more
uh<00:25:23.520><c> much</c><00:25:23.700><c> more</c><00:25:23.880><c> a</c><00:25:24.360><c> engagement</c><00:25:24.779><c> buy</c><00:25:25.200><c> into</c><00:25:25.380><c> the</c>

00:25:25.610 --> 00:25:25.620 align:start position:0%
uh much more a engagement buy into the
 

00:25:25.620 --> 00:25:27.649 align:start position:0%
uh much more a engagement buy into the
execution<00:25:26.039><c> but</c><00:25:26.940><c> you're</c><00:25:27.059><c> also</c><00:25:27.360><c> going</c><00:25:27.419><c> to</c><00:25:27.600><c> find</c>

00:25:27.649 --> 00:25:27.659 align:start position:0%
execution but you're also going to find
 

00:25:27.659 --> 00:25:29.930 align:start position:0%
execution but you're also going to find
identify<00:25:28.380><c> the</c><00:25:28.500><c> landmines</c><00:25:28.919><c> before</c><00:25:29.159><c> you</c><00:25:29.520><c> before</c>

00:25:29.930 --> 00:25:29.940 align:start position:0%
identify the landmines before you before
 

00:25:29.940 --> 00:25:32.690 align:start position:0%
identify the landmines before you before
you<00:25:30.480><c> step</c><00:25:31.140><c> on</c><00:25:31.380><c> them</c><00:25:31.559><c> and</c><00:25:32.159><c> you</c><00:25:32.340><c> can</c><00:25:32.460><c> you're</c>

00:25:32.690 --> 00:25:32.700 align:start position:0%
you step on them and you can you're
 

00:25:32.700 --> 00:25:35.450 align:start position:0%
you step on them and you can you're
going<00:25:32.820><c> to</c><00:25:33.000><c> not</c><00:25:33.299><c> do</c><00:25:34.260><c> bits</c><00:25:34.679><c> do</c><00:25:34.980><c> stuff</c><00:25:35.220><c> that</c><00:25:35.340><c> you</c>

00:25:35.450 --> 00:25:35.460 align:start position:0%
going to not do bits do stuff that you
 

00:25:35.460 --> 00:25:37.430 align:start position:0%
going to not do bits do stuff that you
don't<00:25:35.580><c> need</c><00:25:35.760><c> to</c><00:25:35.940><c> do</c><00:25:36.059><c> and</c><00:25:36.480><c> all</c><00:25:36.659><c> those</c><00:25:37.020><c> things</c><00:25:37.200><c> if</c>

00:25:37.430 --> 00:25:37.440 align:start position:0%
don't need to do and all those things if
 

00:25:37.440 --> 00:25:39.289 align:start position:0%
don't need to do and all those things if
you<00:25:37.559><c> structure</c><00:25:37.980><c> that</c><00:25:38.220><c> properly</c><00:25:38.700><c> which</c><00:25:39.059><c> is</c>

00:25:39.289 --> 00:25:39.299 align:start position:0%
you structure that properly which is
 

00:25:39.299 --> 00:25:41.450 align:start position:0%
you structure that properly which is
kind<00:25:39.360><c> of</c><00:25:39.480><c> what</c><00:25:39.539><c> we</c><00:25:39.659><c> do</c><00:25:39.840><c> day</c><00:25:40.080><c> in</c><00:25:40.260><c> and</c><00:25:40.380><c> day</c><00:25:40.559><c> out</c>

00:25:41.450 --> 00:25:41.460 align:start position:0%
kind of what we do day in and day out
 

00:25:41.460 --> 00:25:45.350 align:start position:0%
kind of what we do day in and day out
um<00:25:41.520><c> just</c><00:25:42.240><c> to</c><00:25:42.480><c> address</c><00:25:43.140><c> your</c><00:25:44.039><c> your</c><00:25:44.400><c> point</c><00:25:45.120><c> there</c>

00:25:45.350 --> 00:25:45.360 align:start position:0%
um just to address your your point there
 

00:25:45.360 --> 00:25:47.510 align:start position:0%
um just to address your your point there
about<00:25:45.600><c> this</c><00:25:46.200><c> company</c><00:25:46.440><c> having</c><00:25:47.100><c> a</c><00:25:47.279><c> lot</c><00:25:47.400><c> of</c>

00:25:47.510 --> 00:25:47.520 align:start position:0%
about this company having a lot of
 

00:25:47.520 --> 00:25:48.649 align:start position:0%
about this company having a lot of
wasted

00:25:48.649 --> 00:25:48.659 align:start position:0%
wasted
 

00:25:48.659 --> 00:25:51.230 align:start position:0%
wasted
yeah<00:25:49.320><c> sure</c><00:25:49.500><c> they</c><00:25:49.799><c> had</c><00:25:49.980><c> a</c><00:25:50.100><c> lot</c><00:25:50.159><c> of</c><00:25:50.279><c> ways</c><00:25:50.580><c> but</c><00:25:51.059><c> I</c>

00:25:51.230 --> 00:25:51.240 align:start position:0%
yeah sure they had a lot of ways but I
 

00:25:51.240 --> 00:25:53.870 align:start position:0%
yeah sure they had a lot of ways but I
guarantee<00:25:51.600><c> you</c><00:25:51.779><c> know</c><00:25:52.140><c> throw</c><00:25:52.559><c> go</c><00:25:53.159><c> get</c><00:25:53.640><c> the</c><00:25:53.700><c> Wall</c>

00:25:53.870 --> 00:25:53.880 align:start position:0%
guarantee you know throw go get the Wall
 

00:25:53.880 --> 00:25:55.730 align:start position:0%
guarantee you know throw go get the Wall
Street<00:25:54.059><c> Journal</c><00:25:54.539><c> put</c><00:25:54.840><c> it</c><00:25:54.960><c> up</c><00:25:55.080><c> on</c><00:25:55.200><c> your</c><00:25:55.320><c> on</c><00:25:55.620><c> your</c>

00:25:55.730 --> 00:25:55.740 align:start position:0%
Street Journal put it up on your on your
 

00:25:55.740 --> 00:25:59.149 align:start position:0%
Street Journal put it up on your on your
wall<00:25:55.919><c> right</c><00:25:57.200><c> they</c><00:25:58.200><c> probably</c><00:25:58.380><c> don't</c><00:25:58.620><c> do</c><00:25:58.799><c> still</c>

00:25:59.149 --> 00:25:59.159 align:start position:0%
wall right they probably don't do still
 

00:25:59.159 --> 00:26:00.590 align:start position:0%
wall right they probably don't do still
don't<00:25:59.279><c> don't</c><00:25:59.520><c> do</c><00:26:00.000><c> that</c><00:26:00.120><c> anymore</c><00:26:00.240><c> but</c><00:26:00.480><c> they</c>

00:26:00.590 --> 00:26:00.600 align:start position:0%
don't don't do that anymore but they
 

00:26:00.600 --> 00:26:02.330 align:start position:0%
don't don't do that anymore but they
used<00:26:00.779><c> to</c><00:26:00.840><c> have</c><00:26:01.020><c> nice</c><00:26:01.200><c> cages</c><00:26:01.559><c> full</c><00:26:01.860><c> of</c><00:26:01.980><c> ticker</c>

00:26:02.330 --> 00:26:02.340 align:start position:0%
used to have nice cages full of ticker
 

00:26:02.340 --> 00:26:03.950 align:start position:0%
used to have nice cages full of ticker
symbols<00:26:02.700><c> and</c><00:26:02.820><c> prices</c><00:26:03.059><c> and</c><00:26:03.360><c> things</c><00:26:03.539><c> right</c>

00:26:03.950 --> 00:26:03.960 align:start position:0%
symbols and prices and things right
 

00:26:03.960 --> 00:26:06.409 align:start position:0%
symbols and prices and things right
throw<00:26:04.320><c> a</c><00:26:04.559><c> dart</c><00:26:04.740><c> at</c><00:26:04.980><c> it</c><00:26:05.159><c> and</c><00:26:05.880><c> whatever</c><00:26:06.059><c> company</c>

00:26:06.409 --> 00:26:06.419 align:start position:0%
throw a dart at it and whatever company
 

00:26:06.419 --> 00:26:09.110 align:start position:0%
throw a dart at it and whatever company
you<00:26:06.720><c> hit</c><00:26:06.900><c> I</c><00:26:07.260><c> guarantee</c><00:26:07.679><c> they</c><00:26:08.100><c> have</c><00:26:08.760><c> similar</c>

00:26:09.110 --> 00:26:09.120 align:start position:0%
you hit I guarantee they have similar
 

00:26:09.120 --> 00:26:13.250 align:start position:0%
you hit I guarantee they have similar
levels<00:26:09.360><c> of</c><00:26:09.539><c> waste</c><00:26:09.900><c> and</c><00:26:10.679><c> stupidity</c><00:26:11.220><c> right</c><00:26:12.260><c> all</c>

00:26:13.250 --> 00:26:13.260 align:start position:0%
levels of waste and stupidity right all
 

00:26:13.260 --> 00:26:14.690 align:start position:0%
levels of waste and stupidity right all
organizations<00:26:13.799><c> do</c>

00:26:14.690 --> 00:26:14.700 align:start position:0%
organizations do
 

00:26:14.700 --> 00:26:17.570 align:start position:0%
organizations do
uh<00:26:15.360><c> the</c><00:26:15.480><c> PMI</c><00:26:15.900><c> just</c><00:26:16.200><c> as</c><00:26:16.380><c> one</c><00:26:16.559><c> example</c><00:26:16.860><c> PMI</c><00:26:17.400><c> did</c>

00:26:17.570 --> 00:26:17.580 align:start position:0%
uh the PMI just as one example PMI did
 

00:26:17.580 --> 00:26:18.950 align:start position:0%
uh the PMI just as one example PMI did
some<00:26:17.760><c> research</c><00:26:18.120><c> that</c><00:26:18.299><c> with</c><00:26:18.480><c> the</c><00:26:18.600><c> economist</c>

00:26:18.950 --> 00:26:18.960 align:start position:0%
some research that with the economist
 

00:26:18.960 --> 00:26:20.810 align:start position:0%
some research that with the economist
intelligence<00:26:19.440><c> unit</c><00:26:19.620><c> looking</c><00:26:20.340><c> at</c><00:26:20.580><c> just</c>

00:26:20.810 --> 00:26:20.820 align:start position:0%
intelligence unit looking at just
 

00:26:20.820 --> 00:26:23.269 align:start position:0%
intelligence unit looking at just
project<00:26:21.059><c> portfolios</c><00:26:21.840><c> and</c><00:26:22.740><c> in</c><00:26:22.919><c> a</c><00:26:23.100><c> typical</c>

00:26:23.269 --> 00:26:23.279 align:start position:0%
project portfolios and in a typical
 

00:26:23.279 --> 00:26:25.610 align:start position:0%
project portfolios and in a typical
project<00:26:23.580><c> portfolio</c><00:26:24.360><c> nothing</c><00:26:25.080><c> special</c><00:26:25.380><c> about</c>

00:26:25.610 --> 00:26:25.620 align:start position:0%
project portfolio nothing special about
 

00:26:25.620 --> 00:26:28.070 align:start position:0%
project portfolio nothing special about
these<00:26:25.980><c> portfolios</c><00:26:26.460><c> this</c><00:26:27.179><c> is</c><00:26:27.299><c> probably</c><00:26:27.539><c> your</c>

00:26:28.070 --> 00:26:28.080 align:start position:0%
these portfolios this is probably your
 

00:26:28.080 --> 00:26:31.789 align:start position:0%
these portfolios this is probably your
portfolio<00:26:28.559><c> in</c><00:26:29.159><c> a</c><00:26:29.340><c> typical</c><00:26:29.580><c> portfolio</c><00:26:30.360><c> 20</c><00:26:31.260><c> of</c>

00:26:31.789 --> 00:26:31.799 align:start position:0%
portfolio in a typical portfolio 20 of
 

00:26:31.799 --> 00:26:34.190 align:start position:0%
portfolio in a typical portfolio 20 of
the<00:26:31.919><c> projects</c><00:26:32.520><c> in</c><00:26:33.120><c> that</c><00:26:33.299><c> portfolio</c><00:26:33.779><c> are</c><00:26:33.960><c> so</c>

00:26:34.190 --> 00:26:34.200 align:start position:0%
the projects in that portfolio are so
 

00:26:34.200 --> 00:26:36.350 align:start position:0%
the projects in that portfolio are so
badly<00:26:34.500><c> aligned</c><00:26:34.980><c> with</c><00:26:35.520><c> the</c><00:26:35.700><c> strategy</c><00:26:36.120><c> of</c><00:26:36.240><c> the</c>

00:26:36.350 --> 00:26:36.360 align:start position:0%
badly aligned with the strategy of the
 

00:26:36.360 --> 00:26:39.049 align:start position:0%
badly aligned with the strategy of the
organization<00:26:36.840><c> that</c><00:26:37.020><c> they</c><00:26:37.200><c> should</c><00:26:37.380><c> be</c><00:26:37.500><c> stopped</c>

00:26:39.049 --> 00:26:39.059 align:start position:0%
organization that they should be stopped
 

00:26:39.059 --> 00:26:41.390 align:start position:0%
organization that they should be stopped
so<00:26:39.960><c> so</c>

00:26:41.390 --> 00:26:41.400 align:start position:0%
so so
 

00:26:41.400 --> 00:26:44.930 align:start position:0%
so so
don't<00:26:42.179><c> don't</c><00:26:42.539><c> fall</c><00:26:42.840><c> into</c><00:26:43.020><c> the</c><00:26:43.260><c> Trap</c><00:26:43.640><c> the</c><00:26:44.640><c> oh</c>

00:26:44.930 --> 00:26:44.940 align:start position:0%
don't don't fall into the Trap the oh
 

00:26:44.940 --> 00:26:47.930 align:start position:0%
don't don't fall into the Trap the oh
that's<00:26:45.179><c> them</c><00:26:45.480><c> we're</c><00:26:46.020><c> not</c><00:26:46.200><c> like</c><00:26:46.440><c> that</c><00:26:46.940><c> chances</c>

00:26:47.930 --> 00:26:47.940 align:start position:0%
that's them we're not like that chances
 

00:26:47.940 --> 00:26:49.970 align:start position:0%
that's them we're not like that chances
are<00:26:48.179><c> you're</c><00:26:48.720><c> exactly</c><00:26:49.140><c> like</c><00:26:49.320><c> not</c><00:26:49.740><c> you</c>

00:26:49.970 --> 00:26:49.980 align:start position:0%
are you're exactly like not you
 

00:26:49.980 --> 00:26:52.070 align:start position:0%
are you're exactly like not you
personally<00:26:50.279><c> but</c><00:26:50.460><c> your</c><00:26:50.700><c> organization</c><00:26:51.240><c> is</c>

00:26:52.070 --> 00:26:52.080 align:start position:0%
personally but your organization is
 

00:26:52.080 --> 00:26:56.269 align:start position:0%
personally but your organization is
exactly<00:26:52.559><c> like</c><00:26:52.799><c> that</c><00:26:53.100><c> right</c><00:26:54.140><c> and</c><00:26:55.140><c> so</c><00:26:55.500><c> so</c><00:26:55.860><c> this</c>

00:26:56.269 --> 00:26:56.279 align:start position:0%
exactly like that right and so so this
 

00:26:56.279 --> 00:26:59.210 align:start position:0%
exactly like that right and so so this
you<00:26:56.580><c> know</c><00:26:56.700><c> the</c><00:26:56.880><c> stuff</c><00:26:57.000><c> that</c><00:26:57.299><c> that's</c><00:26:57.779><c> uh</c><00:26:58.679><c> uh</c>

00:26:59.210 --> 00:26:59.220 align:start position:0%
you know the stuff that that's uh uh
 

00:26:59.220 --> 00:27:00.710 align:start position:0%
you know the stuff that that's uh uh
Lisa<00:26:59.580><c> would</c><00:26:59.760><c> be</c><00:26:59.880><c> talking</c><00:27:00.000><c> about</c><00:27:00.240><c> if</c><00:27:00.419><c> she</c><00:27:00.539><c> could</c>

00:27:00.710 --> 00:27:00.720 align:start position:0%
Lisa would be talking about if she could
 

00:27:00.720 --> 00:27:03.169 align:start position:0%
Lisa would be talking about if she could
get<00:27:00.840><c> a</c><00:27:00.960><c> word</c><00:27:01.080><c> to</c><00:27:01.260><c> that</c><00:27:01.440><c> word</c><00:27:01.679><c> in</c><00:27:01.799><c> edgeways</c>

00:27:03.169 --> 00:27:03.179 align:start position:0%
get a word to that word in edgeways
 

00:27:03.179 --> 00:27:06.049 align:start position:0%
get a word to that word in edgeways
um<00:27:03.299><c> yeah</c><00:27:03.539><c> this</c><00:27:04.380><c> this</c><00:27:04.559><c> stuff</c><00:27:04.919><c> really</c>

00:27:06.049 --> 00:27:06.059 align:start position:0%
um yeah this this stuff really
 

00:27:06.059 --> 00:27:08.930 align:start position:0%
um yeah this this stuff really
can<00:27:06.900><c> help</c><00:27:07.320><c> for</c><00:27:07.799><c> organizations</c><00:27:08.340><c> large</c><00:27:08.700><c> and</c>

00:27:08.930 --> 00:27:08.940 align:start position:0%
can help for organizations large and
 

00:27:08.940 --> 00:27:10.730 align:start position:0%
can help for organizations large and
small<00:27:09.120><c> I'm</c><00:27:09.779><c> not</c><00:27:10.020><c> helping</c><00:27:10.320><c> you</c><00:27:10.440><c> get</c><00:27:10.559><c> through</c>

00:27:10.730 --> 00:27:10.740 align:start position:0%
small I'm not helping you get through
 

00:27:10.740 --> 00:27:13.130 align:start position:0%
small I'm not helping you get through
you<00:27:10.860><c> slice</c><00:27:11.159><c> Lisa</c><00:27:11.520><c> but</c><00:27:11.700><c> I</c><00:27:11.820><c> know</c><00:27:11.940><c> I</c><00:27:12.779><c> know</c><00:27:12.900><c> we've</c>

00:27:13.130 --> 00:27:13.140 align:start position:0%
you slice Lisa but I know I know we've
 

00:27:13.140 --> 00:27:15.049 align:start position:0%
you slice Lisa but I know I know we've
got<00:27:13.260><c> a</c><00:27:13.380><c> few</c><00:27:13.500><c> people</c><00:27:13.679><c> I</c><00:27:14.460><c> know</c><00:27:14.520><c> we've</c><00:27:14.700><c> got</c><00:27:14.820><c> a</c><00:27:14.940><c> few</c>

00:27:15.049 --> 00:27:15.059 align:start position:0%
got a few people I know we've got a few
 

00:27:15.059 --> 00:27:17.330 align:start position:0%
got a few people I know we've got a few
people<00:27:15.240><c> here</c><00:27:15.539><c> who</c><00:27:15.840><c> are</c><00:27:15.960><c> from</c><00:27:16.200><c> from</c><00:27:16.620><c> much</c>

00:27:17.330 --> 00:27:17.340 align:start position:0%
people here who are from from much
 

00:27:17.340 --> 00:27:19.070 align:start position:0%
people here who are from from much
smaller<00:27:17.760><c> companies</c><00:27:18.059><c> you</c><00:27:18.240><c> know</c><00:27:18.360><c> not</c><00:27:18.539><c> not</c><00:27:18.720><c> the</c>

00:27:19.070 --> 00:27:19.080 align:start position:0%
smaller companies you know not not the
 

00:27:19.080 --> 00:27:21.409 align:start position:0%
smaller companies you know not not the
not<00:27:19.860><c> the</c><00:27:20.159><c> Heathrow</c><00:27:20.640><c> Airport</c><00:27:20.820><c> yeah</c><00:27:21.059><c> I</c><00:27:21.240><c> know</c><00:27:21.299><c> you</c>

00:27:21.409 --> 00:27:21.419 align:start position:0%
not the Heathrow Airport yeah I know you
 

00:27:21.419 --> 00:27:22.730 align:start position:0%
not the Heathrow Airport yeah I know you
worked<00:27:21.659><c> at</c><00:27:21.720><c> Hitler</c><00:27:22.020><c> for</c><00:27:22.260><c> a</c><00:27:22.320><c> while</c><00:27:22.380><c> for</c><00:27:22.620><c> example</c>

00:27:22.730 --> 00:27:22.740 align:start position:0%
worked at Hitler for a while for example
 

00:27:22.740 --> 00:27:24.769 align:start position:0%
worked at Hitler for a while for example
worked<00:27:23.100><c> with</c><00:27:23.220><c> them</c><00:27:23.400><c> you</c><00:27:24.059><c> know</c><00:27:24.179><c> so</c><00:27:24.299><c> not</c><00:27:24.480><c> at</c><00:27:24.659><c> the</c>

00:27:24.769 --> 00:27:24.779 align:start position:0%
worked with them you know so not at the
 

00:27:24.779 --> 00:27:26.450 align:start position:0%
worked with them you know so not at the
scale<00:27:24.900><c> of</c><00:27:25.080><c> Heathrow</c><00:27:25.440><c> Airport</c><00:27:25.679><c> much</c><00:27:26.279><c> much</c>

00:27:26.450 --> 00:27:26.460 align:start position:0%
scale of Heathrow Airport much much
 

00:27:26.460 --> 00:27:28.130 align:start position:0%
scale of Heathrow Airport much much
smaller<00:27:26.940><c> scale</c>

00:27:28.130 --> 00:27:28.140 align:start position:0%
smaller scale
 

00:27:28.140 --> 00:27:29.690 align:start position:0%
smaller scale
business

00:27:29.690 --> 00:27:29.700 align:start position:0%
business
 

00:27:29.700 --> 00:27:33.769 align:start position:0%
business
is<00:27:30.120><c> that</c><00:27:30.419><c> the</c><00:27:30.779><c> same</c><00:27:30.960><c> is</c><00:27:31.440><c> it</c><00:27:31.559><c> different</c>

00:27:33.769 --> 00:27:33.779 align:start position:0%
is that the same is it different
 

00:27:33.779 --> 00:27:36.230 align:start position:0%
is that the same is it different
yeah<00:27:34.440><c> I</c><00:27:34.620><c> mean</c><00:27:34.740><c> I</c><00:27:34.919><c> it's</c><00:27:35.220><c> for</c><00:27:35.520><c> me</c><00:27:35.640><c> it's</c><00:27:35.880><c> the</c><00:27:36.059><c> same</c>

00:27:36.230 --> 00:27:36.240 align:start position:0%
yeah I mean I it's for me it's the same
 

00:27:36.240 --> 00:27:38.210 align:start position:0%
yeah I mean I it's for me it's the same
and<00:27:36.480><c> as</c><00:27:36.779><c> a</c><00:27:36.960><c> consultant</c><00:27:37.320><c> and</c><00:27:37.559><c> I'm</c><00:27:37.679><c> sure</c><00:27:38.039><c> you</c>

00:27:38.210 --> 00:27:38.220 align:start position:0%
and as a consultant and I'm sure you
 

00:27:38.220 --> 00:27:39.830 align:start position:0%
and as a consultant and I'm sure you
hear<00:27:38.460><c> some</c><00:27:38.880><c> of</c><00:27:39.000><c> the</c><00:27:39.059><c> things</c><00:27:39.240><c> from</c><00:27:39.419><c> from</c><00:27:39.600><c> your</c>

00:27:39.830 --> 00:27:39.840 align:start position:0%
hear some of the things from from your
 

00:27:39.840 --> 00:27:42.169 align:start position:0%
hear some of the things from from your
client<00:27:40.080><c> stewards</c><00:27:40.559><c> it's</c><00:27:41.100><c> um</c><00:27:41.100><c> everyone</c><00:27:41.700><c> says</c>

00:27:42.169 --> 00:27:42.179 align:start position:0%
client stewards it's um everyone says
 

00:27:42.179 --> 00:27:44.269 align:start position:0%
client stewards it's um everyone says
our<00:27:42.360><c> business</c><00:27:42.659><c> is</c><00:27:42.900><c> different</c><00:27:43.200><c> my</c><00:27:43.860><c> business</c><00:27:44.039><c> is</c>

00:27:44.269 --> 00:27:44.279 align:start position:0%
our business is different my business is
 

00:27:44.279 --> 00:27:45.830 align:start position:0%
our business is different my business is
different<00:27:44.460><c> our</c><00:27:44.820><c> industry's</c><00:27:45.360><c> different</c><00:27:45.480><c> our</c>

00:27:45.830 --> 00:27:45.840 align:start position:0%
different our industry's different our
 

00:27:45.840 --> 00:27:48.409 align:start position:0%
different our industry's different our
people<00:27:46.080><c> are</c><00:27:46.320><c> different</c><00:27:46.559><c> but</c><00:27:47.279><c> as</c><00:27:47.520><c> a</c><00:27:47.880><c> person</c>

00:27:48.409 --> 00:27:48.419 align:start position:0%
people are different but as a person
 

00:27:48.419 --> 00:27:51.049 align:start position:0%
people are different but as a person
who's<00:27:48.779><c> worked</c><00:27:49.200><c> with</c><00:27:49.320><c> people</c><00:27:49.559><c> for</c><00:27:50.039><c> you</c><00:27:50.760><c> know</c><00:27:50.820><c> 20</c>

00:27:51.049 --> 00:27:51.059 align:start position:0%
who's worked with people for you know 20
 

00:27:51.059 --> 00:27:52.549 align:start position:0%
who's worked with people for you know 20
years<00:27:51.360><c> actually</c><00:27:51.720><c> you</c><00:27:52.020><c> get</c><00:27:52.200><c> into</c><00:27:52.320><c> an</c>

00:27:52.549 --> 00:27:52.559 align:start position:0%
years actually you get into an
 

00:27:52.559 --> 00:27:54.230 align:start position:0%
years actually you get into an
organization<00:27:53.039><c> and</c><00:27:53.460><c> the</c><00:27:53.580><c> problems</c><00:27:53.940><c> are</c><00:27:54.059><c> very</c>

00:27:54.230 --> 00:27:54.240 align:start position:0%
organization and the problems are very
 

00:27:54.240 --> 00:27:56.570 align:start position:0%
organization and the problems are very
much<00:27:54.419><c> the</c><00:27:54.720><c> same</c><00:27:54.900><c> it's</c><00:27:55.260><c> just</c><00:27:55.500><c> scale</c><00:27:55.860><c> again</c><00:27:56.100><c> so</c>

00:27:56.570 --> 00:27:56.580 align:start position:0%
much the same it's just scale again so
 

00:27:56.580 --> 00:27:58.310 align:start position:0%
much the same it's just scale again so
you<00:27:57.000><c> know</c><00:27:57.059><c> I</c><00:27:57.179><c> like</c><00:27:57.299><c> your</c><00:27:57.480><c> analogy</c><00:27:57.840><c> of</c><00:27:58.020><c> sort</c><00:27:58.200><c> of</c>

00:27:58.310 --> 00:27:58.320 align:start position:0%
you know I like your analogy of sort of
 

00:27:58.320 --> 00:28:00.649 align:start position:0%
you know I like your analogy of sort of
the<00:27:58.440><c> data</c><00:27:58.679><c> at</c><00:27:58.919><c> the</c><00:27:59.100><c> organization</c><00:28:00.000><c> because</c><00:28:00.360><c> it</c>

00:28:00.649 --> 00:28:00.659 align:start position:0%
the data at the organization because it
 

00:28:00.659 --> 00:28:03.409 align:start position:0%
the data at the organization because it
is<00:28:00.840><c> true</c><00:28:01.200><c> you</c><00:28:01.799><c> I</c><00:28:02.159><c> see</c><00:28:02.400><c> the</c><00:28:02.580><c> similar</c><00:28:03.000><c> and</c><00:28:03.179><c> same</c>

00:28:03.409 --> 00:28:03.419 align:start position:0%
is true you I see the similar and same
 

00:28:03.419 --> 00:28:05.510 align:start position:0%
is true you I see the similar and same
problems<00:28:04.080><c> in</c><00:28:04.500><c> every</c><00:28:04.679><c> business</c><00:28:04.919><c> I</c><00:28:05.159><c> go</c><00:28:05.340><c> into</c>

00:28:05.510 --> 00:28:05.520 align:start position:0%
problems in every business I go into
 

00:28:05.520 --> 00:28:07.190 align:start position:0%
problems in every business I go into
just<00:28:05.880><c> in</c><00:28:06.120><c> different</c><00:28:06.299><c> sort</c><00:28:06.600><c> of</c><00:28:06.720><c> levels</c><00:28:07.020><c> of</c>

00:28:07.190 --> 00:28:07.200 align:start position:0%
just in different sort of levels of
 

00:28:07.200 --> 00:28:09.769 align:start position:0%
just in different sort of levels of
maturity<00:28:07.620><c> or</c><00:28:08.340><c> scale</c>

00:28:09.769 --> 00:28:09.779 align:start position:0%
maturity or scale
 

00:28:09.779 --> 00:28:11.570 align:start position:0%
maturity or scale
um<00:28:09.900><c> so</c><00:28:10.260><c> no</c><00:28:10.380><c> it's</c><00:28:10.559><c> even</c><00:28:10.919><c> more</c><00:28:11.220><c> important</c>

00:28:11.570 --> 00:28:11.580 align:start position:0%
um so no it's even more important
 

00:28:11.580 --> 00:28:13.070 align:start position:0%
um so no it's even more important
actually<00:28:11.820><c> when</c><00:28:12.179><c> you</c><00:28:12.299><c> look</c><00:28:12.419><c> at</c><00:28:12.600><c> a</c><00:28:12.720><c> smaller</c>

00:28:13.070 --> 00:28:13.080 align:start position:0%
actually when you look at a smaller
 

00:28:13.080 --> 00:28:14.990 align:start position:0%
actually when you look at a smaller
organization<00:28:13.500><c> to</c><00:28:13.860><c> engage</c><00:28:14.159><c> with</c><00:28:14.400><c> people</c><00:28:14.640><c> and</c>

00:28:14.990 --> 00:28:15.000 align:start position:0%
organization to engage with people and
 

00:28:15.000 --> 00:28:16.730 align:start position:0%
organization to engage with people and
make<00:28:15.360><c> sure</c><00:28:15.480><c> there</c><00:28:15.720><c> isn't</c><00:28:15.960><c> that</c><00:28:16.080><c> wastage</c><00:28:16.500><c> and</c>

00:28:16.730 --> 00:28:16.740 align:start position:0%
make sure there isn't that wastage and
 

00:28:16.740 --> 00:28:18.549 align:start position:0%
make sure there isn't that wastage and
that<00:28:16.919><c> there</c><00:28:17.100><c> is</c><00:28:17.220><c> a</c><00:28:17.400><c> real</c><00:28:17.460><c> clear</c><00:28:17.760><c> plan</c><00:28:18.120><c> and</c>

00:28:18.549 --> 00:28:18.559 align:start position:0%
that there is a real clear plan and
 

00:28:18.559 --> 00:28:21.529 align:start position:0%
that there is a real clear plan and
deliverables<00:28:19.559><c> because</c><00:28:19.880><c> you</c><00:28:20.880><c> haven't</c><00:28:21.000><c> got</c><00:28:21.240><c> the</c>

00:28:21.529 --> 00:28:21.539 align:start position:0%
deliverables because you haven't got the
 

00:28:21.539 --> 00:28:24.049 align:start position:0%
deliverables because you haven't got the
the<00:28:21.720><c> kind</c><00:28:21.960><c> of</c><00:28:22.080><c> fattened</c><00:28:22.740><c> ability</c><00:28:23.340><c> to</c><00:28:23.580><c> Pivot</c><00:28:23.940><c> as</c>

00:28:24.049 --> 00:28:24.059 align:start position:0%
the kind of fattened ability to Pivot as
 

00:28:24.059 --> 00:28:25.490 align:start position:0%
the kind of fattened ability to Pivot as
well<00:28:24.179><c> as</c><00:28:24.299><c> you</c><00:28:24.419><c> might</c><00:28:24.539><c> do</c><00:28:24.720><c> in</c><00:28:24.840><c> a</c><00:28:25.020><c> sort</c><00:28:25.140><c> of</c><00:28:25.260><c> larger</c>

00:28:25.490 --> 00:28:25.500 align:start position:0%
well as you might do in a sort of larger
 

00:28:25.500 --> 00:28:27.890 align:start position:0%
well as you might do in a sort of larger
organization<00:28:25.980><c> because</c><00:28:26.279><c> any</c><00:28:26.580><c> one</c><00:28:27.179><c> mistake</c><00:28:27.659><c> is</c>

00:28:27.890 --> 00:28:27.900 align:start position:0%
organization because any one mistake is
 

00:28:27.900 --> 00:28:30.470 align:start position:0%
organization because any one mistake is
is<00:28:28.559><c> a</c><00:28:28.799><c> big</c><00:28:28.860><c> mistake</c><00:28:29.220><c> and</c><00:28:29.400><c> anyone</c><00:28:29.760><c> win</c><00:28:30.000><c> is</c><00:28:30.179><c> a</c><00:28:30.360><c> big</c>

00:28:30.470 --> 00:28:30.480 align:start position:0%
is a big mistake and anyone win is a big
 

00:28:30.480 --> 00:28:32.810 align:start position:0%
is a big mistake and anyone win is a big
win<00:28:30.659><c> so</c><00:28:31.020><c> it's</c><00:28:31.919><c> um</c><00:28:31.919><c> it's</c><00:28:32.279><c> actually</c><00:28:32.400><c> even</c><00:28:32.580><c> more</c>

00:28:32.810 --> 00:28:32.820 align:start position:0%
win so it's um it's actually even more
 

00:28:32.820 --> 00:28:34.490 align:start position:0%
win so it's um it's actually even more
critical<00:28:33.179><c> for</c><00:28:33.360><c> my</c><00:28:33.480><c> personal</c><00:28:33.779><c> in</c><00:28:34.320><c> an</c>

00:28:34.490 --> 00:28:34.500 align:start position:0%
critical for my personal in an
 

00:28:34.500 --> 00:28:35.990 align:start position:0%
critical for my personal in an
organization<00:28:34.860><c> that</c><00:28:35.159><c> is</c><00:28:35.279><c> smaller</c><00:28:35.580><c> but</c><00:28:35.820><c> doesn't</c>

00:28:35.990 --> 00:28:36.000 align:start position:0%
organization that is smaller but doesn't
 

00:28:36.000 --> 00:28:38.870 align:start position:0%
organization that is smaller but doesn't
have<00:28:36.179><c> the</c><00:28:36.360><c> scale</c><00:28:36.600><c> of</c><00:28:36.779><c> a</c><00:28:37.020><c> an</c><00:28:37.620><c> airport</c>

00:28:38.870 --> 00:28:38.880 align:start position:0%
have the scale of a an airport
 

00:28:38.880 --> 00:28:42.590 align:start position:0%
have the scale of a an airport
and<00:28:39.480><c> and</c><00:28:39.720><c> in</c><00:28:40.620><c> my</c><00:28:40.860><c> experience</c><00:28:41.279><c> in</c><00:28:42.120><c> smaller</c>

00:28:42.590 --> 00:28:42.600 align:start position:0%
and and in my experience in smaller
 

00:28:42.600 --> 00:28:45.230 align:start position:0%
and and in my experience in smaller
organizations<00:28:43.700><c> especially</c><00:28:44.700><c> if</c><00:28:44.880><c> you</c><00:28:45.059><c> still</c>

00:28:45.230 --> 00:28:45.240 align:start position:0%
organizations especially if you still
 

00:28:45.240 --> 00:28:47.990 align:start position:0%
organizations especially if you still
have<00:28:45.480><c> kind</c><00:28:45.779><c> of</c><00:28:45.900><c> the</c><00:28:45.960><c> founder</c><00:28:46.320><c> involved</c><00:28:46.880><c> it</c><00:28:47.880><c> can</c>

00:28:47.990 --> 00:28:48.000 align:start position:0%
have kind of the founder involved it can
 

00:28:48.000 --> 00:28:50.810 align:start position:0%
have kind of the founder involved it can
be<00:28:48.240><c> it</c><00:28:48.720><c> can</c><00:28:48.900><c> actually</c><00:28:49.080><c> be</c><00:28:49.320><c> a</c><00:28:49.559><c> lot</c><00:28:49.740><c> harder</c><00:28:50.279><c> to</c>

00:28:50.810 --> 00:28:50.820 align:start position:0%
be it can actually be a lot harder to
 

00:28:50.820 --> 00:28:52.909 align:start position:0%
be it can actually be a lot harder to
manage<00:28:51.120><c> transformation</c><00:28:51.659><c> because</c><00:28:52.380><c> because</c>

00:28:52.909 --> 00:28:52.919 align:start position:0%
manage transformation because because
 

00:28:52.919 --> 00:28:55.850 align:start position:0%
manage transformation because because
the<00:28:53.340><c> emotions</c><00:28:53.700><c> are</c><00:28:54.000><c> higher</c><00:28:54.360><c> right</c><00:28:55.020><c> yeah</c><00:28:55.559><c> it's</c>

00:28:55.850 --> 00:28:55.860 align:start position:0%
the emotions are higher right yeah it's
 

00:28:55.860 --> 00:28:58.370 align:start position:0%
the emotions are higher right yeah it's
so<00:28:56.159><c> personal</c><00:28:56.400><c> in</c><00:28:57.240><c> that</c><00:28:57.419><c> it's</c><00:28:57.659><c> it's</c><00:28:57.779><c> not</c><00:28:58.200><c> about</c>

00:28:58.370 --> 00:28:58.380 align:start position:0%
so personal in that it's it's not about
 

00:28:58.380 --> 00:29:00.649 align:start position:0%
so personal in that it's it's not about
corporate<00:28:59.159><c> and</c><00:28:59.520><c> how</c><00:28:59.880><c> many</c><00:29:00.000><c> people</c><00:29:00.179><c> do</c><00:29:00.360><c> I</c><00:29:00.539><c> have</c>

00:29:00.649 --> 00:29:00.659 align:start position:0%
corporate and how many people do I have
 

00:29:00.659 --> 00:29:03.409 align:start position:0%
corporate and how many people do I have
and<00:29:00.960><c> oh</c><00:29:01.260><c> God</c><00:29:01.500><c> these</c><00:29:02.039><c> corporate</c><00:29:02.340><c> issues</c><00:29:02.700><c> it's</c>

00:29:03.409 --> 00:29:03.419 align:start position:0%
and oh God these corporate issues it's
 

00:29:03.419 --> 00:29:05.390 align:start position:0%
and oh God these corporate issues it's
stuff<00:29:03.720><c> I've</c><00:29:04.020><c> spent</c><00:29:04.500><c> the</c><00:29:04.679><c> last</c><00:29:04.860><c> 10</c><00:29:05.159><c> years</c>

00:29:05.390 --> 00:29:05.400 align:start position:0%
stuff I've spent the last 10 years
 

00:29:05.400 --> 00:29:06.950 align:start position:0%
stuff I've spent the last 10 years
building

00:29:06.950 --> 00:29:06.960 align:start position:0%
building
 

00:29:06.960 --> 00:29:09.169 align:start position:0%
building
this<00:29:07.860><c> and</c><00:29:08.340><c> you're</c><00:29:08.460><c> going</c><00:29:08.580><c> to</c><00:29:08.640><c> tear</c><00:29:08.880><c> it</c><00:29:09.059><c> down</c>

00:29:09.169 --> 00:29:09.179 align:start position:0%
this and you're going to tear it down
 

00:29:09.179 --> 00:29:10.940 align:start position:0%
this and you're going to tear it down
really<00:29:09.539><c> yeah</c><00:29:10.200><c> right</c>

00:29:10.940 --> 00:29:10.950 align:start position:0%
really yeah right
 

00:29:10.950 --> 00:29:12.409 align:start position:0%
really yeah right
[Music]

00:29:12.409 --> 00:29:12.419 align:start position:0%
[Music]
 

00:29:12.419 --> 00:29:14.510 align:start position:0%
[Music]
yeah<00:29:12.679><c> I've</c><00:29:13.679><c> worse</c><00:29:13.980><c> than</c><00:29:14.039><c> a</c><00:29:14.159><c> founder-led</c>

00:29:14.510 --> 00:29:14.520 align:start position:0%
yeah I've worse than a founder-led
 

00:29:14.520 --> 00:29:16.370 align:start position:0%
yeah I've worse than a founder-led
organization<00:29:15.059><c> and</c><00:29:15.240><c> again</c><00:29:15.659><c> I've</c><00:29:15.900><c> spoke</c><00:29:16.140><c> to</c><00:29:16.260><c> a</c>

00:29:16.370 --> 00:29:16.380 align:start position:0%
organization and again I've spoke to a
 

00:29:16.380 --> 00:29:17.570 align:start position:0%
organization and again I've spoke to a
lot<00:29:16.440><c> of</c><00:29:16.500><c> people</c><00:29:16.620><c> who</c><00:29:16.799><c> work</c><00:29:16.980><c> in</c><00:29:17.159><c> founder-led</c>

00:29:17.570 --> 00:29:17.580 align:start position:0%
lot of people who work in founder-led
 

00:29:17.580 --> 00:29:19.250 align:start position:0%
lot of people who work in founder-led
businesses<00:29:18.000><c> and</c><00:29:18.240><c> it's</c><00:29:18.419><c> typically</c><00:29:18.720><c> the</c><00:29:19.020><c> same</c>

00:29:19.250 --> 00:29:19.260 align:start position:0%
businesses and it's typically the same
 

00:29:19.260 --> 00:29:21.350 align:start position:0%
businesses and it's typically the same
same<00:29:19.860><c> issues</c><00:29:20.279><c> you've</c><00:29:20.520><c> just</c><00:29:20.640><c> described</c><00:29:21.059><c> plus</c>

00:29:21.350 --> 00:29:21.360 align:start position:0%
same issues you've just described plus
 

00:29:21.360 --> 00:29:23.029 align:start position:0%
same issues you've just described plus
the<00:29:21.539><c> fact</c><00:29:21.720><c> that</c><00:29:21.899><c> you</c><00:29:22.559><c> know</c><00:29:22.679><c> they've</c><00:29:22.860><c> been</c>

00:29:23.029 --> 00:29:23.039 align:start position:0%
the fact that you know they've been
 

00:29:23.039 --> 00:29:24.529 align:start position:0%
the fact that you know they've been
successful<00:29:23.460><c> they've</c><00:29:23.760><c> built</c><00:29:24.120><c> a</c><00:29:24.240><c> successful</c>

00:29:24.529 --> 00:29:24.539 align:start position:0%
successful they've built a successful
 

00:29:24.539 --> 00:29:26.570 align:start position:0%
successful they've built a successful
business<00:29:24.779><c> so</c><00:29:25.260><c> why</c><00:29:25.559><c> do</c><00:29:25.860><c> they</c><00:29:26.039><c> need</c><00:29:26.159><c> to</c><00:29:26.340><c> change</c>

00:29:26.570 --> 00:29:26.580 align:start position:0%
business so why do they need to change
 

00:29:26.580 --> 00:29:28.430 align:start position:0%
business so why do they need to change
and<00:29:27.240><c> typically</c><00:29:27.539><c> in</c><00:29:27.840><c> these</c><00:29:28.020><c> founder</c>

00:29:28.430 --> 00:29:28.440 align:start position:0%
and typically in these founder
 

00:29:28.440 --> 00:29:29.870 align:start position:0%
and typically in these founder
organizations<00:29:29.039><c> that</c><00:29:29.340><c> haven't</c><00:29:29.520><c> got</c>

00:29:29.870 --> 00:29:29.880 align:start position:0%
organizations that haven't got
 

00:29:29.880 --> 00:29:32.810 align:start position:0%
organizations that haven't got
necessarily<00:29:30.659><c> the</c><00:29:31.080><c> years</c><00:29:31.799><c> of</c><00:29:32.100><c> experience</c><00:29:32.580><c> of</c>

00:29:32.810 --> 00:29:32.820 align:start position:0%
necessarily the years of experience of
 

00:29:32.820 --> 00:29:34.669 align:start position:0%
necessarily the years of experience of
working<00:29:33.000><c> with</c><00:29:33.179><c> other</c><00:29:33.659><c> organizations</c><00:29:34.320><c> because</c>

00:29:34.669 --> 00:29:34.679 align:start position:0%
working with other organizations because
 

00:29:34.679 --> 00:29:36.169 align:start position:0%
working with other organizations because
they've<00:29:35.039><c> been</c><00:29:35.159><c> focused</c><00:29:35.460><c> on</c><00:29:35.640><c> building</c><00:29:35.820><c> their</c>

00:29:36.169 --> 00:29:36.179 align:start position:0%
they've been focused on building their
 

00:29:36.179 --> 00:29:38.810 align:start position:0%
they've been focused on building their
business<00:29:36.360><c> so</c><00:29:37.020><c> it's</c><00:29:37.679><c> that</c><00:29:38.039><c> kind</c><00:29:38.220><c> of</c><00:29:38.340><c> inward</c>

00:29:38.810 --> 00:29:38.820 align:start position:0%
business so it's that kind of inward
 

00:29:38.820 --> 00:29:41.029 align:start position:0%
business so it's that kind of inward
view<00:29:39.299><c> versus</c><00:29:39.720><c> the</c><00:29:40.320><c> kind</c><00:29:40.559><c> of</c><00:29:40.740><c> strategic</c>

00:29:41.029 --> 00:29:41.039 align:start position:0%
view versus the kind of strategic
 

00:29:41.039 --> 00:29:42.529 align:start position:0%
view versus the kind of strategic
outward<00:29:41.460><c> View</c><00:29:41.640><c> and</c><00:29:41.820><c> it</c><00:29:41.940><c> is</c><00:29:42.059><c> harder</c><00:29:42.360><c> to</c>

00:29:42.529 --> 00:29:42.539 align:start position:0%
outward View and it is harder to
 

00:29:42.539 --> 00:29:44.810 align:start position:0%
outward View and it is harder to
influence<00:29:43.020><c> and</c><00:29:43.740><c> um</c><00:29:43.740><c> you</c><00:29:44.279><c> know</c><00:29:44.399><c> really</c><00:29:44.520><c> build</c>

00:29:44.810 --> 00:29:44.820 align:start position:0%
influence and um you know really build
 

00:29:44.820 --> 00:29:47.210 align:start position:0%
influence and um you know really build
and<00:29:45.000><c> make</c><00:29:45.120><c> a</c><00:29:45.240><c> change</c><00:29:45.419><c> there</c>

00:29:47.210 --> 00:29:47.220 align:start position:0%
and make a change there
 

00:29:47.220 --> 00:29:50.930 align:start position:0%
and make a change there
yeah<00:29:47.820><c> yeah</c><00:29:48.240><c> absolutely</c><00:29:49.020><c> absolutely</c>

00:29:50.930 --> 00:29:50.940 align:start position:0%
yeah yeah absolutely absolutely
 

00:29:50.940 --> 00:29:52.490 align:start position:0%
yeah yeah absolutely absolutely
um<00:29:51.000><c> fantastic</c><00:29:51.419><c> let's</c><00:29:51.720><c> move</c><00:29:51.960><c> on</c><00:29:52.080><c> I'm</c><00:29:52.320><c> going</c><00:29:52.440><c> to</c>

00:29:52.490 --> 00:29:52.500 align:start position:0%
um fantastic let's move on I'm going to
 

00:29:52.500 --> 00:29:54.110 align:start position:0%
um fantastic let's move on I'm going to
shut<00:29:52.679><c> up</c><00:29:52.860><c> for</c><00:29:53.039><c> a</c><00:29:53.159><c> minute</c><00:29:53.220><c> let</c><00:29:53.520><c> you</c><00:29:53.700><c> carry</c><00:29:53.940><c> that</c>

00:29:54.110 --> 00:29:54.120 align:start position:0%
shut up for a minute let you carry that
 

00:29:54.120 --> 00:29:55.250 align:start position:0%
shut up for a minute let you carry that
way<00:29:54.299><c> so</c>

00:29:55.250 --> 00:29:55.260 align:start position:0%
way so
 

00:29:55.260 --> 00:29:56.630 align:start position:0%
way so
it's<00:29:55.500><c> okay</c><00:29:55.679><c> I</c><00:29:55.919><c> mean</c><00:29:56.039><c> we've</c><00:29:56.159><c> covered</c><00:29:56.399><c> some</c><00:29:56.520><c> of</c>

00:29:56.630 --> 00:29:56.640 align:start position:0%
it's okay I mean we've covered some of
 

00:29:56.640 --> 00:29:57.590 align:start position:0%
it's okay I mean we've covered some of
this<00:29:56.760><c> so</c><00:29:56.880><c> it's</c><00:29:57.000><c> really</c><00:29:57.120><c> quite</c><00:29:57.299><c> interesting</c>

00:29:57.590 --> 00:29:57.600 align:start position:0%
this so it's really quite interesting
 

00:29:57.600 --> 00:29:58.850 align:start position:0%
this so it's really quite interesting
but<00:29:57.779><c> the</c><00:29:57.899><c> engagement</c><00:29:58.080><c> piece</c><00:29:58.320><c> of</c><00:29:58.500><c> me</c><00:29:58.620><c> is</c><00:29:58.740><c> that</c>

00:29:58.850 --> 00:29:58.860 align:start position:0%
but the engagement piece of me is that
 

00:29:58.860 --> 00:30:01.070 align:start position:0%
but the engagement piece of me is that
is<00:29:58.980><c> the</c><00:29:59.460><c> most</c><00:29:59.520><c> important</c><00:29:59.940><c> and</c><00:30:00.480><c> then</c><00:30:00.600><c> how</c><00:30:00.960><c> are</c>

00:30:01.070 --> 00:30:01.080 align:start position:0%
is the most important and then how are
 

00:30:01.080 --> 00:30:03.649 align:start position:0%
is the most important and then how are
you<00:30:01.200><c> optimize</c><00:30:01.679><c> doing</c><00:30:02.100><c> a</c><00:30:02.880><c> um</c><00:30:02.880><c> a</c><00:30:03.240><c> change</c><00:30:03.360><c> program</c>

00:30:03.649 --> 00:30:03.659 align:start position:0%
you optimize doing a um a change program
 

00:30:03.659 --> 00:30:05.930 align:start position:0%
you optimize doing a um a change program
and<00:30:03.960><c> transformation</c><00:30:04.679><c> and</c><00:30:05.460><c> we</c><00:30:05.640><c> talked</c><00:30:05.880><c> about</c>

00:30:05.930 --> 00:30:05.940 align:start position:0%
and transformation and we talked about
 

00:30:05.940 --> 00:30:08.330 align:start position:0%
and transformation and we talked about
there<00:30:06.179><c> about</c><00:30:06.360><c> execution</c><00:30:06.899><c> so</c><00:30:07.320><c> really</c><00:30:07.919><c> for</c><00:30:08.159><c> me</c>

00:30:08.330 --> 00:30:08.340 align:start position:0%
there about execution so really for me
 

00:30:08.340 --> 00:30:11.990 align:start position:0%
there about execution so really for me
it's<00:30:08.760><c> it's</c><00:30:09.059><c> using</c><00:30:09.720><c> the</c><00:30:10.320><c> the</c><00:30:11.100><c> transformation</c>

00:30:11.990 --> 00:30:12.000 align:start position:0%
it's it's using the the transformation
 

00:30:12.000 --> 00:30:14.149 align:start position:0%
it's it's using the the transformation
and<00:30:12.299><c> change</c><00:30:12.539><c> program</c><00:30:12.840><c> to</c><00:30:13.380><c> look</c><00:30:13.679><c> at</c><00:30:13.860><c> all</c><00:30:13.980><c> of</c>

00:30:14.149 --> 00:30:14.159 align:start position:0%
and change program to look at all of
 

00:30:14.159 --> 00:30:16.149 align:start position:0%
and change program to look at all of
these<00:30:14.399><c> systems</c><00:30:14.760><c> look</c><00:30:15.000><c> up</c><00:30:15.179><c> ways</c><00:30:15.539><c> of</c><00:30:15.659><c> working</c>

00:30:16.149 --> 00:30:16.159 align:start position:0%
these systems look up ways of working
 

00:30:16.159 --> 00:30:18.590 align:start position:0%
these systems look up ways of working
processes<00:30:17.159><c> silos</c><00:30:17.760><c> different</c><00:30:18.179><c> different</c>

00:30:18.590 --> 00:30:18.600 align:start position:0%
processes silos different different
 

00:30:18.600 --> 00:30:20.330 align:start position:0%
processes silos different different
things<00:30:18.960><c> that</c><00:30:19.200><c> slow</c><00:30:19.440><c> down</c><00:30:19.679><c> and</c><00:30:19.980><c> really</c><00:30:20.159><c> do</c>

00:30:20.330 --> 00:30:20.340 align:start position:0%
things that slow down and really do
 

00:30:20.340 --> 00:30:22.850 align:start position:0%
things that slow down and really do
impact<00:30:20.640><c> an</c><00:30:20.880><c> organization</c><00:30:21.360><c> and</c><00:30:21.960><c> use</c><00:30:22.200><c> it</c><00:30:22.440><c> using</c>

00:30:22.850 --> 00:30:22.860 align:start position:0%
impact an organization and use it using
 

00:30:22.860 --> 00:30:24.490 align:start position:0%
impact an organization and use it using
it<00:30:22.980><c> as</c><00:30:23.100><c> a</c><00:30:23.220><c> burning</c><00:30:23.460><c> platform</c><00:30:23.820><c> to</c><00:30:24.059><c> really</c>

00:30:24.490 --> 00:30:24.500 align:start position:0%
it as a burning platform to really
 

00:30:24.500 --> 00:30:26.810 align:start position:0%
it as a burning platform to really
manage<00:30:25.500><c> and</c><00:30:25.620><c> improve</c><00:30:26.220><c> some</c><00:30:26.340><c> of</c><00:30:26.460><c> those</c><00:30:26.580><c> things</c>

00:30:26.810 --> 00:30:26.820 align:start position:0%
manage and improve some of those things
 

00:30:26.820 --> 00:30:28.310 align:start position:0%
manage and improve some of those things
that<00:30:27.000><c> might</c><00:30:27.179><c> get</c><00:30:27.299><c> in</c><00:30:27.419><c> the</c><00:30:27.539><c> way</c><00:30:27.659><c> as</c><00:30:27.779><c> well</c><00:30:27.960><c> so</c>

00:30:28.310 --> 00:30:28.320 align:start position:0%
that might get in the way as well so
 

00:30:28.320 --> 00:30:30.350 align:start position:0%
that might get in the way as well so
really<00:30:28.559><c> optimizing</c><00:30:29.279><c> that</c><00:30:29.520><c> and</c><00:30:30.000><c> then</c><00:30:30.120><c> looking</c>

00:30:30.350 --> 00:30:30.360 align:start position:0%
really optimizing that and then looking
 

00:30:30.360 --> 00:30:33.049 align:start position:0%
really optimizing that and then looking
at<00:30:30.720><c> execution</c><00:30:31.320><c> is</c><00:30:31.620><c> absolutely</c><00:30:32.100><c> critical</c><00:30:32.580><c> why</c>

00:30:33.049 --> 00:30:33.059 align:start position:0%
at execution is absolutely critical why
 

00:30:33.059 --> 00:30:35.330 align:start position:0%
at execution is absolutely critical why
whilst<00:30:33.720><c> I</c><00:30:33.899><c> you</c><00:30:34.260><c> know</c><00:30:34.380><c> do</c><00:30:34.559><c> agree</c><00:30:34.799><c> it's</c><00:30:35.039><c> it's</c>

00:30:35.330 --> 00:30:35.340 align:start position:0%
whilst I you know do agree it's it's
 

00:30:35.340 --> 00:30:37.310 align:start position:0%
whilst I you know do agree it's it's
important<00:30:35.820><c> to</c><00:30:36.059><c> have</c><00:30:36.179><c> that</c><00:30:36.419><c> plan</c><00:30:36.659><c> it's</c>

00:30:37.310 --> 00:30:37.320 align:start position:0%
important to have that plan it's
 

00:30:37.320 --> 00:30:39.470 align:start position:0%
important to have that plan it's
important<00:30:37.679><c> to</c><00:30:37.919><c> make</c><00:30:38.039><c> sure</c><00:30:38.220><c> that</c><00:30:38.520><c> the</c><00:30:38.640><c> plan</c><00:30:38.820><c> is</c>

00:30:39.470 --> 00:30:39.480 align:start position:0%
important to make sure that the plan is
 

00:30:39.480 --> 00:30:42.710 align:start position:0%
important to make sure that the plan is
or<00:30:40.140><c> you</c><00:30:40.380><c> know</c><00:30:40.440><c> stuck</c><00:30:40.679><c> to</c><00:30:40.919><c> from</c><00:30:41.399><c> you</c><00:30:42.059><c> know</c><00:30:42.179><c> got</c>

00:30:42.710 --> 00:30:42.720 align:start position:0%
or you know stuck to from you know got
 

00:30:42.720 --> 00:30:44.210 align:start position:0%
or you know stuck to from you know got
some<00:30:42.779><c> project</c><00:30:42.960><c> managers</c><00:30:43.440><c> on</c><00:30:43.559><c> the</c><00:30:43.740><c> call</c><00:30:43.860><c> but</c>

00:30:44.210 --> 00:30:44.220 align:start position:0%
some project managers on the call but
 

00:30:44.220 --> 00:30:45.950 align:start position:0%
some project managers on the call but
the<00:30:44.460><c> plan</c><00:30:44.760><c> is</c><00:30:44.940><c> structured</c><00:30:45.299><c> as</c><00:30:45.419><c> closely</c><00:30:45.720><c> as</c>

00:30:45.950 --> 00:30:45.960 align:start position:0%
the plan is structured as closely as
 

00:30:45.960 --> 00:30:48.110 align:start position:0%
the plan is structured as closely as
possible<00:30:46.260><c> because</c><00:30:46.679><c> I've</c><00:30:47.399><c> again</c><00:30:47.640><c> I've</c><00:30:47.880><c> seen</c>

00:30:48.110 --> 00:30:48.120 align:start position:0%
possible because I've again I've seen
 

00:30:48.120 --> 00:30:49.730 align:start position:0%
possible because I've again I've seen
lots<00:30:48.419><c> of</c><00:30:48.419><c> organizations</c><00:30:48.899><c> large</c><00:30:49.320><c> and</c><00:30:49.559><c> small</c>

00:30:49.730 --> 00:30:49.740 align:start position:0%
lots of organizations large and small
 

00:30:49.740 --> 00:30:52.250 align:start position:0%
lots of organizations large and small
kind<00:30:50.100><c> of</c><00:30:50.220><c> lose</c><00:30:50.399><c> sight</c><00:30:50.760><c> have</c><00:30:51.480><c> a</c><00:30:51.720><c> strategy</c><00:30:52.020><c> have</c>

00:30:52.250 --> 00:30:52.260 align:start position:0%
kind of lose sight have a strategy have
 

00:30:52.260 --> 00:30:54.769 align:start position:0%
kind of lose sight have a strategy have
a<00:30:52.440><c> plan</c><00:30:52.620><c> and</c><00:30:53.220><c> then</c><00:30:53.340><c> don't</c><00:30:53.520><c> execute</c><00:30:54.000><c> it</c><00:30:54.179><c> and</c><00:30:54.480><c> and</c>

00:30:54.769 --> 00:30:54.779 align:start position:0%
a plan and then don't execute it and and
 

00:30:54.779 --> 00:30:56.570 align:start position:0%
a plan and then don't execute it and and
only<00:30:55.080><c> sort</c><00:30:55.380><c> of</c><00:30:55.500><c> deliver</c><00:30:55.620><c> part</c><00:30:56.220><c> of</c><00:30:56.399><c> that</c>

00:30:56.570 --> 00:30:56.580 align:start position:0%
only sort of deliver part of that
 

00:30:56.580 --> 00:30:57.889 align:start position:0%
only sort of deliver part of that
transformation<00:30:57.059><c> and</c><00:30:57.360><c> change</c><00:30:57.539><c> program</c>

00:30:57.889 --> 00:30:57.899 align:start position:0%
transformation and change program
 

00:30:57.899 --> 00:30:59.870 align:start position:0%
transformation and change program
because<00:30:58.679><c> they</c><00:30:58.919><c> already</c><00:30:59.100><c> focus</c><00:30:59.399><c> on</c><00:30:59.580><c> a</c><00:30:59.760><c> certain</c>

00:30:59.870 --> 00:30:59.880 align:start position:0%
because they already focus on a certain
 

00:30:59.880 --> 00:31:01.850 align:start position:0%
because they already focus on a certain
part<00:31:00.179><c> of</c><00:31:00.360><c> it</c><00:31:00.539><c> so</c><00:31:01.020><c> the</c><00:31:01.200><c> execution</c><00:31:01.620><c> is</c>

00:31:01.850 --> 00:31:01.860 align:start position:0%
part of it so the execution is
 

00:31:01.860 --> 00:31:03.649 align:start position:0%
part of it so the execution is
absolutely<00:31:02.159><c> critical</c><00:31:02.580><c> and</c><00:31:02.820><c> as</c><00:31:03.240><c> I</c><00:31:03.360><c> say</c><00:31:03.480><c> many</c>

00:31:03.649 --> 00:31:03.659 align:start position:0%
absolutely critical and as I say many
 

00:31:03.659 --> 00:31:06.169 align:start position:0%
absolutely critical and as I say many
many<00:31:03.960><c> businesses</c><00:31:04.440><c> forget</c><00:31:04.620><c> about</c><00:31:04.860><c> that</c>

00:31:06.169 --> 00:31:06.179 align:start position:0%
many businesses forget about that
 

00:31:06.179 --> 00:31:07.970 align:start position:0%
many businesses forget about that
um<00:31:06.240><c> as</c><00:31:06.419><c> he's</c><00:31:06.600><c> embedding</c><00:31:07.080><c> because</c><00:31:07.260><c> often</c><00:31:07.740><c> we</c>

00:31:07.970 --> 00:31:07.980 align:start position:0%
um as he's embedding because often we
 

00:31:07.980 --> 00:31:10.130 align:start position:0%
um as he's embedding because often we
can<00:31:08.159><c> think</c><00:31:09.000><c> we've</c><00:31:09.299><c> ticked</c><00:31:09.600><c> off</c><00:31:09.720><c> we've</c><00:31:10.020><c> done</c>

00:31:10.130 --> 00:31:10.140 align:start position:0%
can think we've ticked off we've done
 

00:31:10.140 --> 00:31:12.649 align:start position:0%
can think we've ticked off we've done
the<00:31:10.320><c> change</c><00:31:10.500><c> the</c><00:31:11.340><c> project</c><00:31:11.700><c> team</c><00:31:12.000><c> have</c><00:31:12.240><c> stepped</c>

00:31:12.649 --> 00:31:12.659 align:start position:0%
the change the project team have stepped
 

00:31:12.659 --> 00:31:15.289 align:start position:0%
the change the project team have stepped
down<00:31:12.840><c> we're</c><00:31:13.559><c> finished</c><00:31:13.799><c> it's</c><00:31:14.520><c> all</c><00:31:14.640><c> over</c><00:31:14.820><c> and</c>

00:31:15.289 --> 00:31:15.299 align:start position:0%
down we're finished it's all over and
 

00:31:15.299 --> 00:31:17.210 align:start position:0%
down we're finished it's all over and
then<00:31:15.419><c> everybody</c><00:31:15.600><c> behaviorally</c><00:31:16.559><c> reverts</c><00:31:17.100><c> back</c>

00:31:17.210 --> 00:31:17.220 align:start position:0%
then everybody behaviorally reverts back
 

00:31:17.220 --> 00:31:19.250 align:start position:0%
then everybody behaviorally reverts back
to<00:31:17.460><c> what</c><00:31:17.640><c> was</c><00:31:17.760><c> happening</c><00:31:18.059><c> before</c><00:31:18.360><c> and</c><00:31:19.080><c> the</c>

00:31:19.250 --> 00:31:19.260 align:start position:0%
to what was happening before and the
 

00:31:19.260 --> 00:31:20.690 align:start position:0%
to what was happening before and the
business<00:31:19.380><c> lose</c><00:31:19.679><c> sights</c><00:31:20.159><c> at</c><00:31:20.279><c> the</c><00:31:20.399><c> new</c><00:31:20.520><c> site</c>

00:31:20.690 --> 00:31:20.700 align:start position:0%
business lose sights at the new site
 

00:31:20.700 --> 00:31:23.570 align:start position:0%
business lose sights at the new site
loses<00:31:21.120><c> site</c><00:31:21.419><c> to</c><00:31:21.659><c> be</c><00:31:21.899><c> of</c><00:31:22.799><c> the</c><00:31:23.039><c> end</c><00:31:23.100><c> State</c><00:31:23.340><c> and</c>

00:31:23.570 --> 00:31:23.580 align:start position:0%
loses site to be of the end State and
 

00:31:23.580 --> 00:31:25.610 align:start position:0%
loses site to be of the end State and
actually<00:31:23.760><c> goes</c><00:31:24.120><c> off</c><00:31:24.240><c> course</c><00:31:24.480><c> and</c><00:31:24.840><c> goes</c><00:31:25.380><c> in</c><00:31:25.500><c> a</c>

00:31:25.610 --> 00:31:25.620 align:start position:0%
actually goes off course and goes in a
 

00:31:25.620 --> 00:31:27.169 align:start position:0%
actually goes off course and goes in a
totally<00:31:25.799><c> different</c><00:31:26.039><c> direction</c><00:31:26.340><c> and</c><00:31:26.700><c> needs</c><00:31:27.000><c> to</c>

00:31:27.169 --> 00:31:27.179 align:start position:0%
totally different direction and needs to
 

00:31:27.179 --> 00:31:30.049 align:start position:0%
totally different direction and needs to
waste<00:31:27.899><c> time</c><00:31:28.020><c> again</c><00:31:28.320><c> going</c><00:31:28.740><c> back</c><00:31:29.039><c> and</c><00:31:29.399><c> really</c>

00:31:30.049 --> 00:31:30.059 align:start position:0%
waste time again going back and really
 

00:31:30.059 --> 00:31:32.389 align:start position:0%
waste time again going back and really
kind<00:31:30.480><c> of</c><00:31:30.600><c> going</c><00:31:31.380><c> through</c><00:31:31.799><c> some</c><00:31:32.159><c> of</c><00:31:32.340><c> the</c>

00:31:32.389 --> 00:31:32.399 align:start position:0%
kind of going through some of the
 

00:31:32.399 --> 00:31:33.950 align:start position:0%
kind of going through some of the
transformation<00:31:32.760><c> and</c><00:31:33.000><c> change</c><00:31:33.179><c> process</c><00:31:33.659><c> again</c>

00:31:33.950 --> 00:31:33.960 align:start position:0%
transformation and change process again
 

00:31:33.960 --> 00:31:35.810 align:start position:0%
transformation and change process again
to<00:31:34.440><c> make</c><00:31:34.559><c> sure</c><00:31:34.620><c> that</c><00:31:34.919><c> those</c><00:31:35.220><c> systems</c><00:31:35.700><c> and</c>

00:31:35.810 --> 00:31:35.820 align:start position:0%
to make sure that those systems and
 

00:31:35.820 --> 00:31:38.630 align:start position:0%
to make sure that those systems and
changes<00:31:36.179><c> are</c><00:31:36.299><c> embedded</c><00:31:36.779><c> so</c><00:31:37.740><c> all</c><00:31:38.159><c> of</c><00:31:38.340><c> that</c><00:31:38.520><c> is</c>

00:31:38.630 --> 00:31:38.640 align:start position:0%
changes are embedded so all of that is
 

00:31:38.640 --> 00:31:40.669 align:start position:0%
changes are embedded so all of that is
really<00:31:38.820><c> critical</c><00:31:39.120><c> and</c><00:31:39.480><c> it</c><00:31:39.960><c> does</c><00:31:40.200><c> need</c><00:31:40.380><c> to</c><00:31:40.559><c> link</c>

00:31:40.669 --> 00:31:40.679 align:start position:0%
really critical and it does need to link
 

00:31:40.679 --> 00:31:42.710 align:start position:0%
really critical and it does need to link
together<00:31:40.980><c> with</c><00:31:41.460><c> a</c><00:31:41.640><c> you</c><00:31:41.820><c> know</c><00:31:41.940><c> a</c><00:31:42.000><c> really</c><00:31:42.179><c> robust</c>

00:31:42.710 --> 00:31:42.720 align:start position:0%
together with a you know a really robust
 

00:31:42.720 --> 00:31:45.950 align:start position:0%
together with a you know a really robust
plan<00:31:43.559><c> that</c><00:31:44.279><c> you</c><00:31:45.000><c> know</c><00:31:45.059><c> has</c><00:31:45.240><c> a</c><00:31:45.480><c> simple</c><00:31:45.659><c> change</c>

00:31:45.950 --> 00:31:45.960 align:start position:0%
plan that you know has a simple change
 

00:31:45.960 --> 00:31:47.149 align:start position:0%
plan that you know has a simple change
in<00:31:46.200><c> mind</c>

00:31:47.149 --> 00:31:47.159 align:start position:0%
in mind
 

00:31:47.159 --> 00:31:50.450 align:start position:0%
in mind
and<00:31:47.760><c> and</c><00:31:48.000><c> so</c><00:31:48.419><c> that</c><00:31:48.899><c> that</c><00:31:49.080><c> I</c><00:31:49.380><c> mean</c><00:31:49.559><c> I've</c><00:31:50.220><c> got</c><00:31:50.340><c> so</c>

00:31:50.450 --> 00:31:50.460 align:start position:0%
and and so that that I mean I've got so
 

00:31:50.460 --> 00:31:52.370 align:start position:0%
and and so that that I mean I've got so
many<00:31:50.580><c> questions</c><00:31:50.760><c> I'm</c><00:31:51.059><c> making</c><00:31:51.539><c> those</c><00:31:51.899><c> to</c><00:31:52.260><c> try</c>

00:31:52.370 --> 00:31:52.380 align:start position:0%
many questions I'm making those to try
 

00:31:52.380 --> 00:31:56.810 align:start position:0%
many questions I'm making those to try
and<00:31:52.500><c> remember</c><00:31:52.620><c> them</c><00:31:52.919><c> all</c><00:31:53.100><c> but</c><00:31:54.059><c> um</c><00:31:54.120><c> so</c><00:31:54.360><c> so</c>

00:31:56.810 --> 00:31:56.820 align:start position:0%
 
 

00:31:56.820 --> 00:31:59.570 align:start position:0%
 
who

00:31:59.570 --> 00:31:59.580 align:start position:0%
who
 

00:31:59.580 --> 00:32:01.130 align:start position:0%
who
I<00:32:00.059><c> was</c><00:32:00.120><c> going</c><00:32:00.240><c> to</c><00:32:00.240><c> say</c><00:32:00.360><c> whose</c><00:32:00.659><c> fault</c><00:32:00.779><c> is</c><00:32:01.020><c> that</c>

00:32:01.130 --> 00:32:01.140 align:start position:0%
I was going to say whose fault is that
 

00:32:01.140 --> 00:32:03.110 align:start position:0%
I was going to say whose fault is that
that's<00:32:01.320><c> the</c><00:32:01.559><c> wrong</c><00:32:01.679><c> question</c><00:32:01.980><c> who</c><00:32:02.940><c> is</c>

00:32:03.110 --> 00:32:03.120 align:start position:0%
that's the wrong question who is
 

00:32:03.120 --> 00:32:06.230 align:start position:0%
that's the wrong question who is
accountable<00:32:03.600><c> for</c><00:32:03.899><c> embedding</c><00:32:04.380><c> it</c>

00:32:06.230 --> 00:32:06.240 align:start position:0%
accountable for embedding it
 

00:32:06.240 --> 00:32:09.230 align:start position:0%
accountable for embedding it
yeah<00:32:06.779><c> I</c><00:32:07.080><c> mean</c><00:32:07.200><c> the</c><00:32:08.159><c> executive</c><00:32:08.700><c> leaders</c><00:32:09.120><c> are</c>

00:32:09.230 --> 00:32:09.240 align:start position:0%
yeah I mean the executive leaders are
 

00:32:09.240 --> 00:32:10.669 align:start position:0%
yeah I mean the executive leaders are
the<00:32:09.419><c> leaders</c><00:32:09.659><c> you</c><00:32:09.779><c> know</c><00:32:09.899><c> it</c><00:32:10.080><c> depends</c><00:32:10.380><c> how</c><00:32:10.500><c> big</c>

00:32:10.669 --> 00:32:10.679 align:start position:0%
the leaders you know it depends how big
 

00:32:10.679 --> 00:32:12.350 align:start position:0%
the leaders you know it depends how big
the<00:32:10.860><c> changes</c><00:32:11.159><c> and</c><00:32:11.460><c> the</c><00:32:11.580><c> the</c><00:32:11.820><c> kind</c><00:32:12.240><c> of</c>

00:32:12.350 --> 00:32:12.360 align:start position:0%
the changes and the the kind of
 

00:32:12.360 --> 00:32:14.269 align:start position:0%
the changes and the the kind of
transformation<00:32:12.720><c> but</c><00:32:13.260><c> the</c><00:32:13.500><c> ioc</c><00:32:13.799><c> as</c><00:32:14.100><c> a</c>

00:32:14.269 --> 00:32:14.279 align:start position:0%
transformation but the ioc as a
 

00:32:14.279 --> 00:32:16.549 align:start position:0%
transformation but the ioc as a
leadership<00:32:14.460><c> responsibility</c><00:32:15.120><c> to</c><00:32:15.600><c> to</c><00:32:16.080><c> embed</c>

00:32:16.549 --> 00:32:16.559 align:start position:0%
leadership responsibility to to embed
 

00:32:16.559 --> 00:32:18.470 align:start position:0%
leadership responsibility to to embed
that<00:32:16.740><c> because</c><00:32:16.980><c> and</c><00:32:17.520><c> often</c><00:32:17.820><c> I'm</c><00:32:18.059><c> sure</c><00:32:18.299><c> some</c>

00:32:18.470 --> 00:32:18.480 align:start position:0%
that because and often I'm sure some
 

00:32:18.480 --> 00:32:19.850 align:start position:0%
that because and often I'm sure some
people<00:32:18.600><c> in</c><00:32:18.779><c> the</c><00:32:18.899><c> project</c><00:32:19.080><c> will</c><00:32:19.380><c> you'll</c><00:32:19.799><c> get</c>

00:32:19.850 --> 00:32:19.860 align:start position:0%
people in the project will you'll get
 

00:32:19.860 --> 00:32:21.950 align:start position:0%
people in the project will you'll get
stood<00:32:20.100><c> up</c><00:32:20.279><c> onto</c><00:32:20.580><c> a</c><00:32:20.760><c> project</c><00:32:20.880><c> as</c><00:32:21.360><c> I</c><00:32:21.539><c> do</c><00:32:21.659><c> as</c><00:32:21.840><c> a</c>

00:32:21.950 --> 00:32:21.960 align:start position:0%
stood up onto a project as I do as a
 

00:32:21.960 --> 00:32:23.750 align:start position:0%
stood up onto a project as I do as a
consultant<00:32:22.320><c> you</c><00:32:22.559><c> stood</c><00:32:22.740><c> up</c>

00:32:23.750 --> 00:32:23.760 align:start position:0%
consultant you stood up
 

00:32:23.760 --> 00:32:25.669 align:start position:0%
consultant you stood up
deliver<00:32:24.179><c> this</c><00:32:24.600><c> and</c><00:32:24.840><c> then</c><00:32:25.020><c> you</c><00:32:25.140><c> move</c><00:32:25.320><c> on</c><00:32:25.500><c> to</c>

00:32:25.669 --> 00:32:25.679 align:start position:0%
deliver this and then you move on to
 

00:32:25.679 --> 00:32:27.529 align:start position:0%
deliver this and then you move on to
something<00:32:26.220><c> else</c><00:32:26.460><c> but</c><00:32:26.760><c> it's</c><00:32:26.880><c> really</c><00:32:27.120><c> important</c>

00:32:27.529 --> 00:32:27.539 align:start position:0%
something else but it's really important
 

00:32:27.539 --> 00:32:31.269 align:start position:0%
something else but it's really important
that<00:32:28.039><c> whoever's</c><00:32:29.039><c> leading</c><00:32:29.279><c> a</c><00:32:29.399><c> change</c><00:32:29.640><c> does</c>

00:32:31.269 --> 00:32:31.279 align:start position:0%
that whoever's leading a change does
 

00:32:31.279 --> 00:32:34.010 align:start position:0%
that whoever's leading a change does
oversee<00:32:32.279><c> that</c><00:32:32.460><c> from</c><00:32:32.880><c> start</c><00:32:33.360><c> to</c><00:32:33.600><c> finish</c><00:32:33.720><c> but</c>

00:32:34.010 --> 00:32:34.020 align:start position:0%
oversee that from start to finish but
 

00:32:34.020 --> 00:32:36.289 align:start position:0%
oversee that from start to finish but
also<00:32:34.320><c> afterwards</c><00:32:34.919><c> and</c><00:32:35.460><c> make</c><00:32:35.700><c> sure</c><00:32:35.820><c> you</c><00:32:36.179><c> know</c>

00:32:36.289 --> 00:32:36.299 align:start position:0%
also afterwards and make sure you know
 

00:32:36.299 --> 00:32:39.470 align:start position:0%
also afterwards and make sure you know
and<00:32:36.360><c> again</c><00:32:36.659><c> I</c><00:32:36.899><c> think</c><00:32:37.380><c> a</c><00:32:37.740><c> prime</c><00:32:38.039><c> example</c><00:32:38.640><c> is</c><00:32:39.000><c> an</c>

00:32:39.470 --> 00:32:39.480 align:start position:0%
and again I think a prime example is an
 

00:32:39.480 --> 00:32:41.510 align:start position:0%
and again I think a prime example is an
organizational<00:32:40.020><c> change</c><00:32:40.620><c> with</c><00:32:40.980><c> with</c><00:32:41.220><c> people</c>

00:32:41.510 --> 00:32:41.520 align:start position:0%
organizational change with with people
 

00:32:41.520 --> 00:32:43.490 align:start position:0%
organizational change with with people
in<00:32:41.880><c> a</c><00:32:42.059><c> you</c><00:32:42.299><c> know</c><00:32:42.419><c> a</c><00:32:42.480><c> reorganization</c><00:32:43.080><c> or</c><00:32:43.380><c> a</c>

00:32:43.490 --> 00:32:43.500 align:start position:0%
in a you know a reorganization or a
 

00:32:43.500 --> 00:32:45.590 align:start position:0%
in a you know a reorganization or a
Target<00:32:43.679><c> operating</c><00:32:44.159><c> model</c><00:32:44.460><c> and</c><00:32:45.000><c> often</c><00:32:45.299><c> I</c><00:32:45.419><c> see</c>

00:32:45.590 --> 00:32:45.600 align:start position:0%
Target operating model and often I see
 

00:32:45.600 --> 00:32:48.590 align:start position:0%
Target operating model and often I see
leaders<00:32:46.020><c> kind</c><00:32:46.260><c> of</c><00:32:46.380><c> throw</c><00:32:46.919><c> the</c><00:32:47.220><c> boxes</c><00:32:47.640><c> go</c>

00:32:48.590 --> 00:32:48.600 align:start position:0%
leaders kind of throw the boxes go
 

00:32:48.600 --> 00:32:50.269 align:start position:0%
leaders kind of throw the boxes go
through<00:32:48.779><c> the</c><00:32:49.020><c> process</c><00:32:49.260><c> get</c><00:32:49.679><c> people</c><00:32:49.919><c> in</c><00:32:50.159><c> the</c>

00:32:50.269 --> 00:32:50.279 align:start position:0%
through the process get people in the
 

00:32:50.279 --> 00:32:51.590 align:start position:0%
through the process get people in the
Box<00:32:50.399><c> get</c><00:32:50.700><c> a</c><00:32:50.880><c> different</c><00:32:51.000><c> name</c><00:32:51.179><c> in</c><00:32:51.360><c> a</c><00:32:51.480><c> different</c>

00:32:51.590 --> 00:32:51.600 align:start position:0%
Box get a different name in a different
 

00:32:51.600 --> 00:32:53.510 align:start position:0%
Box get a different name in a different
box<00:32:51.899><c> and</c><00:32:52.679><c> then</c>

00:32:53.510 --> 00:32:53.520 align:start position:0%
box and then
 

00:32:53.520 --> 00:32:54.950 align:start position:0%
box and then
just<00:32:54.000><c> turn</c><00:32:54.179><c> them</c><00:32:54.299><c> back</c><00:32:54.419><c> and</c><00:32:54.539><c> get</c><00:32:54.720><c> on</c><00:32:54.840><c> the</c>

00:32:54.950 --> 00:32:54.960 align:start position:0%
just turn them back and get on the
 

00:32:54.960 --> 00:32:56.630 align:start position:0%
just turn them back and get on the
business<00:32:55.140><c> as</c><00:32:55.380><c> usual</c><00:32:55.679><c> and</c><00:32:55.919><c> what</c><00:32:56.100><c> happens</c><00:32:56.279><c> is</c>

00:32:56.630 --> 00:32:56.640 align:start position:0%
business as usual and what happens is
 

00:32:56.640 --> 00:32:59.149 align:start position:0%
business as usual and what happens is
the<00:32:56.940><c> the</c><00:32:57.120><c> rules</c><00:32:57.539><c> and</c><00:32:57.779><c> the</c><00:32:57.960><c> new</c><00:32:58.200><c> framework</c><00:32:58.980><c> and</c>

00:32:59.149 --> 00:32:59.159 align:start position:0%
the the rules and the new framework and
 

00:32:59.159 --> 00:33:00.889 align:start position:0%
the the rules and the new framework and
new<00:32:59.399><c> organization</c><00:32:59.880><c> doesn't</c><00:33:00.299><c> get</c><00:33:00.539><c> delivered</c>

00:33:00.889 --> 00:33:00.899 align:start position:0%
new organization doesn't get delivered
 

00:33:00.899 --> 00:33:02.510 align:start position:0%
new organization doesn't get delivered
because<00:33:01.200><c> people</c><00:33:01.440><c> just</c><00:33:01.679><c> revert</c><00:33:02.100><c> back</c><00:33:02.220><c> to</c><00:33:02.340><c> what</c>

00:33:02.510 --> 00:33:02.520 align:start position:0%
because people just revert back to what
 

00:33:02.520 --> 00:33:04.190 align:start position:0%
because people just revert back to what
they<00:33:02.640><c> were</c><00:33:02.760><c> doing</c><00:33:02.880><c> before</c><00:33:03.120><c> so</c><00:33:03.419><c> it</c><00:33:03.659><c> is</c><00:33:03.840><c> it's</c>

00:33:04.190 --> 00:33:04.200 align:start position:0%
they were doing before so it is it's
 

00:33:04.200 --> 00:33:06.529 align:start position:0%
they were doing before so it is it's
really<00:33:04.500><c> about</c><00:33:04.799><c> that</c><00:33:05.279><c> that</c><00:33:05.580><c> leadership</c><00:33:06.179><c> that's</c>

00:33:06.529 --> 00:33:06.539 align:start position:0%
really about that that leadership that's
 

00:33:06.539 --> 00:33:08.630 align:start position:0%
really about that that leadership that's
really<00:33:06.779><c> critical</c><00:33:07.140><c> and</c><00:33:07.440><c> it's</c><00:33:07.620><c> a</c><00:33:07.860><c> a</c><00:33:08.279><c> critical</c>

00:33:08.630 --> 00:33:08.640 align:start position:0%
really critical and it's a a critical
 

00:33:08.640 --> 00:33:09.950 align:start position:0%
really critical and it's a a critical
part<00:33:08.880><c> of</c><00:33:09.059><c> any</c><00:33:09.179><c> changes</c><00:33:09.480><c> to</c><00:33:09.659><c> have</c><00:33:09.840><c> strong</c>

00:33:09.950 --> 00:33:09.960 align:start position:0%
part of any changes to have strong
 

00:33:09.960 --> 00:33:11.029 align:start position:0%
part of any changes to have strong
leadership

00:33:11.029 --> 00:33:11.039 align:start position:0%
leadership
 

00:33:11.039 --> 00:33:13.669 align:start position:0%
leadership
and<00:33:11.580><c> and</c><00:33:11.760><c> and</c><00:33:12.120><c> I</c><00:33:12.779><c> suspect</c><00:33:13.140><c> there's</c><00:33:13.500><c> something</c>

00:33:13.669 --> 00:33:13.679 align:start position:0%
and and and I suspect there's something
 

00:33:13.679 --> 00:33:16.370 align:start position:0%
and and and I suspect there's something
in<00:33:13.919><c> there</c><00:33:14.100><c> about</c><00:33:14.419><c> culture</c><00:33:15.419><c> of</c><00:33:15.659><c> the</c><00:33:15.840><c> because</c>

00:33:16.370 --> 00:33:16.380 align:start position:0%
in there about culture of the because
 

00:33:16.380 --> 00:33:17.990 align:start position:0%
in there about culture of the because
because<00:33:16.679><c> a</c><00:33:16.980><c> transformation</c><00:33:17.279><c> program</c><00:33:17.700><c> can</c>

00:33:17.990 --> 00:33:18.000 align:start position:0%
because a transformation program can
 

00:33:18.000 --> 00:33:19.909 align:start position:0%
because a transformation program can
almost<00:33:18.179><c> build</c><00:33:18.419><c> up</c><00:33:18.659><c> its</c><00:33:18.960><c> own</c><00:33:19.019><c> culture</c><00:33:19.440><c> yeah</c>

00:33:19.909 --> 00:33:19.919 align:start position:0%
almost build up its own culture yeah
 

00:33:19.919 --> 00:33:21.649 align:start position:0%
almost build up its own culture yeah
yeah<00:33:20.220><c> so</c><00:33:20.820><c> there's</c><00:33:20.940><c> something</c><00:33:21.120><c> in</c><00:33:21.360><c> there</c><00:33:21.480><c> about</c>

00:33:21.649 --> 00:33:21.659 align:start position:0%
yeah so there's something in there about
 

00:33:21.659 --> 00:33:23.690 align:start position:0%
yeah so there's something in there about
the<00:33:22.080><c> culture</c><00:33:22.440><c> of</c><00:33:22.679><c> that</c><00:33:22.919><c> program</c><00:33:23.159><c> I</c><00:33:23.519><c> would</c>

00:33:23.690 --> 00:33:23.700 align:start position:0%
the culture of that program I would
 

00:33:23.700 --> 00:33:25.970 align:start position:0%
the culture of that program I would
imagine<00:33:23.880><c> yeah</c><00:33:24.600><c> no</c><00:33:24.840><c> I</c><00:33:25.019><c> think</c><00:33:25.140><c> it's</c><00:33:25.260><c> it's</c><00:33:25.500><c> a</c><00:33:25.919><c> good</c>

00:33:25.970 --> 00:33:25.980 align:start position:0%
imagine yeah no I think it's it's a good
 

00:33:25.980 --> 00:33:27.649 align:start position:0%
imagine yeah no I think it's it's a good
point<00:33:26.220><c> and</c><00:33:26.580><c> I</c><00:33:26.820><c> remember</c><00:33:26.940><c> reading</c><00:33:27.360><c> a</c><00:33:27.419><c> quote</c>

00:33:27.649 --> 00:33:27.659 align:start position:0%
point and I remember reading a quote
 

00:33:27.659 --> 00:33:29.810 align:start position:0%
point and I remember reading a quote
years<00:33:27.899><c> ago</c><00:33:28.200><c> about</c><00:33:28.380><c> it's</c><00:33:29.100><c> basically</c><00:33:29.519><c> very</c>

00:33:29.810 --> 00:33:29.820 align:start position:0%
years ago about it's basically very
 

00:33:29.820 --> 00:33:31.669 align:start position:0%
years ago about it's basically very
famous<00:33:30.000><c> I</c><00:33:30.299><c> just</c><00:33:30.480><c> can't</c><00:33:30.600><c> call</c><00:33:30.899><c> after</c><00:33:31.140><c> my</c><00:33:31.500><c> head</c>

00:33:31.669 --> 00:33:31.679 align:start position:0%
famous I just can't call after my head
 

00:33:31.679 --> 00:33:33.350 align:start position:0%
famous I just can't call after my head
about<00:33:31.860><c> culture</c><00:33:32.279><c> being</c><00:33:32.460><c> what</c><00:33:32.760><c> happens</c><00:33:32.940><c> when</c>

00:33:33.350 --> 00:33:33.360 align:start position:0%
about culture being what happens when
 

00:33:33.360 --> 00:33:35.870 align:start position:0%
about culture being what happens when
you<00:33:33.480><c> turn</c><00:33:33.659><c> away</c><00:33:33.840><c> when</c><00:33:34.380><c> you're</c><00:33:34.500><c> not</c><00:33:34.620><c> watching</c>

00:33:35.870 --> 00:33:35.880 align:start position:0%
you turn away when you're not watching
 

00:33:35.880 --> 00:33:37.430 align:start position:0%
you turn away when you're not watching
um<00:33:36.000><c> and</c><00:33:36.419><c> actually</c><00:33:36.539><c> I</c><00:33:36.779><c> think</c><00:33:36.960><c> it</c><00:33:37.080><c> is</c><00:33:37.200><c> a</c><00:33:37.320><c> good</c>

00:33:37.430 --> 00:33:37.440 align:start position:0%
um and actually I think it is a good
 

00:33:37.440 --> 00:33:40.070 align:start position:0%
um and actually I think it is a good
point<00:33:37.620><c> it</c><00:33:37.860><c> is</c><00:33:38.100><c> it</c><00:33:38.399><c> is</c><00:33:38.580><c> a</c><00:33:38.820><c> you</c><00:33:39.240><c> know</c><00:33:39.360><c> the</c><00:33:39.539><c> culture</c>

00:33:40.070 --> 00:33:40.080 align:start position:0%
point it is it is a you know the culture
 

00:33:40.080 --> 00:33:41.509 align:start position:0%
point it is it is a you know the culture
of<00:33:40.200><c> the</c><00:33:40.320><c> business</c><00:33:40.440><c> before</c><00:33:40.740><c> the</c><00:33:41.039><c> culture</c><00:33:41.340><c> of</c>

00:33:41.509 --> 00:33:41.519 align:start position:0%
of the business before the culture of
 

00:33:41.519 --> 00:33:43.549 align:start position:0%
of the business before the culture of
the<00:33:41.640><c> business</c><00:33:41.820><c> during</c><00:33:42.120><c> you</c><00:33:42.960><c> need</c><00:33:43.140><c> to</c><00:33:43.260><c> kind</c><00:33:43.500><c> of</c>

00:33:43.549 --> 00:33:43.559 align:start position:0%
the business during you need to kind of
 

00:33:43.559 --> 00:33:45.529 align:start position:0%
the business during you need to kind of
really<00:33:43.799><c> start</c><00:33:44.100><c> thinking</c><00:33:44.519><c> from</c><00:33:45.000><c> the</c><00:33:45.179><c> start</c><00:33:45.360><c> in</c>

00:33:45.529 --> 00:33:45.539 align:start position:0%
really start thinking from the start in
 

00:33:45.539 --> 00:33:47.630 align:start position:0%
really start thinking from the start in
the<00:33:45.720><c> vision</c><00:33:45.899><c> area</c><00:33:46.620><c> about</c><00:33:47.039><c> what</c><00:33:47.279><c> you</c><00:33:47.340><c> want</c><00:33:47.460><c> the</c>

00:33:47.630 --> 00:33:47.640 align:start position:0%
the vision area about what you want the
 

00:33:47.640 --> 00:33:49.130 align:start position:0%
the vision area about what you want the
culture<00:33:47.940><c> to</c><00:33:48.120><c> be</c><00:33:48.179><c> at</c><00:33:48.360><c> the</c><00:33:48.480><c> end</c><00:33:48.600><c> because</c><00:33:48.899><c> the</c>

00:33:49.130 --> 00:33:49.140 align:start position:0%
culture to be at the end because the
 

00:33:49.140 --> 00:33:50.690 align:start position:0%
culture to be at the end because the
only<00:33:49.260><c> way</c><00:33:49.500><c> you'll</c><00:33:49.799><c> achieve</c><00:33:50.100><c> that</c><00:33:50.220><c> is</c><00:33:50.399><c> to</c><00:33:50.580><c> make</c>

00:33:50.690 --> 00:33:50.700 align:start position:0%
only way you'll achieve that is to make
 

00:33:50.700 --> 00:33:53.029 align:start position:0%
only way you'll achieve that is to make
sure<00:33:50.820><c> it's</c><00:33:51.000><c> embedded</c><00:33:51.539><c> throughout</c><00:33:52.320><c> and</c><00:33:52.679><c> you</c>

00:33:53.029 --> 00:33:53.039 align:start position:0%
sure it's embedded throughout and you
 

00:33:53.039 --> 00:33:55.610 align:start position:0%
sure it's embedded throughout and you
don't<00:33:53.159><c> turn</c><00:33:53.340><c> you</c><00:33:53.580><c> back</c><00:33:53.760><c> and</c><00:33:54.059><c> it</c><00:33:54.840><c> reverts</c><00:33:55.500><c> back</c>

00:33:55.610 --> 00:33:55.620 align:start position:0%
don't turn you back and it reverts back
 

00:33:55.620 --> 00:33:57.830 align:start position:0%
don't turn you back and it reverts back
to<00:33:55.740><c> what</c><00:33:55.919><c> it</c><00:33:56.039><c> was</c><00:33:56.159><c> before</c><00:33:56.340><c> or</c><00:33:56.760><c> a</c><00:33:57.299><c> kind</c><00:33:57.539><c> of</c><00:33:57.600><c> newly</c>

00:33:57.830 --> 00:33:57.840 align:start position:0%
to what it was before or a kind of newly
 

00:33:57.840 --> 00:33:59.450 align:start position:0%
to what it was before or a kind of newly
created<00:33:58.200><c> culture</c><00:33:58.620><c> that's</c><00:33:58.799><c> been</c><00:33:58.980><c> formed</c><00:33:59.399><c> as</c>

00:33:59.450 --> 00:33:59.460 align:start position:0%
created culture that's been formed as
 

00:33:59.460 --> 00:34:01.549 align:start position:0%
created culture that's been formed as
part<00:33:59.640><c> of</c><00:33:59.760><c> a</c><00:33:59.940><c> business</c><00:34:00.000><c> change</c><00:34:00.360><c> so</c><00:34:01.200><c> so</c><00:34:01.380><c> I'm</c>

00:34:01.549 --> 00:34:01.559 align:start position:0%
part of a business change so so I'm
 

00:34:01.559 --> 00:34:03.409 align:start position:0%
part of a business change so so I'm
gonna<00:34:01.620><c> I'm</c><00:34:01.799><c> going</c><00:34:01.980><c> to</c><00:34:02.039><c> chime</c><00:34:02.220><c> in</c><00:34:02.399><c> in</c><00:34:02.580><c> the</c><00:34:03.120><c> in</c>

00:34:03.409 --> 00:34:03.419 align:start position:0%
gonna I'm going to chime in in the in
 

00:34:03.419 --> 00:34:06.350 align:start position:0%
gonna I'm going to chime in in the in
the<00:34:03.960><c> um</c><00:34:04.019><c> in</c><00:34:04.320><c> the</c><00:34:04.440><c> teaser</c><00:34:04.799><c> for</c><00:34:04.980><c> this</c><00:34:05.159><c> we</c><00:34:06.059><c> talked</c>

00:34:06.350 --> 00:34:06.360 align:start position:0%
the um in the teaser for this we talked
 

00:34:06.360 --> 00:34:09.589 align:start position:0%
the um in the teaser for this we talked
about<00:34:06.419><c> 79</c><00:34:07.260><c> 70</c><00:34:07.740><c> to</c><00:34:08.040><c> 90</c><00:34:08.159><c> of</c><00:34:08.820><c> transformation</c>

00:34:09.589 --> 00:34:09.599 align:start position:0%
about 79 70 to 90 of transformation
 

00:34:09.599 --> 00:34:12.349 align:start position:0%
about 79 70 to 90 of transformation
programs<00:34:10.200><c> fail</c><00:34:10.440><c> now</c><00:34:10.800><c> actually</c><00:34:11.040><c> we</c><00:34:11.580><c> cheated</c><00:34:12.119><c> a</c>

00:34:12.349 --> 00:34:12.359 align:start position:0%
programs fail now actually we cheated a
 

00:34:12.359 --> 00:34:14.329 align:start position:0%
programs fail now actually we cheated a
little<00:34:12.419><c> bit</c><00:34:12.540><c> and</c><00:34:12.720><c> now</c><00:34:12.899><c> whoops</c>

00:34:14.329 --> 00:34:14.339 align:start position:0%
little bit and now whoops
 

00:34:14.339 --> 00:34:16.669 align:start position:0%
little bit and now whoops
um that<00:34:15.240><c> statistic</c><00:34:15.720><c> was</c><00:34:16.020><c> specifically</c><00:34:16.500><c> about</c>

00:34:16.669 --> 00:34:16.679 align:start position:0%
um that statistic was specifically about
 

00:34:16.679 --> 00:34:20.450 align:start position:0%
um that statistic was specifically about
digital<00:34:17.339><c> transformation</c><00:34:17.899><c> right</c><00:34:18.899><c> so</c><00:34:19.859><c> digital</c>

00:34:20.450 --> 00:34:20.460 align:start position:0%
digital transformation right so digital
 

00:34:20.460 --> 00:34:23.810 align:start position:0%
digital transformation right so digital
transformation<00:34:20.820><c> I</c><00:34:21.179><c> think</c><00:34:21.240><c> is</c><00:34:21.419><c> is</c><00:34:21.859><c> a</c><00:34:22.859><c> very</c><00:34:22.980><c> yeah</c>

00:34:23.810 --> 00:34:23.820 align:start position:0%
transformation I think is is a very yeah
 

00:34:23.820 --> 00:34:26.510 align:start position:0%
transformation I think is is a very yeah
an<00:34:24.480><c> even</c><00:34:24.599><c> more</c><00:34:24.960><c> interesting</c><00:34:25.619><c> case</c><00:34:26.099><c> than</c>

00:34:26.510 --> 00:34:26.520 align:start position:0%
an even more interesting case than
 

00:34:26.520 --> 00:34:29.030 align:start position:0%
an even more interesting case than
General<00:34:26.760><c> business</c><00:34:27.179><c> transformation</c><00:34:27.780><c> because</c>

00:34:29.030 --> 00:34:29.040 align:start position:0%
General business transformation because
 

00:34:29.040 --> 00:34:32.629 align:start position:0%
General business transformation because
often<00:34:29.940><c> what</c><00:34:30.119><c> I</c><00:34:30.480><c> see</c><00:34:30.720><c> there</c><00:34:31.080><c> is</c>

00:34:32.629 --> 00:34:32.639 align:start position:0%
often what I see there is
 

00:34:32.639 --> 00:34:35.810 align:start position:0%
often what I see there is
um<00:34:33.119><c> the</c><00:34:33.780><c> it</c><00:34:33.899><c> organization</c>

00:34:35.810 --> 00:34:35.820 align:start position:0%
um the it organization
 

00:34:35.820 --> 00:34:38.510 align:start position:0%
um the it organization
will<00:34:36.480><c> change</c><00:34:36.780><c> the</c><00:34:37.379><c> software</c><00:34:37.980><c> they'll</c><00:34:38.280><c> change</c>

00:34:38.510 --> 00:34:38.520 align:start position:0%
will change the software they'll change
 

00:34:38.520 --> 00:34:40.730 align:start position:0%
will change the software they'll change
the<00:34:38.760><c> infrastructure</c>

00:34:40.730 --> 00:34:40.740 align:start position:0%
the infrastructure
 

00:34:40.740 --> 00:34:44.629 align:start position:0%
the infrastructure
and<00:34:41.460><c> and</c><00:34:41.760><c> then</c><00:34:42.060><c> the</c><00:34:42.300><c> job</c><00:34:42.480><c> then</c>

00:34:44.629 --> 00:34:44.639 align:start position:0%
and and then the job then
 

00:34:44.639 --> 00:34:47.149 align:start position:0%
and and then the job then
then<00:34:44.940><c> they</c><00:34:45.240><c> think</c><00:34:45.359><c> the</c><00:34:45.540><c> job</c><00:34:45.720><c> is</c><00:34:45.899><c> done</c><00:34:46.159><c> right</c>

00:34:47.149 --> 00:34:47.159 align:start position:0%
then they think the job is done right
 

00:34:47.159 --> 00:34:50.690 align:start position:0%
then they think the job is done right
the<00:34:48.119><c> job's</c><00:34:48.419><c> not</c><00:34:48.540><c> done</c><00:34:48.720><c> is</c><00:34:48.899><c> it</c>

00:34:50.690 --> 00:34:50.700 align:start position:0%
the job's not done is it
 

00:34:50.700 --> 00:34:51.879 align:start position:0%
the job's not done is it
no<00:34:51.000><c> no</c>

00:34:51.879 --> 00:34:51.889 align:start position:0%
no no
 

00:34:51.889 --> 00:34:53.349 align:start position:0%
no no
[Music]

00:34:53.349 --> 00:34:53.359 align:start position:0%
[Music]
 

00:34:53.359 --> 00:34:56.629 align:start position:0%
[Music]
I<00:34:54.359><c> agree</c><00:34:54.540><c> and</c><00:34:55.020><c> again</c><00:34:55.379><c> I've</c><00:34:55.919><c> seen</c><00:34:56.099><c> I</c><00:34:56.280><c> mean</c><00:34:56.399><c> I</c><00:34:56.520><c> was</c>

00:34:56.629 --> 00:34:56.639 align:start position:0%
I agree and again I've seen I mean I was
 

00:34:56.639 --> 00:34:58.609 align:start position:0%
I agree and again I've seen I mean I was
with<00:34:56.760><c> a</c><00:34:57.000><c> large</c><00:34:57.180><c> large</c><00:34:57.660><c> organization</c><00:34:58.320><c> probably</c>

00:34:58.609 --> 00:34:58.619 align:start position:0%
with a large large organization probably
 

00:34:58.619 --> 00:35:01.010 align:start position:0%
with a large large organization probably
it<00:34:58.980><c> was</c><00:34:59.099><c> a</c><00:34:59.760><c> very</c>

00:35:01.010 --> 00:35:01.020 align:start position:0%
it was a very
 

00:35:01.020 --> 00:35:03.890 align:start position:0%
it was a very
large<00:35:01.800><c> Global</c><00:35:02.460><c> cleaning</c><00:35:03.359><c> and</c><00:35:03.480><c> infrastructure</c>

00:35:03.890 --> 00:35:03.900 align:start position:0%
large Global cleaning and infrastructure
 

00:35:03.900 --> 00:35:06.050 align:start position:0%
large Global cleaning and infrastructure
Facilities<00:35:04.440><c> Management</c><00:35:04.680><c> business</c><00:35:05.099><c> 50</c><00:35:05.940><c> 000</c>

00:35:06.050 --> 00:35:06.060 align:start position:0%
Facilities Management business 50 000
 

00:35:06.060 --> 00:35:07.910 align:start position:0%
Facilities Management business 50 000
people<00:35:06.240><c> across</c><00:35:06.660><c> the</c><00:35:06.720><c> globe</c><00:35:07.020><c> and</c><00:35:07.200><c> they'd</c><00:35:07.560><c> this</c>

00:35:07.910 --> 00:35:07.920 align:start position:0%
people across the globe and they'd this
 

00:35:07.920 --> 00:35:10.250 align:start position:0%
people across the globe and they'd this
was<00:35:08.040><c> when</c><00:35:08.400><c> I</c><00:35:08.580><c> was</c><00:35:08.640><c> kind</c><00:35:08.940><c> of</c><00:35:09.060><c> HR</c><00:35:09.599><c> advisor</c><00:35:10.140><c> level</c>

00:35:10.250 --> 00:35:10.260 align:start position:0%
was when I was kind of HR advisor level
 

00:35:10.260 --> 00:35:12.470 align:start position:0%
was when I was kind of HR advisor level
so<00:35:10.619><c> I</c><00:35:10.800><c> didn't</c><00:35:10.920><c> take</c><00:35:11.220><c> as</c><00:35:11.460><c> much</c><00:35:11.700><c> notice</c><00:35:12.060><c> of</c><00:35:12.240><c> the</c>

00:35:12.470 --> 00:35:12.480 align:start position:0%
so I didn't take as much notice of the
 

00:35:12.480 --> 00:35:14.450 align:start position:0%
so I didn't take as much notice of the
reasons<00:35:12.960><c> but</c><00:35:13.260><c> it</c><00:35:13.440><c> stuck</c><00:35:13.680><c> in</c><00:35:13.859><c> my</c><00:35:13.980><c> brain</c><00:35:14.220><c> but</c>

00:35:14.450 --> 00:35:14.460 align:start position:0%
reasons but it stuck in my brain but
 

00:35:14.460 --> 00:35:17.569 align:start position:0%
reasons but it stuck in my brain but
they<00:35:14.700><c> tried</c><00:35:14.940><c> to</c><00:35:15.000><c> implement</c><00:35:15.359><c> sap</c><00:35:16.460><c> across</c><00:35:17.460><c> the</c>

00:35:17.569 --> 00:35:17.579 align:start position:0%
they tried to implement sap across the
 

00:35:17.579 --> 00:35:20.390 align:start position:0%
they tried to implement sap across the
globe<00:35:18.240><c> and</c><00:35:19.200><c> um</c><00:35:19.200><c> it</c><00:35:19.500><c> was</c><00:35:19.560><c> the</c><00:35:19.740><c> same</c><00:35:19.859><c> thing</c><00:35:20.099><c> you</c>

00:35:20.390 --> 00:35:20.400 align:start position:0%
globe and um it was the same thing you
 

00:35:20.400 --> 00:35:21.829 align:start position:0%
globe and um it was the same thing you
know<00:35:20.460><c> actually</c><00:35:20.700><c> they</c><00:35:21.060><c> spent</c><00:35:21.240><c> four</c><00:35:21.480><c> million</c>

00:35:21.829 --> 00:35:21.839 align:start position:0%
know actually they spent four million
 

00:35:21.839 --> 00:35:23.750 align:start position:0%
know actually they spent four million
pounds<00:35:22.200><c> and</c><00:35:22.800><c> what</c><00:35:22.920><c> I</c><00:35:23.040><c> remember</c><00:35:23.160><c> remember</c><00:35:23.460><c> the</c>

00:35:23.750 --> 00:35:23.760 align:start position:0%
pounds and what I remember remember the
 

00:35:23.760 --> 00:35:25.190 align:start position:0%
pounds and what I remember remember the
person<00:35:23.940><c> standing</c><00:35:24.420><c> up</c><00:35:24.480><c> on</c><00:35:24.660><c> the</c><00:35:24.780><c> stage</c><00:35:24.900><c> they</c>

00:35:25.190 --> 00:35:25.200 align:start position:0%
person standing up on the stage they
 

00:35:25.200 --> 00:35:27.170 align:start position:0%
person standing up on the stage they
spent<00:35:25.380><c> four</c><00:35:25.619><c> million</c><00:35:25.980><c> pounds</c><00:35:26.339><c> buying</c>

00:35:27.170 --> 00:35:27.180 align:start position:0%
spent four million pounds buying
 

00:35:27.180 --> 00:35:29.569 align:start position:0%
spent four million pounds buying
embedded<00:35:27.599><c> sap</c><00:35:27.960><c> and</c><00:35:28.740><c> then</c><00:35:28.859><c> because</c><00:35:29.280><c> the</c>

00:35:29.569 --> 00:35:29.579 align:start position:0%
embedded sap and then because the
 

00:35:29.579 --> 00:35:30.650 align:start position:0%
embedded sap and then because the
behaviors

00:35:30.650 --> 00:35:30.660 align:start position:0%
behaviors
 

00:35:30.660 --> 00:35:32.450 align:start position:0%
behaviors
of<00:35:31.200><c> the</c><00:35:31.380><c> people</c><00:35:31.560><c> in</c><00:35:31.680><c> the</c><00:35:31.800><c> organization</c><00:35:32.220><c> and</c>

00:35:32.450 --> 00:35:32.460 align:start position:0%
of the people in the organization and
 

00:35:32.460 --> 00:35:33.650 align:start position:0%
of the people in the organization and
the<00:35:32.579><c> culture</c><00:35:32.820><c> of</c><00:35:32.940><c> the</c><00:35:33.000><c> organization</c><00:35:33.420><c> didn't</c>

00:35:33.650 --> 00:35:33.660 align:start position:0%
the culture of the organization didn't
 

00:35:33.660 --> 00:35:35.930 align:start position:0%
the culture of the organization didn't
adopt<00:35:34.260><c> that</c><00:35:34.440><c> they</c><00:35:34.740><c> had</c><00:35:34.920><c> to</c><00:35:35.040><c> pull</c><00:35:35.220><c> it</c><00:35:35.400><c> and</c><00:35:35.820><c> it</c>

00:35:35.930 --> 00:35:35.940 align:start position:0%
adopt that they had to pull it and it
 

00:35:35.940 --> 00:35:37.849 align:start position:0%
adopt that they had to pull it and it
was<00:35:36.359><c> just</c><00:35:36.480><c> a</c><00:35:36.660><c> waste</c><00:35:37.079><c> of</c><00:35:37.140><c> four</c><00:35:37.260><c> million</c><00:35:37.560><c> pounds</c>

00:35:37.849 --> 00:35:37.859 align:start position:0%
was just a waste of four million pounds
 

00:35:37.859 --> 00:35:40.370 align:start position:0%
was just a waste of four million pounds
and<00:35:38.040><c> I</c><00:35:38.280><c> I</c><00:35:38.400><c> only</c><00:35:38.820><c> remember</c><00:35:39.119><c> because</c><00:35:39.540><c> the</c><00:35:40.140><c> person</c>

00:35:40.370 --> 00:35:40.380 align:start position:0%
and I I only remember because the person
 

00:35:40.380 --> 00:35:41.870 align:start position:0%
and I I only remember because the person
had<00:35:40.619><c> to</c><00:35:40.740><c> get</c><00:35:40.859><c> up</c><00:35:40.980><c> on</c><00:35:41.160><c> the</c><00:35:41.280><c> stage</c><00:35:41.460><c> and</c><00:35:41.700><c> tell</c>

00:35:41.870 --> 00:35:41.880 align:start position:0%
had to get up on the stage and tell
 

00:35:41.880 --> 00:35:43.790 align:start position:0%
had to get up on the stage and tell
everybody<00:35:42.060><c> that</c><00:35:42.839><c> despite</c><00:35:43.140><c> spending</c><00:35:43.680><c> four</c>

00:35:43.790 --> 00:35:43.800 align:start position:0%
everybody that despite spending four
 

00:35:43.800 --> 00:35:46.010 align:start position:0%
everybody that despite spending four
million<00:35:44.160><c> pounds</c><00:35:44.460><c> they</c><00:35:44.760><c> decided</c><00:35:45.240><c> to</c><00:35:45.540><c> not</c>

00:35:46.010 --> 00:35:46.020 align:start position:0%
million pounds they decided to not
 

00:35:46.020 --> 00:35:48.710 align:start position:0%
million pounds they decided to not
progress<00:35:46.619><c> with</c><00:35:46.920><c> the</c><00:35:47.220><c> sap</c><00:35:47.520><c> system</c><00:35:47.940><c> and</c><00:35:48.540><c> and</c>

00:35:48.710 --> 00:35:48.720 align:start position:0%
progress with the sap system and and
 

00:35:48.720 --> 00:35:50.870 align:start position:0%
progress with the sap system and and
that<00:35:49.020><c> was</c><00:35:49.140><c> all</c><00:35:49.320><c> down</c><00:35:49.619><c> to</c><00:35:49.859><c> culture</c><00:35:50.700><c> and</c>

00:35:50.870 --> 00:35:50.880 align:start position:0%
that was all down to culture and
 

00:35:50.880 --> 00:35:53.690 align:start position:0%
that was all down to culture and
behaviors<00:35:51.300><c> and</c><00:35:51.540><c> not</c><00:35:51.900><c> embedding</c><00:35:52.380><c> and</c><00:35:53.040><c> um</c><00:35:53.040><c> just</c>

00:35:53.690 --> 00:35:53.700 align:start position:0%
behaviors and not embedding and um just
 

00:35:53.700 --> 00:35:55.430 align:start position:0%
behaviors and not embedding and um just
exactly<00:35:54.060><c> what</c><00:35:54.240><c> you</c><00:35:54.359><c> talked</c><00:35:54.660><c> about</c><00:35:54.720><c> what</c><00:35:55.140><c> you</c>

00:35:55.430 --> 00:35:55.440 align:start position:0%
exactly what you talked about what you
 

00:35:55.440 --> 00:35:57.589 align:start position:0%
exactly what you talked about what you
know<00:35:55.560><c> it's</c><00:35:55.619><c> probably</c><00:35:55.800><c> 15</c><00:35:56.099><c> years</c><00:35:56.400><c> ago</c><00:35:57.119><c> so</c>

00:35:57.589 --> 00:35:57.599 align:start position:0%
know it's probably 15 years ago so
 

00:35:57.599 --> 00:35:59.210 align:start position:0%
know it's probably 15 years ago so
probably<00:35:57.839><c> even</c><00:35:58.140><c> greater</c><00:35:58.619><c> impact</c><00:35:58.980><c> because</c>

00:35:59.210 --> 00:35:59.220 align:start position:0%
probably even greater impact because
 

00:35:59.220 --> 00:36:01.310 align:start position:0%
probably even greater impact because
technology<00:35:59.700><c> wasn't</c><00:36:00.000><c> as</c><00:36:00.180><c> advanced</c><00:36:00.720><c> and</c><00:36:01.320><c> um</c>

00:36:01.310 --> 00:36:01.320 align:start position:0%
technology wasn't as advanced and um
 

00:36:01.320 --> 00:36:04.250 align:start position:0%
technology wasn't as advanced and um
adaptable<00:36:02.220><c> as</c><00:36:02.400><c> it</c><00:36:02.520><c> is</c><00:36:02.640><c> now</c>

00:36:04.250 --> 00:36:04.260 align:start position:0%
adaptable as it is now
 

00:36:04.260 --> 00:36:07.670 align:start position:0%
adaptable as it is now
yeah<00:36:04.560><c> yeah</c><00:36:04.740><c> and</c><00:36:05.640><c> it's</c><00:36:06.119><c> it</c><00:36:06.480><c> can</c><00:36:06.660><c> be</c><00:36:06.839><c> a</c><00:36:06.960><c> real</c><00:36:07.140><c> it</c>

00:36:07.670 --> 00:36:07.680 align:start position:0%
yeah yeah and it's it can be a real it
 

00:36:07.680 --> 00:36:10.609 align:start position:0%
yeah yeah and it's it can be a real it
can<00:36:07.920><c> be</c><00:36:08.040><c> a</c><00:36:08.160><c> real</c><00:36:08.400><c> uh</c><00:36:09.000><c> be</c><00:36:09.240><c> real</c><00:36:09.420><c> challenge</c><00:36:10.260><c> um</c><00:36:10.380><c> so</c>

00:36:10.609 --> 00:36:10.619 align:start position:0%
can be a real uh be real challenge um so
 

00:36:10.619 --> 00:36:12.470 align:start position:0%
can be a real uh be real challenge um so
our<00:36:10.800><c> shark's</c><00:36:11.220><c> thrown</c><00:36:11.460><c> out</c><00:36:11.579><c> a</c><00:36:11.880><c> comment</c><00:36:12.180><c> a</c>

00:36:12.470 --> 00:36:12.480 align:start position:0%
our shark's thrown out a comment a
 

00:36:12.480 --> 00:36:14.390 align:start position:0%
our shark's thrown out a comment a
comment<00:36:12.900><c> a</c><00:36:13.140><c> shock's</c><00:36:13.560><c> on</c><00:36:13.740><c> fire</c><00:36:13.859><c> today</c><00:36:14.160><c> thank</c>

00:36:14.390 --> 00:36:14.400 align:start position:0%
comment a shock's on fire today thank
 

00:36:14.400 --> 00:36:17.390 align:start position:0%
comment a shock's on fire today thank
you<00:36:14.520><c> Ashok</c><00:36:15.000><c> uh</c><00:36:15.660><c> where</c><00:36:15.780><c> he's</c><00:36:16.320><c> saying</c><00:36:17.160><c> um</c><00:36:17.160><c> would</c>

00:36:17.390 --> 00:36:17.400 align:start position:0%
you Ashok uh where he's saying um would
 

00:36:17.400 --> 00:36:19.069 align:start position:0%
you Ashok uh where he's saying um would
Place<00:36:17.579><c> some</c><00:36:17.760><c> gates</c><00:36:18.000><c> and</c><00:36:18.180><c> checkpoints</c><00:36:18.780><c> to</c>

00:36:19.069 --> 00:36:19.079 align:start position:0%
Place some gates and checkpoints to
 

00:36:19.079 --> 00:36:20.569 align:start position:0%
Place some gates and checkpoints to
ensure<00:36:19.380><c> new</c><00:36:19.560><c> methods</c><00:36:19.920><c> are</c><00:36:19.980><c> followed</c><00:36:20.220><c> be</c><00:36:20.400><c> an</c>

00:36:20.569 --> 00:36:20.579 align:start position:0%
ensure new methods are followed be an
 

00:36:20.579 --> 00:36:21.710 align:start position:0%
ensure new methods are followed be an
idea

00:36:21.710 --> 00:36:21.720 align:start position:0%
idea
 

00:36:21.720 --> 00:36:23.270 align:start position:0%
idea
um<00:36:21.780><c> and</c><00:36:22.020><c> and</c><00:36:22.140><c> he's</c><00:36:22.320><c> had</c><00:36:22.500><c> some</c><00:36:22.680><c> success</c><00:36:23.040><c> with</c>

00:36:23.270 --> 00:36:23.280 align:start position:0%
um and and he's had some success with
 

00:36:23.280 --> 00:36:25.430 align:start position:0%
um and and he's had some success with
that<00:36:23.400><c> what</c><00:36:23.579><c> are</c><00:36:23.760><c> your</c><00:36:23.880><c> thoughts</c><00:36:24.119><c> on</c><00:36:24.300><c> that</c>

00:36:25.430 --> 00:36:25.440 align:start position:0%
that what are your thoughts on that
 

00:36:25.440 --> 00:36:28.670 align:start position:0%
that what are your thoughts on that
yeah<00:36:26.280><c> I</c><00:36:26.579><c> know</c><00:36:26.760><c> I</c><00:36:27.000><c> do</c><00:36:27.240><c> agree</c><00:36:27.480><c> I</c><00:36:27.839><c> think</c><00:36:27.960><c> that</c><00:36:28.320><c> my</c>

00:36:28.670 --> 00:36:28.680 align:start position:0%
yeah I know I do agree I think that my
 

00:36:28.680 --> 00:36:30.170 align:start position:0%
yeah I know I do agree I think that my
expertise<00:36:29.220><c> isn't</c><00:36:29.520><c> in</c><00:36:29.640><c> terms</c><00:36:29.820><c> of</c><00:36:29.940><c> project</c>

00:36:30.170 --> 00:36:30.180 align:start position:0%
expertise isn't in terms of project
 

00:36:30.180 --> 00:36:32.569 align:start position:0%
expertise isn't in terms of project
management<00:36:30.540><c> but</c><00:36:30.960><c> where</c><00:36:31.140><c> I've</c><00:36:31.320><c> seen</c><00:36:31.619><c> really</c>

00:36:32.569 --> 00:36:32.579 align:start position:0%
management but where I've seen really
 

00:36:32.579 --> 00:36:33.890 align:start position:0%
management but where I've seen really
successful<00:36:33.000><c> business</c><00:36:33.180><c> transformation</c><00:36:33.599><c> it's</c>

00:36:33.890 --> 00:36:33.900 align:start position:0%
successful business transformation it's
 

00:36:33.900 --> 00:36:34.910 align:start position:0%
successful business transformation it's
where<00:36:34.020><c> there's</c><00:36:34.140><c> some</c><00:36:34.320><c> governance</c><00:36:34.740><c> around</c>

00:36:34.910 --> 00:36:34.920 align:start position:0%
where there's some governance around
 

00:36:34.920 --> 00:36:36.950 align:start position:0%
where there's some governance around
things<00:36:35.220><c> and</c><00:36:35.640><c> I</c><00:36:36.240><c> personally</c><00:36:36.599><c> think</c><00:36:36.839><c> it's</c>

00:36:36.950 --> 00:36:36.960 align:start position:0%
things and I personally think it's
 

00:36:36.960 --> 00:36:38.270 align:start position:0%
things and I personally think it's
really<00:36:37.140><c> important</c><00:36:37.619><c> as</c><00:36:37.859><c> part</c><00:36:38.040><c> of</c><00:36:38.160><c> that</c>

00:36:38.270 --> 00:36:38.280 align:start position:0%
really important as part of that
 

00:36:38.280 --> 00:36:40.849 align:start position:0%
really important as part of that
planning<00:36:38.640><c> process</c><00:36:39.000><c> to</c><00:36:39.300><c> have</c><00:36:39.420><c> those</c><00:36:39.859><c> sign-offs</c>

00:36:40.849 --> 00:36:40.859 align:start position:0%
planning process to have those sign-offs
 

00:36:40.859 --> 00:36:42.589 align:start position:0%
planning process to have those sign-offs
gateways<00:36:41.520><c> and</c><00:36:41.760><c> and</c><00:36:42.119><c> somebody</c><00:36:42.359><c> who's</c>

00:36:42.589 --> 00:36:42.599 align:start position:0%
gateways and and somebody who's
 

00:36:42.599 --> 00:36:44.089 align:start position:0%
gateways and and somebody who's
responsible<00:36:43.079><c> for</c><00:36:43.320><c> making</c><00:36:43.500><c> sure</c><00:36:43.740><c> that</c><00:36:43.920><c> things</c>

00:36:44.089 --> 00:36:44.099 align:start position:0%
responsible for making sure that things
 

00:36:44.099 --> 00:36:45.950 align:start position:0%
responsible for making sure that things
are<00:36:44.220><c> delivered</c><00:36:44.640><c> so</c><00:36:44.880><c> yeah</c><00:36:45.119><c> I</c><00:36:45.300><c> do</c><00:36:45.420><c> you</c><00:36:45.599><c> know</c><00:36:45.720><c> I</c><00:36:45.839><c> do</c>

00:36:45.950 --> 00:36:45.960 align:start position:0%
are delivered so yeah I do you know I do
 

00:36:45.960 --> 00:36:46.970 align:start position:0%
are delivered so yeah I do you know I do
agree

00:36:46.970 --> 00:36:46.980 align:start position:0%
agree
 

00:36:46.980 --> 00:36:48.170 align:start position:0%
agree
um<00:36:47.099><c> and</c><00:36:47.339><c> it's</c><00:36:47.460><c> and</c><00:36:47.640><c> again</c><00:36:47.760><c> it's</c><00:36:48.000><c> something</c>

00:36:48.170 --> 00:36:48.180 align:start position:0%
um and it's and again it's something
 

00:36:48.180 --> 00:36:50.390 align:start position:0%
um and it's and again it's something
that's<00:36:48.480><c> often</c><00:36:48.900><c> forgotten</c><00:36:49.380><c> about</c><00:36:49.560><c> doing</c><00:36:49.980><c> a</c>

00:36:50.390 --> 00:36:50.400 align:start position:0%
that's often forgotten about doing a
 

00:36:50.400 --> 00:36:51.770 align:start position:0%
that's often forgotten about doing a
change<00:36:50.820><c> management</c><00:36:51.119><c> and</c><00:36:51.480><c> transformation</c>

00:36:51.770 --> 00:36:51.780 align:start position:0%
change management and transformation
 

00:36:51.780 --> 00:36:53.089 align:start position:0%
change management and transformation
piece

00:36:53.089 --> 00:36:53.099 align:start position:0%
piece
 

00:36:53.099 --> 00:36:56.089 align:start position:0%
piece
yeah<00:36:53.700><c> and</c><00:36:53.940><c> and</c><00:36:54.060><c> now</c><00:36:54.540><c> again</c><00:36:54.900><c> I</c><00:36:55.200><c> want</c><00:36:55.320><c> to</c><00:36:55.500><c> just</c>

00:36:56.089 --> 00:36:56.099 align:start position:0%
yeah and and now again I want to just
 

00:36:56.099 --> 00:36:58.430 align:start position:0%
yeah and and now again I want to just
throw<00:36:56.339><c> up</c><00:36:56.520><c> that</c><00:36:56.700><c> there</c><00:36:57.240><c> are</c><00:36:57.420><c> at</c><00:36:57.599><c> least</c><00:36:57.780><c> two</c>

00:36:58.430 --> 00:36:58.440 align:start position:0%
throw up that there are at least two
 

00:36:58.440 --> 00:37:00.170 align:start position:0%
throw up that there are at least two
ways<00:36:58.980><c> that</c><00:36:59.099><c> people</c><00:36:59.280><c> use</c><00:36:59.579><c> change</c><00:36:59.820><c> management</c>

00:37:00.170 --> 00:37:00.180 align:start position:0%
ways that people use change management
 

00:37:00.180 --> 00:37:02.030 align:start position:0%
ways that people use change management
and<00:37:00.540><c> Lisa</c><00:37:00.900><c> just</c><00:37:01.079><c> used</c><00:37:01.260><c> it</c><00:37:01.440><c> in</c><00:37:01.500><c> a</c><00:37:01.680><c> different</c><00:37:01.800><c> way</c>

00:37:02.030 --> 00:37:02.040 align:start position:0%
and Lisa just used it in a different way
 

00:37:02.040 --> 00:37:04.130 align:start position:0%
and Lisa just used it in a different way
to<00:37:02.220><c> the</c><00:37:02.339><c> way</c><00:37:02.460><c> we</c><00:37:02.579><c> were</c><00:37:02.700><c> using</c><00:37:02.940><c> it</c><00:37:03.060><c> earlier</c><00:37:03.420><c> so</c>

00:37:04.130 --> 00:37:04.140 align:start position:0%
to the way we were using it earlier so
 

00:37:04.140 --> 00:37:07.250 align:start position:0%
to the way we were using it earlier so
earlier<00:37:04.440><c> we</c><00:37:04.619><c> were</c><00:37:04.800><c> talking</c><00:37:04.980><c> about</c><00:37:05.280><c> change</c>

00:37:07.250 --> 00:37:07.260 align:start position:0%
earlier we were talking about change
 

00:37:07.260 --> 00:37:08.690 align:start position:0%
earlier we were talking about change
right

00:37:08.690 --> 00:37:08.700 align:start position:0%
right
 

00:37:08.700 --> 00:37:10.430 align:start position:0%
right
I think<00:37:09.300><c> what</c><00:37:09.540><c> you</c><00:37:09.720><c> were</c><00:37:09.900><c> when</c><00:37:10.200><c> you</c><00:37:10.380><c> use</c>

00:37:10.430 --> 00:37:10.440 align:start position:0%
I think what you were when you use
 

00:37:10.440 --> 00:37:12.290 align:start position:0%
I think what you were when you use
change<00:37:10.680><c> management</c><00:37:10.920><c> there</c><00:37:11.460><c> it's</c><00:37:11.880><c> a</c><00:37:12.119><c> very</c>

00:37:12.290 --> 00:37:12.300 align:start position:0%
change management there it's a very
 

00:37:12.300 --> 00:37:14.750 align:start position:0%
change management there it's a very
specific<00:37:12.599><c> process</c><00:37:13.200><c> of</c><00:37:13.760><c> stakeholder</c>

00:37:14.750 --> 00:37:14.760 align:start position:0%
specific process of stakeholder
 

00:37:14.760 --> 00:37:17.810 align:start position:0%
specific process of stakeholder
engagement<00:37:15.119><c> to</c><00:37:16.079><c> ensure</c><00:37:16.440><c> adoption</c><00:37:16.980><c> of</c><00:37:17.460><c> your</c>

00:37:17.810 --> 00:37:17.820 align:start position:0%
engagement to ensure adoption of your
 

00:37:17.820 --> 00:37:20.390 align:start position:0%
engagement to ensure adoption of your
deliverables<00:37:18.720><c> right</c><00:37:19.200><c> yes</c>

00:37:20.390 --> 00:37:20.400 align:start position:0%
deliverables right yes
 

00:37:20.400 --> 00:37:22.970 align:start position:0%
deliverables right yes
um<00:37:20.520><c> and</c><00:37:20.700><c> and</c><00:37:21.060><c> Gregor</c><00:37:21.780><c> you'd</c><00:37:22.440><c> said</c><00:37:22.560><c> you'd</c><00:37:22.859><c> put</c>

00:37:22.970 --> 00:37:22.980 align:start position:0%
um and and Gregor you'd said you'd put
 

00:37:22.980 --> 00:37:24.470 align:start position:0%
um and and Gregor you'd said you'd put
something<00:37:23.160><c> I</c><00:37:23.460><c> just</c><00:37:23.640><c> found</c><00:37:23.760><c> people</c><00:37:24.060><c> put</c><00:37:24.420><c> a</c>

00:37:24.470 --> 00:37:24.480 align:start position:0%
something I just found people put a
 

00:37:24.480 --> 00:37:26.329 align:start position:0%
something I just found people put a
couple<00:37:24.599><c> of</c><00:37:24.720><c> things</c><00:37:24.839><c> into</c><00:37:24.960><c> the</c><00:37:25.200><c> Q</c><00:37:25.380><c> a</c><00:37:25.500><c> area</c><00:37:25.980><c> so</c>

00:37:26.329 --> 00:37:26.339 align:start position:0%
couple of things into the Q a area so
 

00:37:26.339 --> 00:37:28.670 align:start position:0%
couple of things into the Q a area so
Gregor<00:37:26.700><c> you'd</c><00:37:27.000><c> said</c><00:37:27.119><c> something</c><00:37:27.359><c> uh</c><00:37:28.320><c> similar</c>

00:37:28.670 --> 00:37:28.680 align:start position:0%
Gregor you'd said something uh similar
 

00:37:28.680 --> 00:37:30.770 align:start position:0%
Gregor you'd said something uh similar
to<00:37:28.800><c> that</c><00:37:28.980><c> a</c><00:37:29.099><c> little</c><00:37:29.220><c> while</c><00:37:29.400><c> ago</c>

00:37:30.770 --> 00:37:30.780 align:start position:0%
to that a little while ago
 

00:37:30.780 --> 00:37:33.310 align:start position:0%
to that a little while ago
um<00:37:30.839><c> so</c><00:37:31.500><c> so</c><00:37:31.619><c> change</c><00:37:31.980><c> management</c><00:37:32.280><c> in</c><00:37:32.880><c> that</c><00:37:33.000><c> sense</c>

00:37:33.310 --> 00:37:33.320 align:start position:0%
um so so change management in that sense
 

00:37:33.320 --> 00:37:36.349 align:start position:0%
um so so change management in that sense
I<00:37:34.320><c> think</c><00:37:34.440><c> Gregor</c><00:37:35.220><c> was</c><00:37:35.339><c> asking</c><00:37:35.640><c> should</c><00:37:35.940><c> that</c><00:37:36.119><c> be</c>

00:37:36.349 --> 00:37:36.359 align:start position:0%
I think Gregor was asking should that be
 

00:37:36.359 --> 00:37:38.810 align:start position:0%
I think Gregor was asking should that be
part<00:37:36.720><c> of</c><00:37:36.960><c> you</c><00:37:37.560><c> know</c><00:37:37.680><c> a</c><00:37:37.800><c> pillar</c><00:37:38.160><c> of</c>

00:37:38.810 --> 00:37:38.820 align:start position:0%
part of you know a pillar of
 

00:37:38.820 --> 00:37:42.470 align:start position:0%
part of you know a pillar of
you<00:37:39.480><c> know</c><00:37:39.540><c> delivery</c><00:37:40.260><c> and</c><00:37:40.800><c> and</c><00:37:41.060><c> I'm</c><00:37:42.060><c> assuming</c>

00:37:42.470 --> 00:37:42.480 align:start position:0%
you know delivery and and I'm assuming
 

00:37:42.480 --> 00:37:44.089 align:start position:0%
you know delivery and and I'm assuming
from<00:37:43.140><c> my</c><00:37:43.260><c> perspective</c><00:37:43.560><c> the</c><00:37:43.800><c> answer</c><00:37:43.859><c> is</c>

00:37:44.089 --> 00:37:44.099 align:start position:0%
from my perspective the answer is
 

00:37:44.099 --> 00:37:46.670 align:start position:0%
from my perspective the answer is
absolutely<00:37:44.760><c> you</c><00:37:45.420><c> know</c><00:37:45.540><c> if</c><00:37:46.440><c> you're</c><00:37:46.500><c> doing</c>

00:37:46.670 --> 00:37:46.680 align:start position:0%
absolutely you know if you're doing
 

00:37:46.680 --> 00:37:49.069 align:start position:0%
absolutely you know if you're doing
smaller<00:37:47.160><c> projects</c><00:37:47.579><c> every</c><00:37:48.119><c> project</c><00:37:48.480><c> manager</c>

00:37:49.069 --> 00:37:49.079 align:start position:0%
smaller projects every project manager
 

00:37:49.079 --> 00:37:51.130 align:start position:0%
smaller projects every project manager
should<00:37:49.800><c> be</c><00:37:49.920><c> trained</c><00:37:50.339><c> in</c><00:37:50.460><c> change</c><00:37:50.700><c> management</c>

00:37:51.130 --> 00:37:51.140 align:start position:0%
should be trained in change management
 

00:37:51.140 --> 00:37:53.630 align:start position:0%
should be trained in change management
if<00:37:52.140><c> you've</c><00:37:52.320><c> got</c><00:37:52.440><c> a</c><00:37:52.619><c> bigger</c><00:37:52.859><c> organization</c><00:37:53.339><c> you</c>

00:37:53.630 --> 00:37:53.640 align:start position:0%
if you've got a bigger organization you
 

00:37:53.640 --> 00:37:54.710 align:start position:0%
if you've got a bigger organization you
might<00:37:53.760><c> actually</c><00:37:53.940><c> have</c><00:37:54.119><c> a</c><00:37:54.300><c> change</c><00:37:54.420><c> management</c>

00:37:54.710 --> 00:37:54.720 align:start position:0%
might actually have a change management
 

00:37:54.720 --> 00:37:56.810 align:start position:0%
might actually have a change management
team<00:37:55.140><c> to</c><00:37:55.500><c> support</c><00:37:55.619><c> the</c><00:37:55.920><c> project</c><00:37:56.099><c> managers</c><00:37:56.640><c> in</c>

00:37:56.810 --> 00:37:56.820 align:start position:0%
team to support the project managers in
 

00:37:56.820 --> 00:37:58.730 align:start position:0%
team to support the project managers in
change<00:37:57.060><c> management</c><00:37:57.359><c> and</c><00:37:58.200><c> if</c><00:37:58.380><c> you're</c><00:37:58.560><c> running</c>

00:37:58.730 --> 00:37:58.740 align:start position:0%
change management and if you're running
 

00:37:58.740 --> 00:38:01.790 align:start position:0%
change management and if you're running
an<00:37:58.980><c> I.T</c><00:37:59.280><c> Department</c><00:37:59.520><c> of</c><00:38:00.060><c> any</c><00:38:00.420><c> size</c><00:38:00.720><c> you</c><00:38:01.619><c> need</c>

00:38:01.790 --> 00:38:01.800 align:start position:0%
an I.T Department of any size you need
 

00:38:01.800 --> 00:38:03.770 align:start position:0%
an I.T Department of any size you need
someone<00:38:01.980><c> on</c><00:38:02.339><c> that</c><00:38:02.579><c> team</c><00:38:02.820><c> who</c><00:38:03.240><c> is</c><00:38:03.359><c> a</c><00:38:03.660><c> real</c>

00:38:03.770 --> 00:38:03.780 align:start position:0%
someone on that team who is a real
 

00:38:03.780 --> 00:38:06.230 align:start position:0%
someone on that team who is a real
change<00:38:04.020><c> management</c><00:38:04.320><c> expert</c><00:38:04.859><c> because</c><00:38:05.160><c> and</c><00:38:06.119><c> I'm</c>

00:38:06.230 --> 00:38:06.240 align:start position:0%
change management expert because and I'm
 

00:38:06.240 --> 00:38:09.410 align:start position:0%
change management expert because and I'm
not<00:38:06.359><c> picking</c><00:38:06.660><c> on</c><00:38:06.780><c> it</c><00:38:06.960><c> guys</c><00:38:07.380><c> but</c><00:38:08.160><c> I</c><00:38:08.400><c> T</c><00:38:08.579><c> so</c><00:38:09.119><c> we</c><00:38:09.300><c> see</c>

00:38:09.410 --> 00:38:09.420 align:start position:0%
not picking on it guys but I T so we see
 

00:38:09.420 --> 00:38:11.510 align:start position:0%
not picking on it guys but I T so we see
this<00:38:09.540><c> a</c><00:38:09.780><c> lot</c><00:38:09.839><c> with</c><00:38:10.140><c> you</c><00:38:10.980><c> know</c><00:38:11.220><c> it's</c><00:38:11.280><c> kind</c><00:38:11.460><c> of</c>

00:38:11.510 --> 00:38:11.520 align:start position:0%
this a lot with you know it's kind of
 

00:38:11.520 --> 00:38:13.730 align:start position:0%
this a lot with you know it's kind of
cio's<00:38:12.060><c> organization</c><00:38:12.599><c> with</c><00:38:13.260><c> engineering</c>

00:38:13.730 --> 00:38:13.740 align:start position:0%
cio's organization with engineering
 

00:38:13.740 --> 00:38:17.150 align:start position:0%
cio's organization with engineering
organizations<00:38:14.599><c> generally</c><00:38:15.800><c> engineers</c><00:38:16.800><c> and</c><00:38:17.040><c> it</c>

00:38:17.150 --> 00:38:17.160 align:start position:0%
organizations generally engineers and it
 

00:38:17.160 --> 00:38:18.950 align:start position:0%
organizations generally engineers and it
guys<00:38:17.520><c> work</c><00:38:17.880><c> really</c><00:38:18.060><c> well</c><00:38:18.240><c> with</c><00:38:18.420><c> other</c>

00:38:18.950 --> 00:38:18.960 align:start position:0%
guys work really well with other
 

00:38:18.960 --> 00:38:21.109 align:start position:0%
guys work really well with other
engineers<00:38:19.320><c> and</c><00:38:19.560><c> it</c><00:38:19.740><c> guys</c>

00:38:21.109 --> 00:38:21.119 align:start position:0%
engineers and it guys
 

00:38:21.119 --> 00:38:24.170 align:start position:0%
engineers and it guys
but<00:38:21.839><c> they</c><00:38:22.200><c> don't</c><00:38:22.500><c> always</c><00:38:22.740><c> communicate</c>

00:38:24.170 --> 00:38:24.180 align:start position:0%
but they don't always communicate
 

00:38:24.180 --> 00:38:26.589 align:start position:0%
but they don't always communicate
and<00:38:24.780><c> and</c><00:38:24.780><c> interact</c><00:38:25.380><c> quite</c><00:38:25.800><c> as</c><00:38:25.920><c> effectively</c>

00:38:26.589 --> 00:38:26.599 align:start position:0%
and and interact quite as effectively
 

00:38:26.599 --> 00:38:30.650 align:start position:0%
and and interact quite as effectively
with<00:38:27.599><c> the</c><00:38:27.960><c> business</c><00:38:28.700><c> and</c><00:38:29.700><c> so</c><00:38:30.000><c> that</c><00:38:30.420><c> change</c>

00:38:30.650 --> 00:38:30.660 align:start position:0%
with the business and so that change
 

00:38:30.660 --> 00:38:33.170 align:start position:0%
with the business and so that change
piece<00:38:31.140><c> can</c><00:38:31.260><c> often</c><00:38:31.500><c> get</c><00:38:31.680><c> missed</c><00:38:32.280><c> in</c><00:38:33.000><c> the</c>

00:38:33.170 --> 00:38:33.180 align:start position:0%
piece can often get missed in the
 

00:38:33.180 --> 00:38:34.670 align:start position:0%
piece can often get missed in the
technical<00:38:33.480><c> details</c><00:38:33.960><c> of</c><00:38:34.079><c> here's</c><00:38:34.619><c> the</c>

00:38:34.670 --> 00:38:34.680 align:start position:0%
technical details of here's the
 

00:38:34.680 --> 00:38:35.630 align:start position:0%
technical details of here's the
deliverable

00:38:35.630 --> 00:38:35.640 align:start position:0%
deliverable
 

00:38:35.640 --> 00:38:37.010 align:start position:0%
deliverable
and

00:38:37.010 --> 00:38:37.020 align:start position:0%
and
 

00:38:37.020 --> 00:38:38.270 align:start position:0%
and
um<00:38:37.079><c> you</c><00:38:37.320><c> know</c><00:38:37.440><c> what</c><00:38:37.560><c> we've</c><00:38:37.740><c> trained</c><00:38:38.040><c> you</c><00:38:38.099><c> to</c>

00:38:38.270 --> 00:38:38.280 align:start position:0%
um you know what we've trained you to
 

00:38:38.280 --> 00:38:40.250 align:start position:0%
um you know what we've trained you to
you<00:38:38.400><c> to</c><00:38:38.579><c> press</c><00:38:38.760><c> the</c><00:38:38.940><c> buttons</c><00:38:39.300><c> that's</c><00:38:39.839><c> not</c><00:38:40.140><c> the</c>

00:38:40.250 --> 00:38:40.260 align:start position:0%
you to press the buttons that's not the
 

00:38:40.260 --> 00:38:42.230 align:start position:0%
you to press the buttons that's not the
same<00:38:40.380><c> as</c><00:38:40.560><c> actually</c><00:38:40.800><c> understanding</c><00:38:41.460><c> why</c><00:38:42.119><c> and</c>

00:38:42.230 --> 00:38:42.240 align:start position:0%
same as actually understanding why and
 

00:38:42.240 --> 00:38:43.670 align:start position:0%
same as actually understanding why and
how<00:38:42.420><c> and</c><00:38:42.599><c> what</c><00:38:42.780><c> do</c><00:38:42.839><c> I</c><00:38:42.960><c> need</c><00:38:43.079><c> to</c><00:38:43.140><c> do</c><00:38:43.320><c> differently</c>

00:38:43.670 --> 00:38:43.680 align:start position:0%
how and what do I need to do differently
 

00:38:43.680 --> 00:38:46.010 align:start position:0%
how and what do I need to do differently
and<00:38:43.920><c> what's</c><00:38:44.099><c> in</c><00:38:44.280><c> it</c><00:38:44.400><c> for</c><00:38:44.579><c> me</c><00:38:44.700><c> and</c><00:38:45.359><c> all</c><00:38:45.540><c> that</c><00:38:45.720><c> all</c>

00:38:46.010 --> 00:38:46.020 align:start position:0%
and what's in it for me and all that all
 

00:38:46.020 --> 00:38:48.230 align:start position:0%
and what's in it for me and all that all
that<00:38:46.200><c> good</c><00:38:46.380><c> stuff</c><00:38:46.619><c> so</c><00:38:47.220><c> absolutely</c>

00:38:48.230 --> 00:38:48.240 align:start position:0%
that good stuff so absolutely
 

00:38:48.240 --> 00:38:51.829 align:start position:0%
that good stuff so absolutely
um<00:38:48.359><c> uh</c><00:38:48.900><c> I</c><00:38:49.020><c> think</c><00:38:49.380><c> 100</c><00:38:49.700><c> Gregor</c><00:38:50.700><c> that</c><00:38:51.000><c> that</c><00:38:51.480><c> needs</c>

00:38:51.829 --> 00:38:51.839 align:start position:0%
um uh I think 100 Gregor that that needs
 

00:38:51.839 --> 00:38:54.710 align:start position:0%
um uh I think 100 Gregor that that needs
to<00:38:51.900><c> be</c><00:38:52.020><c> part</c><00:38:52.320><c> of</c><00:38:52.560><c> your</c><00:38:52.859><c> plan</c><00:38:53.099><c> having</c><00:38:53.640><c> a</c><00:38:54.119><c> change</c>

00:38:54.710 --> 00:38:54.720 align:start position:0%
to be part of your plan having a change
 

00:38:54.720 --> 00:38:57.589 align:start position:0%
to be part of your plan having a change
management<00:38:55.020><c> in</c><00:38:55.680><c> that</c><00:38:55.859><c> sense</c><00:38:56.420><c> embedded</c><00:38:57.420><c> in</c>

00:38:57.589 --> 00:38:57.599 align:start position:0%
management in that sense embedded in
 

00:38:57.599 --> 00:38:59.810 align:start position:0%
management in that sense embedded in
anything<00:38:57.900><c> that</c><00:38:58.260><c> you</c><00:38:58.380><c> do</c><00:38:58.500><c> and</c><00:38:59.160><c> I</c><00:38:59.520><c> don't</c><00:38:59.640><c> think</c>

00:38:59.810 --> 00:38:59.820 align:start position:0%
anything that you do and I don't think
 

00:38:59.820 --> 00:39:01.430 align:start position:0%
anything that you do and I don't think
that's<00:38:59.940><c> unique</c><00:39:00.300><c> to</c><00:39:00.599><c> business</c><00:39:00.900><c> transformation</c>

00:39:01.430 --> 00:39:01.440 align:start position:0%
that's unique to business transformation
 

00:39:01.440 --> 00:39:04.130 align:start position:0%
that's unique to business transformation
I<00:39:02.160><c> think</c><00:39:02.280><c> that</c><00:39:02.579><c> that</c><00:39:02.760><c> that</c><00:39:02.880><c> applies</c><00:39:03.480><c> to</c><00:39:03.780><c> any</c>

00:39:04.130 --> 00:39:04.140 align:start position:0%
I think that that that applies to any
 

00:39:04.140 --> 00:39:05.630 align:start position:0%
I think that that that applies to any
kind<00:39:04.320><c> of</c><00:39:04.380><c> project</c><00:39:04.560><c> delivery</c><00:39:05.160><c> organization</c>

00:39:05.630 --> 00:39:05.640 align:start position:0%
kind of project delivery organization
 

00:39:05.640 --> 00:39:08.150 align:start position:0%
kind of project delivery organization
should<00:39:06.060><c> should</c><00:39:06.540><c> be</c><00:39:06.839><c> thinking</c><00:39:07.140><c> that</c><00:39:07.380><c> way</c><00:39:07.500><c> your</c>

00:39:08.150 --> 00:39:08.160 align:start position:0%
should should be thinking that way your
 

00:39:08.160 --> 00:39:10.430 align:start position:0%
should should be thinking that way your
job's<00:39:08.460><c> not</c><00:39:08.579><c> done</c><00:39:08.760><c> until</c><00:39:08.940><c> the</c><00:39:09.300><c> business</c><00:39:09.480><c> value</c>

00:39:10.430 --> 00:39:10.440 align:start position:0%
job's not done until the business value
 

00:39:10.440 --> 00:39:13.010 align:start position:0%
job's not done until the business value
is<00:39:10.800><c> realized</c><00:39:11.400><c> and</c><00:39:12.060><c> the</c><00:39:12.240><c> business</c><00:39:12.359><c> value</c><00:39:12.660><c> will</c>

00:39:13.010 --> 00:39:13.020 align:start position:0%
is realized and the business value will
 

00:39:13.020 --> 00:39:14.750 align:start position:0%
is realized and the business value will
not<00:39:13.140><c> be</c><00:39:13.320><c> realized</c><00:39:13.680><c> if</c><00:39:13.859><c> people</c><00:39:14.040><c> don't</c><00:39:14.339><c> adopt</c>

00:39:14.750 --> 00:39:14.760 align:start position:0%
not be realized if people don't adopt
 

00:39:14.760 --> 00:39:17.270 align:start position:0%
not be realized if people don't adopt
the<00:39:14.820><c> change</c>

00:39:17.270 --> 00:39:17.280 align:start position:0%
 
 

00:39:17.280 --> 00:39:19.790 align:start position:0%
 
yeah<00:39:17.880><c> I</c><00:39:18.119><c> I</c><00:39:18.359><c> totally</c><00:39:18.660><c> agree</c><00:39:18.900><c> I</c><00:39:19.140><c> think</c><00:39:19.260><c> the</c><00:39:19.560><c> next</c>

00:39:19.790 --> 00:39:19.800 align:start position:0%
yeah I I totally agree I think the next
 

00:39:19.800 --> 00:39:21.589 align:start position:0%
yeah I I totally agree I think the next
slide<00:39:20.099><c> which</c><00:39:20.280><c> which</c><00:39:20.520><c> kind</c><00:39:20.820><c> of</c><00:39:20.940><c> segment</c><00:39:21.180><c> segues</c>

00:39:21.589 --> 00:39:21.599 align:start position:0%
slide which which kind of segment segues
 

00:39:21.599 --> 00:39:23.329 align:start position:0%
slide which which kind of segment segues
me<00:39:21.780><c> on</c><00:39:21.839><c> is</c><00:39:21.960><c> that</c>

00:39:23.329 --> 00:39:23.339 align:start position:0%
me on is that
 

00:39:23.339 --> 00:39:25.490 align:start position:0%
me on is that
the<00:39:23.640><c> business</c><00:39:23.820><c> transformation</c><00:39:24.300><c> and</c><00:39:24.780><c> what</c><00:39:25.200><c> I</c>

00:39:25.490 --> 00:39:25.500 align:start position:0%
the business transformation and what I
 

00:39:25.500 --> 00:39:27.829 align:start position:0%
the business transformation and what I
typically<00:39:26.220><c> found</c><00:39:26.460><c> in</c><00:39:26.700><c> my</c><00:39:26.880><c> experience</c><00:39:27.300><c> is</c><00:39:27.540><c> that</c>

00:39:27.829 --> 00:39:27.839 align:start position:0%
typically found in my experience is that
 

00:39:27.839 --> 00:39:30.470 align:start position:0%
typically found in my experience is that
people<00:39:28.380><c> who've</c><00:39:28.800><c> got</c><00:39:28.920><c> the</c><00:39:29.220><c> ability</c><00:39:29.460><c> to</c>

00:39:30.470 --> 00:39:30.480 align:start position:0%
people who've got the ability to
 

00:39:30.480 --> 00:39:33.109 align:start position:0%
people who've got the ability to
lead<00:39:31.260><c> something</c><00:39:31.740><c> and</c><00:39:32.099><c> and</c><00:39:32.280><c> set</c><00:39:32.520><c> a</c><00:39:32.700><c> vision</c><00:39:32.880><c> and</c>

00:39:33.109 --> 00:39:33.119 align:start position:0%
lead something and and set a vision and
 

00:39:33.119 --> 00:39:35.089 align:start position:0%
lead something and and set a vision and
the<00:39:33.240><c> strategy</c><00:39:33.540><c> but</c><00:39:33.720><c> also</c><00:39:34.079><c> have</c><00:39:34.380><c> some</c><00:39:34.800><c> sort</c><00:39:34.980><c> of</c>

00:39:35.089 --> 00:39:35.099 align:start position:0%
the strategy but also have some sort of
 

00:39:35.099 --> 00:39:37.069 align:start position:0%
the strategy but also have some sort of
skill<00:39:35.280><c> to</c><00:39:35.520><c> to</c><00:39:35.700><c> project</c><00:39:35.940><c> management</c><00:39:36.180><c> it's</c><00:39:36.900><c> all</c>

00:39:37.069 --> 00:39:37.079 align:start position:0%
skill to to project management it's all
 

00:39:37.079 --> 00:39:39.349 align:start position:0%
skill to to project management it's all
vice<00:39:37.380><c> versa</c><00:39:37.800><c> are</c><00:39:38.220><c> those</c><00:39:38.460><c> who</c><00:39:38.760><c> were</c><00:39:38.880><c> successful</c>

00:39:39.349 --> 00:39:39.359 align:start position:0%
vice versa are those who were successful
 

00:39:39.359 --> 00:39:41.030 align:start position:0%
vice versa are those who were successful
now<00:39:39.540><c> clearly</c><00:39:39.900><c> you're</c><00:39:40.020><c> not</c><00:39:40.140><c> going</c><00:39:40.320><c> to</c><00:39:40.500><c> need</c><00:39:40.800><c> it</c>

00:39:41.030 --> 00:39:41.040 align:start position:0%
now clearly you're not going to need it
 

00:39:41.040 --> 00:39:43.250 align:start position:0%
now clearly you're not going to need it
and<00:39:41.220><c> project</c><00:39:41.520><c> manage</c><00:39:42.000><c> it</c><00:39:42.119><c> but</c><00:39:42.540><c> having</c><00:39:42.839><c> that</c>

00:39:43.250 --> 00:39:43.260 align:start position:0%
and project manage it but having that
 

00:39:43.260 --> 00:39:45.410 align:start position:0%
and project manage it but having that
skill<00:39:43.500><c> set</c><00:39:43.680><c> or</c><00:39:43.980><c> awareness</c><00:39:44.460><c> of</c><00:39:44.820><c> all</c><00:39:45.060><c> of</c><00:39:45.240><c> that</c>

00:39:45.410 --> 00:39:45.420 align:start position:0%
skill set or awareness of all of that
 

00:39:45.420 --> 00:39:47.390 align:start position:0%
skill set or awareness of all of that
together<00:39:45.660><c> makes</c>

00:39:47.390 --> 00:39:47.400 align:start position:0%
together makes
 

00:39:47.400 --> 00:39:48.890 align:start position:0%
together makes
um<00:39:47.460><c> you</c><00:39:47.760><c> know</c><00:39:47.880><c> makes</c><00:39:48.060><c> a</c><00:39:48.420><c> successful</c>

00:39:48.890 --> 00:39:48.900 align:start position:0%
um you know makes a successful
 

00:39:48.900 --> 00:39:50.870 align:start position:0%
um you know makes a successful
transformation<00:39:49.380><c> leader</c><00:39:49.920><c> really</c><00:39:50.099><c> because</c><00:39:50.520><c> if</c>

00:39:50.870 --> 00:39:50.880 align:start position:0%
transformation leader really because if
 

00:39:50.880 --> 00:39:52.430 align:start position:0%
transformation leader really because if
you<00:39:51.000><c> if</c><00:39:51.180><c> you</c><00:39:51.359><c> only</c><00:39:51.540><c> focus</c><00:39:51.839><c> on</c><00:39:52.020><c> the</c><00:39:52.140><c> people</c><00:39:52.260><c> or</c>

00:39:52.430 --> 00:39:52.440 align:start position:0%
you if you only focus on the people or
 

00:39:52.440 --> 00:39:53.750 align:start position:0%
you if you only focus on the people or
you're<00:39:52.560><c> only</c><00:39:52.740><c> focused</c><00:39:53.160><c> on</c><00:39:53.220><c> the</c><00:39:53.280><c> strategy</c><00:39:53.579><c> or</c>

00:39:53.750 --> 00:39:53.760 align:start position:0%
you're only focused on the strategy or
 

00:39:53.760 --> 00:39:54.890 align:start position:0%
you're only focused on the strategy or
you're<00:39:53.880><c> already</c><00:39:54.000><c> focused</c><00:39:54.420><c> on</c><00:39:54.480><c> the</c><00:39:54.660><c> process</c>

00:39:54.890 --> 00:39:54.900 align:start position:0%
you're already focused on the process
 

00:39:54.900 --> 00:39:56.930 align:start position:0%
you're already focused on the process
then<00:39:55.320><c> it's</c><00:39:55.859><c> clearly</c><00:39:56.160><c> not</c><00:39:56.280><c> going</c><00:39:56.460><c> to</c><00:39:56.579><c> work</c><00:39:56.700><c> so</c>

00:39:56.930 --> 00:39:56.940 align:start position:0%
then it's clearly not going to work so
 

00:39:56.940 --> 00:39:58.670 align:start position:0%
then it's clearly not going to work so
having<00:39:57.119><c> that</c><00:39:57.420><c> more</c><00:39:57.599><c> strategic</c><00:39:58.020><c> oversight</c><00:39:58.500><c> and</c>

00:39:58.670 --> 00:39:58.680 align:start position:0%
having that more strategic oversight and
 

00:39:58.680 --> 00:40:01.730 align:start position:0%
having that more strategic oversight and
skill<00:39:58.980><c> set</c><00:39:59.099><c> and</c><00:39:59.940><c> also</c><00:40:00.180><c> having</c><00:40:00.300><c> these</c><00:40:01.079><c> kind</c><00:40:01.260><c> of</c>

00:40:01.730 --> 00:40:01.740 align:start position:0%
skill set and also having these kind of
 

00:40:01.740 --> 00:40:04.550 align:start position:0%
skill set and also having these kind of
um<00:40:02.220><c> behaviors</c><00:40:03.180><c> and</c><00:40:03.359><c> Leadership</c><00:40:03.900><c> skills</c><00:40:04.380><c> are</c>

00:40:04.550 --> 00:40:04.560 align:start position:0%
um behaviors and Leadership skills are
 

00:40:04.560 --> 00:40:06.109 align:start position:0%
um behaviors and Leadership skills are
really<00:40:04.920><c> important</c><00:40:05.280><c> which</c><00:40:05.579><c> kind</c><00:40:05.760><c> of</c><00:40:05.820><c> fits</c><00:40:06.000><c> into</c>

00:40:06.109 --> 00:40:06.119 align:start position:0%
really important which kind of fits into
 

00:40:06.119 --> 00:40:07.370 align:start position:0%
really important which kind of fits into
some<00:40:06.300><c> of</c><00:40:06.480><c> the</c><00:40:06.480><c> things</c><00:40:06.599><c> we've</c><00:40:06.839><c> already</c><00:40:07.020><c> talked</c>

00:40:07.370 --> 00:40:07.380 align:start position:0%
some of the things we've already talked
 

00:40:07.380 --> 00:40:08.750 align:start position:0%
some of the things we've already talked
about

00:40:08.750 --> 00:40:08.760 align:start position:0%
about
 

00:40:08.760 --> 00:40:11.510 align:start position:0%
about
leading<00:40:09.540><c> a</c><00:40:09.660><c> change</c><00:40:09.839><c> in</c><00:40:10.020><c> a</c><00:40:10.200><c> transformation</c><00:40:10.520><c> is</c>

00:40:11.510 --> 00:40:11.520 align:start position:0%
leading a change in a transformation is
 

00:40:11.520 --> 00:40:13.190 align:start position:0%
leading a change in a transformation is
requires<00:40:12.119><c> a</c><00:40:12.300><c> different</c><00:40:12.420><c> skill</c><00:40:12.780><c> set</c><00:40:12.900><c> from</c>

00:40:13.190 --> 00:40:13.200 align:start position:0%
requires a different skill set from
 

00:40:13.200 --> 00:40:16.069 align:start position:0%
requires a different skill set from
day-to-day<00:40:13.980><c> business</c><00:40:14.339><c> as</c><00:40:14.640><c> usual</c>

00:40:16.069 --> 00:40:16.079 align:start position:0%
day-to-day business as usual
 

00:40:16.079 --> 00:40:18.170 align:start position:0%
day-to-day business as usual
um<00:40:16.140><c> and</c><00:40:16.619><c> I</c><00:40:16.680><c> always</c><00:40:16.800><c> compare</c><00:40:17.160><c> it</c><00:40:17.339><c> I</c><00:40:17.460><c> led</c><00:40:17.760><c> a</c><00:40:17.940><c> large</c>

00:40:18.170 --> 00:40:18.180 align:start position:0%
um and I always compare it I led a large
 

00:40:18.180 --> 00:40:21.109 align:start position:0%
um and I always compare it I led a large
retail<00:40:18.599><c> organization</c><00:40:19.140><c> and</c><00:40:19.680><c> it</c><00:40:19.980><c> I</c><00:40:20.579><c> was</c><00:40:20.700><c> you</c>

00:40:21.109 --> 00:40:21.119 align:start position:0%
retail organization and it I was you
 

00:40:21.119 --> 00:40:22.730 align:start position:0%
retail organization and it I was you
know<00:40:21.180><c> measured</c><00:40:21.839><c> every</c><00:40:22.020><c> day</c><00:40:22.200><c> on</c><00:40:22.440><c> how</c><00:40:22.619><c> much</c>

00:40:22.730 --> 00:40:22.740 align:start position:0%
know measured every day on how much
 

00:40:22.740 --> 00:40:24.829 align:start position:0%
know measured every day on how much
money<00:40:22.920><c> we</c><00:40:23.160><c> made</c><00:40:23.280><c> the</c><00:40:23.400><c> day</c><00:40:23.579><c> before</c><00:40:23.760><c> so</c><00:40:24.359><c> the</c>

00:40:24.829 --> 00:40:24.839 align:start position:0%
money we made the day before so the
 

00:40:24.839 --> 00:40:27.170 align:start position:0%
money we made the day before so the
leadership<00:40:25.140><c> skills</c><00:40:25.920><c> I</c><00:40:26.040><c> needed</c><00:40:26.339><c> around</c><00:40:26.640><c> pace</c>

00:40:27.170 --> 00:40:27.180 align:start position:0%
leadership skills I needed around pace
 

00:40:27.180 --> 00:40:30.290 align:start position:0%
leadership skills I needed around pace
and<00:40:27.480><c> drive</c><00:40:27.839><c> and</c><00:40:28.200><c> delivery</c><00:40:29.099><c> and</c><00:40:29.520><c> numbers</c><00:40:29.880><c> and</c>

00:40:30.290 --> 00:40:30.300 align:start position:0%
and drive and delivery and numbers and
 

00:40:30.300 --> 00:40:32.150 align:start position:0%
and drive and delivery and numbers and
finances<00:40:30.839><c> and</c><00:40:31.020><c> sales</c><00:40:31.260><c> they</c><00:40:31.619><c> were</c><00:40:31.800><c> kind</c><00:40:32.040><c> of</c>

00:40:32.150 --> 00:40:32.160 align:start position:0%
finances and sales they were kind of
 

00:40:32.160 --> 00:40:35.270 align:start position:0%
finances and sales they were kind of
very<00:40:32.400><c> you</c><00:40:32.880><c> know</c><00:40:32.940><c> hard</c><00:40:33.680><c> behavioral</c><00:40:34.680><c> skills</c><00:40:35.040><c> but</c>

00:40:35.270 --> 00:40:35.280 align:start position:0%
very you know hard behavioral skills but
 

00:40:35.280 --> 00:40:37.130 align:start position:0%
very you know hard behavioral skills but
actually<00:40:35.460><c> when</c><00:40:36.119><c> you're</c><00:40:36.240><c> leading</c><00:40:36.599><c> change</c><00:40:36.780><c> you</c>

00:40:37.130 --> 00:40:37.140 align:start position:0%
actually when you're leading change you
 

00:40:37.140 --> 00:40:39.290 align:start position:0%
actually when you're leading change you
need<00:40:37.380><c> the</c><00:40:37.560><c> opposite</c><00:40:37.920><c> of</c><00:40:38.040><c> that</c><00:40:38.220><c> and</c><00:40:38.460><c> you</c><00:40:38.640><c> need</c>

00:40:39.290 --> 00:40:39.300 align:start position:0%
need the opposite of that and you need
 

00:40:39.300 --> 00:40:41.690 align:start position:0%
need the opposite of that and you need
some<00:40:39.900><c> Visionary</c><00:40:40.440><c> thinking</c><00:40:41.160><c> you</c><00:40:41.339><c> need</c><00:40:41.520><c> some</c>

00:40:41.690 --> 00:40:41.700 align:start position:0%
some Visionary thinking you need some
 

00:40:41.700 --> 00:40:43.310 align:start position:0%
some Visionary thinking you need some
communication<00:40:42.240><c> you</c><00:40:42.599><c> need</c><00:40:42.720><c> to</c><00:40:42.839><c> collaborate</c>

00:40:43.310 --> 00:40:43.320 align:start position:0%
communication you need to collaborate
 

00:40:43.320 --> 00:40:45.170 align:start position:0%
communication you need to collaborate
you<00:40:43.560><c> need</c><00:40:43.740><c> to</c><00:40:43.859><c> motivate</c><00:40:44.280><c> people</c><00:40:44.520><c> and</c><00:40:44.820><c> Empower</c>

00:40:45.170 --> 00:40:45.180 align:start position:0%
you need to motivate people and Empower
 

00:40:45.180 --> 00:40:47.210 align:start position:0%
you need to motivate people and Empower
people<00:40:45.480><c> through</c><00:40:45.960><c> that</c>

00:40:47.210 --> 00:40:47.220 align:start position:0%
people through that
 

00:40:47.220 --> 00:40:49.190 align:start position:0%
people through that
um<00:40:47.280><c> sort</c><00:40:47.760><c> of</c><00:40:47.820><c> change</c><00:40:48.300><c> management</c><00:40:48.599><c> process</c>

00:40:49.190 --> 00:40:49.200 align:start position:0%
um sort of change management process
 

00:40:49.200 --> 00:40:50.930 align:start position:0%
um sort of change management process
that<00:40:49.440><c> we've</c><00:40:49.740><c> just</c><00:40:49.859><c> described</c><00:40:50.339><c> so</c><00:40:50.579><c> that</c><00:40:50.760><c> people</c>

00:40:50.930 --> 00:40:50.940 align:start position:0%
that we've just described so that people
 

00:40:50.940 --> 00:40:53.390 align:start position:0%
that we've just described so that people
can<00:40:51.180><c> operate</c><00:40:51.480><c> within</c><00:40:51.839><c> that</c><00:40:52.020><c> framework</c><00:40:52.500><c> and</c>

00:40:53.390 --> 00:40:53.400 align:start position:0%
can operate within that framework and
 

00:40:53.400 --> 00:40:54.829 align:start position:0%
can operate within that framework and
that<00:40:53.520><c> the</c><00:40:53.700><c> leaders</c><00:40:53.940><c> that</c><00:40:54.119><c> I've</c><00:40:54.240><c> seen</c><00:40:54.480><c> you</c><00:40:54.780><c> know</c>

00:40:54.829 --> 00:40:54.839 align:start position:0%
that the leaders that I've seen you know
 

00:40:54.839 --> 00:40:56.870 align:start position:0%
that the leaders that I've seen you know
do<00:40:55.020><c> this</c><00:40:55.260><c> best</c><00:40:55.440><c> to</c><00:40:55.680><c> those</c><00:40:55.859><c> who</c><00:40:56.220><c> do</c><00:40:56.460><c> create</c><00:40:56.640><c> a</c>

00:40:56.870 --> 00:40:56.880 align:start position:0%
do this best to those who do create a
 

00:40:56.880 --> 00:40:59.030 align:start position:0%
do this best to those who do create a
vision<00:40:57.060><c> do</c><00:40:57.780><c> communicate</c><00:40:58.380><c> and</c><00:40:58.560><c> collaborate</c>

00:40:59.030 --> 00:40:59.040 align:start position:0%
vision do communicate and collaborate
 

00:40:59.040 --> 00:41:01.490 align:start position:0%
vision do communicate and collaborate
work<00:40:59.640><c> with</c><00:40:59.940><c> the</c><00:41:00.119><c> project</c><00:41:00.300><c> managers</c><00:41:00.900><c> work</c><00:41:01.140><c> with</c>

00:41:01.490 --> 00:41:01.500 align:start position:0%
work with the project managers work with
 

00:41:01.500 --> 00:41:03.349 align:start position:0%
work with the project managers work with
the<00:41:01.680><c> IT</c><00:41:01.800><c> team</c><00:41:02.220><c> work</c><00:41:02.460><c> with</c><00:41:02.640><c> other</c><00:41:02.820><c> people</c><00:41:03.119><c> in</c>

00:41:03.349 --> 00:41:03.359 align:start position:0%
the IT team work with other people in
 

00:41:03.359 --> 00:41:05.810 align:start position:0%
the IT team work with other people in
the<00:41:03.480><c> organization</c><00:41:03.960><c> and</c><00:41:04.680><c> really</c><00:41:04.859><c> create</c><00:41:05.400><c> that</c>

00:41:05.810 --> 00:41:05.820 align:start position:0%
the organization and really create that
 

00:41:05.820 --> 00:41:09.050 align:start position:0%
the organization and really create that
cross<00:41:06.180><c> business</c><00:41:07.160><c> piece</c><00:41:08.160><c> of</c><00:41:08.220><c> work</c><00:41:08.400><c> to</c><00:41:08.760><c> to</c>

00:41:09.050 --> 00:41:09.060 align:start position:0%
cross business piece of work to to
 

00:41:09.060 --> 00:41:11.930 align:start position:0%
cross business piece of work to to
transform<00:41:09.660><c> you</c><00:41:10.380><c> know</c><00:41:10.440><c> the</c><00:41:10.619><c> outcomes</c>

00:41:11.930 --> 00:41:11.940 align:start position:0%
transform you know the outcomes
 

00:41:11.940 --> 00:41:13.910 align:start position:0%
transform you know the outcomes
so<00:41:12.359><c> it's</c><00:41:12.480><c> a</c><00:41:12.660><c> really</c><00:41:13.140><c> interesting</c><00:41:13.619><c> kind</c><00:41:13.859><c> of</c>

00:41:13.910 --> 00:41:13.920 align:start position:0%
so it's a really interesting kind of
 

00:41:13.920 --> 00:41:15.650 align:start position:0%
so it's a really interesting kind of
debate<00:41:14.160><c> about</c><00:41:14.339><c> behaviors</c><00:41:14.880><c> and</c><00:41:15.119><c> skill</c><00:41:15.359><c> sets</c>

00:41:15.650 --> 00:41:15.660 align:start position:0%
debate about behaviors and skill sets
 

00:41:15.660 --> 00:41:16.910 align:start position:0%
debate about behaviors and skill sets
needed<00:41:15.960><c> in</c><00:41:16.079><c> a</c><00:41:16.260><c> change</c><00:41:16.380><c> in</c><00:41:16.560><c> transformation</c>

00:41:16.910 --> 00:41:16.920 align:start position:0%
needed in a change in transformation
 

00:41:16.920 --> 00:41:18.650 align:start position:0%
needed in a change in transformation
program

00:41:18.650 --> 00:41:18.660 align:start position:0%
program
 

00:41:18.660 --> 00:41:21.230 align:start position:0%
program
and<00:41:19.260><c> and</c><00:41:19.500><c> you</c><00:41:20.280><c> know</c><00:41:20.400><c> two</c><00:41:20.579><c> or</c><00:41:20.700><c> three</c><00:41:20.820><c> weeks</c><00:41:21.060><c> ago</c>

00:41:21.230 --> 00:41:21.240 align:start position:0%
and and you know two or three weeks ago
 

00:41:21.240 --> 00:41:22.790 align:start position:0%
and and you know two or three weeks ago
we<00:41:21.420><c> did</c><00:41:21.540><c> we</c><00:41:21.839><c> did</c><00:41:21.960><c> one</c><00:41:22.079><c> of</c><00:41:22.200><c> these</c><00:41:22.320><c> webinars</c>

00:41:22.790 --> 00:41:22.800 align:start position:0%
we did we did one of these webinars
 

00:41:22.800 --> 00:41:24.470 align:start position:0%
we did we did one of these webinars
actually<00:41:23.040><c> it'll</c><00:41:23.400><c> be</c><00:41:23.520><c> almost</c><00:41:23.820><c> a</c><00:41:24.000><c> month</c><00:41:24.060><c> ago</c><00:41:24.359><c> now</c>

00:41:24.470 --> 00:41:24.480 align:start position:0%
actually it'll be almost a month ago now
 

00:41:24.480 --> 00:41:26.569 align:start position:0%
actually it'll be almost a month ago now
we<00:41:24.839><c> did</c><00:41:25.020><c> one</c><00:41:25.200><c> of</c><00:41:25.260><c> these</c><00:41:25.380><c> webinars</c><00:41:25.920><c> uh</c><00:41:26.339><c> around</c>

00:41:26.569 --> 00:41:26.579 align:start position:0%
we did one of these webinars uh around
 

00:41:26.579 --> 00:41:29.829 align:start position:0%
we did one of these webinars uh around
governance<00:41:27.300><c> project</c><00:41:27.780><c> portfolio</c><00:41:28.560><c> and</c><00:41:28.800><c> and</c><00:41:29.820><c> um</c>

00:41:29.829 --> 00:41:29.839 align:start position:0%
governance project portfolio and and um
 

00:41:29.839 --> 00:41:33.349 align:start position:0%
governance project portfolio and and um
program<00:41:30.839><c> governance</c><00:41:31.520><c> and</c><00:41:32.520><c> a</c><00:41:33.000><c> lot</c><00:41:33.119><c> of</c><00:41:33.240><c> the</c>

00:41:33.349 --> 00:41:33.359 align:start position:0%
program governance and a lot of the
 

00:41:33.359 --> 00:41:34.490 align:start position:0%
program governance and a lot of the
things<00:41:33.480><c> that</c><00:41:33.660><c> were</c><00:41:33.839><c> coming</c><00:41:33.960><c> up</c><00:41:34.140><c> there</c><00:41:34.260><c> a</c><00:41:34.440><c> lot</c>

00:41:34.490 --> 00:41:34.500 align:start position:0%
things that were coming up there a lot
 

00:41:34.500 --> 00:41:35.630 align:start position:0%
things that were coming up there a lot
of<00:41:34.619><c> the</c><00:41:34.740><c> topics</c><00:41:34.980><c> that</c><00:41:35.099><c> were</c><00:41:35.220><c> coming</c><00:41:35.339><c> up</c><00:41:35.460><c> that</c>

00:41:35.630 --> 00:41:35.640 align:start position:0%
of the topics that were coming up that
 

00:41:35.640 --> 00:41:37.849 align:start position:0%
of the topics that were coming up that
were<00:41:35.820><c> exactly</c><00:41:36.119><c> the</c><00:41:36.240><c> same</c><00:41:36.359><c> topics</c><00:41:36.780><c> and</c><00:41:37.740><c> there's</c>

00:41:37.849 --> 00:41:37.859 align:start position:0%
were exactly the same topics and there's
 

00:41:37.859 --> 00:41:39.829 align:start position:0%
were exactly the same topics and there's
quite<00:41:38.099><c> a</c><00:41:38.280><c> lot</c><00:41:38.339><c> of</c><00:41:38.460><c> overlap</c><00:41:39.000><c> here</c><00:41:39.240><c> between</c><00:41:39.480><c> sort</c>

00:41:39.829 --> 00:41:39.839 align:start position:0%
quite a lot of overlap here between sort
 

00:41:39.839 --> 00:41:42.770 align:start position:0%
quite a lot of overlap here between sort
of<00:41:39.960><c> leading</c><00:41:40.320><c> transformation</c><00:41:41.240><c> and</c><00:41:42.240><c> more</c>

00:41:42.770 --> 00:41:42.780 align:start position:0%
of leading transformation and more
 

00:41:42.780 --> 00:41:45.050 align:start position:0%
of leading transformation and more
General<00:41:43.079><c> project</c><00:41:43.440><c> governance</c><00:41:44.160><c> and</c><00:41:44.520><c> portfolio</c>

00:41:45.050 --> 00:41:45.060 align:start position:0%
General project governance and portfolio
 

00:41:45.060 --> 00:41:46.490 align:start position:0%
General project governance and portfolio
governance

00:41:46.490 --> 00:41:46.500 align:start position:0%
governance
 

00:41:46.500 --> 00:41:48.589 align:start position:0%
governance
um<00:41:46.619><c> in</c><00:41:47.099><c> that</c><00:41:47.280><c> it's</c><00:41:47.520><c> about</c><00:41:47.880><c> you</c><00:41:48.420><c> know</c><00:41:48.480><c> it's</c>

00:41:48.589 --> 00:41:48.599 align:start position:0%
um in that it's about you know it's
 

00:41:48.599 --> 00:41:50.089 align:start position:0%
um in that it's about you know it's
about<00:41:48.780><c> having</c><00:41:49.079><c> Clear</c><00:41:49.380><c> Vision</c><00:41:49.619><c> at</c><00:41:49.980><c> the</c>

00:41:50.089 --> 00:41:50.099 align:start position:0%
about having Clear Vision at the
 

00:41:50.099 --> 00:41:51.829 align:start position:0%
about having Clear Vision at the
portfolio<00:41:50.520><c> level</c><00:41:50.700><c> what</c><00:41:51.000><c> we</c><00:41:51.359><c> should</c><00:41:51.480><c> be</c><00:41:51.599><c> doing</c>

00:41:51.829 --> 00:41:51.839 align:start position:0%
portfolio level what we should be doing
 

00:41:51.839 --> 00:41:53.810 align:start position:0%
portfolio level what we should be doing
at<00:41:52.619><c> the</c><00:41:52.800><c> program</c><00:41:52.920><c> level</c><00:41:53.220><c> what</c><00:41:53.520><c> the</c><00:41:53.700><c> business</c>

00:41:53.810 --> 00:41:53.820 align:start position:0%
at the program level what the business
 

00:41:53.820 --> 00:41:55.970 align:start position:0%
at the program level what the business
results<00:41:54.119><c> are</c><00:41:54.480><c> at</c><00:41:54.780><c> the</c><00:41:54.960><c> project</c><00:41:55.380><c> level</c><00:41:55.619><c> what</c>

00:41:55.970 --> 00:41:55.980 align:start position:0%
results are at the project level what
 

00:41:55.980 --> 00:41:57.349 align:start position:0%
results are at the project level what
the<00:41:56.160><c> outputs</c><00:41:56.579><c> are</c><00:41:56.640><c> that</c><00:41:56.820><c> we</c><00:41:56.940><c> need</c><00:41:57.060><c> to</c><00:41:57.180><c> deliver</c>

00:41:57.349 --> 00:41:57.359 align:start position:0%
the outputs are that we need to deliver
 

00:41:57.359 --> 00:42:00.710 align:start position:0%
the outputs are that we need to deliver
right<00:41:58.200><c> and</c><00:41:58.500><c> and</c><00:41:58.680><c> having</c><00:41:59.040><c> cleared</c><00:41:59.760><c> clear</c><00:42:00.359><c> swim</c>

00:42:00.710 --> 00:42:00.720 align:start position:0%
right and and having cleared clear swim
 

00:42:00.720 --> 00:42:05.390 align:start position:0%
right and and having cleared clear swim
lanes<00:42:01.260><c> for</c><00:42:01.560><c> decision</c><00:42:01.920><c> making</c><00:42:02.240><c> right</c><00:42:03.240><c> so</c><00:42:04.140><c> so</c><00:42:04.440><c> I</c>

00:42:05.390 --> 00:42:05.400 align:start position:0%
lanes for decision making right so so I
 

00:42:05.400 --> 00:42:07.130 align:start position:0%
lanes for decision making right so so I
mean<00:42:05.520><c> your</c><00:42:05.760><c> point</c><00:42:05.880><c> about</c><00:42:06.119><c> the</c><00:42:06.720><c> skill</c><00:42:06.960><c> set</c>

00:42:07.130 --> 00:42:07.140 align:start position:0%
mean your point about the skill set
 

00:42:07.140 --> 00:42:10.910 align:start position:0%
mean your point about the skill set
being<00:42:07.380><c> different</c><00:42:07.760><c> is</c><00:42:08.760><c> cool</c><00:42:09.500><c> but</c><00:42:10.500><c> the</c><00:42:10.680><c> the</c>

00:42:10.910 --> 00:42:10.920 align:start position:0%
being different is cool but the the
 

00:42:10.920 --> 00:42:13.510 align:start position:0%
being different is cool but the the
decision-making<00:42:11.599><c> Authority</c><00:42:12.599><c> and</c><00:42:12.900><c> structures</c>

00:42:13.510 --> 00:42:13.520 align:start position:0%
decision-making Authority and structures
 

00:42:13.520 --> 00:42:18.410 align:start position:0%
decision-making Authority and structures
are<00:42:14.520><c> completely</c><00:42:14.880><c> different</c><00:42:15.119><c> as</c><00:42:15.420><c> well</c><00:42:15.599><c> right</c>

00:42:18.410 --> 00:42:18.420 align:start position:0%
 
 

00:42:18.420 --> 00:42:20.510 align:start position:0%
 
yeah<00:42:19.020><c> absolutely</c><00:42:19.440><c> and</c><00:42:19.800><c> it's</c><00:42:19.920><c> interesting</c><00:42:20.339><c> I'm</c>

00:42:20.510 --> 00:42:20.520 align:start position:0%
yeah absolutely and it's interesting I'm
 

00:42:20.520 --> 00:42:22.550 align:start position:0%
yeah absolutely and it's interesting I'm
sort<00:42:20.820><c> of</c><00:42:21.000><c> listen</c><00:42:21.480><c> to</c><00:42:21.720><c> what</c><00:42:21.900><c> you're</c><00:42:22.320><c> what</c>

00:42:22.550 --> 00:42:22.560 align:start position:0%
sort of listen to what you're what
 

00:42:22.560 --> 00:42:23.569 align:start position:0%
sort of listen to what you're what
you're<00:42:22.680><c> saying</c><00:42:22.859><c> and</c><00:42:22.980><c> the</c><00:42:23.339><c> things</c><00:42:23.400><c> we're</c>

00:42:23.569 --> 00:42:23.579 align:start position:0%
you're saying and the things we're
 

00:42:23.579 --> 00:42:26.030 align:start position:0%
you're saying and the things we're
debating<00:42:23.940><c> and</c><00:42:24.240><c> ultimately</c><00:42:24.599><c> it's</c><00:42:25.440><c> all</c><00:42:25.619><c> changes</c>

00:42:26.030 --> 00:42:26.040 align:start position:0%
debating and ultimately it's all changes
 

00:42:26.040 --> 00:42:28.069 align:start position:0%
debating and ultimately it's all changes
and<00:42:26.220><c> it's</c><00:42:26.339><c> just</c><00:42:26.579><c> scale</c><00:42:26.880><c> of</c><00:42:27.060><c> change</c><00:42:27.359><c> and</c><00:42:27.660><c> it's</c>

00:42:28.069 --> 00:42:28.079 align:start position:0%
and it's just scale of change and it's
 

00:42:28.079 --> 00:42:29.870 align:start position:0%
and it's just scale of change and it's
all<00:42:28.260><c> a</c><00:42:28.440><c> project</c><00:42:28.619><c> it's</c><00:42:28.920><c> just</c><00:42:29.220><c> a</c><00:42:29.339><c> scale</c><00:42:29.579><c> of</c><00:42:29.700><c> a</c>

00:42:29.870 --> 00:42:29.880 align:start position:0%
all a project it's just a scale of a
 

00:42:29.880 --> 00:42:32.030 align:start position:0%
all a project it's just a scale of a
project<00:42:30.000><c> and</c><00:42:30.359><c> it</c><00:42:30.540><c> all</c><00:42:30.720><c> needs</c><00:42:31.079><c> governance</c><00:42:31.740><c> it's</c>

00:42:32.030 --> 00:42:32.040 align:start position:0%
project and it all needs governance it's
 

00:42:32.040 --> 00:42:34.370 align:start position:0%
project and it all needs governance it's
just<00:42:32.220><c> scale</c><00:42:32.520><c> of</c><00:42:32.640><c> governance</c><00:42:33.060><c> so</c><00:42:33.480><c> that's</c><00:42:33.960><c> how</c><00:42:34.200><c> I</c>

00:42:34.370 --> 00:42:34.380 align:start position:0%
just scale of governance so that's how I
 

00:42:34.380 --> 00:42:37.550 align:start position:0%
just scale of governance so that's how I
see<00:42:34.560><c> it</c><00:42:34.740><c> and</c><00:42:34.980><c> I</c><00:42:35.940><c> think</c><00:42:36.240><c> what</c><00:42:36.480><c> you</c><00:42:36.839><c> know</c><00:42:36.960><c> often</c>

00:42:37.550 --> 00:42:37.560 align:start position:0%
see it and I think what you know often
 

00:42:37.560 --> 00:42:39.829 align:start position:0%
see it and I think what you know often
actually<00:42:37.920><c> more</c><00:42:38.640><c> often</c><00:42:39.000><c> than</c><00:42:39.180><c> not</c><00:42:39.300><c> there</c><00:42:39.660><c> is</c>

00:42:39.829 --> 00:42:39.839 align:start position:0%
actually more often than not there is
 

00:42:39.839 --> 00:42:41.810 align:start position:0%
actually more often than not there is
limited<00:42:40.619><c> governance</c><00:42:41.160><c> around</c><00:42:41.339><c> a</c><00:42:41.640><c> transmission</c>

00:42:41.810 --> 00:42:41.820 align:start position:0%
limited governance around a transmission
 

00:42:41.820 --> 00:42:44.210 align:start position:0%
limited governance around a transmission
project<00:42:42.359><c> and</c><00:42:43.140><c> there's</c><00:42:43.320><c> more</c><00:42:43.440><c> governance</c><00:42:43.980><c> if</c>

00:42:44.210 --> 00:42:44.220 align:start position:0%
project and there's more governance if
 

00:42:44.220 --> 00:42:45.890 align:start position:0%
project and there's more governance if
you<00:42:44.280><c> look</c><00:42:44.400><c> at</c><00:42:44.520><c> sort</c><00:42:44.760><c> of</c><00:42:44.820><c> an</c><00:42:44.940><c> I.T</c><00:42:45.240><c> change</c><00:42:45.599><c> and</c>

00:42:45.890 --> 00:42:45.900 align:start position:0%
you look at sort of an I.T change and
 

00:42:45.900 --> 00:42:48.290 align:start position:0%
you look at sort of an I.T change and
but<00:42:46.440><c> I've</c><00:42:46.800><c> got</c><00:42:46.980><c> a</c><00:42:47.160><c> close</c><00:42:47.460><c> friend</c><00:42:47.700><c> who</c><00:42:47.880><c> works</c><00:42:48.180><c> in</c>

00:42:48.290 --> 00:42:48.300 align:start position:0%
but I've got a close friend who works in
 

00:42:48.300 --> 00:42:50.329 align:start position:0%
but I've got a close friend who works in
I.T<00:42:48.599><c> governance</c><00:42:49.020><c> and</c><00:42:49.260><c> she</c><00:42:49.440><c> very</c><00:42:49.859><c> black</c><00:42:50.160><c> and</c>

00:42:50.329 --> 00:42:50.339 align:start position:0%
I.T governance and she very black and
 

00:42:50.339 --> 00:42:52.970 align:start position:0%
I.T governance and she very black and
white<00:42:50.520><c> about</c><00:42:50.820><c> what</c><00:42:51.119><c> is</c><00:42:51.300><c> yes</c><00:42:51.599><c> and</c><00:42:51.839><c> no</c>

00:42:52.970 --> 00:42:52.980 align:start position:0%
white about what is yes and no
 

00:42:52.980 --> 00:42:55.069 align:start position:0%
white about what is yes and no
um<00:42:53.160><c> and</c><00:42:53.640><c> I</c><00:42:53.820><c> think</c><00:42:54.000><c> that</c><00:42:54.180><c> that</c><00:42:54.359><c> is</c><00:42:54.540><c> an</c><00:42:54.720><c> important</c>

00:42:55.069 --> 00:42:55.079 align:start position:0%
um and I think that that is an important
 

00:42:55.079 --> 00:42:56.990 align:start position:0%
um and I think that that is an important
part<00:42:55.320><c> of</c><00:42:55.560><c> a</c><00:42:55.740><c> change</c><00:42:55.859><c> program</c><00:42:56.160><c> but</c><00:42:56.520><c> it's</c><00:42:56.640><c> having</c>

00:42:56.990 --> 00:42:57.000 align:start position:0%
part of a change program but it's having
 

00:42:57.000 --> 00:42:58.550 align:start position:0%
part of a change program but it's having
that<00:42:57.240><c> kind</c><00:42:57.420><c> of</c><00:42:57.540><c> broader</c>

00:42:58.550 --> 00:42:58.560 align:start position:0%
that kind of broader
 

00:42:58.560 --> 00:43:01.370 align:start position:0%
that kind of broader
Vision<00:42:59.160><c> communication</c><00:42:59.819><c> collaboration</c><00:43:00.540><c> with</c>

00:43:01.370 --> 00:43:01.380 align:start position:0%
Vision communication collaboration with
 

00:43:01.380 --> 00:43:03.109 align:start position:0%
Vision communication collaboration with
that<00:43:01.500><c> governance</c><00:43:01.980><c> in</c><00:43:02.400><c> the</c><00:43:02.579><c> in</c><00:43:02.819><c> the</c><00:43:03.000><c> program</c>

00:43:03.109 --> 00:43:03.119 align:start position:0%
that governance in the in the program
 

00:43:03.119 --> 00:43:04.849 align:start position:0%
that governance in the in the program
really<00:43:03.660><c> that's</c><00:43:04.260><c> a</c><00:43:04.440><c> really</c><00:43:04.560><c> interesting</c>

00:43:04.849 --> 00:43:04.859 align:start position:0%
really that's a really interesting
 

00:43:04.859 --> 00:43:06.829 align:start position:0%
really that's a really interesting
observation<00:43:05.339><c> Todd</c><00:43:05.819><c> I'm</c><00:43:06.060><c> going</c><00:43:06.300><c> to</c><00:43:06.359><c> ask</c><00:43:06.480><c> you</c><00:43:06.599><c> to</c>

00:43:06.829 --> 00:43:06.839 align:start position:0%
observation Todd I'm going to ask you to
 

00:43:06.839 --> 00:43:09.109 align:start position:0%
observation Todd I'm going to ask you to
step<00:43:07.079><c> in</c><00:43:07.260><c> if</c><00:43:07.440><c> if</c><00:43:07.740><c> you're</c><00:43:08.099><c> if</c><00:43:08.400><c> you're</c><00:43:08.760><c> paying</c>

00:43:09.109 --> 00:43:09.119 align:start position:0%
step in if if you're if you're paying
 

00:43:09.119 --> 00:43:10.670 align:start position:0%
step in if if you're if you're paying
attention<00:43:09.359><c> yeah</c><00:43:09.780><c> I</c><00:43:10.020><c> understand</c><00:43:10.200><c> if</c><00:43:10.560><c> you're</c>

00:43:10.670 --> 00:43:10.680 align:start position:0%
attention yeah I understand if you're
 

00:43:10.680 --> 00:43:12.349 align:start position:0%
attention yeah I understand if you're
not<00:43:10.800><c> by</c><00:43:11.040><c> the</c><00:43:11.160><c> way</c><00:43:11.220><c> but</c><00:43:11.460><c> because</c><00:43:11.760><c> I</c><00:43:12.060><c> know</c><00:43:12.119><c> you</c><00:43:12.240><c> I</c>

00:43:12.349 --> 00:43:12.359 align:start position:0%
not by the way but because I know you I
 

00:43:12.359 --> 00:43:14.569 align:start position:0%
not by the way but because I know you I
know<00:43:12.480><c> you're</c><00:43:12.599><c> very</c><00:43:12.780><c> busy</c><00:43:13.079><c> but</c><00:43:13.460><c> sitting</c><00:43:14.460><c> in</c>

00:43:14.569 --> 00:43:14.579 align:start position:0%
know you're very busy but sitting in
 

00:43:14.579 --> 00:43:16.490 align:start position:0%
know you're very busy but sitting in
your<00:43:14.760><c> chair</c><00:43:15.060><c> would</c><00:43:15.420><c> you</c><00:43:15.720><c> agree</c><00:43:15.960><c> with</c><00:43:16.079><c> that</c><00:43:16.260><c> do</c>

00:43:16.490 --> 00:43:16.500 align:start position:0%
your chair would you agree with that do
 

00:43:16.500 --> 00:43:18.710 align:start position:0%
your chair would you agree with that do
you<00:43:16.619><c> think</c><00:43:16.740><c> that's</c><00:43:17.040><c> a</c><00:43:17.280><c> fair</c><00:43:17.700><c> point</c><00:43:18.000><c> that</c><00:43:18.420><c> you</c>

00:43:18.710 --> 00:43:18.720 align:start position:0%
you think that's a fair point that you
 

00:43:18.720 --> 00:43:19.490 align:start position:0%
you think that's a fair point that you
know<00:43:18.839><c> sometimes</c><00:43:19.200><c> the</c><00:43:19.380><c> business</c>

00:43:19.490 --> 00:43:19.500 align:start position:0%
know sometimes the business
 

00:43:19.500 --> 00:43:22.609 align:start position:0%
know sometimes the business
transformation<00:43:20.540><c> has</c><00:43:21.540><c> less</c><00:43:21.780><c> governance</c><00:43:22.260><c> than</c>

00:43:22.609 --> 00:43:22.619 align:start position:0%
transformation has less governance than
 

00:43:22.619 --> 00:43:25.430 align:start position:0%
transformation has less governance than
the<00:43:22.920><c> more</c><00:43:23.160><c> formal</c><00:43:23.579><c> work</c><00:43:23.880><c> a</c><00:43:24.119><c> day</c><00:43:24.359><c> you</c><00:43:25.079><c> know</c><00:43:25.140><c> it</c>

00:43:25.430 --> 00:43:25.440 align:start position:0%
the more formal work a day you know it
 

00:43:25.440 --> 00:43:27.710 align:start position:0%
the more formal work a day you know it
projects<00:43:26.160><c> and</c><00:43:26.339><c> things</c><00:43:26.520><c> like</c><00:43:26.760><c> that</c>

00:43:27.710 --> 00:43:27.720 align:start position:0%
projects and things like that
 

00:43:27.720 --> 00:43:29.030 align:start position:0%
projects and things like that
um<00:43:27.839><c> you</c><00:43:28.200><c> probably</c><00:43:28.319><c> have</c><00:43:28.500><c> a</c><00:43:28.619><c> foot</c><00:43:28.740><c> in</c><00:43:28.920><c> both</c>

00:43:29.030 --> 00:43:29.040 align:start position:0%
um you probably have a foot in both
 

00:43:29.040 --> 00:43:32.030 align:start position:0%
um you probably have a foot in both
those<00:43:29.280><c> camps</c><00:43:29.720><c> uh</c><00:43:30.720><c> I'm</c><00:43:30.780><c> not</c><00:43:30.900><c> sure</c><00:43:31.020><c> if</c><00:43:31.200><c> he's</c><00:43:31.380><c> in</c><00:43:31.859><c> a</c>

00:43:32.030 --> 00:43:32.040 align:start position:0%
those camps uh I'm not sure if he's in a
 

00:43:32.040 --> 00:43:34.609 align:start position:0%
those camps uh I'm not sure if he's in a
position<00:43:32.099><c> to</c><00:43:32.400><c> be</c><00:43:32.520><c> able</c><00:43:32.700><c> to</c><00:43:32.819><c> type</c><00:43:33.000><c> but</c><00:43:33.540><c> uh</c><00:43:34.140><c> we'll</c>

00:43:34.609 --> 00:43:34.619 align:start position:0%
position to be able to type but uh we'll
 

00:43:34.619 --> 00:43:36.349 align:start position:0%
position to be able to type but uh we'll
throw<00:43:34.800><c> that</c><00:43:34.980><c> one</c><00:43:35.040><c> out</c><00:43:35.160><c> there</c><00:43:35.280><c> and</c><00:43:35.460><c> see</c><00:43:35.640><c> see</c><00:43:36.119><c> if</c>

00:43:36.349 --> 00:43:36.359 align:start position:0%
throw that one out there and see see if
 

00:43:36.359 --> 00:43:38.510 align:start position:0%
throw that one out there and see see if
he<00:43:36.540><c> uh</c><00:43:36.839><c> see</c><00:43:37.079><c> if</c><00:43:37.140><c> he</c><00:43:37.260><c> lands</c>

00:43:38.510 --> 00:43:38.520 align:start position:0%
he uh see if he lands
 

00:43:38.520 --> 00:43:39.349 align:start position:0%
he uh see if he lands
um

00:43:39.349 --> 00:43:39.359 align:start position:0%
um
 

00:43:39.359 --> 00:43:42.589 align:start position:0%
um
yeah<00:43:39.960><c> so</c><00:43:40.140><c> but</c><00:43:40.440><c> but</c><00:43:40.500><c> the</c><00:43:41.339><c> the</c><00:43:41.339><c> the</c><00:43:41.520><c> so</c><00:43:42.240><c> the</c><00:43:42.420><c> key</c>

00:43:42.589 --> 00:43:42.599 align:start position:0%
yeah so but but the the the so the key
 

00:43:42.599 --> 00:43:43.910 align:start position:0%
yeah so but but the the the so the key
thing<00:43:42.720><c> here</c><00:43:42.960><c> is</c><00:43:43.079><c> that</c><00:43:43.260><c> you've</c><00:43:43.440><c> got</c><00:43:43.560><c> all</c><00:43:43.800><c> of</c>

00:43:43.910 --> 00:43:43.920 align:start position:0%
thing here is that you've got all of
 

00:43:43.920 --> 00:43:46.370 align:start position:0%
thing here is that you've got all of
these<00:43:44.099><c> skills</c><00:43:44.599><c> and</c><00:43:45.599><c> then</c><00:43:45.720><c> there's</c><00:43:45.900><c> there's</c><00:43:46.140><c> a</c>

00:43:46.370 --> 00:43:46.380 align:start position:0%
these skills and then there's there's a
 

00:43:46.380 --> 00:43:47.930 align:start position:0%
these skills and then there's there's a
little<00:43:46.500><c> bit</c><00:43:46.680><c> of</c><00:43:46.859><c> sort</c><00:43:47.339><c> of</c><00:43:47.460><c> structure</c>

00:43:47.930 --> 00:43:47.940 align:start position:0%
little bit of sort of structure
 

00:43:47.940 --> 00:43:49.790 align:start position:0%
little bit of sort of structure
underneath<00:43:48.359><c> that</c><00:43:48.599><c> to</c><00:43:48.960><c> support</c><00:43:49.079><c> those</c><00:43:49.440><c> skills</c>

00:43:49.790 --> 00:43:49.800 align:start position:0%
underneath that to support those skills
 

00:43:49.800 --> 00:43:51.410 align:start position:0%
underneath that to support those skills
and<00:43:49.980><c> help</c><00:43:50.099><c> people</c><00:43:50.280><c> bring</c><00:43:50.640><c> it</c><00:43:50.819><c> together</c><00:43:51.000><c> right</c>

00:43:51.410 --> 00:43:51.420 align:start position:0%
and help people bring it together right
 

00:43:51.420 --> 00:43:53.150 align:start position:0%
and help people bring it together right
that<00:43:51.720><c> that</c><00:43:51.960><c> which</c><00:43:52.380><c> is</c><00:43:52.560><c> what</c><00:43:52.740><c> a</c><00:43:52.920><c> lot</c><00:43:52.980><c> of</c><00:43:53.040><c> that</c>

00:43:53.150 --> 00:43:53.160 align:start position:0%
that that which is what a lot of that
 

00:43:53.160 --> 00:43:56.750 align:start position:0%
that that which is what a lot of that
governance<00:43:53.579><c> does</c><00:43:53.819><c> yeah</c><00:43:54.780><c> absolutely</c><00:43:55.560><c> and</c><00:43:56.400><c> you</c>

00:43:56.750 --> 00:43:56.760 align:start position:0%
governance does yeah absolutely and you
 

00:43:56.760 --> 00:43:58.010 align:start position:0%
governance does yeah absolutely and you
know<00:43:56.880><c> personally</c><00:43:57.180><c> I</c><00:43:57.359><c> would</c><00:43:57.480><c> like</c><00:43:57.599><c> to</c><00:43:57.720><c> see</c><00:43:57.839><c> more</c>

00:43:58.010 --> 00:43:58.020 align:start position:0%
know personally I would like to see more
 

00:43:58.020 --> 00:43:59.870 align:start position:0%
know personally I would like to see more
governance<00:43:58.560><c> that'd</c><00:43:58.859><c> be</c><00:43:58.920><c> interesting</c><00:43:59.160><c> to</c><00:43:59.339><c> see</c>

00:43:59.870 --> 00:43:59.880 align:start position:0%
governance that'd be interesting to see
 

00:43:59.880 --> 00:44:01.370 align:start position:0%
governance that'd be interesting to see
um what's<00:44:00.060><c> on</c><00:44:00.300><c> says</c><00:44:00.660><c> but</c><00:44:00.839><c> see</c><00:44:01.200><c> more</c>

00:44:01.370 --> 00:44:01.380 align:start position:0%
um what's on says but see more
 

00:44:01.380 --> 00:44:03.290 align:start position:0%
um what's on says but see more
governance<00:44:01.859><c> around</c><00:44:02.099><c> transformation</c><00:44:02.819><c> and</c><00:44:03.180><c> I</c>

00:44:03.290 --> 00:44:03.300 align:start position:0%
governance around transformation and I
 

00:44:03.300 --> 00:44:05.390 align:start position:0%
governance around transformation and I
think<00:44:03.480><c> you</c><00:44:03.780><c> know</c><00:44:03.839><c> when</c><00:44:03.960><c> we</c><00:44:04.140><c> look</c><00:44:04.319><c> at</c><00:44:04.500><c> software</c>

00:44:05.390 --> 00:44:05.400 align:start position:0%
think you know when we look at software
 

00:44:05.400 --> 00:44:07.130 align:start position:0%
think you know when we look at software
you<00:44:05.760><c> know</c><00:44:05.880><c> software</c><00:44:06.240><c> like</c><00:44:06.480><c> transparent</c>

00:44:07.130 --> 00:44:07.140 align:start position:0%
you know software like transparent
 

00:44:07.140 --> 00:44:08.690 align:start position:0%
you know software like transparent
choice<00:44:07.380><c> or</c><00:44:07.560><c> other</c><00:44:07.740><c> software</c><00:44:08.160><c> that</c><00:44:08.339><c> I've</c><00:44:08.460><c> come</c>

00:44:08.690 --> 00:44:08.700 align:start position:0%
choice or other software that I've come
 

00:44:08.700 --> 00:44:11.089 align:start position:0%
choice or other software that I've come
across<00:44:09.060><c> very</c><00:44:09.359><c> recently</c><00:44:09.960><c> it</c><00:44:10.560><c> does</c><00:44:10.680><c> give</c><00:44:10.980><c> you</c>

00:44:11.089 --> 00:44:11.099 align:start position:0%
across very recently it does give you
 

00:44:11.099 --> 00:44:13.250 align:start position:0%
across very recently it does give you
the<00:44:11.579><c> opportunity</c><00:44:12.420><c> to</c><00:44:12.599><c> create</c><00:44:12.900><c> that</c>

00:44:13.250 --> 00:44:13.260 align:start position:0%
the opportunity to create that
 

00:44:13.260 --> 00:44:15.290 align:start position:0%
the opportunity to create that
governance<00:44:13.740><c> in</c><00:44:14.040><c> a</c><00:44:14.220><c> slightly</c><00:44:14.400><c> softer</c><00:44:14.700><c> way</c><00:44:14.940><c> in</c><00:44:15.180><c> a</c>

00:44:15.290 --> 00:44:15.300 align:start position:0%
governance in a slightly softer way in a
 

00:44:15.300 --> 00:44:16.790 align:start position:0%
governance in a slightly softer way in a
more<00:44:15.420><c> collaborative</c><00:44:15.780><c> way</c><00:44:16.020><c> than</c><00:44:16.260><c> it</c><00:44:16.440><c> would</c>

00:44:16.790 --> 00:44:16.800 align:start position:0%
more collaborative way than it would
 

00:44:16.800 --> 00:44:19.010 align:start position:0%
more collaborative way than it would
necessarily<00:44:17.280><c> in</c><00:44:17.640><c> a</c><00:44:17.819><c> you</c><00:44:18.420><c> know</c><00:44:18.540><c> a</c><00:44:18.720><c> kind</c><00:44:18.900><c> of</c>

00:44:19.010 --> 00:44:19.020 align:start position:0%
necessarily in a you know a kind of
 

00:44:19.020 --> 00:44:21.589 align:start position:0%
necessarily in a you know a kind of
typical<00:44:19.680><c> project</c>

00:44:21.589 --> 00:44:21.599 align:start position:0%
typical project
 

00:44:21.599 --> 00:44:23.390 align:start position:0%
typical project
framework

00:44:23.390 --> 00:44:23.400 align:start position:0%
framework
 

00:44:23.400 --> 00:44:25.250 align:start position:0%
framework
um<00:44:23.520><c> so</c><00:44:24.000><c> I</c><00:44:24.060><c> think</c><00:44:24.240><c> we</c><00:44:24.420><c> will</c><00:44:24.599><c> see</c><00:44:24.839><c> more</c><00:44:25.020><c> of</c><00:44:25.140><c> that</c>

00:44:25.250 --> 00:44:25.260 align:start position:0%
um so I think we will see more of that
 

00:44:25.260 --> 00:44:26.930 align:start position:0%
um so I think we will see more of that
happen<00:44:25.500><c> and</c><00:44:25.740><c> it'll</c><00:44:25.980><c> become</c><00:44:26.220><c> more</c><00:44:26.460><c> of</c><00:44:26.579><c> a</c><00:44:26.760><c> kind</c>

00:44:26.930 --> 00:44:26.940 align:start position:0%
happen and it'll become more of a kind
 

00:44:26.940 --> 00:44:28.970 align:start position:0%
happen and it'll become more of a kind
of<00:44:27.060><c> again</c><00:44:27.240><c> a</c><00:44:27.599><c> skill</c><00:44:27.839><c> set</c><00:44:28.020><c> and</c><00:44:28.260><c> change</c><00:44:28.500><c> leaders</c>

00:44:28.970 --> 00:44:28.980 align:start position:0%
of again a skill set and change leaders
 

00:44:28.980 --> 00:44:31.370 align:start position:0%
of again a skill set and change leaders
will<00:44:29.160><c> need</c><00:44:29.339><c> that</c><00:44:29.700><c> ability</c><00:44:30.300><c> to</c><00:44:30.660><c> to</c><00:44:30.900><c> to</c><00:44:30.960><c> have</c>

00:44:31.370 --> 00:44:31.380 align:start position:0%
will need that ability to to to have
 

00:44:31.380 --> 00:44:33.230 align:start position:0%
will need that ability to to to have
governance<00:44:31.920><c> and</c><00:44:32.160><c> make</c><00:44:32.280><c> sure</c><00:44:32.460><c> that</c><00:44:32.700><c> things</c><00:44:32.940><c> are</c>

00:44:33.230 --> 00:44:33.240 align:start position:0%
governance and make sure that things are
 

00:44:33.240 --> 00:44:35.930 align:start position:0%
governance and make sure that things are
on<00:44:33.780><c> track</c>

00:44:35.930 --> 00:44:35.940 align:start position:0%
on track
 

00:44:35.940 --> 00:44:38.630 align:start position:0%
on track
brilliant<00:44:36.720><c> brilliant</c>

00:44:38.630 --> 00:44:38.640 align:start position:0%
brilliant brilliant
 

00:44:38.640 --> 00:44:40.390 align:start position:0%
brilliant brilliant
um<00:44:38.819><c> right</c><00:44:39.060><c> sorry</c><00:44:39.300><c> I'm</c><00:44:39.480><c> just</c><00:44:39.660><c> catching</c><00:44:39.960><c> up</c><00:44:40.079><c> on</c>

00:44:40.390 --> 00:44:40.400 align:start position:0%
um right sorry I'm just catching up on
 

00:44:40.400 --> 00:44:46.069 align:start position:0%
um right sorry I'm just catching up on
uh<00:44:41.400><c> oh</c><00:44:41.520><c> good</c><00:44:41.700><c> Todd</c><00:44:42.180><c> disagrees</c><00:44:42.980><c> good</c><00:44:44.060><c> uh</c><00:44:45.079><c> so</c>

00:44:46.069 --> 00:44:46.079 align:start position:0%
uh oh good Todd disagrees good uh so
 

00:44:46.079 --> 00:44:47.210 align:start position:0%
uh oh good Todd disagrees good uh so
some<00:44:46.319><c> of</c><00:44:46.440><c> this</c><00:44:46.560><c> larger</c><00:44:46.859><c> transformation</c>

00:44:47.210 --> 00:44:47.220 align:start position:0%
some of this larger transformation
 

00:44:47.220 --> 00:44:49.849 align:start position:0%
some of this larger transformation
projects<00:44:47.760><c> have</c><00:44:48.000><c> more</c><00:44:48.240><c> governance</c>

00:44:49.849 --> 00:44:49.859 align:start position:0%
projects have more governance
 

00:44:49.859 --> 00:44:51.950 align:start position:0%
projects have more governance
um<00:44:49.980><c> uh</c><00:44:50.579><c> but</c><00:44:50.700><c> they</c><00:44:50.880><c> also</c><00:44:51.359><c> have</c><00:44:51.420><c> things</c><00:44:51.599><c> that</c><00:44:51.720><c> fly</c>

00:44:51.950 --> 00:44:51.960 align:start position:0%
um uh but they also have things that fly
 

00:44:51.960 --> 00:44:53.990 align:start position:0%
um uh but they also have things that fly
under<00:44:52.140><c> the</c><00:44:52.319><c> radar</c><00:44:52.619><c> too</c><00:44:52.800><c> which</c><00:44:53.160><c> is</c><00:44:53.280><c> that's</c><00:44:53.819><c> a</c>

00:44:53.990 --> 00:44:54.000 align:start position:0%
under the radar too which is that's a
 

00:44:54.000 --> 00:44:55.730 align:start position:0%
under the radar too which is that's a
really<00:44:54.180><c> that</c><00:44:54.780><c> actually</c><00:44:55.020><c> that's</c><00:44:55.319><c> a</c><00:44:55.560><c> super</c>

00:44:55.730 --> 00:44:55.740 align:start position:0%
really that actually that's a super
 

00:44:55.740 --> 00:44:58.370 align:start position:0%
really that actually that's a super
Point<00:44:56.040><c> Todd</c><00:44:56.520><c> thank</c><00:44:56.700><c> you</c><00:44:56.880><c> because</c><00:44:57.420><c> underneath</c>

00:44:58.370 --> 00:44:58.380 align:start position:0%
Point Todd thank you because underneath
 

00:44:58.380 --> 00:45:00.829 align:start position:0%
Point Todd thank you because underneath
all<00:44:58.680><c> of</c><00:44:58.859><c> this</c><00:44:59.040><c> of</c><00:44:59.400><c> course</c><00:44:59.520><c> is</c><00:44:59.880><c> that</c><00:45:00.240><c> change</c><00:45:00.599><c> and</c>

00:45:00.829 --> 00:45:00.839 align:start position:0%
all of this of course is that change and
 

00:45:00.839 --> 00:45:02.450 align:start position:0%
all of this of course is that change and
transformation

00:45:02.450 --> 00:45:02.460 align:start position:0%
transformation
 

00:45:02.460 --> 00:45:05.569 align:start position:0%
transformation
if<00:45:03.240><c> you</c><00:45:03.540><c> don't</c><00:45:03.720><c> have</c><00:45:04.020><c> that</c><00:45:04.319><c> good</c><00:45:04.560><c> that</c><00:45:05.160><c> solid</c>

00:45:05.569 --> 00:45:05.579 align:start position:0%
if you don't have that good that solid
 

00:45:05.579 --> 00:45:08.510 align:start position:0%
if you don't have that good that solid
leadership<00:45:06.000><c> and</c><00:45:06.300><c> agreement</c><00:45:06.660><c> around</c><00:45:07.440><c> it</c>

00:45:08.510 --> 00:45:08.520 align:start position:0%
leadership and agreement around it
 

00:45:08.520 --> 00:45:12.770 align:start position:0%
leadership and agreement around it
then<00:45:09.359><c> people</c><00:45:09.720><c> will</c><00:45:10.440><c> find</c><00:45:11.040><c> ways</c><00:45:11.640><c> to</c><00:45:11.940><c> do</c><00:45:12.240><c> stuff</c>

00:45:12.770 --> 00:45:12.780 align:start position:0%
then people will find ways to do stuff
 

00:45:12.780 --> 00:45:14.870 align:start position:0%
then people will find ways to do stuff
and<00:45:13.079><c> you</c><00:45:13.200><c> get</c><00:45:13.319><c> a</c><00:45:13.500><c> shadow</c><00:45:13.740><c> portfolio</c><00:45:14.700><c> and</c>

00:45:14.870 --> 00:45:14.880 align:start position:0%
and you get a shadow portfolio and
 

00:45:14.880 --> 00:45:16.250 align:start position:0%
and you get a shadow portfolio and
Shadow<00:45:15.180><c> transformation</c><00:45:15.660><c> and</c><00:45:16.079><c> things</c>

00:45:16.250 --> 00:45:16.260 align:start position:0%
Shadow transformation and things
 

00:45:16.260 --> 00:45:17.630 align:start position:0%
Shadow transformation and things
happening<00:45:16.680><c> that</c><00:45:16.859><c> you</c><00:45:16.980><c> don't</c><00:45:17.099><c> even</c><00:45:17.220><c> know</c><00:45:17.400><c> is</c>

00:45:17.630 --> 00:45:17.640 align:start position:0%
happening that you don't even know is
 

00:45:17.640 --> 00:45:20.270 align:start position:0%
happening that you don't even know is
happening<00:45:18.180><c> yeah</c><00:45:18.359><c> all</c><00:45:19.319><c> of</c><00:45:19.500><c> those</c><00:45:19.619><c> and</c><00:45:20.040><c> the</c>

00:45:20.270 --> 00:45:20.280 align:start position:0%
happening yeah all of those and the
 

00:45:20.280 --> 00:45:22.790 align:start position:0%
happening yeah all of those and the
danger<00:45:20.520><c> there</c><00:45:20.819><c> is</c><00:45:21.000><c> that</c><00:45:21.359><c> that</c><00:45:22.020><c> you</c><00:45:22.560><c> know</c><00:45:22.619><c> all</c>

00:45:22.790 --> 00:45:22.800 align:start position:0%
danger there is that that you know all
 

00:45:22.800 --> 00:45:25.370 align:start position:0%
danger there is that that you know all
of<00:45:22.980><c> those</c><00:45:23.220><c> things</c><00:45:23.819><c> that</c><00:45:24.359><c> aren't</c><00:45:24.900><c> necessarily</c>

00:45:25.370 --> 00:45:25.380 align:start position:0%
of those things that aren't necessarily
 

00:45:25.380 --> 00:45:26.930 align:start position:0%
of those things that aren't necessarily
sanctioned

00:45:26.930 --> 00:45:26.940 align:start position:0%
sanctioned
 

00:45:26.940 --> 00:45:27.650 align:start position:0%
sanctioned
um

00:45:27.650 --> 00:45:27.660 align:start position:0%
um
 

00:45:27.660 --> 00:45:29.569 align:start position:0%
um
are

00:45:29.569 --> 00:45:29.579 align:start position:0%
are
 

00:45:29.579 --> 00:45:31.309 align:start position:0%
are
pulling<00:45:30.119><c> resources</c>

00:45:31.309 --> 00:45:31.319 align:start position:0%
pulling resources
 

00:45:31.319 --> 00:45:34.010 align:start position:0%
pulling resources
bullying<00:45:32.220><c> people's</c><00:45:32.640><c> ability</c><00:45:32.940><c> people</c><00:45:33.480><c> you</c>

00:45:34.010 --> 00:45:34.020 align:start position:0%
bullying people's ability people you
 

00:45:34.020 --> 00:45:35.930 align:start position:0%
bullying people's ability people you
know<00:45:34.140><c> we're</c><00:45:34.440><c> all</c><00:45:34.619><c> on</c><00:45:35.099><c> you</c><00:45:35.460><c> know</c><00:45:35.579><c> we're</c><00:45:35.819><c> only</c>

00:45:35.930 --> 00:45:35.940 align:start position:0%
know we're all on you know we're only
 

00:45:35.940 --> 00:45:38.990 align:start position:0%
know we're all on you know we're only
human<00:45:36.240><c> at</c><00:45:36.900><c> least</c><00:45:37.020><c> for</c><00:45:37.260><c> now</c><00:45:37.440><c> right</c><00:45:37.859><c> everyone</c><00:45:38.280><c> is</c>

00:45:38.990 --> 00:45:39.000 align:start position:0%
human at least for now right everyone is
 

00:45:39.000 --> 00:45:40.130 align:start position:0%
human at least for now right everyone is
human

00:45:40.130 --> 00:45:40.140 align:start position:0%
human
 

00:45:40.140 --> 00:45:43.430 align:start position:0%
human
um so<00:45:40.319><c> we're</c><00:45:40.440><c> only</c><00:45:40.619><c> human</c><00:45:41.180><c> and</c><00:45:42.319><c> you</c><00:45:43.319><c> know</c>

00:45:43.430 --> 00:45:43.440 align:start position:0%
um so we're only human and you know
 

00:45:43.440 --> 00:45:46.309 align:start position:0%
um so we're only human and you know
humans<00:45:44.160><c> have</c><00:45:44.579><c> only</c><00:45:44.880><c> got</c><00:45:45.119><c> a</c><00:45:45.359><c> certain</c><00:45:45.660><c> capacity</c>

00:45:46.309 --> 00:45:46.319 align:start position:0%
humans have only got a certain capacity
 

00:45:46.319 --> 00:45:48.290 align:start position:0%
humans have only got a certain capacity
and<00:45:46.980><c> every</c><00:45:47.160><c> person's</c><00:45:47.579><c> different</c><00:45:47.819><c> but</c><00:45:48.119><c> a</c>

00:45:48.290 --> 00:45:48.300 align:start position:0%
and every person's different but a
 

00:45:48.300 --> 00:45:50.930 align:start position:0%
and every person's different but a
certain<00:45:48.420><c> capacity</c><00:45:48.839><c> to</c><00:45:49.079><c> absorb</c><00:45:49.560><c> change</c><00:45:49.940><c> and</c>

00:45:50.930 --> 00:45:50.940 align:start position:0%
certain capacity to absorb change and
 

00:45:50.940 --> 00:45:53.750 align:start position:0%
certain capacity to absorb change and
process<00:45:51.300><c> it</c><00:45:51.599><c> and</c><00:45:51.780><c> take</c><00:45:52.020><c> it</c><00:45:52.200><c> on</c><00:45:52.380><c> board</c><00:45:52.579><c> and</c><00:45:53.579><c> so</c>

00:45:53.750 --> 00:45:53.760 align:start position:0%
process it and take it on board and so
 

00:45:53.760 --> 00:45:57.589 align:start position:0%
process it and take it on board and so
all<00:45:53.940><c> those</c><00:45:54.119><c> Shadow</c><00:45:54.780><c> projects</c><00:45:55.440><c> are</c><00:45:55.740><c> are</c>

00:45:57.589 --> 00:45:57.599 align:start position:0%
all those Shadow projects are are
 

00:45:57.599 --> 00:45:59.930 align:start position:0%
all those Shadow projects are are
um<00:45:57.680><c> consuming</c><00:45:58.680><c> people's</c><00:45:59.040><c> ability</c><00:45:59.339><c> to</c><00:45:59.700><c> to</c>

00:45:59.930 --> 00:45:59.940 align:start position:0%
um consuming people's ability to to
 

00:45:59.940 --> 00:46:01.790 align:start position:0%
um consuming people's ability to to
absorb<00:46:00.420><c> change</c><00:46:00.599><c> as</c><00:46:00.780><c> well</c><00:46:00.960><c> which</c><00:46:01.140><c> reduces</c><00:46:01.680><c> the</c>

00:46:01.790 --> 00:46:01.800 align:start position:0%
absorb change as well which reduces the
 

00:46:01.800 --> 00:46:03.589 align:start position:0%
absorb change as well which reduces the
impact<00:46:02.040><c> of</c><00:46:02.280><c> any</c><00:46:02.400><c> change</c><00:46:02.700><c> with</c><00:46:03.119><c> proper</c>

00:46:03.589 --> 00:46:03.599 align:start position:0%
impact of any change with proper
 

00:46:03.599 --> 00:46:06.109 align:start position:0%
impact of any change with proper
transformation<00:46:04.099><c> so</c><00:46:05.099><c> you</c><00:46:05.579><c> know</c><00:46:05.700><c> again</c><00:46:05.819><c> this</c>

00:46:06.109 --> 00:46:06.119 align:start position:0%
transformation so you know again this
 

00:46:06.119 --> 00:46:08.089 align:start position:0%
transformation so you know again this
sort<00:46:06.359><c> of</c><00:46:06.420><c> brings</c><00:46:06.660><c> us</c><00:46:06.780><c> back</c><00:46:07.020><c> to</c><00:46:07.260><c> this</c><00:46:07.440><c> idea</c><00:46:07.800><c> of</c>

00:46:08.089 --> 00:46:08.099 align:start position:0%
sort of brings us back to this idea of
 

00:46:08.099 --> 00:46:11.450 align:start position:0%
sort of brings us back to this idea of
you<00:46:08.760><c> know</c><00:46:08.880><c> Vision</c><00:46:09.300><c> leadership</c>

00:46:11.450 --> 00:46:11.460 align:start position:0%
you know Vision leadership
 

00:46:11.460 --> 00:46:13.970 align:start position:0%
you know Vision leadership
um<00:46:11.540><c> prioritization</c><00:46:12.540><c> and</c><00:46:12.839><c> alignment</c><00:46:13.319><c> of</c><00:46:13.800><c> what</c>

00:46:13.970 --> 00:46:13.980 align:start position:0%
um prioritization and alignment of what
 

00:46:13.980 --> 00:46:15.650 align:start position:0%
um prioritization and alignment of what
you're<00:46:14.160><c> doing</c><00:46:14.339><c> with</c><00:46:14.700><c> what</c><00:46:15.000><c> you</c><00:46:15.119><c> what</c><00:46:15.540><c> your</c>

00:46:15.650 --> 00:46:15.660 align:start position:0%
you're doing with what you what your
 

00:46:15.660 --> 00:46:19.010 align:start position:0%
you're doing with what you what your
goals<00:46:16.079><c> are</c><00:46:16.579><c> and</c><00:46:17.579><c> you</c><00:46:18.060><c> know</c><00:46:18.180><c> working</c><00:46:18.480><c> on</c><00:46:18.839><c> that</c>

00:46:19.010 --> 00:46:19.020 align:start position:0%
goals are and you know working on that
 

00:46:19.020 --> 00:46:20.809 align:start position:0%
goals are and you know working on that
process<00:46:19.260><c> getting</c><00:46:19.619><c> a</c><00:46:19.800><c> really</c><00:46:19.980><c> good</c><00:46:20.160><c> process</c><00:46:20.520><c> at</c>

00:46:20.809 --> 00:46:20.819 align:start position:0%
process getting a really good process at
 

00:46:20.819 --> 00:46:22.730 align:start position:0%
process getting a really good process at
that<00:46:21.119><c> end</c><00:46:21.300><c> of</c><00:46:21.480><c> it</c><00:46:21.599><c> because</c><00:46:22.380><c> those</c><00:46:22.680><c> those</c>

00:46:22.730 --> 00:46:22.740 align:start position:0%
that end of it because those those
 

00:46:22.740 --> 00:46:24.770 align:start position:0%
that end of it because those those
Shadow<00:46:23.160><c> projects</c><00:46:23.700><c> don't</c><00:46:23.880><c> come</c><00:46:24.000><c> out</c><00:46:24.180><c> of</c><00:46:24.300><c> it</c><00:46:24.480><c> you</c>

00:46:24.770 --> 00:46:24.780 align:start position:0%
Shadow projects don't come out of it you
 

00:46:24.780 --> 00:46:25.670 align:start position:0%
Shadow projects don't come out of it you
know<00:46:24.839><c> they</c><00:46:24.960><c> don't</c><00:46:25.079><c> they</c><00:46:25.319><c> don't</c><00:46:25.440><c> just</c>

00:46:25.670 --> 00:46:25.680 align:start position:0%
know they don't they don't just
 

00:46:25.680 --> 00:46:28.130 align:start position:0%
know they don't they don't just
magically<00:46:26.460><c> appear</c><00:46:26.819><c> on</c><00:46:27.000><c> their</c><00:46:27.119><c> own</c><00:46:27.300><c> someone</c>

00:46:28.130 --> 00:46:28.140 align:start position:0%
magically appear on their own someone
 

00:46:28.140 --> 00:46:29.870 align:start position:0%
magically appear on their own someone
someone<00:46:28.200><c> green</c><00:46:28.800><c> likes</c><00:46:29.160><c> them</c><00:46:29.280><c> someone</c><00:46:29.520><c> says</c>

00:46:29.870 --> 00:46:29.880 align:start position:0%
someone green likes them someone says
 

00:46:29.880 --> 00:46:32.510 align:start position:0%
someone green likes them someone says
yeah<00:46:30.000><c> go</c><00:46:30.240><c> do</c><00:46:30.480><c> that</c><00:46:30.660><c> right</c><00:46:31.260><c> it</c><00:46:31.800><c> so</c><00:46:32.339><c> that's</c>

00:46:32.510 --> 00:46:32.520 align:start position:0%
yeah go do that right it so that's
 

00:46:32.520 --> 00:46:34.130 align:start position:0%
yeah go do that right it so that's
that's<00:46:32.760><c> an</c><00:46:33.060><c> engagement</c><00:46:33.300><c> problem</c><00:46:33.720><c> at</c><00:46:33.960><c> the</c>

00:46:34.130 --> 00:46:34.140 align:start position:0%
that's an engagement problem at the
 

00:46:34.140 --> 00:46:36.349 align:start position:0%
that's an engagement problem at the
senior<00:46:34.740><c> level</c><00:46:34.920><c> in</c><00:46:35.460><c> the</c><00:46:35.579><c> organization</c><00:46:36.060><c> when</c>

00:46:36.349 --> 00:46:36.359 align:start position:0%
senior level in the organization when
 

00:46:36.359 --> 00:46:39.770 align:start position:0%
senior level in the organization when
things<00:46:36.599><c> like</c><00:46:36.780><c> that</c><00:46:37.099><c> uh</c><00:46:38.099><c> happen</c><00:46:38.460><c> so</c><00:46:39.180><c> there</c><00:46:39.599><c> we</c>

00:46:39.770 --> 00:46:39.780 align:start position:0%
things like that uh happen so there we
 

00:46:39.780 --> 00:46:41.569 align:start position:0%
things like that uh happen so there we
go<00:46:39.900><c> thank</c><00:46:40.380><c> you</c><00:46:40.500><c> for</c><00:46:40.680><c> that</c><00:46:40.800><c> thank</c><00:46:41.220><c> you</c><00:46:41.339><c> for</c><00:46:41.460><c> that</c>

00:46:41.569 --> 00:46:41.579 align:start position:0%
go thank you for that thank you for that
 

00:46:41.579 --> 00:46:43.730 align:start position:0%
go thank you for that thank you for that
Todd<00:46:42.000><c> uh</c><00:46:42.599><c> our</c><00:46:42.780><c> challenge</c><00:46:43.020><c> to</c><00:46:43.200><c> convince</c><00:46:43.500><c> people</c>

00:46:43.730 --> 00:46:43.740 align:start position:0%
Todd uh our challenge to convince people
 

00:46:43.740 --> 00:46:45.650 align:start position:0%
Todd uh our challenge to convince people
that<00:46:44.160><c> want</c><00:46:44.339><c> to</c><00:46:44.520><c> stay</c><00:46:44.700><c> outside</c><00:46:44.940><c> of</c><00:46:45.300><c> structural</c>

00:46:45.650 --> 00:46:45.660 align:start position:0%
that want to stay outside of structural
 

00:46:45.660 --> 00:46:47.510 align:start position:0%
that want to stay outside of structural
process

00:46:47.510 --> 00:46:47.520 align:start position:0%
process
 

00:46:47.520 --> 00:46:49.490 align:start position:0%
process
um<00:46:47.579><c> yeah</c><00:46:48.060><c> and</c><00:46:48.480><c> and</c>

00:46:49.490 --> 00:46:49.500 align:start position:0%
um yeah and and
 

00:46:49.500 --> 00:46:51.950 align:start position:0%
um yeah and and
um<00:46:49.680><c> that's</c><00:46:50.520><c> a</c><00:46:50.880><c> very</c><00:46:51.000><c> good</c><00:46:51.180><c> it's</c><00:46:51.480><c> a</c><00:46:51.660><c> very</c><00:46:51.780><c> good</c>

00:46:51.950 --> 00:46:51.960 align:start position:0%
um that's a very good it's a very good
 

00:46:51.960 --> 00:46:53.990 align:start position:0%
um that's a very good it's a very good
point<00:46:52.200><c> and</c><00:46:52.800><c> at</c><00:46:53.099><c> the</c><00:46:53.220><c> end</c><00:46:53.339><c> of</c><00:46:53.400><c> the</c><00:46:53.520><c> day</c><00:46:53.640><c> I</c><00:46:53.880><c> think</c>

00:46:53.990 --> 00:46:54.000 align:start position:0%
point and at the end of the day I think
 

00:46:54.000 --> 00:46:55.190 align:start position:0%
point and at the end of the day I think
there's

00:46:55.190 --> 00:46:55.200 align:start position:0%
there's
 

00:46:55.200 --> 00:46:57.710 align:start position:0%
there's
it's<00:46:55.680><c> that</c><00:46:56.280><c> that</c><00:46:56.520><c> can</c><00:46:56.819><c> particularly</c><00:46:57.300><c> be</c><00:46:57.540><c> a</c>

00:46:57.710 --> 00:46:57.720 align:start position:0%
it's that that can particularly be a
 

00:46:57.720 --> 00:47:00.349 align:start position:0%
it's that that can particularly be a
challenge<00:46:58.020><c> in</c><00:46:58.760><c> organizations</c><00:46:59.760><c> that</c><00:47:00.240><c> are</c>

00:47:00.349 --> 00:47:00.359 align:start position:0%
challenge in organizations that are
 

00:47:00.359 --> 00:47:01.670 align:start position:0%
challenge in organizations that are
growing

00:47:01.670 --> 00:47:01.680 align:start position:0%
growing
 

00:47:01.680 --> 00:47:03.069 align:start position:0%
growing
quickly

00:47:03.069 --> 00:47:03.079 align:start position:0%
quickly
 

00:47:03.079 --> 00:47:05.569 align:start position:0%
quickly
where<00:47:04.079><c> you</c><00:47:04.440><c> know</c><00:47:04.500><c> maybe</c><00:47:04.680><c> they've</c><00:47:05.040><c> they've</c><00:47:05.460><c> had</c>

00:47:05.569 --> 00:47:05.579 align:start position:0%
where you know maybe they've they've had
 

00:47:05.579 --> 00:47:07.370 align:start position:0%
where you know maybe they've they've had
more<00:47:05.880><c> flexibility</c><00:47:06.420><c> in</c><00:47:06.720><c> the</c><00:47:06.900><c> past</c><00:47:07.020><c> just</c>

00:47:07.370 --> 00:47:07.380 align:start position:0%
more flexibility in the past just
 

00:47:07.380 --> 00:47:08.930 align:start position:0%
more flexibility in the past just
because<00:47:07.500><c> things</c><00:47:08.099><c> were</c><00:47:08.280><c> going</c><00:47:08.460><c> so</c><00:47:08.640><c> well</c><00:47:08.819><c> and</c>

00:47:08.930 --> 00:47:08.940 align:start position:0%
because things were going so well and
 

00:47:08.940 --> 00:47:10.430 align:start position:0%
because things were going so well and
everybody's<00:47:09.300><c> going</c><00:47:09.480><c> so</c><00:47:09.660><c> fast</c><00:47:09.839><c> that</c><00:47:10.079><c> you</c><00:47:10.319><c> know</c>

00:47:10.430 --> 00:47:10.440 align:start position:0%
everybody's going so fast that you know
 

00:47:10.440 --> 00:47:12.230 align:start position:0%
everybody's going so fast that you know
we<00:47:10.680><c> don't</c><00:47:10.800><c> have</c><00:47:10.859><c> time</c><00:47:11.040><c> to</c><00:47:11.220><c> have</c><00:47:11.700><c> process</c><00:47:12.060><c> and</c>

00:47:12.230 --> 00:47:12.240 align:start position:0%
we don't have time to have process and
 

00:47:12.240 --> 00:47:14.150 align:start position:0%
we don't have time to have process and
all<00:47:12.420><c> the</c><00:47:12.540><c> rest</c><00:47:12.660><c> of</c><00:47:12.780><c> it</c><00:47:12.900><c> and</c><00:47:13.619><c> people</c><00:47:13.740><c> kind</c><00:47:14.040><c> of</c>

00:47:14.150 --> 00:47:14.160 align:start position:0%
all the rest of it and people kind of
 

00:47:14.160 --> 00:47:16.069 align:start position:0%
all the rest of it and people kind of
got<00:47:14.220><c> used</c><00:47:14.460><c> to</c><00:47:14.579><c> that</c><00:47:14.819><c> and</c><00:47:15.359><c> I</c><00:47:15.540><c> think</c><00:47:15.660><c> that's</c><00:47:15.900><c> the</c>

00:47:16.069 --> 00:47:16.079 align:start position:0%
got used to that and I think that's the
 

00:47:16.079 --> 00:47:17.630 align:start position:0%
got used to that and I think that's the
the<00:47:16.260><c> cultural</c><00:47:16.619><c> thing</c><00:47:16.859><c> you</c><00:47:17.099><c> you</c><00:47:17.280><c> mentioned</c>

00:47:17.630 --> 00:47:17.640 align:start position:0%
the cultural thing you you mentioned
 

00:47:17.640 --> 00:47:18.950 align:start position:0%
the cultural thing you you mentioned
earlier<00:47:17.940><c> on</c><00:47:18.060><c> at</c><00:47:18.240><c> least</c><00:47:18.300><c> where</c><00:47:18.780><c> there's</c>

00:47:18.950 --> 00:47:18.960 align:start position:0%
earlier on at least where there's
 

00:47:18.960 --> 00:47:21.230 align:start position:0%
earlier on at least where there's
transformation<00:47:19.740><c> is</c><00:47:19.980><c> not</c><00:47:20.160><c> just</c><00:47:20.400><c> about</c>

00:47:21.230 --> 00:47:21.240 align:start position:0%
transformation is not just about
 

00:47:21.240 --> 00:47:24.470 align:start position:0%
transformation is not just about
software<00:47:21.839><c> systems</c><00:47:22.500><c> infrastructure</c><00:47:23.480><c> process</c>

00:47:24.470 --> 00:47:24.480 align:start position:0%
software systems infrastructure process
 

00:47:24.480 --> 00:47:29.270 align:start position:0%
software systems infrastructure process
it's<00:47:24.839><c> about</c><00:47:25.020><c> people</c><00:47:25.500><c> as</c><00:47:25.859><c> well</c><00:47:26.040><c> and</c><00:47:26.339><c> and</c>

00:47:29.270 --> 00:47:29.280 align:start position:0%
 
 

00:47:29.280 --> 00:47:31.430 align:start position:0%
 
helping<00:47:30.000><c> them</c><00:47:30.119><c> understand</c><00:47:30.300><c> why</c><00:47:30.780><c> what's</c><00:47:31.079><c> in</c><00:47:31.319><c> it</c>

00:47:31.430 --> 00:47:31.440 align:start position:0%
helping them understand why what's in it
 

00:47:31.440 --> 00:47:32.270 align:start position:0%
helping them understand why what's in it
for<00:47:31.560><c> them</c>

00:47:32.270 --> 00:47:32.280 align:start position:0%
for them
 

00:47:32.280 --> 00:47:34.609 align:start position:0%
for them
which<00:47:33.060><c> it</c><00:47:33.300><c> depends</c><00:47:33.780><c> on</c><00:47:33.900><c> what</c><00:47:34.140><c> company</c><00:47:34.319><c> you're</c>

00:47:34.609 --> 00:47:34.619 align:start position:0%
which it depends on what company you're
 

00:47:34.619 --> 00:47:36.349 align:start position:0%
which it depends on what company you're
in<00:47:34.800><c> but</c><00:47:34.980><c> you</c><00:47:35.220><c> know</c><00:47:35.339><c> it</c><00:47:35.579><c> could</c><00:47:35.700><c> be</c><00:47:35.819><c> something</c><00:47:36.000><c> as</c>

00:47:36.349 --> 00:47:36.359 align:start position:0%
in but you know it could be something as
 

00:47:36.359 --> 00:47:38.150 align:start position:0%
in but you know it could be something as
simple<00:47:36.540><c> as</c><00:47:36.720><c> well</c><00:47:37.380><c> actually</c><00:47:37.560><c> you'll</c><00:47:37.859><c> get</c><00:47:38.040><c> your</c>

00:47:38.150 --> 00:47:38.160 align:start position:0%
simple as well actually you'll get your
 

00:47:38.160 --> 00:47:39.950 align:start position:0%
simple as well actually you'll get your
projects<00:47:38.520><c> done</c><00:47:38.700><c> quicker</c><00:47:39.119><c> right</c><00:47:39.480><c> it</c><00:47:39.720><c> might</c><00:47:39.839><c> be</c>

00:47:39.950 --> 00:47:39.960 align:start position:0%
projects done quicker right it might be
 

00:47:39.960 --> 00:47:41.690 align:start position:0%
projects done quicker right it might be
as<00:47:40.079><c> simple</c><00:47:40.260><c> as</c><00:47:40.440><c> that</c>

00:47:41.690 --> 00:47:41.700 align:start position:0%
as simple as that
 

00:47:41.700 --> 00:47:43.609 align:start position:0%
as simple as that
um<00:47:41.760><c> or</c><00:47:42.240><c> it</c><00:47:42.480><c> might</c><00:47:42.720><c> be</c><00:47:42.839><c> as</c><00:47:43.020><c> simple</c><00:47:43.200><c> as</c><00:47:43.380><c> taking</c>

00:47:43.609 --> 00:47:43.619 align:start position:0%
um or it might be as simple as taking
 

00:47:43.619 --> 00:47:45.589 align:start position:0%
um or it might be as simple as taking
them<00:47:43.800><c> aside</c><00:47:44.040><c> and</c><00:47:44.220><c> saying</c><00:47:44.520><c> you</c><00:47:45.060><c> know</c><00:47:45.180><c> last</c><00:47:45.420><c> year</c>

00:47:45.589 --> 00:47:45.599 align:start position:0%
them aside and saying you know last year
 

00:47:45.599 --> 00:47:46.849 align:start position:0%
them aside and saying you know last year
you<00:47:45.839><c> were</c><00:47:45.960><c> really</c><00:47:46.140><c> complaining</c><00:47:46.500><c> about</c><00:47:46.619><c> how</c>

00:47:46.849 --> 00:47:46.859 align:start position:0%
you were really complaining about how
 

00:47:46.859 --> 00:47:49.130 align:start position:0%
you were really complaining about how
that<00:47:47.040><c> guy</c><00:47:47.220><c> got</c><00:47:47.460><c> all</c><00:47:47.579><c> the</c><00:47:47.760><c> resources</c><00:47:48.180><c> well</c><00:47:49.020><c> if</c>

00:47:49.130 --> 00:47:49.140 align:start position:0%
that guy got all the resources well if
 

00:47:49.140 --> 00:47:51.230 align:start position:0%
that guy got all the resources well if
you<00:47:49.319><c> were</c><00:47:49.440><c> part</c><00:47:49.619><c> of</c><00:47:49.740><c> this</c><00:47:49.920><c> process</c><00:47:50.280><c> you</c><00:47:51.119><c> would</c>

00:47:51.230 --> 00:47:51.240 align:start position:0%
you were part of this process you would
 

00:47:51.240 --> 00:47:53.270 align:start position:0%
you were part of this process you would
be<00:47:51.359><c> part</c><00:47:51.480><c> of</c><00:47:51.599><c> figuring</c><00:47:51.960><c> out</c><00:47:52.079><c> you</c><00:47:52.440><c> know</c><00:47:52.560><c> and</c><00:47:52.619><c> not</c>

00:47:53.270 --> 00:47:53.280 align:start position:0%
be part of figuring out you know and not
 

00:47:53.280 --> 00:47:56.089 align:start position:0%
be part of figuring out you know and not
allowing<00:47:53.880><c> that</c><00:47:54.119><c> to</c><00:47:54.300><c> happen</c><00:47:54.480><c> right</c><00:47:55.140><c> so</c><00:47:55.980><c> there's</c>

00:47:56.089 --> 00:47:56.099 align:start position:0%
allowing that to happen right so there's
 

00:47:56.099 --> 00:47:58.670 align:start position:0%
allowing that to happen right so there's
also<00:47:56.700><c> some</c><00:47:56.880><c> positive</c><00:47:57.300><c> carrots</c><00:47:57.839><c> and</c><00:47:58.200><c> little</c>

00:47:58.670 --> 00:47:58.680 align:start position:0%
also some positive carrots and little
 

00:47:58.680 --> 00:48:00.650 align:start position:0%
also some positive carrots and little
devious<00:47:59.460><c> things</c><00:47:59.700><c> you</c><00:47:59.880><c> can</c><00:48:00.000><c> do</c><00:48:00.119><c> to</c><00:48:00.300><c> get</c><00:48:00.480><c> people</c>

00:48:00.650 --> 00:48:00.660 align:start position:0%
devious things you can do to get people
 

00:48:00.660 --> 00:48:03.109 align:start position:0%
devious things you can do to get people
engaged<00:48:01.200><c> in</c><00:48:01.380><c> that</c><00:48:01.560><c> conversation</c>

00:48:03.109 --> 00:48:03.119 align:start position:0%
engaged in that conversation
 

00:48:03.119 --> 00:48:05.390 align:start position:0%
engaged in that conversation
um<00:48:03.180><c> and</c><00:48:03.599><c> it</c><00:48:03.720><c> and</c><00:48:04.020><c> you</c><00:48:04.500><c> know</c><00:48:04.560><c> it's</c><00:48:04.859><c> it's</c><00:48:05.040><c> not</c>

00:48:05.390 --> 00:48:05.400 align:start position:0%
um and it and you know it's it's not
 

00:48:05.400 --> 00:48:07.069 align:start position:0%
um and it and you know it's it's not
that<00:48:05.819><c> doesn't</c><00:48:06.000><c> mean</c><00:48:06.180><c> it's</c><00:48:06.300><c> easy</c><00:48:06.480><c> but</c><00:48:06.839><c> it's</c>

00:48:07.069 --> 00:48:07.079 align:start position:0%
that doesn't mean it's easy but it's
 

00:48:07.079 --> 00:48:08.030 align:start position:0%
that doesn't mean it's easy but it's
certainly

00:48:08.030 --> 00:48:08.040 align:start position:0%
certainly
 

00:48:08.040 --> 00:48:09.530 align:start position:0%
certainly
doable

00:48:09.530 --> 00:48:09.540 align:start position:0%
doable
 

00:48:09.540 --> 00:48:11.210 align:start position:0%
doable
um<00:48:09.660><c> and</c><00:48:09.839><c> and</c><00:48:09.900><c> it</c><00:48:10.319><c> usually</c><00:48:10.680><c> comes</c><00:48:10.980><c> down</c><00:48:11.040><c> to</c>

00:48:11.210 --> 00:48:11.220 align:start position:0%
um and and it usually comes down to
 

00:48:11.220 --> 00:48:14.390 align:start position:0%
um and and it usually comes down to
what's<00:48:11.400><c> in</c><00:48:11.579><c> it</c><00:48:11.760><c> for</c><00:48:11.880><c> me</c><00:48:12.060><c> yeah</c><00:48:12.839><c> absolutely</c><00:48:13.800><c> it's</c>

00:48:14.390 --> 00:48:14.400 align:start position:0%
what's in it for me yeah absolutely it's
 

00:48:14.400 --> 00:48:15.829 align:start position:0%
what's in it for me yeah absolutely it's
an<00:48:14.579><c> interesting</c><00:48:14.819><c> point</c><00:48:15.000><c> again</c><00:48:15.180><c> about</c><00:48:15.480><c> the</c>

00:48:15.829 --> 00:48:15.839 align:start position:0%
an interesting point again about the
 

00:48:15.839 --> 00:48:17.569 align:start position:0%
an interesting point again about the
kind<00:48:16.020><c> of</c><00:48:16.500><c> um</c><00:48:16.500><c> under</c><00:48:16.800><c> the</c><00:48:17.040><c> radar</c><00:48:17.339><c> change</c>

00:48:17.569 --> 00:48:17.579 align:start position:0%
kind of um under the radar change
 

00:48:17.579 --> 00:48:19.190 align:start position:0%
kind of um under the radar change
because<00:48:17.880><c> you</c><00:48:18.060><c> do</c><00:48:18.180><c> see</c><00:48:18.359><c> that</c><00:48:18.540><c> happen</c><00:48:18.720><c> often</c>

00:48:19.190 --> 00:48:19.200 align:start position:0%
because you do see that happen often
 

00:48:19.200 --> 00:48:20.569 align:start position:0%
because you do see that happen often
don't<00:48:19.380><c> you</c><00:48:19.560><c> you</c><00:48:19.680><c> know</c><00:48:19.859><c> there's</c><00:48:20.040><c> there's</c><00:48:20.220><c> a</c>

00:48:20.569 --> 00:48:20.579 align:start position:0%
don't you you know there's there's a
 

00:48:20.579 --> 00:48:22.849 align:start position:0%
don't you you know there's there's a
north<00:48:21.240><c> northern</c><00:48:21.839><c> star</c><00:48:22.140><c> and</c><00:48:22.380><c> the</c><00:48:22.560><c> business</c><00:48:22.680><c> is</c>

00:48:22.849 --> 00:48:22.859 align:start position:0%
north northern star and the business is
 

00:48:22.859 --> 00:48:24.470 align:start position:0%
north northern star and the business is
moving<00:48:23.160><c> towards</c><00:48:23.520><c> that</c><00:48:23.640><c> and</c><00:48:23.819><c> people</c><00:48:24.000><c> use</c><00:48:24.240><c> it's</c>

00:48:24.470 --> 00:48:24.480 align:start position:0%
moving towards that and people use it's
 

00:48:24.480 --> 00:48:26.870 align:start position:0%
moving towards that and people use it's
an<00:48:24.660><c> opportunity</c><00:48:25.020><c> to</c><00:48:25.440><c> kind</c><00:48:25.619><c> of</c><00:48:25.680><c> create</c><00:48:26.460><c> change</c>

00:48:26.870 --> 00:48:26.880 align:start position:0%
an opportunity to kind of create change
 

00:48:26.880 --> 00:48:29.030 align:start position:0%
an opportunity to kind of create change
themselves<00:48:27.480><c> and</c><00:48:27.839><c> then</c><00:48:27.960><c> that</c><00:48:28.200><c> creates</c><00:48:28.560><c> fatigue</c>

00:48:29.030 --> 00:48:29.040 align:start position:0%
themselves and then that creates fatigue
 

00:48:29.040 --> 00:48:30.230 align:start position:0%
themselves and then that creates fatigue
in<00:48:29.160><c> the</c><00:48:29.280><c> business</c><00:48:29.460><c> and</c><00:48:29.760><c> there's</c><00:48:29.940><c> too</c><00:48:30.060><c> much</c>

00:48:30.230 --> 00:48:30.240 align:start position:0%
in the business and there's too much
 

00:48:30.240 --> 00:48:31.430 align:start position:0%
in the business and there's too much
happening

00:48:31.430 --> 00:48:31.440 align:start position:0%
happening
 

00:48:31.440 --> 00:48:32.870 align:start position:0%
happening
um<00:48:31.560><c> again</c><00:48:31.980><c> I</c><00:48:32.220><c> don't</c><00:48:32.339><c> want</c><00:48:32.400><c> to</c><00:48:32.460><c> keep</c><00:48:32.579><c> going</c><00:48:32.700><c> back</c>

00:48:32.870 --> 00:48:32.880 align:start position:0%
um again I don't want to keep going back
 

00:48:32.880 --> 00:48:34.910 align:start position:0%
um again I don't want to keep going back
to<00:48:32.940><c> Heathrow</c><00:48:33.240><c> but</c><00:48:33.480><c> what</c><00:48:33.599><c> I</c><00:48:34.079><c> saw</c><00:48:34.319><c> there</c><00:48:34.619><c> was</c>

00:48:34.910 --> 00:48:34.920 align:start position:0%
to Heathrow but what I saw there was
 

00:48:34.920 --> 00:48:37.849 align:start position:0%
to Heathrow but what I saw there was
them<00:48:35.700><c> changing</c><00:48:36.240><c> the</c><00:48:36.599><c> really</c><00:48:37.260><c> transforming</c>

00:48:37.849 --> 00:48:37.859 align:start position:0%
them changing the really transforming
 

00:48:37.859 --> 00:48:39.170 align:start position:0%
them changing the really transforming
the<00:48:37.980><c> business</c><00:48:38.099><c> from</c><00:48:38.400><c> what</c><00:48:38.579><c> was</c><00:48:38.760><c> like</c><00:48:38.940><c> really</c>

00:48:39.170 --> 00:48:39.180 align:start position:0%
the business from what was like really
 

00:48:39.180 --> 00:48:41.390 align:start position:0%
the business from what was like really
underperforming<00:48:39.960><c> organization</c><00:48:40.500><c> it</c><00:48:41.040><c> didn't</c>

00:48:41.390 --> 00:48:41.400 align:start position:0%
underperforming organization it didn't
 

00:48:41.400 --> 00:48:42.890 align:start position:0%
underperforming organization it didn't
seem<00:48:41.700><c> it</c><00:48:41.819><c> because</c><00:48:41.940><c> it's</c><00:48:42.060><c> all</c><00:48:42.180><c> glossy</c><00:48:42.599><c> on</c><00:48:42.780><c> the</c>

00:48:42.890 --> 00:48:42.900 align:start position:0%
seem it because it's all glossy on the
 

00:48:42.900 --> 00:48:45.589 align:start position:0%
seem it because it's all glossy on the
outside<00:48:43.020><c> but</c><00:48:43.500><c> they</c><00:48:44.579><c> um</c><00:48:44.579><c> operationally</c><00:48:45.300><c> didn't</c>

00:48:45.589 --> 00:48:45.599 align:start position:0%
outside but they um operationally didn't
 

00:48:45.599 --> 00:48:48.410 align:start position:0%
outside but they um operationally didn't
perform<00:48:45.839><c> particularly</c><00:48:46.500><c> well</c><00:48:46.800><c> massively</c>

00:48:48.410 --> 00:48:48.420 align:start position:0%
perform particularly well massively
 

00:48:48.420 --> 00:48:51.170 align:start position:0%
perform particularly well massively
um<00:48:48.480><c> fat</c><00:48:48.780><c> in</c><00:48:49.079><c> terms</c><00:48:49.260><c> of</c><00:48:49.380><c> cost</c><00:48:49.819><c> they</c><00:48:50.819><c> the</c>

00:48:51.170 --> 00:48:51.180 align:start position:0%
um fat in terms of cost they the
 

00:48:51.180 --> 00:48:54.230 align:start position:0%
um fat in terms of cost they the
engagement<00:48:51.480><c> was</c><00:48:51.780><c> really</c><00:48:51.960><c> low</c><00:48:52.260><c> and</c>

00:48:54.230 --> 00:48:54.240 align:start position:0%
engagement was really low and
 

00:48:54.240 --> 00:48:56.270 align:start position:0%
engagement was really low and
it<00:48:54.780><c> was</c><00:48:55.020><c> just</c><00:48:55.140><c> you</c><00:48:55.319><c> know</c><00:48:55.440><c> a</c><00:48:55.560><c> big</c><00:48:55.740><c> strategic</c>

00:48:56.270 --> 00:48:56.280 align:start position:0%
it was just you know a big strategic
 

00:48:56.280 --> 00:48:58.670 align:start position:0%
it was just you know a big strategic
kind<00:48:56.640><c> of</c><00:48:56.819><c> new</c><00:48:57.300><c> about</c><00:48:57.599><c> expansion</c><00:48:58.319><c> and</c><00:48:58.560><c> trying</c>

00:48:58.670 --> 00:48:58.680 align:start position:0%
kind of new about expansion and trying
 

00:48:58.680 --> 00:49:00.589 align:start position:0%
kind of new about expansion and trying
to<00:48:58.800><c> move</c><00:48:58.980><c> the</c><00:48:59.160><c> business</c><00:48:59.280><c> forward</c><00:48:59.579><c> but</c><00:49:00.060><c> one</c><00:49:00.480><c> of</c>

00:49:00.589 --> 00:49:00.599 align:start position:0%
to move the business forward but one of
 

00:49:00.599 --> 00:49:02.809 align:start position:0%
to move the business forward but one of
the<00:49:00.720><c> CEOs</c><00:49:01.020><c> came</c><00:49:01.319><c> in</c><00:49:01.440><c> and</c><00:49:01.619><c> he's</c><00:49:02.520><c> still</c><00:49:02.700><c> there</c>

00:49:02.809 --> 00:49:02.819 align:start position:0%
the CEOs came in and he's still there
 

00:49:02.819 --> 00:49:04.790 align:start position:0%
the CEOs came in and he's still there
now<00:49:03.000><c> but</c><00:49:03.180><c> he's</c><00:49:03.420><c> he</c><00:49:03.720><c> he</c><00:49:03.960><c> really</c><00:49:04.260><c> transformed</c>

00:49:04.790 --> 00:49:04.800 align:start position:0%
now but he's he he really transformed
 

00:49:04.800 --> 00:49:06.230 align:start position:0%
now but he's he he really transformed
the<00:49:04.920><c> thinking</c><00:49:05.220><c> of</c><00:49:05.280><c> the</c><00:49:05.460><c> business</c><00:49:05.579><c> by</c><00:49:05.940><c> putting</c>

00:49:06.230 --> 00:49:06.240 align:start position:0%
the thinking of the business by putting
 

00:49:06.240 --> 00:49:09.230 align:start position:0%
the thinking of the business by putting
a<00:49:06.420><c> very</c><00:49:06.540><c> simple</c><00:49:06.780><c> framework</c><00:49:07.319><c> in</c><00:49:07.760><c> four</c><00:49:08.760><c> key</c>

00:49:09.230 --> 00:49:09.240 align:start position:0%
a very simple framework in four key
 

00:49:09.240 --> 00:49:11.450 align:start position:0%
a very simple framework in four key
pillars<00:49:09.720><c> and</c><00:49:09.839><c> it</c><00:49:10.020><c> was</c><00:49:10.140><c> I</c><00:49:10.500><c> I</c><00:49:10.920><c> can</c><00:49:11.160><c> visually</c>

00:49:11.450 --> 00:49:11.460 align:start position:0%
pillars and it was I I can visually
 

00:49:11.460 --> 00:49:13.370 align:start position:0%
pillars and it was I I can visually
remember<00:49:11.819><c> was</c><00:49:12.540><c> about</c><00:49:12.720><c> we</c><00:49:13.020><c> need</c><00:49:13.140><c> to</c><00:49:13.260><c> win</c>

00:49:13.370 --> 00:49:13.380 align:start position:0%
remember was about we need to win
 

00:49:13.380 --> 00:49:15.650 align:start position:0%
remember was about we need to win
expansion<00:49:13.980><c> we</c><00:49:14.400><c> need</c><00:49:14.579><c> to</c><00:49:14.700><c> cut</c><00:49:14.819><c> our</c><00:49:15.000><c> costs</c><00:49:15.420><c> we</c>

00:49:15.650 --> 00:49:15.660 align:start position:0%
expansion we need to cut our costs we
 

00:49:15.660 --> 00:49:17.030 align:start position:0%
expansion we need to cut our costs we
need<00:49:15.780><c> to</c><00:49:15.900><c> become</c><00:49:16.079><c> the</c><00:49:16.200><c> best</c><00:49:16.380><c> airport</c><00:49:16.560><c> in</c><00:49:16.920><c> the</c>

00:49:17.030 --> 00:49:17.040 align:start position:0%
need to become the best airport in the
 

00:49:17.040 --> 00:49:19.430 align:start position:0%
need to become the best airport in the
world<00:49:17.099><c> we</c><00:49:17.339><c> need</c><00:49:17.520><c> to</c><00:49:17.640><c> get</c><00:49:17.700><c> our</c><00:49:17.819><c> mojo</c><00:49:18.119><c> back</c><00:49:18.420><c> and</c><00:49:19.140><c> I</c>

00:49:19.430 --> 00:49:19.440 align:start position:0%
world we need to get our mojo back and I
 

00:49:19.440 --> 00:49:21.950 align:start position:0%
world we need to get our mojo back and I
can<00:49:19.560><c> visibly</c><00:49:20.280><c> see</c><00:49:20.460><c> that</c><00:49:20.640><c> now</c><00:49:20.880><c> and</c><00:49:21.300><c> he</c><00:49:21.480><c> was</c><00:49:21.660><c> very</c>

00:49:21.950 --> 00:49:21.960 align:start position:0%
can visibly see that now and he was very
 

00:49:21.960 --> 00:49:24.470 align:start position:0%
can visibly see that now and he was very
clear<00:49:22.200><c> that</c><00:49:22.920><c> if</c><00:49:23.099><c> if</c><00:49:23.280><c> it</c><00:49:23.520><c> doesn't</c><00:49:23.700><c> lead</c><00:49:24.000><c> back</c><00:49:24.240><c> to</c>

00:49:24.470 --> 00:49:24.480 align:start position:0%
clear that if if it doesn't lead back to
 

00:49:24.480 --> 00:49:26.510 align:start position:0%
clear that if if it doesn't lead back to
one<00:49:24.660><c> of</c><00:49:24.780><c> those</c><00:49:24.839><c> things</c><00:49:25.079><c> you</c><00:49:25.319><c> don't</c><00:49:25.500><c> do</c><00:49:25.680><c> it</c><00:49:25.859><c> and</c>

00:49:26.510 --> 00:49:26.520 align:start position:0%
one of those things you don't do it and
 

00:49:26.520 --> 00:49:28.490 align:start position:0%
one of those things you don't do it and
like<00:49:26.700><c> clearly</c><00:49:27.000><c> it</c><00:49:27.119><c> took</c><00:49:27.359><c> a</c><00:49:27.540><c> long</c><00:49:27.720><c> time</c><00:49:28.079><c> and</c>

00:49:28.490 --> 00:49:28.500 align:start position:0%
like clearly it took a long time and
 

00:49:28.500 --> 00:49:29.870 align:start position:0%
like clearly it took a long time and
some<00:49:28.680><c> of</c><00:49:28.859><c> that</c><00:49:28.980><c> to</c><00:49:29.099><c> happen</c><00:49:29.220><c> in</c><00:49:29.460><c> all</c><00:49:29.640><c> of</c><00:49:29.760><c> these</c>

00:49:29.870 --> 00:49:29.880 align:start position:0%
some of that to happen in all of these
 

00:49:29.880 --> 00:49:31.790 align:start position:0%
some of that to happen in all of these
little<00:49:30.000><c> cross</c><00:49:30.300><c> projects</c><00:49:30.839><c> came</c><00:49:31.020><c> out</c><00:49:31.260><c> but</c><00:49:31.619><c> I</c>

00:49:31.790 --> 00:49:31.800 align:start position:0%
little cross projects came out but I
 

00:49:31.800 --> 00:49:33.530 align:start position:0%
little cross projects came out but I
remember

00:49:33.530 --> 00:49:33.540 align:start position:0%
remember
 

00:49:33.540 --> 00:49:36.410 align:start position:0%
remember
um<00:49:33.680><c> seeing</c><00:49:34.680><c> the</c><00:49:35.520><c> kind</c><00:49:35.640><c> of</c><00:49:35.760><c> governance</c><00:49:36.180><c> around</c>

00:49:36.410 --> 00:49:36.420 align:start position:0%
um seeing the kind of governance around
 

00:49:36.420 --> 00:49:39.410 align:start position:0%
um seeing the kind of governance around
what<00:49:36.960><c> people</c><00:49:37.140><c> did</c><00:49:37.440><c> completely</c><00:49:38.220><c> shift</c><00:49:38.640><c> just</c><00:49:39.119><c> by</c>

00:49:39.410 --> 00:49:39.420 align:start position:0%
what people did completely shift just by
 

00:49:39.420 --> 00:49:41.329 align:start position:0%
what people did completely shift just by
that<00:49:40.020><c> real</c><00:49:40.200><c> strong</c><00:49:40.440><c> leadership</c><00:49:40.859><c> about</c><00:49:41.099><c> this</c>

00:49:41.329 --> 00:49:41.339 align:start position:0%
that real strong leadership about this
 

00:49:41.339 --> 00:49:43.910 align:start position:0%
that real strong leadership about this
is<00:49:41.460><c> a</c><00:49:41.640><c> direction</c><00:49:41.760><c> of</c><00:49:42.119><c> the</c><00:49:42.240><c> business</c><00:49:42.420><c> so</c><00:49:42.960><c> quite</c>

00:49:43.910 --> 00:49:43.920 align:start position:0%
is a direction of the business so quite
 

00:49:43.920 --> 00:49:45.109 align:start position:0%
is a direction of the business so quite
interesting<00:49:44.220><c> and</c><00:49:44.400><c> obviously</c><00:49:44.700><c> that</c><00:49:44.819><c> filters</c>

00:49:45.109 --> 00:49:45.119 align:start position:0%
interesting and obviously that filters
 

00:49:45.119 --> 00:49:46.250 align:start position:0%
interesting and obviously that filters
all<00:49:45.359><c> the</c><00:49:45.480><c> way</c><00:49:45.480><c> down</c><00:49:45.720><c> to</c><00:49:45.900><c> that</c><00:49:46.079><c> project</c>

00:49:46.250 --> 00:49:46.260 align:start position:0%
all the way down to that project
 

00:49:46.260 --> 00:49:48.470 align:start position:0%
all the way down to that project
management<00:49:46.619><c> and</c><00:49:47.280><c> kind</c><00:49:47.760><c> of</c><00:49:47.940><c> planning</c><00:49:48.240><c> piece</c>

00:49:48.470 --> 00:49:48.480 align:start position:0%
management and kind of planning piece
 

00:49:48.480 --> 00:49:51.290 align:start position:0%
management and kind of planning piece
but<00:49:48.839><c> that</c><00:49:49.380><c> was</c><00:49:49.560><c> transform</c><00:49:50.040><c> transformative</c><00:49:50.880><c> in</c>

00:49:51.290 --> 00:49:51.300 align:start position:0%
but that was transform transformative in
 

00:49:51.300 --> 00:49:52.730 align:start position:0%
but that was transform transformative in
in<00:49:51.599><c> a</c><00:49:51.839><c> you</c><00:49:52.079><c> know</c><00:49:52.140><c> a</c><00:49:52.319><c> really</c><00:49:52.500><c> large</c>

00:49:52.730 --> 00:49:52.740 align:start position:0%
in a you know a really large
 

00:49:52.740 --> 00:49:54.470 align:start position:0%
in a you know a really large
organization

00:49:54.470 --> 00:49:54.480 align:start position:0%
organization
 

00:49:54.480 --> 00:49:57.050 align:start position:0%
organization
and<00:49:55.200><c> that</c><00:49:55.440><c> which</c><00:49:55.859><c> is</c><00:49:56.040><c> great</c><00:49:56.220><c> and</c><00:49:56.579><c> and</c><00:49:56.700><c> then</c>

00:49:57.050 --> 00:49:57.060 align:start position:0%
and that which is great and and then
 

00:49:57.060 --> 00:49:58.730 align:start position:0%
and that which is great and and then
there<00:49:57.300><c> are</c><00:49:57.420><c> other</c><00:49:57.720><c> techniques</c><00:49:58.260><c> I'm</c><00:49:58.440><c> not</c><00:49:58.619><c> sure</c>

00:49:58.730 --> 00:49:58.740 align:start position:0%
there are other techniques I'm not sure
 

00:49:58.740 --> 00:50:00.349 align:start position:0%
there are other techniques I'm not sure
I'm<00:49:58.920><c> necessarily</c><00:49:59.400><c> recommending</c><00:50:00.000><c> this</c><00:50:00.240><c> one</c>

00:50:00.349 --> 00:50:00.359 align:start position:0%
I'm necessarily recommending this one
 

00:50:00.359 --> 00:50:02.870 align:start position:0%
I'm necessarily recommending this one
but<00:50:00.680><c> in</c><00:50:01.680><c> this</c><00:50:01.740><c> particular</c><00:50:02.040><c> case</c><00:50:02.280><c> it</c><00:50:02.520><c> was</c><00:50:02.640><c> very</c>

00:50:02.870 --> 00:50:02.880 align:start position:0%
but in this particular case it was very
 

00:50:02.880 --> 00:50:06.829 align:start position:0%
but in this particular case it was very
effective<00:50:03.300><c> and</c><00:50:04.079><c> it</c><00:50:04.200><c> was</c><00:50:04.319><c> a</c><00:50:04.440><c> global</c><00:50:04.740><c> bank</c><00:50:04.980><c> and</c>

00:50:06.829 --> 00:50:06.839 align:start position:0%
effective and it was a global bank and
 

00:50:06.839 --> 00:50:08.569 align:start position:0%
effective and it was a global bank and
um<00:50:06.960><c> you</c><00:50:07.680><c> know</c><00:50:07.800><c> there</c><00:50:07.920><c> were</c><00:50:08.099><c> there</c><00:50:08.220><c> were</c><00:50:08.400><c> Shadow</c>

00:50:08.569 --> 00:50:08.579 align:start position:0%
um you know there were there were Shadow
 

00:50:08.579 --> 00:50:10.309 align:start position:0%
um you know there were there were Shadow
projects<00:50:09.119><c> there</c><00:50:09.300><c> were</c><00:50:09.480><c> different</c><00:50:09.720><c> divisions</c>

00:50:10.309 --> 00:50:10.319 align:start position:0%
projects there were different divisions
 

00:50:10.319 --> 00:50:12.470 align:start position:0%
projects there were different divisions
and<00:50:10.500><c> groups</c><00:50:10.920><c> that</c><00:50:11.280><c> were</c><00:50:11.640><c> going</c><00:50:12.000><c> off</c><00:50:12.180><c> and</c><00:50:12.300><c> doing</c>

00:50:12.470 --> 00:50:12.480 align:start position:0%
and groups that were going off and doing
 

00:50:12.480 --> 00:50:14.210 align:start position:0%
and groups that were going off and doing
their<00:50:12.660><c> own</c><00:50:12.780><c> thing</c><00:50:13.020><c> and</c><00:50:13.380><c> that</c><00:50:13.560><c> you</c><00:50:13.980><c> know</c><00:50:14.040><c> they</c>

00:50:14.210 --> 00:50:14.220 align:start position:0%
their own thing and that you know they
 

00:50:14.220 --> 00:50:15.589 align:start position:0%
their own thing and that you know they
were<00:50:14.339><c> basically</c><00:50:14.700><c> going</c><00:50:14.880><c> in</c><00:50:15.119><c> and</c><00:50:15.240><c> saying</c><00:50:15.480><c> look</c>

00:50:15.589 --> 00:50:15.599 align:start position:0%
were basically going in and saying look
 

00:50:15.599 --> 00:50:16.790 align:start position:0%
were basically going in and saying look
you<00:50:15.780><c> know</c><00:50:15.900><c> we've</c><00:50:16.079><c> got</c><00:50:16.140><c> a</c><00:50:16.260><c> half</c><00:50:16.380><c> billion</c><00:50:16.680><c> dollar</c>

00:50:16.790 --> 00:50:16.800 align:start position:0%
you know we've got a half billion dollar
 

00:50:16.800 --> 00:50:18.470 align:start position:0%
you know we've got a half billion dollar
budget<00:50:17.160><c> just</c><00:50:17.339><c> give</c><00:50:17.520><c> me</c><00:50:17.640><c> 100</c><00:50:17.760><c> million</c><00:50:18.180><c> of</c><00:50:18.359><c> it</c>

00:50:18.470 --> 00:50:18.480 align:start position:0%
budget just give me 100 million of it
 

00:50:18.480 --> 00:50:21.950 align:start position:0%
budget just give me 100 million of it
right<00:50:19.200><c> and</c><00:50:19.740><c> I'll</c><00:50:19.920><c> go</c><00:50:20.099><c> do</c><00:50:20.280><c> my</c><00:50:20.460><c> stuff</c><00:50:20.700><c> right</c><00:50:21.540><c> and</c>

00:50:21.950 --> 00:50:21.960 align:start position:0%
right and I'll go do my stuff right and
 

00:50:21.960 --> 00:50:24.230 align:start position:0%
right and I'll go do my stuff right and
and<00:50:22.020><c> so</c><00:50:22.560><c> things</c><00:50:22.740><c> which</c><00:50:22.920><c> is</c><00:50:23.160><c> it</c><00:50:23.339><c> was</c><00:50:23.520><c> and</c><00:50:23.880><c> people</c>

00:50:24.230 --> 00:50:24.240 align:start position:0%
and so things which is it was and people
 

00:50:24.240 --> 00:50:26.450 align:start position:0%
and so things which is it was and people
were<00:50:24.480><c> so</c><00:50:24.720><c> used</c><00:50:24.900><c> to</c><00:50:25.079><c> that</c><00:50:25.319><c> that</c><00:50:25.980><c> the</c><00:50:26.160><c> idea</c><00:50:26.400><c> of</c>

00:50:26.450 --> 00:50:26.460 align:start position:0%
were so used to that that the idea of
 

00:50:26.460 --> 00:50:29.210 align:start position:0%
were so used to that that the idea of
central<00:50:26.579><c> planning</c><00:50:27.119><c> was</c><00:50:27.240><c> was</c><00:50:27.540><c> terrifying</c><00:50:28.319><c> and</c>

00:50:29.210 --> 00:50:29.220 align:start position:0%
central planning was was terrifying and
 

00:50:29.220 --> 00:50:31.990 align:start position:0%
central planning was was terrifying and
so<00:50:29.520><c> they</c><00:50:29.760><c> in</c><00:50:30.180><c> in</c><00:50:30.300><c> that</c><00:50:30.540><c> case</c><00:50:30.720><c> the</c><00:50:31.260><c> CIO</c>

00:50:31.990 --> 00:50:32.000 align:start position:0%
so they in in that case the CIO
 

00:50:32.000 --> 00:50:34.190 align:start position:0%
so they in in that case the CIO
basically<00:50:33.000><c> turned</c><00:50:33.359><c> around</c><00:50:33.420><c> and</c><00:50:33.720><c> said</c><00:50:33.960><c> okay</c>

00:50:34.190 --> 00:50:34.200 align:start position:0%
basically turned around and said okay
 

00:50:34.200 --> 00:50:35.990 align:start position:0%
basically turned around and said okay
here's<00:50:34.740><c> how</c><00:50:34.859><c> it's</c><00:50:34.980><c> going</c><00:50:35.160><c> to</c><00:50:35.280><c> be</c>

00:50:35.990 --> 00:50:36.000 align:start position:0%
here's how it's going to be
 

00:50:36.000 --> 00:50:38.329 align:start position:0%
here's how it's going to be
if<00:50:36.540><c> you</c><00:50:36.660><c> don't</c><00:50:36.839><c> go</c><00:50:37.020><c> through</c><00:50:37.200><c> this</c><00:50:37.440><c> process</c><00:50:37.740><c> you</c>

00:50:38.329 --> 00:50:38.339 align:start position:0%
if you don't go through this process you
 

00:50:38.339 --> 00:50:40.309 align:start position:0%
if you don't go through this process you
will<00:50:38.520><c> not</c><00:50:38.700><c> get</c><00:50:38.880><c> any</c><00:50:39.000><c> engineers</c>

00:50:40.309 --> 00:50:40.319 align:start position:0%
will not get any engineers
 

00:50:40.319 --> 00:50:42.770 align:start position:0%
will not get any engineers
that's<00:50:40.859><c> the</c><00:50:41.040><c> end</c><00:50:41.160><c> of</c><00:50:41.280><c> it</c><00:50:41.400><c> right</c><00:50:41.940><c> so</c><00:50:42.540><c> if</c><00:50:42.660><c> you</c>

00:50:42.770 --> 00:50:42.780 align:start position:0%
that's the end of it right so if you
 

00:50:42.780 --> 00:50:44.390 align:start position:0%
that's the end of it right so if you
want<00:50:42.960><c> them</c><00:50:43.079><c> you</c><00:50:43.560><c> go</c><00:50:43.680><c> through</c><00:50:43.859><c> this</c><00:50:44.099><c> process</c>

00:50:44.390 --> 00:50:44.400 align:start position:0%
want them you go through this process
 

00:50:44.400 --> 00:50:46.309 align:start position:0%
want them you go through this process
and<00:50:45.119><c> of</c><00:50:45.240><c> course</c><00:50:45.359><c> as</c><00:50:45.540><c> once</c><00:50:45.900><c> people</c><00:50:45.960><c> got</c><00:50:46.200><c> into</c>

00:50:46.309 --> 00:50:46.319 align:start position:0%
and of course as once people got into
 

00:50:46.319 --> 00:50:48.109 align:start position:0%
and of course as once people got into
the<00:50:46.560><c> process</c><00:50:46.800><c> then</c><00:50:47.220><c> they're</c><00:50:47.760><c> kind</c><00:50:47.940><c> of</c><00:50:48.000><c> going</c>

00:50:48.109 --> 00:50:48.119 align:start position:0%
the process then they're kind of going
 

00:50:48.119 --> 00:50:50.690 align:start position:0%
the process then they're kind of going
oh<00:50:48.300><c> actually</c><00:50:48.480><c> this</c><00:50:48.839><c> is</c><00:50:48.900><c> quite</c><00:50:49.079><c> cool</c><00:50:49.700><c> right</c>

00:50:50.690 --> 00:50:50.700 align:start position:0%
oh actually this is quite cool right
 

00:50:50.700 --> 00:50:52.430 align:start position:0%
oh actually this is quite cool right
this<00:50:50.940><c> is</c><00:50:51.059><c> helping</c><00:50:51.420><c> me</c><00:50:51.599><c> this</c><00:50:51.839><c> isn't</c><00:50:52.079><c> getting</c><00:50:52.200><c> in</c>

00:50:52.430 --> 00:50:52.440 align:start position:0%
this is helping me this isn't getting in
 

00:50:52.440 --> 00:50:55.010 align:start position:0%
this is helping me this isn't getting in
the<00:50:52.619><c> way</c><00:50:52.740><c> it's</c><00:50:52.859><c> helping</c><00:50:53.220><c> me</c><00:50:53.339><c> and</c>

00:50:55.010 --> 00:50:55.020 align:start position:0%
the way it's helping me and
 

00:50:55.020 --> 00:50:56.809 align:start position:0%
the way it's helping me and
um<00:50:55.140><c> and</c><00:50:55.619><c> yeah</c><00:50:55.800><c> so</c><00:50:56.040><c> sometimes</c><00:50:56.400><c> that's</c><00:50:56.640><c> the</c>

00:50:56.809 --> 00:50:56.819 align:start position:0%
um and yeah so sometimes that's the
 

00:50:56.819 --> 00:50:58.370 align:start position:0%
um and yeah so sometimes that's the
right<00:50:56.940><c> answer</c><00:50:57.119><c> there's</c><00:50:57.420><c> no</c><00:50:57.660><c> there's</c><00:50:58.079><c> no</c><00:50:58.260><c> one</c>

00:50:58.370 --> 00:50:58.380 align:start position:0%
right answer there's no there's no one
 

00:50:58.380 --> 00:51:00.650 align:start position:0%
right answer there's no there's no one
answer<00:50:58.559><c> it's</c><00:50:58.800><c> very</c><00:50:58.980><c> culture</c><00:50:59.460><c> dependent</c><00:51:00.119><c> and</c>

00:51:00.650 --> 00:51:00.660 align:start position:0%
answer it's very culture dependent and
 

00:51:00.660 --> 00:51:02.450 align:start position:0%
answer it's very culture dependent and
dependent<00:51:01.500><c> on</c><00:51:01.680><c> the</c><00:51:01.800><c> style</c><00:51:01.920><c> of</c><00:51:02.160><c> leadership</c>

00:51:02.450 --> 00:51:02.460 align:start position:0%
dependent on the style of leadership
 

00:51:02.460 --> 00:51:04.670 align:start position:0%
dependent on the style of leadership
that's<00:51:02.760><c> that's</c><00:51:03.119><c> in</c><00:51:03.480><c> your</c><00:51:03.660><c> environment</c><00:51:04.440><c> I</c>

00:51:04.670 --> 00:51:04.680 align:start position:0%
that's that's in your environment I
 

00:51:04.680 --> 00:51:06.049 align:start position:0%
that's that's in your environment I
think

00:51:06.049 --> 00:51:06.059 align:start position:0%
think
 

00:51:06.059 --> 00:51:07.370 align:start position:0%
think
um absolutely

00:51:07.370 --> 00:51:07.380 align:start position:0%
um absolutely
 

00:51:07.380 --> 00:51:09.589 align:start position:0%
um absolutely
brilliant<00:51:08.160><c> excellent</c><00:51:09.000><c> all</c><00:51:09.119><c> right</c><00:51:09.300><c> I'm</c><00:51:09.420><c> going</c>

00:51:09.589 --> 00:51:09.599 align:start position:0%
brilliant excellent all right I'm going
 

00:51:09.599 --> 00:51:11.210 align:start position:0%
brilliant excellent all right I'm going
to<00:51:09.660><c> shut</c><00:51:09.780><c> up</c><00:51:09.960><c> again</c><00:51:10.140><c> I've</c><00:51:10.559><c> done</c><00:51:10.740><c> it</c><00:51:10.920><c> again</c><00:51:10.980><c> I'm</c>

00:51:11.210 --> 00:51:11.220 align:start position:0%
to shut up again I've done it again I'm
 

00:51:11.220 --> 00:51:14.030 align:start position:0%
to shut up again I've done it again I'm
not<00:51:11.400><c> telling</c><00:51:11.819><c> you</c><00:51:11.880><c> no</c><00:51:12.240><c> it's</c><00:51:12.480><c> fine</c><00:51:13.040><c> we've</c>

00:51:14.030 --> 00:51:14.040 align:start position:0%
not telling you no it's fine we've
 

00:51:14.040 --> 00:51:16.309 align:start position:0%
not telling you no it's fine we've
covered<00:51:14.339><c> a</c><00:51:14.579><c> lot</c><00:51:14.640><c> of</c><00:51:15.059><c> um</c><00:51:15.359><c> a</c><00:51:15.780><c> lot</c><00:51:15.960><c> of</c><00:51:16.020><c> what</c><00:51:16.140><c> we've</c>

00:51:16.309 --> 00:51:16.319 align:start position:0%
covered a lot of um a lot of what we've
 

00:51:16.319 --> 00:51:18.410 align:start position:0%
covered a lot of um a lot of what we've
talked<00:51:16.500><c> about</c><00:51:16.559><c> but</c><00:51:16.859><c> I</c><00:51:17.220><c> think</c><00:51:17.280><c> when</c><00:51:17.579><c> we</c><00:51:17.819><c> started</c>

00:51:18.410 --> 00:51:18.420 align:start position:0%
talked about but I think when we started
 

00:51:18.420 --> 00:51:19.609 align:start position:0%
talked about but I think when we started
talking<00:51:18.540><c> about</c><00:51:18.720><c> business</c><00:51:19.079><c> change</c><00:51:19.440><c> and</c>

00:51:19.609 --> 00:51:19.619 align:start position:0%
talking about business change and
 

00:51:19.619 --> 00:51:20.809 align:start position:0%
talking about business change and
transformation<00:51:19.980><c> we</c><00:51:20.280><c> talked</c><00:51:20.520><c> about</c><00:51:20.579><c> what</c>

00:51:20.809 --> 00:51:20.819 align:start position:0%
transformation we talked about what
 

00:51:20.819 --> 00:51:23.210 align:start position:0%
transformation we talked about what
happens<00:51:21.000><c> in</c><00:51:21.359><c> times</c><00:51:21.540><c> of</c><00:51:21.720><c> uncertainty</c><00:51:22.380><c> and</c>

00:51:23.210 --> 00:51:23.220 align:start position:0%
happens in times of uncertainty and
 

00:51:23.220 --> 00:51:25.790 align:start position:0%
happens in times of uncertainty and
often<00:51:23.579><c> you</c><00:51:24.059><c> know</c><00:51:24.180><c> like</c><00:51:24.660><c> this</c><00:51:24.960><c> times</c><00:51:25.260><c> you</c><00:51:25.680><c> know</c>

00:51:25.790 --> 00:51:25.800 align:start position:0%
often you know like this times you know
 

00:51:25.800 --> 00:51:27.770 align:start position:0%
often you know like this times you know
an<00:51:25.920><c> economic</c><00:51:26.460><c> kind</c><00:51:26.880><c> of</c><00:51:27.000><c> Challenge</c><00:51:27.240><c> and</c><00:51:27.599><c> time</c>

00:51:27.770 --> 00:51:27.780 align:start position:0%
an economic kind of Challenge and time
 

00:51:27.780 --> 00:51:29.930 align:start position:0%
an economic kind of Challenge and time
in<00:51:27.960><c> the</c><00:51:28.079><c> UK</c><00:51:28.380><c> and</c><00:51:28.619><c> across</c><00:51:29.040><c> the</c><00:51:29.099><c> globe</c><00:51:29.400><c> you</c><00:51:29.819><c> know</c>

00:51:29.930 --> 00:51:29.940 align:start position:0%
in the UK and across the globe you know
 

00:51:29.940 --> 00:51:32.930 align:start position:0%
in the UK and across the globe you know
businesses<00:51:30.900><c> can</c><00:51:31.140><c> often</c><00:51:31.559><c> double</c><00:51:32.040><c> down</c><00:51:32.339><c> and</c><00:51:32.760><c> try</c>

00:51:32.930 --> 00:51:32.940 align:start position:0%
businesses can often double down and try
 

00:51:32.940 --> 00:51:35.329 align:start position:0%
businesses can often double down and try
and<00:51:33.059><c> save</c><00:51:33.359><c> money</c><00:51:33.660><c> and</c><00:51:34.200><c> really</c><00:51:34.920><c> kind</c><00:51:35.280><c> of</c>

00:51:35.329 --> 00:51:35.339 align:start position:0%
and save money and really kind of
 

00:51:35.339 --> 00:51:37.130 align:start position:0%
and save money and really kind of
protect<00:51:35.819><c> what</c><00:51:36.180><c> they</c><00:51:36.300><c> already</c><00:51:36.480><c> have</c><00:51:36.780><c> just</c>

00:51:37.130 --> 00:51:37.140 align:start position:0%
protect what they already have just
 

00:51:37.140 --> 00:51:39.589 align:start position:0%
protect what they already have just
waiting<00:51:37.619><c> for</c><00:51:37.920><c> things</c><00:51:38.640><c> to</c><00:51:38.880><c> go</c><00:51:39.000><c> back</c><00:51:39.180><c> to</c><00:51:39.359><c> normal</c>

00:51:39.589 --> 00:51:39.599 align:start position:0%
waiting for things to go back to normal
 

00:51:39.599 --> 00:51:41.569 align:start position:0%
waiting for things to go back to normal
but<00:51:40.319><c> I</c><00:51:40.680><c> started</c><00:51:40.920><c> thinking</c><00:51:41.160><c> about</c><00:51:41.220><c> you</c><00:51:41.520><c> know</c>

00:51:41.569 --> 00:51:41.579 align:start position:0%
but I started thinking about you know
 

00:51:41.579 --> 00:51:43.849 align:start position:0%
but I started thinking about you know
what<00:51:42.000><c> what</c><00:51:42.000><c> do</c><00:51:42.420><c> organizations</c><00:51:42.839><c> need</c><00:51:43.319><c> in</c><00:51:43.619><c> these</c>

00:51:43.849 --> 00:51:43.859 align:start position:0%
what what do organizations need in these
 

00:51:43.859 --> 00:51:46.490 align:start position:0%
what what do organizations need in these
times<00:51:43.980><c> when</c><00:51:44.520><c> it</c><00:51:44.940><c> is</c><00:51:45.000><c> uncertain</c><00:51:45.480><c> and</c><00:51:46.200><c> um</c><00:51:46.200><c> we</c>

00:51:46.490 --> 00:51:46.500 align:start position:0%
times when it is uncertain and um we
 

00:51:46.500 --> 00:51:48.170 align:start position:0%
times when it is uncertain and um we
don't<00:51:46.619><c> we</c><00:51:46.920><c> can't</c><00:51:47.099><c> you</c><00:51:47.339><c> know</c><00:51:47.460><c> kind</c><00:51:47.700><c> of</c><00:51:47.819><c> predict</c>

00:51:48.170 --> 00:51:48.180 align:start position:0%
don't we can't you know kind of predict
 

00:51:48.180 --> 00:51:49.549 align:start position:0%
don't we can't you know kind of predict
what's<00:51:48.420><c> going</c><00:51:48.660><c> on</c><00:51:48.780><c> because</c><00:51:49.020><c> there's</c><00:51:49.200><c> been</c><00:51:49.440><c> so</c>

00:51:49.549 --> 00:51:49.559 align:start position:0%
what's going on because there's been so
 

00:51:49.559 --> 00:51:52.010 align:start position:0%
what's going on because there's been so
much<00:51:49.680><c> turbulence</c><00:51:50.280><c> and</c><00:51:51.059><c> there's</c><00:51:51.420><c> I</c><00:51:51.660><c> looked</c><00:51:52.020><c> at</c>

00:51:52.010 --> 00:51:52.020 align:start position:0%
much turbulence and there's I looked at
 

00:51:52.020 --> 00:51:53.870 align:start position:0%
much turbulence and there's I looked at
a<00:51:52.260><c> few</c><00:51:52.440><c> different</c><00:51:52.619><c> McKinsey</c><00:51:53.220><c> pieces</c><00:51:53.520><c> of</c><00:51:53.700><c> work</c>

00:51:53.870 --> 00:51:53.880 align:start position:0%
a few different McKinsey pieces of work
 

00:51:53.880 --> 00:51:55.609 align:start position:0%
a few different McKinsey pieces of work
and<00:51:54.119><c> this</c><00:51:54.540><c> stood</c><00:51:54.780><c> out</c><00:51:54.900><c> for</c><00:51:55.079><c> me</c><00:51:55.200><c> about</c><00:51:55.380><c> when</c>

00:51:55.609 --> 00:51:55.619 align:start position:0%
and this stood out for me about when
 

00:51:55.619 --> 00:51:57.470 align:start position:0%
and this stood out for me about when
times<00:51:55.800><c> get</c><00:51:56.099><c> tough</c><00:51:56.400><c> and</c><00:51:56.760><c> tough</c><00:51:57.000><c> get</c><00:51:57.119><c> innovate</c>

00:51:57.470 --> 00:51:57.480 align:start position:0%
times get tough and tough get innovate
 

00:51:57.480 --> 00:51:59.270 align:start position:0%
times get tough and tough get innovate
and<00:51:57.599><c> create</c><00:51:57.780><c> past</c><00:51:58.140><c> to</c><00:51:58.380><c> Future</c><00:51:58.500><c> growth</c><00:51:58.920><c> so</c>

00:51:59.270 --> 00:51:59.280 align:start position:0%
and create past to Future growth so
 

00:51:59.280 --> 00:52:01.549 align:start position:0%
and create past to Future growth so
again<00:51:59.579><c> you</c><00:51:59.880><c> use</c><00:52:00.000><c> the</c><00:52:00.180><c> pandemic</c><00:52:00.720><c> scenario</c><00:52:01.260><c> and</c>

00:52:01.549 --> 00:52:01.559 align:start position:0%
again you use the pandemic scenario and
 

00:52:01.559 --> 00:52:04.670 align:start position:0%
again you use the pandemic scenario and
that<00:52:01.800><c> real</c><00:52:02.180><c> growth</c><00:52:03.180><c> in</c><00:52:03.300><c> Tech</c><00:52:03.480><c> because</c><00:52:03.780><c> of</c><00:52:04.140><c> what</c>

00:52:04.670 --> 00:52:04.680 align:start position:0%
that real growth in Tech because of what
 

00:52:04.680 --> 00:52:06.829 align:start position:0%
that real growth in Tech because of what
what<00:52:04.980><c> what</c><00:52:05.040><c> happened</c><00:52:05.579><c> but</c><00:52:06.059><c> this</c><00:52:06.660><c> really</c>

00:52:06.829 --> 00:52:06.839 align:start position:0%
what what happened but this really
 

00:52:06.839 --> 00:52:08.329 align:start position:0%
what what happened but this really
stands<00:52:07.260><c> out</c><00:52:07.380><c> for</c><00:52:07.559><c> me</c><00:52:07.680><c> about</c><00:52:07.859><c> how</c>

00:52:08.329 --> 00:52:08.339 align:start position:0%
stands out for me about how
 

00:52:08.339 --> 00:52:10.790 align:start position:0%
stands out for me about how
organizations<00:52:09.000><c> can</c><00:52:09.300><c> get</c><00:52:09.480><c> through</c><00:52:09.720><c> change</c><00:52:10.079><c> get</c>

00:52:10.790 --> 00:52:10.800 align:start position:0%
organizations can get through change get
 

00:52:10.800 --> 00:52:12.530 align:start position:0%
organizations can get through change get
sorry<00:52:11.040><c> get</c><00:52:11.339><c> through</c><00:52:11.520><c> uncertain</c><00:52:11.940><c> Times</c><00:52:12.180><c> by</c>

00:52:12.530 --> 00:52:12.540 align:start position:0%
sorry get through uncertain Times by
 

00:52:12.540 --> 00:52:14.390 align:start position:0%
sorry get through uncertain Times by
starting<00:52:12.839><c> to</c><00:52:13.260><c> create</c><00:52:13.440><c> a</c><00:52:13.859><c> you</c><00:52:14.280><c> know</c>

00:52:14.390 --> 00:52:14.400 align:start position:0%
starting to create a you know
 

00:52:14.400 --> 00:52:16.549 align:start position:0%
starting to create a you know
transformation<00:52:14.819><c> process</c>

00:52:16.549 --> 00:52:16.559 align:start position:0%
transformation process
 

00:52:16.559 --> 00:52:18.049 align:start position:0%
transformation process
um and<00:52:17.040><c> again</c><00:52:17.160><c> I've</c><00:52:17.460><c> seen</c><00:52:17.700><c> lots</c><00:52:18.000><c> of</c>

00:52:18.049 --> 00:52:18.059 align:start position:0%
um and again I've seen lots of
 

00:52:18.059 --> 00:52:19.790 align:start position:0%
um and again I've seen lots of
businesses<00:52:18.480><c> do</c><00:52:18.720><c> this</c><00:52:18.960><c> really</c><00:52:19.200><c> well</c><00:52:19.440><c> where</c>

00:52:19.790 --> 00:52:19.800 align:start position:0%
businesses do this really well where
 

00:52:19.800 --> 00:52:21.230 align:start position:0%
businesses do this really well where
they've<00:52:20.220><c> looked</c><00:52:20.700><c> at</c><00:52:20.760><c> things</c><00:52:21.059><c> like</c>

00:52:21.230 --> 00:52:21.240 align:start position:0%
they've looked at things like
 

00:52:21.240 --> 00:52:23.270 align:start position:0%
they've looked at things like
repurposing<00:52:22.020><c> people</c><00:52:22.380><c> in</c><00:52:22.619><c> their</c><00:52:22.800><c> organization</c>

00:52:23.270 --> 00:52:23.280 align:start position:0%
repurposing people in their organization
 

00:52:23.280 --> 00:52:26.569 align:start position:0%
repurposing people in their organization
and<00:52:23.760><c> looking</c><00:52:23.940><c> at</c><00:52:24.240><c> where</c><00:52:25.200><c> typical</c><00:52:25.980><c> functions</c>

00:52:26.569 --> 00:52:26.579 align:start position:0%
and looking at where typical functions
 

00:52:26.579 --> 00:52:28.910 align:start position:0%
and looking at where typical functions
don't<00:52:26.880><c> no</c><00:52:27.240><c> longer</c><00:52:27.480><c> add</c><00:52:27.660><c> value</c><00:52:27.900><c> and</c><00:52:28.559><c> where</c><00:52:28.740><c> they</c>

00:52:28.910 --> 00:52:28.920 align:start position:0%
don't no longer add value and where they
 

00:52:28.920 --> 00:52:30.770 align:start position:0%
don't no longer add value and where they
might<00:52:29.040><c> be</c><00:52:29.160><c> repurposed</c><00:52:29.700><c> or</c><00:52:29.880><c> retrained</c><00:52:30.420><c> to</c><00:52:30.540><c> to</c>

00:52:30.770 --> 00:52:30.780 align:start position:0%
might be repurposed or retrained to to
 

00:52:30.780 --> 00:52:32.690 align:start position:0%
might be repurposed or retrained to to
start<00:52:31.020><c> child</c><00:52:31.260><c> value</c><00:52:31.500><c> or</c><00:52:31.740><c> even</c><00:52:31.920><c> you</c><00:52:32.640><c> know</c>

00:52:32.690 --> 00:52:32.700 align:start position:0%
start child value or even you know
 

00:52:32.700 --> 00:52:34.970 align:start position:0%
start child value or even you know
removing<00:52:33.319><c> Departments</c><00:52:34.319><c> of</c><00:52:34.500><c> just</c><00:52:34.680><c> seeing</c>

00:52:34.970 --> 00:52:34.980 align:start position:0%
removing Departments of just seeing
 

00:52:34.980 --> 00:52:37.010 align:start position:0%
removing Departments of just seeing
something<00:52:35.160><c> on</c><00:52:35.940><c> um</c><00:52:36.000><c> I</c><00:52:36.420><c> think</c><00:52:36.540><c> it's</c><00:52:36.660><c> one</c><00:52:36.839><c> of</c><00:52:36.960><c> the</c>

00:52:37.010 --> 00:52:37.020 align:start position:0%
something on um I think it's one of the
 

00:52:37.020 --> 00:52:38.270 align:start position:0%
something on um I think it's one of the
banks<00:52:37.319><c> in</c><00:52:37.440><c> the</c><00:52:37.559><c> UK</c><00:52:37.800><c> are</c><00:52:37.980><c> going</c><00:52:38.099><c> to</c><00:52:38.160><c> remove</c>

00:52:38.270 --> 00:52:38.280 align:start position:0%
banks in the UK are going to remove
 

00:52:38.280 --> 00:52:40.069 align:start position:0%
banks in the UK are going to remove
something<00:52:38.579><c> like</c><00:52:38.760><c> 50</c><00:52:39.359><c> 000</c><00:52:39.480><c> people</c><00:52:39.660><c> and</c><00:52:39.900><c> replace</c>

00:52:40.069 --> 00:52:40.079 align:start position:0%
something like 50 000 people and replace
 

00:52:40.079 --> 00:52:42.470 align:start position:0%
something like 50 000 people and replace
it<00:52:40.380><c> with</c><00:52:40.559><c> AI</c><00:52:40.920><c> now</c><00:52:41.400><c> that'll</c><00:52:41.760><c> clearly</c><00:52:42.059><c> take</c><00:52:42.359><c> them</c>

00:52:42.470 --> 00:52:42.480 align:start position:0%
it with AI now that'll clearly take them
 

00:52:42.480 --> 00:52:44.450 align:start position:0%
it with AI now that'll clearly take them
a<00:52:42.839><c> long</c><00:52:43.319><c> time</c><00:52:43.500><c> and</c><00:52:43.740><c> it'll</c><00:52:43.920><c> be</c><00:52:44.099><c> a</c><00:52:44.220><c> massive</c>

00:52:44.450 --> 00:52:44.460 align:start position:0%
a long time and it'll be a massive
 

00:52:44.460 --> 00:52:46.790 align:start position:0%
a long time and it'll be a massive
transformation<00:52:44.819><c> program</c><00:52:45.240><c> but</c><00:52:45.780><c> that's</c><00:52:46.380><c> where</c>

00:52:46.790 --> 00:52:46.800 align:start position:0%
transformation program but that's where
 

00:52:46.800 --> 00:52:49.010 align:start position:0%
transformation program but that's where
you<00:52:47.520><c> know</c><00:52:47.579><c> you</c><00:52:47.819><c> do</c><00:52:48.000><c> see</c><00:52:48.240><c> people</c><00:52:48.540><c> starting</c><00:52:48.839><c> to</c>

00:52:49.010 --> 00:52:49.020 align:start position:0%
you know you do see people starting to
 

00:52:49.020 --> 00:52:51.049 align:start position:0%
you know you do see people starting to
look<00:52:49.200><c> to</c><00:52:49.380><c> the</c><00:52:49.559><c> Future</c><00:52:49.680><c> and</c><00:52:50.040><c> grow</c><00:52:50.460><c> and</c><00:52:50.640><c> innovate</c>

00:52:51.049 --> 00:52:51.059 align:start position:0%
look to the Future and grow and innovate
 

00:52:51.059 --> 00:52:53.270 align:start position:0%
look to the Future and grow and innovate
but<00:52:51.420><c> where</c><00:52:51.900><c> where</c><00:52:52.200><c> it</c><00:52:52.440><c> can</c><00:52:52.559><c> help</c><00:52:52.740><c> in</c><00:52:52.920><c> smaller</c>

00:52:53.270 --> 00:52:53.280 align:start position:0%
but where where it can help in smaller
 

00:52:53.280 --> 00:52:55.069 align:start position:0%
but where where it can help in smaller
organizations<00:52:53.819><c> is</c><00:52:54.119><c> to</c><00:52:54.359><c> start</c><00:52:54.480><c> to</c><00:52:54.660><c> think</c><00:52:54.839><c> about</c>

00:52:55.069 --> 00:52:55.079 align:start position:0%
organizations is to start to think about
 

00:52:55.079 --> 00:52:57.410 align:start position:0%
organizations is to start to think about
you<00:52:56.040><c> know</c><00:52:56.160><c> creating</c><00:52:56.460><c> leadership</c><00:52:56.819><c> capability</c>

00:52:57.410 --> 00:52:57.420 align:start position:0%
you know creating leadership capability
 

00:52:57.420 --> 00:53:00.290 align:start position:0%
you know creating leadership capability
so<00:52:57.900><c> that</c><00:52:58.140><c> leaders</c><00:52:59.099><c> can</c><00:52:59.339><c> operate</c><00:53:00.000><c> during</c>

00:53:00.290 --> 00:53:00.300 align:start position:0%
so that leaders can operate during
 

00:53:00.300 --> 00:53:03.530 align:start position:0%
so that leaders can operate during
volatility<00:53:00.980><c> it</c><00:53:01.980><c> can</c><00:53:02.099><c> be</c><00:53:02.400><c> getting</c><00:53:03.240><c> people</c>

00:53:03.530 --> 00:53:03.540 align:start position:0%
volatility it can be getting people
 

00:53:03.540 --> 00:53:05.569 align:start position:0%
volatility it can be getting people
involved<00:53:04.079><c> and</c><00:53:04.380><c> give</c><00:53:04.619><c> a</c><00:53:04.859><c> good</c><00:53:04.920><c> example</c><00:53:05.280><c> earlier</c>

00:53:05.569 --> 00:53:05.579 align:start position:0%
involved and give a good example earlier
 

00:53:05.579 --> 00:53:07.609 align:start position:0%
involved and give a good example earlier
around<00:53:05.880><c> you</c><00:53:06.480><c> know</c><00:53:06.540><c> what</c><00:53:06.660><c> do</c><00:53:06.839><c> we</c><00:53:06.960><c> need</c><00:53:07.079><c> to</c><00:53:07.200><c> do</c><00:53:07.319><c> to</c>

00:53:07.609 --> 00:53:07.619 align:start position:0%
around you know what do we need to do to
 

00:53:07.619 --> 00:53:09.410 align:start position:0%
around you know what do we need to do to
kind<00:53:07.740><c> of</c><00:53:07.859><c> improve</c><00:53:08.400><c> things</c><00:53:08.579><c> around</c><00:53:08.819><c> here</c><00:53:09.119><c> and</c>

00:53:09.410 --> 00:53:09.420 align:start position:0%
kind of improve things around here and
 

00:53:09.420 --> 00:53:11.569 align:start position:0%
kind of improve things around here and
just<00:53:09.660><c> giving</c><00:53:09.960><c> them</c><00:53:10.319><c> some</c><00:53:10.920><c> freedom</c><00:53:11.280><c> to</c><00:53:11.400><c> cope</c>

00:53:11.569 --> 00:53:11.579 align:start position:0%
just giving them some freedom to cope
 

00:53:11.579 --> 00:53:13.549 align:start position:0%
just giving them some freedom to cope
with<00:53:11.760><c> suggestions</c><00:53:12.240><c> and</c><00:53:12.599><c> innovate</c><00:53:13.200><c> themselves</c>

00:53:13.549 --> 00:53:13.559 align:start position:0%
with suggestions and innovate themselves
 

00:53:13.559 --> 00:53:15.349 align:start position:0%
with suggestions and innovate themselves
they<00:53:14.099><c> can</c><00:53:14.280><c> be</c><00:53:14.400><c> new</c><00:53:14.579><c> partnership</c><00:53:14.880><c> arrangement</c>

00:53:15.349 --> 00:53:15.359 align:start position:0%
they can be new partnership arrangement
 

00:53:15.359 --> 00:53:18.410 align:start position:0%
they can be new partnership arrangement
it<00:53:15.900><c> can</c><00:53:16.140><c> be</c><00:53:16.319><c> using</c><00:53:17.220><c> new</c><00:53:17.460><c> technology</c><00:53:17.880><c> and</c>

00:53:18.410 --> 00:53:18.420 align:start position:0%
it can be using new technology and
 

00:53:18.420 --> 00:53:20.930 align:start position:0%
it can be using new technology and
different<00:53:19.020><c> different</c><00:53:19.559><c> kind</c><00:53:19.920><c> of</c><00:53:20.040><c> things</c><00:53:20.579><c> to</c><00:53:20.760><c> be</c>

00:53:20.930 --> 00:53:20.940 align:start position:0%
different different kind of things to be
 

00:53:20.940 --> 00:53:23.030 align:start position:0%
different different kind of things to be
able<00:53:21.000><c> to</c><00:53:21.059><c> kind</c><00:53:21.240><c> of</c><00:53:21.359><c> create</c><00:53:21.480><c> efficiencies</c><00:53:22.079><c> so</c>

00:53:23.030 --> 00:53:23.040 align:start position:0%
able to kind of create efficiencies so
 

00:53:23.040 --> 00:53:25.609 align:start position:0%
able to kind of create efficiencies so
there's<00:53:23.819><c> definitely</c><00:53:24.119><c> a</c><00:53:24.480><c> kind</c><00:53:24.780><c> of</c><00:53:24.900><c> repurposing</c>

00:53:25.609 --> 00:53:25.619 align:start position:0%
there's definitely a kind of repurposing
 

00:53:25.619 --> 00:53:28.490 align:start position:0%
there's definitely a kind of repurposing
and<00:53:25.980><c> a</c><00:53:26.400><c> refocus</c><00:53:27.119><c> in</c><00:53:27.420><c> uncertain</c><00:53:27.900><c> times</c><00:53:28.140><c> when</c>

00:53:28.490 --> 00:53:28.500 align:start position:0%
and a refocus in uncertain times when
 

00:53:28.500 --> 00:53:29.089 align:start position:0%
and a refocus in uncertain times when
you're<00:53:28.619><c> looking</c><00:53:28.740><c> at</c><00:53:28.920><c> business</c>

00:53:29.089 --> 00:53:29.099 align:start position:0%
you're looking at business
 

00:53:29.099 --> 00:53:31.250 align:start position:0%
you're looking at business
transformation<00:53:29.579><c> or</c><00:53:30.059><c> any</c><00:53:30.240><c> any</c><00:53:30.540><c> type</c><00:53:30.839><c> of</c><00:53:30.960><c> change</c>

00:53:31.250 --> 00:53:31.260 align:start position:0%
transformation or any any type of change
 

00:53:31.260 --> 00:53:33.470 align:start position:0%
transformation or any any type of change
and<00:53:31.920><c> that's</c><00:53:32.040><c> certainly</c><00:53:32.339><c> where</c><00:53:32.579><c> my</c><00:53:32.880><c> my</c>

00:53:33.470 --> 00:53:33.480 align:start position:0%
and that's certainly where my my
 

00:53:33.480 --> 00:53:35.390 align:start position:0%
and that's certainly where my my
thinking's<00:53:34.079><c> got</c><00:53:34.200><c> to</c><00:53:34.319><c> and</c><00:53:34.619><c> watching</c><00:53:35.160><c> what's</c>

00:53:35.390 --> 00:53:35.400 align:start position:0%
thinking's got to and watching what's
 

00:53:35.400 --> 00:53:37.190 align:start position:0%
thinking's got to and watching what's
happening<00:53:35.700><c> in</c><00:53:35.880><c> the</c><00:53:36.240><c> market</c><00:53:36.420><c> it's</c><00:53:36.839><c> definitely</c>

00:53:37.190 --> 00:53:37.200 align:start position:0%
happening in the market it's definitely
 

00:53:37.200 --> 00:53:42.109 align:start position:0%
happening in the market it's definitely
a<00:53:37.440><c> period</c><00:53:37.740><c> of</c><00:53:38.040><c> of</c><00:53:38.700><c> growth</c><00:53:39.359><c> I</c><00:53:39.720><c> think</c>

00:53:42.109 --> 00:53:42.119 align:start position:0%
 
 

00:53:42.119 --> 00:53:45.770 align:start position:0%
 
right<00:53:43.140><c> um</c><00:53:43.140><c> so</c><00:53:43.559><c> on</c><00:53:43.740><c> that</c><00:53:43.920><c> actually</c><00:53:44.220><c> so</c><00:53:45.119><c> there's</c>

00:53:45.770 --> 00:53:45.780 align:start position:0%
right um so on that actually so there's
 

00:53:45.780 --> 00:53:47.390 align:start position:0%
right um so on that actually so there's
some<00:53:46.020><c> interesting</c>

00:53:47.390 --> 00:53:47.400 align:start position:0%
some interesting
 

00:53:47.400 --> 00:53:51.710 align:start position:0%
some interesting
um<00:53:47.940><c> thoughts</c><00:53:48.720><c> on</c><00:53:48.900><c> how</c><00:53:49.319><c> to</c><00:53:49.500><c> do</c><00:53:49.880><c> uh</c><00:53:50.880><c> you</c><00:53:51.119><c> know</c><00:53:51.240><c> so</c>

00:53:51.710 --> 00:53:51.720 align:start position:0%
um thoughts on how to do uh you know so
 

00:53:51.720 --> 00:53:53.870 align:start position:0%
um thoughts on how to do uh you know so
because<00:53:52.619><c> everybody's</c><00:53:53.339><c> under</c><00:53:53.460><c> pressure</c><00:53:53.640><c> to</c>

00:53:53.870 --> 00:53:53.880 align:start position:0%
because everybody's under pressure to
 

00:53:53.880 --> 00:53:55.609 align:start position:0%
because everybody's under pressure to
reduce<00:53:54.119><c> cost</c><00:53:54.420><c> and</c><00:53:54.720><c> to</c><00:53:54.839><c> do</c><00:53:54.960><c> more</c><00:53:55.140><c> with</c><00:53:55.380><c> less</c>

00:53:55.609 --> 00:53:55.619 align:start position:0%
reduce cost and to do more with less
 

00:53:55.619 --> 00:53:58.250 align:start position:0%
reduce cost and to do more with less
right<00:53:55.920><c> and</c><00:53:56.640><c> so</c><00:53:56.819><c> a</c><00:53:57.119><c> really</c><00:53:57.300><c> useful</c><00:53:57.780><c> powerful</c>

00:53:58.250 --> 00:53:58.260 align:start position:0%
right and so a really useful powerful
 

00:53:58.260 --> 00:53:59.809 align:start position:0%
right and so a really useful powerful
way<00:53:58.559><c> of</c><00:53:58.680><c> thinking</c><00:53:58.980><c> about</c><00:53:59.099><c> that</c><00:53:59.400><c> is</c><00:53:59.520><c> something</c>

00:53:59.809 --> 00:53:59.819 align:start position:0%
way of thinking about that is something
 

00:53:59.819 --> 00:54:02.150 align:start position:0%
way of thinking about that is something
called<00:54:00.000><c> the</c><00:54:00.180><c> efficient</c><00:54:00.540><c> Frontier</c><00:54:00.960><c> and</c><00:54:01.920><c> this</c>

00:54:02.150 --> 00:54:02.160 align:start position:0%
called the efficient Frontier and this
 

00:54:02.160 --> 00:54:03.650 align:start position:0%
called the efficient Frontier and this
is<00:54:02.280><c> one</c><00:54:02.460><c> of</c><00:54:02.579><c> the</c><00:54:02.640><c> things</c><00:54:02.760><c> that</c><00:54:02.880><c> you</c><00:54:03.000><c> get</c><00:54:03.119><c> in</c><00:54:03.300><c> in</c>

00:54:03.650 --> 00:54:03.660 align:start position:0%
is one of the things that you get in in
 

00:54:03.660 --> 00:54:05.690 align:start position:0%
is one of the things that you get in in
our<00:54:04.020><c> software</c><00:54:04.319><c> but</c><00:54:04.559><c> I'll</c><00:54:04.859><c> give</c><00:54:05.160><c> you</c><00:54:05.220><c> the</c><00:54:05.400><c> idea</c>

00:54:05.690 --> 00:54:05.700 align:start position:0%
our software but I'll give you the idea
 

00:54:05.700 --> 00:54:08.390 align:start position:0%
our software but I'll give you the idea
so<00:54:06.180><c> the</c><00:54:06.359><c> idea</c><00:54:06.540><c> is</c><00:54:06.660><c> if</c><00:54:06.839><c> you</c><00:54:07.200><c> look</c><00:54:07.440><c> at</c><00:54:07.680><c> the</c><00:54:08.280><c> things</c>

00:54:08.390 --> 00:54:08.400 align:start position:0%
so the idea is if you look at the things
 

00:54:08.400 --> 00:54:09.349 align:start position:0%
so the idea is if you look at the things
you're<00:54:08.579><c> interested</c><00:54:08.819><c> in</c><00:54:08.880><c> so</c><00:54:09.000><c> it</c><00:54:09.119><c> might</c><00:54:09.240><c> be</c>

00:54:09.349 --> 00:54:09.359 align:start position:0%
you're interested in so it might be
 

00:54:09.359 --> 00:54:11.089 align:start position:0%
you're interested in so it might be
projects<00:54:09.839><c> or</c><00:54:10.260><c> it</c><00:54:10.440><c> might</c><00:54:10.559><c> be</c><00:54:10.680><c> the</c><00:54:10.859><c> services</c>

00:54:11.089 --> 00:54:11.099 align:start position:0%
projects or it might be the services
 

00:54:11.099 --> 00:54:12.589 align:start position:0%
projects or it might be the services
that<00:54:11.520><c> you</c><00:54:11.640><c> offer</c><00:54:11.880><c> right</c><00:54:12.059><c> now</c><00:54:12.180><c> so</c><00:54:12.359><c> if</c><00:54:12.480><c> you're</c>

00:54:12.589 --> 00:54:12.599 align:start position:0%
that you offer right now so if you're
 

00:54:12.599 --> 00:54:14.870 align:start position:0%
that you offer right now so if you're
the<00:54:12.839><c> CIO</c><00:54:13.079><c> again</c><00:54:13.380><c> I'm</c><00:54:13.680><c> picking</c><00:54:14.160><c> on</c><00:54:14.220><c> cios</c><00:54:14.640><c> I</c>

00:54:14.870 --> 00:54:14.880 align:start position:0%
the CIO again I'm picking on cios I
 

00:54:14.880 --> 00:54:16.910 align:start position:0%
the CIO again I'm picking on cios I
don't<00:54:15.000><c> mean</c><00:54:15.119><c> to</c><00:54:15.300><c> but</c><00:54:16.079><c> if</c><00:54:16.319><c> you're</c><00:54:16.440><c> the</c><00:54:16.619><c> CIO</c>

00:54:16.910 --> 00:54:16.920 align:start position:0%
don't mean to but if you're the CIO
 

00:54:16.920 --> 00:54:18.170 align:start position:0%
don't mean to but if you're the CIO
right<00:54:17.220><c> there</c><00:54:17.460><c> are</c><00:54:17.640><c> all</c><00:54:17.700><c> kinds</c><00:54:17.940><c> of</c><00:54:18.000><c> services</c>

00:54:18.170 --> 00:54:18.180 align:start position:0%
right there are all kinds of services
 

00:54:18.180 --> 00:54:20.750 align:start position:0%
right there are all kinds of services
that<00:54:18.720><c> you</c><00:54:18.900><c> provide</c><00:54:19.380><c> to</c><00:54:19.559><c> the</c><00:54:19.740><c> organization</c><00:54:20.280><c> and</c>

00:54:20.750 --> 00:54:20.760 align:start position:0%
that you provide to the organization and
 

00:54:20.760 --> 00:54:23.030 align:start position:0%
that you provide to the organization and
and<00:54:21.059><c> all</c><00:54:21.420><c> kinds</c><00:54:21.780><c> of</c><00:54:21.839><c> software</c><00:54:22.319><c> and</c><00:54:22.559><c> tools</c><00:54:22.859><c> and</c>

00:54:23.030 --> 00:54:23.040 align:start position:0%
and all kinds of software and tools and
 

00:54:23.040 --> 00:54:25.670 align:start position:0%
and all kinds of software and tools and
applications<00:54:23.460><c> you've</c><00:54:24.059><c> got</c><00:54:24.240><c> out</c><00:54:24.420><c> there</c><00:54:24.960><c> and</c>

00:54:25.670 --> 00:54:25.680 align:start position:0%
applications you've got out there and
 

00:54:25.680 --> 00:54:28.190 align:start position:0%
applications you've got out there and
this<00:54:25.980><c> yeah</c><00:54:26.280><c> and</c><00:54:26.460><c> if</c><00:54:26.819><c> you</c><00:54:26.940><c> come</c><00:54:27.059><c> up</c><00:54:27.240><c> with</c><00:54:27.540><c> as</c><00:54:27.960><c> you</c>

00:54:28.190 --> 00:54:28.200 align:start position:0%
this yeah and if you come up with as you
 

00:54:28.200 --> 00:54:29.870 align:start position:0%
this yeah and if you come up with as you
said<00:54:28.319><c> that</c><00:54:28.500><c> those</c><00:54:28.920><c> sort</c><00:54:29.160><c> of</c><00:54:29.220><c> pillars</c><00:54:29.579><c> for</c><00:54:29.760><c> what</c>

00:54:29.870 --> 00:54:29.880 align:start position:0%
said that those sort of pillars for what
 

00:54:29.880 --> 00:54:32.630 align:start position:0%
said that those sort of pillars for what
the<00:54:30.000><c> organization</c><00:54:30.480><c> needs</c><00:54:31.040><c> and</c><00:54:32.040><c> then</c><00:54:32.220><c> score</c>

00:54:32.630 --> 00:54:32.640 align:start position:0%
the organization needs and then score
 

00:54:32.640 --> 00:54:34.670 align:start position:0%
the organization needs and then score
those<00:54:32.880><c> projects</c><00:54:33.240><c> against</c><00:54:33.420><c> those</c><00:54:33.720><c> pillars</c><00:54:34.200><c> you</c>

00:54:34.670 --> 00:54:34.680 align:start position:0%
those projects against those pillars you
 

00:54:34.680 --> 00:54:37.309 align:start position:0%
those projects against those pillars you
can<00:54:34.800><c> create</c><00:54:35.040><c> accumulative</c><00:54:35.880><c> scores</c><00:54:36.240><c> if</c><00:54:36.780><c> you</c><00:54:37.079><c> if</c>

00:54:37.309 --> 00:54:37.319 align:start position:0%
can create accumulative scores if you if
 

00:54:37.319 --> 00:54:38.870 align:start position:0%
can create accumulative scores if you if
you<00:54:37.559><c> start</c><00:54:37.680><c> with</c><00:54:37.980><c> you</c><00:54:38.400><c> know</c><00:54:38.520><c> the</c><00:54:38.579><c> ones</c><00:54:38.760><c> with</c>

00:54:38.870 --> 00:54:38.880 align:start position:0%
you start with you know the ones with
 

00:54:38.880 --> 00:54:40.309 align:start position:0%
you start with you know the ones with
the<00:54:39.000><c> biggest</c><00:54:39.119><c> impact</c><00:54:39.540><c> here</c><00:54:39.720><c> and</c><00:54:39.900><c> ones</c><00:54:40.140><c> with</c>

00:54:40.309 --> 00:54:40.319 align:start position:0%
the biggest impact here and ones with
 

00:54:40.319 --> 00:54:42.829 align:start position:0%
the biggest impact here and ones with
the<00:54:40.440><c> least</c><00:54:40.559><c> impact</c><00:54:40.920><c> over</c><00:54:41.220><c> here</c>

00:54:42.829 --> 00:54:42.839 align:start position:0%
the least impact over here
 

00:54:42.839 --> 00:54:44.870 align:start position:0%
the least impact over here
and<00:54:43.260><c> then</c><00:54:43.440><c> you</c><00:54:44.040><c> can</c><00:54:44.160><c> look</c><00:54:44.280><c> at</c><00:54:44.400><c> how</c><00:54:44.640><c> much</c><00:54:44.700><c> it's</c>

00:54:44.870 --> 00:54:44.880 align:start position:0%
and then you can look at how much it's
 

00:54:44.880 --> 00:54:46.190 align:start position:0%
and then you can look at how much it's
going<00:54:45.059><c> to</c><00:54:45.180><c> cost</c><00:54:45.240><c> you</c><00:54:45.420><c> to</c><00:54:45.599><c> deliver</c><00:54:45.780><c> these</c>

00:54:46.190 --> 00:54:46.200 align:start position:0%
going to cost you to deliver these
 

00:54:46.200 --> 00:54:48.710 align:start position:0%
going to cost you to deliver these
different<00:54:46.440><c> levels</c><00:54:46.920><c> of</c><00:54:47.220><c> service</c><00:54:47.579><c> and</c><00:54:48.420><c> what</c><00:54:48.599><c> you</c>

00:54:48.710 --> 00:54:48.720 align:start position:0%
different levels of service and what you
 

00:54:48.720 --> 00:54:51.530 align:start position:0%
different levels of service and what you
see<00:54:49.020><c> is</c><00:54:49.260><c> that</c><00:54:49.980><c> you</c><00:54:50.400><c> get</c><00:54:50.579><c> this</c><00:54:50.940><c> flattening</c><00:54:51.359><c> off</c>

00:54:51.530 --> 00:54:51.540 align:start position:0%
see is that you get this flattening off
 

00:54:51.540 --> 00:54:52.970 align:start position:0%
see is that you get this flattening off
curve<00:54:51.900><c> basically</c><00:54:52.260><c> what</c><00:54:52.380><c> that's</c><00:54:52.559><c> telling</c><00:54:52.859><c> you</c>

00:54:52.970 --> 00:54:52.980 align:start position:0%
curve basically what that's telling you
 

00:54:52.980 --> 00:54:55.490 align:start position:0%
curve basically what that's telling you
is<00:54:53.160><c> that</c><00:54:53.400><c> if</c><00:54:54.059><c> you</c><00:54:54.180><c> spend</c><00:54:54.480><c> a</c><00:54:54.960><c> million</c><00:54:55.260><c> dollars</c>

00:54:55.490 --> 00:54:55.500 align:start position:0%
is that if you spend a million dollars
 

00:54:55.500 --> 00:54:57.170 align:start position:0%
is that if you spend a million dollars
here<00:54:55.800><c> it's</c><00:54:56.460><c> going</c><00:54:56.640><c> to</c><00:54:56.700><c> have</c><00:54:56.760><c> a</c><00:54:56.880><c> really</c><00:54:57.000><c> big</c>

00:54:57.170 --> 00:54:57.180 align:start position:0%
here it's going to have a really big
 

00:54:57.180 --> 00:54:59.930 align:start position:0%
here it's going to have a really big
impact<00:54:57.559><c> if</c><00:54:58.559><c> you</c><00:54:58.680><c> spend</c><00:54:58.980><c> a</c><00:54:59.220><c> million</c><00:54:59.579><c> dollars</c>

00:54:59.930 --> 00:54:59.940 align:start position:0%
impact if you spend a million dollars
 

00:54:59.940 --> 00:55:02.030 align:start position:0%
impact if you spend a million dollars
extra<00:55:00.540><c> here</c>

00:55:02.030 --> 00:55:02.040 align:start position:0%
extra here
 

00:55:02.040 --> 00:55:04.990 align:start position:0%
extra here
right<00:55:02.640><c> it's</c><00:55:03.540><c> gonna</c><00:55:03.780><c> have</c><00:55:03.900><c> a</c><00:55:04.140><c> very</c><00:55:04.319><c> small</c>

00:55:04.990 --> 00:55:05.000 align:start position:0%
right it's gonna have a very small
 

00:55:05.000 --> 00:55:09.349 align:start position:0%
right it's gonna have a very small
impact<00:55:06.000><c> right</c><00:55:06.900><c> and</c><00:55:07.800><c> so</c><00:55:08.040><c> what</c><00:55:08.460><c> you</c><00:55:08.579><c> can</c><00:55:08.760><c> do</c><00:55:08.880><c> and</c>

00:55:09.349 --> 00:55:09.359 align:start position:0%
impact right and so what you can do and
 

00:55:09.359 --> 00:55:10.490 align:start position:0%
impact right and so what you can do and
what<00:55:09.540><c> you</c><00:55:09.599><c> actually</c><00:55:09.780><c> what</c><00:55:10.079><c> you</c><00:55:10.319><c> actually</c>

00:55:10.490 --> 00:55:10.500 align:start position:0%
what you actually what you actually
 

00:55:10.500 --> 00:55:14.930 align:start position:0%
what you actually what you actually
found<00:55:10.800><c> is</c><00:55:11.099><c> a</c><00:55:11.760><c> um</c><00:55:12.240><c> uh</c><00:55:13.020><c> there's</c><00:55:13.380><c> a</c><00:55:13.680><c> a</c><00:55:14.160><c> researcher</c>

00:55:14.930 --> 00:55:14.940 align:start position:0%
found is a um uh there's a a researcher
 

00:55:14.940 --> 00:55:17.329 align:start position:0%
found is a um uh there's a a researcher
into<00:55:15.119><c> this</c><00:55:15.420><c> kind</c><00:55:15.599><c> of</c><00:55:15.660><c> stuff</c><00:55:15.839><c> called</c><00:55:16.020><c> lotion</c><00:55:16.500><c> uh</c>

00:55:17.329 --> 00:55:17.339 align:start position:0%
into this kind of stuff called lotion uh
 

00:55:17.339 --> 00:55:19.250 align:start position:0%
into this kind of stuff called lotion uh
and<00:55:17.520><c> he's</c><00:55:17.640><c> looked</c><00:55:18.000><c> at</c><00:55:18.119><c> this</c><00:55:18.240><c> so</c><00:55:18.780><c> this</c><00:55:19.079><c> is</c><00:55:19.140><c> all</c>

00:55:19.250 --> 00:55:19.260 align:start position:0%
and he's looked at this so this is all
 

00:55:19.260 --> 00:55:21.230 align:start position:0%
and he's looked at this so this is all
about<00:55:19.440><c> the</c><00:55:19.619><c> Pareto</c><00:55:20.099><c> analysis</c><00:55:20.460><c> right</c><00:55:20.819><c> you've</c>

00:55:21.230 --> 00:55:21.240 align:start position:0%
about the Pareto analysis right you've
 

00:55:21.240 --> 00:55:23.089 align:start position:0%
about the Pareto analysis right you've
all<00:55:21.599><c> heard</c><00:55:21.780><c> the</c><00:55:21.900><c> 80</c><00:55:22.020><c> 20</c><00:55:22.260><c> rule</c><00:55:22.619><c> right</c><00:55:22.800><c> so</c><00:55:22.980><c> this</c>

00:55:23.089 --> 00:55:23.099 align:start position:0%
all heard the 80 20 rule right so this
 

00:55:23.099 --> 00:55:24.349 align:start position:0%
all heard the 80 20 rule right so this
is<00:55:23.220><c> another</c><00:55:23.460><c> name</c><00:55:23.700><c> for</c><00:55:23.880><c> the</c><00:55:24.000><c> efficient</c>

00:55:24.349 --> 00:55:24.359 align:start position:0%
is another name for the efficient
 

00:55:24.359 --> 00:55:26.990 align:start position:0%
is another name for the efficient
Frontier<00:55:24.720><c> is</c><00:55:24.839><c> the</c><00:55:24.960><c> Pareto</c><00:55:25.440><c> curve</c><00:55:25.800><c> and</c><00:55:26.700><c> so</c>

00:55:26.990 --> 00:55:27.000 align:start position:0%
Frontier is the Pareto curve and so
 

00:55:27.000 --> 00:55:28.670 align:start position:0%
Frontier is the Pareto curve and so
lotion's<00:55:27.660><c> done</c><00:55:27.780><c> some</c>

00:55:28.670 --> 00:55:28.680 align:start position:0%
lotion's done some
 

00:55:28.680 --> 00:55:30.710 align:start position:0%
lotion's done some
um<00:55:28.740><c> research</c><00:55:29.339><c> that</c><00:55:29.460><c> shows</c><00:55:29.760><c> in</c><00:55:30.000><c> many</c><00:55:30.119><c> cases</c><00:55:30.480><c> the</c>

00:55:30.710 --> 00:55:30.720 align:start position:0%
um research that shows in many cases the
 

00:55:30.720 --> 00:55:32.990 align:start position:0%
um research that shows in many cases the
curve<00:55:31.020><c> doesn't</c><00:55:31.200><c> look</c><00:55:31.380><c> like</c><00:55:31.559><c> this</c><00:55:31.800><c> the</c><00:55:32.640><c> curve</c>

00:55:32.990 --> 00:55:33.000 align:start position:0%
curve doesn't look like this the curve
 

00:55:33.000 --> 00:55:34.370 align:start position:0%
curve doesn't look like this the curve
looks<00:55:33.420><c> like</c>

00:55:34.370 --> 00:55:34.380 align:start position:0%
looks like
 

00:55:34.380 --> 00:55:37.250 align:start position:0%
looks like
this<00:55:35.220><c> right</c><00:55:36.000><c> goes</c><00:55:36.540><c> up</c>

00:55:37.250 --> 00:55:37.260 align:start position:0%
this right goes up
 

00:55:37.260 --> 00:55:40.549 align:start position:0%
this right goes up
and<00:55:37.800><c> then</c><00:55:37.920><c> it</c><00:55:38.099><c> goes</c><00:55:38.460><c> down</c><00:55:39.000><c> so</c><00:55:39.780><c> actually</c><00:55:39.960><c> these</c>

00:55:40.549 --> 00:55:40.559 align:start position:0%
and then it goes down so actually these
 

00:55:40.559 --> 00:55:42.650 align:start position:0%
and then it goes down so actually these
projects<00:55:40.920><c> are</c><00:55:41.160><c> destroying</c><00:55:41.700><c> value</c>

00:55:42.650 --> 00:55:42.660 align:start position:0%
projects are destroying value
 

00:55:42.660 --> 00:55:44.510 align:start position:0%
projects are destroying value
so<00:55:43.079><c> if</c><00:55:43.260><c> you</c><00:55:43.380><c> can</c><00:55:43.500><c> understand</c><00:55:43.680><c> this</c><00:55:44.160><c> and</c><00:55:44.339><c> start</c>

00:55:44.510 --> 00:55:44.520 align:start position:0%
so if you can understand this and start
 

00:55:44.520 --> 00:55:46.309 align:start position:0%
so if you can understand this and start
to<00:55:44.700><c> quantify</c><00:55:45.240><c> or</c><00:55:45.420><c> these</c><00:55:45.660><c> these</c><00:55:45.960><c> initiatives</c>

00:55:46.309 --> 00:55:46.319 align:start position:0%
to quantify or these these initiatives
 

00:55:46.319 --> 00:55:47.990 align:start position:0%
to quantify or these these initiatives
whatever<00:55:46.559><c> the</c><00:55:46.920><c> services</c><00:55:47.220><c> are</c><00:55:47.579><c> destroying</c>

00:55:47.990 --> 00:55:48.000 align:start position:0%
whatever the services are destroying
 

00:55:48.000 --> 00:55:51.230 align:start position:0%
whatever the services are destroying
value<00:55:48.119><c> if</c><00:55:48.839><c> you</c><00:55:48.960><c> can</c><00:55:49.079><c> if</c><00:55:49.500><c> you</c><00:55:49.740><c> can</c><00:55:49.980><c> look</c><00:55:50.819><c> at</c><00:55:51.059><c> this</c>

00:55:51.230 --> 00:55:51.240 align:start position:0%
value if you can if you can look at this
 

00:55:51.240 --> 00:55:54.170 align:start position:0%
value if you can if you can look at this
and<00:55:51.599><c> quantify</c><00:55:52.200><c> this</c><00:55:52.500><c> then</c><00:55:53.339><c> very</c><00:55:53.579><c> often</c><00:55:53.880><c> you</c>

00:55:54.170 --> 00:55:54.180 align:start position:0%
and quantify this then very often you
 

00:55:54.180 --> 00:55:56.990 align:start position:0%
and quantify this then very often you
can<00:55:54.300><c> find</c><00:55:54.540><c> areas</c><00:55:55.020><c> to</c><00:55:55.380><c> cut</c><00:55:55.619><c> costs</c>

00:55:56.990 --> 00:55:57.000 align:start position:0%
can find areas to cut costs
 

00:55:57.000 --> 00:55:58.849 align:start position:0%
can find areas to cut costs
right<00:55:57.420><c> in</c><00:55:57.839><c> as</c><00:55:58.079><c> part</c><00:55:58.319><c> of</c><00:55:58.440><c> your</c><00:55:58.559><c> transformation</c>

00:55:58.849 --> 00:55:58.859 align:start position:0%
right in as part of your transformation
 

00:55:58.859 --> 00:56:03.049 align:start position:0%
right in as part of your transformation
program<00:55:59.480><c> and</c><00:56:00.480><c> improve</c><00:56:01.319><c> value</c><00:56:01.700><c> at</c><00:56:02.700><c> the</c><00:56:02.880><c> same</c>

00:56:03.049 --> 00:56:03.059 align:start position:0%
program and improve value at the same
 

00:56:03.059 --> 00:56:05.569 align:start position:0%
program and improve value at the same
time<00:56:03.300><c> and</c><00:56:04.200><c> that's</c><00:56:04.319><c> all</c><00:56:04.500><c> you</c><00:56:04.859><c> remember</c><00:56:05.220><c> the</c><00:56:05.460><c> guy</c>

00:56:05.569 --> 00:56:05.579 align:start position:0%
time and that's all you remember the guy
 

00:56:05.579 --> 00:56:07.490 align:start position:0%
time and that's all you remember the guy
I<00:56:05.700><c> was</c><00:56:05.819><c> talking</c><00:56:05.940><c> about</c><00:56:06.059><c> at</c><00:56:06.300><c> the</c><00:56:06.480><c> utility</c><00:56:06.780><c> right</c>

00:56:07.490 --> 00:56:07.500 align:start position:0%
I was talking about at the utility right
 

00:56:07.500 --> 00:56:09.290 align:start position:0%
I was talking about at the utility right
that's<00:56:07.859><c> all</c><00:56:08.040><c> they</c><00:56:08.220><c> did</c><00:56:08.400><c> was</c><00:56:08.819><c> they</c><00:56:09.059><c> looked</c><00:56:09.300><c> at</c>

00:56:09.290 --> 00:56:09.300 align:start position:0%
that's all they did was they looked at
 

00:56:09.300 --> 00:56:10.730 align:start position:0%
that's all they did was they looked at
all<00:56:09.540><c> the</c><00:56:09.599><c> things</c><00:56:09.720><c> they</c><00:56:09.900><c> were</c><00:56:10.020><c> doing</c><00:56:10.200><c> that</c><00:56:10.380><c> that</c>

00:56:10.730 --> 00:56:10.740 align:start position:0%
all the things they were doing that that
 

00:56:10.740 --> 00:56:12.950 align:start position:0%
all the things they were doing that that
were<00:56:11.040><c> destroying</c><00:56:11.460><c> value</c><00:56:11.700><c> and</c><00:56:12.480><c> they</c><00:56:12.660><c> stopped</c>

00:56:12.950 --> 00:56:12.960 align:start position:0%
were destroying value and they stopped
 

00:56:12.960 --> 00:56:13.970 align:start position:0%
were destroying value and they stopped
doing<00:56:13.079><c> them</c>

00:56:13.970 --> 00:56:13.980 align:start position:0%
doing them
 

00:56:13.980 --> 00:56:15.829 align:start position:0%
doing them
you<00:56:14.640><c> know</c><00:56:14.819><c> it's</c><00:56:14.940><c> it's</c><00:56:15.119><c> stupidly</c><00:56:15.599><c> simple</c>

00:56:15.829 --> 00:56:15.839 align:start position:0%
you know it's it's stupidly simple
 

00:56:15.839 --> 00:56:18.410 align:start position:0%
you know it's it's stupidly simple
stupidly<00:56:16.680><c> simple</c><00:56:16.859><c> in</c><00:56:17.160><c> principle</c><00:56:17.700><c> hard</c><00:56:18.119><c> to</c><00:56:18.300><c> do</c>

00:56:18.410 --> 00:56:18.420 align:start position:0%
stupidly simple in principle hard to do
 

00:56:18.420 --> 00:56:20.270 align:start position:0%
stupidly simple in principle hard to do
in<00:56:18.540><c> practice</c><00:56:18.720><c> but</c><00:56:19.079><c> it's</c><00:56:19.260><c> stupidly</c><00:56:19.800><c> simple</c><00:56:19.980><c> in</c>

00:56:20.270 --> 00:56:20.280 align:start position:0%
in practice but it's stupidly simple in
 

00:56:20.280 --> 00:56:21.290 align:start position:0%
in practice but it's stupidly simple in
principle

00:56:21.290 --> 00:56:21.300 align:start position:0%
principle
 

00:56:21.300 --> 00:56:24.049 align:start position:0%
principle
sorry<00:56:21.660><c> Lisa</c><00:56:22.140><c> no</c><00:56:22.980><c> no</c><00:56:22.980><c> again</c><00:56:23.339><c> I</c><00:56:23.520><c> think</c><00:56:23.940><c> it's</c>

00:56:24.049 --> 00:56:24.059 align:start position:0%
sorry Lisa no no again I think it's
 

00:56:24.059 --> 00:56:25.190 align:start position:0%
sorry Lisa no no again I think it's
interesting<00:56:24.420><c> and</c><00:56:24.599><c> like</c><00:56:24.720><c> you</c><00:56:24.839><c> know</c><00:56:24.960><c> I</c><00:56:25.020><c> like</c>

00:56:25.190 --> 00:56:25.200 align:start position:0%
interesting and like you know I like
 

00:56:25.200 --> 00:56:27.290 align:start position:0%
interesting and like you know I like
that<00:56:25.500><c> uh</c><00:56:25.800><c> you</c><00:56:26.220><c> know</c><00:56:26.339><c> what</c><00:56:26.520><c> you</c><00:56:26.700><c> do</c><00:56:26.880><c> and</c><00:56:27.059><c> how</c>

00:56:27.290 --> 00:56:27.300 align:start position:0%
that uh you know what you do and how
 

00:56:27.300 --> 00:56:28.549 align:start position:0%
that uh you know what you do and how
much<00:56:27.420><c> return</c><00:56:27.660><c> does</c><00:56:27.960><c> it</c><00:56:28.079><c> give</c><00:56:28.140><c> you</c><00:56:28.260><c> because</c><00:56:28.380><c> I</c>

00:56:28.549 --> 00:56:28.559 align:start position:0%
much return does it give you because I
 

00:56:28.559 --> 00:56:29.809 align:start position:0%
much return does it give you because I
think<00:56:28.680><c> again</c><00:56:28.859><c> that's</c><00:56:29.220><c> something</c><00:56:29.460><c> that's</c>

00:56:29.809 --> 00:56:29.819 align:start position:0%
think again that's something that's
 

00:56:29.819 --> 00:56:32.329 align:start position:0%
think again that's something that's
skipped<00:56:30.300><c> in</c><00:56:30.420><c> many</c><00:56:31.140><c> transformation</c><00:56:31.680><c> programs</c>

00:56:32.329 --> 00:56:32.339 align:start position:0%
skipped in many transformation programs
 

00:56:32.339 --> 00:56:34.730 align:start position:0%
skipped in many transformation programs
a<00:56:32.640><c> real</c><00:56:32.880><c> the</c><00:56:33.480><c> review</c><00:56:33.720><c> which</c><00:56:34.140><c> is</c><00:56:34.260><c> you</c><00:56:34.500><c> know</c><00:56:34.559><c> so</c>

00:56:34.730 --> 00:56:34.740 align:start position:0%
a real the review which is you know so
 

00:56:34.740 --> 00:56:36.170 align:start position:0%
a real the review which is you know so
it's<00:56:34.859><c> really</c><00:56:35.040><c> interesting</c><00:56:35.460><c> and</c><00:56:35.880><c> there's</c><00:56:36.000><c> a</c>

00:56:36.170 --> 00:56:36.180 align:start position:0%
it's really interesting and there's a
 

00:56:36.180 --> 00:56:37.670 align:start position:0%
it's really interesting and there's a
really<00:56:36.300><c> like</c><00:56:36.599><c> simple</c><00:56:36.839><c> quote</c><00:56:37.200><c> isn't</c><00:56:37.559><c> there</c>

00:56:37.670 --> 00:56:37.680 align:start position:0%
really like simple quote isn't there
 

00:56:37.680 --> 00:56:38.990 align:start position:0%
really like simple quote isn't there
about<00:56:37.859><c> what's</c><00:56:38.160><c> going</c><00:56:38.339><c> to</c><00:56:38.460><c> be</c><00:56:38.579><c> I</c><00:56:38.760><c> think</c><00:56:38.819><c> there's</c>

00:56:38.990 --> 00:56:39.000 align:start position:0%
about what's going to be I think there's
 

00:56:39.000 --> 00:56:40.609 align:start position:0%
about what's going to be I think there's
an<00:56:39.180><c> Olympian</c><00:56:39.480><c> I</c><00:56:39.720><c> listened</c><00:56:39.960><c> to</c><00:56:40.020><c> once</c><00:56:40.380><c> and</c><00:56:40.440><c> he</c>

00:56:40.609 --> 00:56:40.619 align:start position:0%
an Olympian I listened to once and he
 

00:56:40.619 --> 00:56:42.170 align:start position:0%
an Olympian I listened to once and he
talked<00:56:40.920><c> about</c><00:56:40.980><c> what's</c><00:56:41.640><c> going</c><00:56:41.880><c> to</c><00:56:41.940><c> make</c><00:56:42.059><c> the</c>

00:56:42.170 --> 00:56:42.180 align:start position:0%
talked about what's going to make the
 

00:56:42.180 --> 00:56:44.150 align:start position:0%
talked about what's going to make the
boat<00:56:42.359><c> go</c><00:56:42.660><c> faster</c><00:56:42.960><c> you</c><00:56:43.680><c> know</c><00:56:43.740><c> so</c><00:56:43.859><c> if</c><00:56:43.980><c> it</c><00:56:44.099><c> doesn't</c>

00:56:44.150 --> 00:56:44.160 align:start position:0%
boat go faster you know so if it doesn't
 

00:56:44.160 --> 00:56:45.710 align:start position:0%
boat go faster you know so if it doesn't
make<00:56:44.339><c> the</c><00:56:44.460><c> boat</c><00:56:44.579><c> go</c><00:56:44.819><c> faster</c><00:56:45.000><c> you</c><00:56:45.240><c> don't</c><00:56:45.420><c> do</c><00:56:45.540><c> it</c>

00:56:45.710 --> 00:56:45.720 align:start position:0%
make the boat go faster you don't do it
 

00:56:45.720 --> 00:56:47.750 align:start position:0%
make the boat go faster you don't do it
and<00:56:46.140><c> it's</c><00:56:46.260><c> actually</c><00:56:46.500><c> a</c><00:56:46.859><c> really</c><00:56:46.980><c> simple</c><00:56:47.280><c> kind</c>

00:56:47.750 --> 00:56:47.760 align:start position:0%
and it's actually a really simple kind
 

00:56:47.760 --> 00:56:49.730 align:start position:0%
and it's actually a really simple kind
of<00:56:47.880><c> analogy</c><00:56:48.540><c> to</c><00:56:48.660><c> apply</c><00:56:48.960><c> to</c><00:56:49.079><c> business</c><00:56:49.260><c> which</c>

00:56:49.730 --> 00:56:49.740 align:start position:0%
of analogy to apply to business which
 

00:56:49.740 --> 00:56:51.650 align:start position:0%
of analogy to apply to business which
you're<00:56:50.160><c> reminded</c><00:56:50.579><c> of</c><00:56:50.700><c> will</c><00:56:51.059><c> be</c><00:56:51.240><c> of</c><00:56:51.359><c> when</c><00:56:51.540><c> you</c>

00:56:51.650 --> 00:56:51.660 align:start position:0%
you're reminded of will be of when you
 

00:56:51.660 --> 00:56:53.150 align:start position:0%
you're reminded of will be of when you
do<00:56:51.780><c> the</c><00:56:52.079><c> you</c><00:56:52.319><c> know</c><00:56:52.440><c> the</c><00:56:52.559><c> graph</c><00:56:52.740><c> on</c><00:56:52.920><c> the</c><00:56:53.040><c> screen</c>

00:56:53.150 --> 00:56:53.160 align:start position:0%
do the you know the graph on the screen
 

00:56:53.160 --> 00:56:57.230 align:start position:0%
do the you know the graph on the screen
yeah<00:56:54.000><c> well</c><00:56:54.900><c> so</c><00:56:55.740><c> um</c><00:56:55.740><c> we're</c><00:56:56.400><c> almost</c><00:56:56.579><c> out</c><00:56:56.880><c> of</c><00:56:57.059><c> time</c>

00:56:57.230 --> 00:56:57.240 align:start position:0%
yeah well so um we're almost out of time
 

00:56:57.240 --> 00:56:58.849 align:start position:0%
yeah well so um we're almost out of time
I'm<00:56:57.839><c> not</c><00:56:58.020><c> going</c><00:56:58.140><c> to</c><00:56:58.200><c> open</c><00:56:58.319><c> up</c><00:56:58.559><c> the</c><00:56:58.680><c> questions</c>

00:56:58.849 --> 00:56:58.859 align:start position:0%
I'm not going to open up the questions
 

00:56:58.859 --> 00:57:00.049 align:start position:0%
I'm not going to open up the questions
because<00:56:59.160><c> hopefully</c><00:56:59.520><c> you've</c><00:56:59.640><c> all</c><00:56:59.760><c> been</c><00:56:59.819><c> asking</c>

00:57:00.049 --> 00:57:00.059 align:start position:0%
because hopefully you've all been asking
 

00:57:00.059 --> 00:57:01.309 align:start position:0%
because hopefully you've all been asking
the<00:57:00.240><c> questions</c><00:57:00.359><c> as</c><00:57:00.660><c> we</c><00:57:00.780><c> went</c><00:57:00.900><c> through</c><00:57:01.079><c> and</c>

00:57:01.309 --> 00:57:01.319 align:start position:0%
the questions as we went through and
 

00:57:01.319 --> 00:57:02.990 align:start position:0%
the questions as we went through and
really<00:57:01.500><c> appreciate</c><00:57:02.040><c> you</c>

00:57:02.990 --> 00:57:03.000 align:start position:0%
really appreciate you
 

00:57:03.000 --> 00:57:05.089 align:start position:0%
really appreciate you
um<00:57:03.059><c> doing</c><00:57:03.480><c> that</c><00:57:03.660><c> folks</c><00:57:04.020><c> because</c><00:57:04.140><c> it</c><00:57:04.319><c> as</c><00:57:04.920><c> I</c><00:57:04.980><c> said</c>

00:57:05.089 --> 00:57:05.099 align:start position:0%
um doing that folks because it as I said
 

00:57:05.099 --> 00:57:06.829 align:start position:0%
um doing that folks because it as I said
it<00:57:05.220><c> makes</c><00:57:05.339><c> it</c><00:57:05.460><c> more</c><00:57:05.579><c> interesting</c><00:57:05.880><c> for</c><00:57:06.119><c> us</c><00:57:06.240><c> and</c>

00:57:06.829 --> 00:57:06.839 align:start position:0%
it makes it more interesting for us and
 

00:57:06.839 --> 00:57:08.630 align:start position:0%
it makes it more interesting for us and
hopefully<00:57:07.140><c> it</c><00:57:07.260><c> means</c><00:57:07.440><c> we're</c><00:57:07.619><c> adding</c><00:57:07.980><c> uh</c><00:57:08.400><c> we're</c>

00:57:08.630 --> 00:57:08.640 align:start position:0%
hopefully it means we're adding uh we're
 

00:57:08.640 --> 00:57:10.250 align:start position:0%
hopefully it means we're adding uh we're
able<00:57:08.880><c> to</c><00:57:08.940><c> address</c><00:57:09.059><c> your</c><00:57:09.359><c> questions</c><00:57:09.900><c> and</c>

00:57:10.250 --> 00:57:10.260 align:start position:0%
able to address your questions and
 

00:57:10.260 --> 00:57:11.990 align:start position:0%
able to address your questions and
comments<00:57:10.559><c> as</c><00:57:10.740><c> we</c><00:57:10.920><c> go</c>

00:57:11.990 --> 00:57:12.000 align:start position:0%
comments as we go
 

00:57:12.000 --> 00:57:14.809 align:start position:0%
comments as we go
um so<00:57:12.300><c> Gregor</c><00:57:12.720><c> has</c><00:57:12.900><c> one</c><00:57:13.200><c> uh</c><00:57:13.859><c> question</c><00:57:14.160><c> which</c>

00:57:14.809 --> 00:57:14.819 align:start position:0%
um so Gregor has one uh question which
 

00:57:14.819 --> 00:57:16.340 align:start position:0%
um so Gregor has one uh question which
actually<00:57:15.000><c> leads</c><00:57:15.480><c> perfectly</c><00:57:15.839><c> into</c>

00:57:16.340 --> 00:57:16.350 align:start position:0%
actually leads perfectly into
 

00:57:16.350 --> 00:57:17.630 align:start position:0%
actually leads perfectly into
[Music]

00:57:17.630 --> 00:57:17.640 align:start position:0%
[Music]
 

00:57:17.640 --> 00:57:19.430 align:start position:0%
[Music]
um<00:57:17.760><c> uh</c><00:57:18.420><c> our</c><00:57:18.540><c> discussion</c><00:57:18.900><c> in</c><00:57:19.020><c> The</c><00:57:19.140><c> Green</c><00:57:19.200><c> Room</c>

00:57:19.430 --> 00:57:19.440 align:start position:0%
um uh our discussion in The Green Room
 

00:57:19.440 --> 00:57:20.870 align:start position:0%
um uh our discussion in The Green Room
about

00:57:20.870 --> 00:57:20.880 align:start position:0%
about
 

00:57:20.880 --> 00:57:23.390 align:start position:0%
about
um<00:57:21.240><c> Lisa</c><00:57:22.020><c> can</c><00:57:22.440><c> you</c><00:57:22.559><c> share</c><00:57:22.800><c> links</c><00:57:23.099><c> or</c><00:57:23.220><c> case</c>

00:57:23.390 --> 00:57:23.400 align:start position:0%
um Lisa can you share links or case
 

00:57:23.400 --> 00:57:25.250 align:start position:0%
um Lisa can you share links or case
studies<00:57:23.700><c> or</c><00:57:23.880><c> best</c><00:57:24.000><c> practices</c><00:57:24.420><c> on</c>

00:57:25.250 --> 00:57:25.260 align:start position:0%
studies or best practices on
 

00:57:25.260 --> 00:57:26.630 align:start position:0%
studies or best practices on
transformation<00:57:25.680><c> so</c><00:57:26.040><c> you've</c><00:57:26.220><c> got</c><00:57:26.400><c> some</c>

00:57:26.630 --> 00:57:26.640 align:start position:0%
transformation so you've got some
 

00:57:26.640 --> 00:57:28.250 align:start position:0%
transformation so you've got some
thoughts<00:57:27.059><c> that</c><00:57:27.359><c> you</c><00:57:27.480><c> want</c><00:57:27.599><c> to</c><00:57:27.780><c> share</c><00:57:28.020><c> and</c>

00:57:28.250 --> 00:57:28.260 align:start position:0%
thoughts that you want to share and
 

00:57:28.260 --> 00:57:29.569 align:start position:0%
thoughts that you want to share and
we're<00:57:28.380><c> going</c><00:57:28.500><c> to</c><00:57:28.619><c> circulate</c><00:57:29.040><c> that</c><00:57:29.220><c> in</c><00:57:29.460><c> the</c>

00:57:29.569 --> 00:57:29.579 align:start position:0%
we're going to circulate that in the
 

00:57:29.579 --> 00:57:32.030 align:start position:0%
we're going to circulate that in the
email<00:57:29.700><c> right</c><00:57:30.059><c> yeah</c><00:57:30.960><c> so</c><00:57:31.260><c> we</c><00:57:31.440><c> will</c><00:57:31.740><c> pull</c>

00:57:32.030 --> 00:57:32.040 align:start position:0%
email right yeah so we will pull
 

00:57:32.040 --> 00:57:32.930 align:start position:0%
email right yeah so we will pull
together

00:57:32.930 --> 00:57:32.940 align:start position:0%
together
 

00:57:32.940 --> 00:57:34.730 align:start position:0%
together
a sort<00:57:33.420><c> of</c><00:57:33.480><c> ebook</c><00:57:33.780><c> or</c><00:57:33.960><c> something</c><00:57:34.200><c> that</c><00:57:34.559><c> we'll</c>

00:57:34.730 --> 00:57:34.740 align:start position:0%
a sort of ebook or something that we'll
 

00:57:34.740 --> 00:57:36.710 align:start position:0%
a sort of ebook or something that we'll
we'll<00:57:35.040><c> share</c><00:57:35.640><c> afterwards</c><00:57:36.119><c> with</c><00:57:36.359><c> some</c>

00:57:36.710 --> 00:57:36.720 align:start position:0%
we'll share afterwards with some
 

00:57:36.720 --> 00:57:39.109 align:start position:0%
we'll share afterwards with some
different<00:57:37.200><c> models</c><00:57:37.680><c> in</c><00:57:37.800><c> as</c><00:57:38.160><c> I</c><00:57:38.339><c> said</c><00:57:38.400><c> I</c><00:57:38.579><c> I</c><00:57:38.760><c> often</c>

00:57:39.109 --> 00:57:39.119 align:start position:0%
different models in as I said I I often
 

00:57:39.119 --> 00:57:42.170 align:start position:0%
different models in as I said I I often
like<00:57:39.300><c> Cotter</c><00:57:39.960><c> as</c><00:57:40.260><c> a</c><00:57:40.559><c> quite</c><00:57:41.099><c> a</c><00:57:41.220><c> modern</c><00:57:41.460><c> thinker</c>

00:57:42.170 --> 00:57:42.180 align:start position:0%
like Cotter as a quite a modern thinker
 

00:57:42.180 --> 00:57:44.030 align:start position:0%
like Cotter as a quite a modern thinker
in<00:57:42.420><c> terms</c><00:57:42.720><c> of</c>

00:57:44.030 --> 00:57:44.040 align:start position:0%
in terms of
 

00:57:44.040 --> 00:57:46.970 align:start position:0%
in terms of
um<00:57:44.160><c> transformation</c><00:57:45.119><c> and</c><00:57:45.660><c> change</c><00:57:46.200><c> and</c><00:57:46.859><c> there's</c>

00:57:46.970 --> 00:57:46.980 align:start position:0%
um transformation and change and there's
 

00:57:46.980 --> 00:57:50.270 align:start position:0%
um transformation and change and there's
a<00:57:47.160><c> book</c><00:57:47.280><c> called</c><00:57:47.460><c> accelerate</c><00:57:48.240><c> e</c><00:57:48.920><c> XLR8</c><00:57:49.920><c> and</c>

00:57:50.270 --> 00:57:50.280 align:start position:0%
a book called accelerate e XLR8 and
 

00:57:50.280 --> 00:57:51.710 align:start position:0%
a book called accelerate e XLR8 and
that's<00:57:50.460><c> all</c><00:57:50.640><c> about</c><00:57:50.819><c> you</c><00:57:51.240><c> know</c><00:57:51.300><c> Employee</c>

00:57:51.710 --> 00:57:51.720 align:start position:0%
that's all about you know Employee
 

00:57:51.720 --> 00:57:52.970 align:start position:0%
that's all about you know Employee
Engagement<00:57:51.960><c> and</c><00:57:52.260><c> getting</c><00:57:52.380><c> ambassadors</c>

00:57:52.970 --> 00:57:52.980 align:start position:0%
Engagement and getting ambassadors
 

00:57:52.980 --> 00:57:55.790 align:start position:0%
Engagement and getting ambassadors
involved<00:57:53.579><c> in</c><00:57:53.940><c> the</c><00:57:54.240><c> change</c><00:57:54.780><c> to</c><00:57:55.200><c> accelerate</c>

00:57:55.790 --> 00:57:55.800 align:start position:0%
involved in the change to accelerate
 

00:57:55.800 --> 00:57:57.410 align:start position:0%
involved in the change to accelerate
change<00:57:56.040><c> so</c><00:57:56.280><c> that</c><00:57:56.460><c> that's</c><00:57:56.760><c> definitely</c><00:57:57.119><c> you</c>

00:57:57.410 --> 00:57:57.420 align:start position:0%
change so that that's definitely you
 

00:57:57.420 --> 00:57:59.030 align:start position:0%
change so that that's definitely you
know<00:57:57.540><c> a</c><00:57:57.660><c> bit</c><00:57:57.720><c> of</c><00:57:57.839><c> best</c><00:57:58.020><c> practice</c><00:57:58.260><c> that</c><00:57:58.800><c> I've</c>

00:57:59.030 --> 00:57:59.040 align:start position:0%
know a bit of best practice that I've
 

00:57:59.040 --> 00:58:01.069 align:start position:0%
know a bit of best practice that I've
that's<00:57:59.700><c> stuck</c><00:58:00.059><c> in</c><00:58:00.119><c> my</c><00:58:00.300><c> mind</c><00:58:00.480><c> and</c><00:58:00.839><c> yeah</c>

00:58:01.069 --> 00:58:01.079 align:start position:0%
that's stuck in my mind and yeah
 

00:58:01.079 --> 00:58:02.990 align:start position:0%
that's stuck in my mind and yeah
certainly<00:58:01.500><c> we'll</c><00:58:01.740><c> give</c><00:58:02.099><c> some</c><00:58:02.339><c> other</c><00:58:02.460><c> examples</c>

00:58:02.990 --> 00:58:03.000 align:start position:0%
certainly we'll give some other examples
 

00:58:03.000 --> 00:58:05.569 align:start position:0%
certainly we'll give some other examples
of<00:58:03.240><c> things</c><00:58:03.480><c> that</c><00:58:03.720><c> you</c><00:58:03.900><c> can</c><00:58:04.020><c> you</c><00:58:04.500><c> can</c><00:58:04.680><c> use</c><00:58:04.920><c> as</c><00:58:05.220><c> an</c>

00:58:05.569 --> 00:58:05.579 align:start position:0%
of things that you can you can use as an
 

00:58:05.579 --> 00:58:08.150 align:start position:0%
of things that you can you can use as an
outcome<00:58:05.880><c> of</c><00:58:06.119><c> the</c><00:58:06.359><c> of</c><00:58:06.839><c> the</c><00:58:07.079><c> session</c>

00:58:08.150 --> 00:58:08.160 align:start position:0%
outcome of the of the session
 

00:58:08.160 --> 00:58:11.809 align:start position:0%
outcome of the of the session
brilliant<00:58:09.059><c> excellent</c><00:58:09.839><c> thank</c><00:58:10.200><c> you</c><00:58:10.319><c> very</c><00:58:10.500><c> much</c>

00:58:11.809 --> 00:58:11.819 align:start position:0%
brilliant excellent thank you very much
 

00:58:11.819 --> 00:58:14.450 align:start position:0%
brilliant excellent thank you very much
um<00:58:11.880><c> and</c><00:58:12.359><c> and</c><00:58:12.599><c> thank</c><00:58:12.900><c> you</c><00:58:13.079><c> everybody</c><00:58:13.200><c> for</c><00:58:14.040><c> for</c>

00:58:14.450 --> 00:58:14.460 align:start position:0%
um and and thank you everybody for for
 

00:58:14.460 --> 00:58:16.490 align:start position:0%
um and and thank you everybody for for
uh<00:58:14.819><c> joining</c><00:58:15.540><c> and</c><00:58:15.720><c> staying</c><00:58:15.960><c> with</c><00:58:16.079><c> us</c><00:58:16.200><c> through</c>

00:58:16.490 --> 00:58:16.500 align:start position:0%
uh joining and staying with us through
 

00:58:16.500 --> 00:58:18.170 align:start position:0%
uh joining and staying with us through
the<00:58:16.740><c> through</c><00:58:17.160><c> the</c><00:58:17.400><c> session</c><00:58:17.520><c> I</c><00:58:17.760><c> hope</c><00:58:17.880><c> that</c><00:58:18.059><c> was</c>

00:58:18.170 --> 00:58:18.180 align:start position:0%
the through the session I hope that was
 

00:58:18.180 --> 00:58:19.490 align:start position:0%
the through the session I hope that was
useful

00:58:19.490 --> 00:58:19.500 align:start position:0%
useful
 

00:58:19.500 --> 00:58:21.829 align:start position:0%
useful
um<00:58:19.559><c> if</c><00:58:19.859><c> it</c><00:58:20.040><c> if</c><00:58:20.400><c> it</c><00:58:20.579><c> yeah</c><00:58:20.940><c> as</c><00:58:21.300><c> I</c><00:58:21.599><c> mentioned</c>

00:58:21.829 --> 00:58:21.839 align:start position:0%
um if it if it yeah as I mentioned
 

00:58:21.839 --> 00:58:23.450 align:start position:0%
um if it if it yeah as I mentioned
earlier<00:58:22.140><c> we</c><00:58:22.440><c> will</c><00:58:22.619><c> be</c><00:58:22.740><c> sending</c><00:58:23.099><c> out</c><00:58:23.160><c> an</c><00:58:23.339><c> email</c>

00:58:23.450 --> 00:58:23.460 align:start position:0%
earlier we will be sending out an email
 

00:58:23.460 --> 00:58:26.510 align:start position:0%
earlier we will be sending out an email
in<00:58:23.760><c> the</c><00:58:23.940><c> next</c><00:58:24.119><c> couple</c><00:58:24.660><c> of</c><00:58:24.900><c> business</c><00:58:25.079><c> days</c><00:58:25.520><c> uh</c>

00:58:26.510 --> 00:58:26.520 align:start position:0%
in the next couple of business days uh
 

00:58:26.520 --> 00:58:28.670 align:start position:0%
in the next couple of business days uh
where<00:58:26.700><c> we'll</c><00:58:26.880><c> just</c><00:58:27.059><c> tidy</c><00:58:27.359><c> up</c><00:58:27.480><c> the</c><00:58:27.599><c> video</c><00:58:27.839><c> and</c>

00:58:28.670 --> 00:58:28.680 align:start position:0%
where we'll just tidy up the video and
 

00:58:28.680 --> 00:58:30.829 align:start position:0%
where we'll just tidy up the video and
collect<00:58:29.099><c> Lisa's</c><00:58:29.520><c> input</c><00:58:29.880><c> and</c><00:58:30.180><c> circulate</c><00:58:30.660><c> that</c>

00:58:30.829 --> 00:58:30.839 align:start position:0%
collect Lisa's input and circulate that
 

00:58:30.839 --> 00:58:32.450 align:start position:0%
collect Lisa's input and circulate that
to<00:58:31.079><c> everybody</c><00:58:31.260><c> Lisa</c><00:58:31.800><c> would</c><00:58:31.920><c> it</c><00:58:32.040><c> be</c><00:58:32.160><c> okay</c><00:58:32.220><c> to</c>

00:58:32.450 --> 00:58:32.460 align:start position:0%
to everybody Lisa would it be okay to
 

00:58:32.460 --> 00:58:34.010 align:start position:0%
to everybody Lisa would it be okay to
circulate<00:58:32.819><c> the</c><00:58:33.000><c> slides</c><00:58:33.300><c> as</c><00:58:33.480><c> well</c><00:58:33.599><c> is</c><00:58:33.839><c> that</c>

00:58:34.010 --> 00:58:34.020 align:start position:0%
circulate the slides as well is that
 

00:58:34.020 --> 00:58:36.470 align:start position:0%
circulate the slides as well is that
yeah<00:58:34.200><c> absolutely</c><00:58:34.740><c> yeah</c><00:58:35.099><c> okay</c><00:58:35.460><c> perfect</c><00:58:35.819><c> so</c>

00:58:36.470 --> 00:58:36.480 align:start position:0%
yeah absolutely yeah okay perfect so
 

00:58:36.480 --> 00:58:39.230 align:start position:0%
yeah absolutely yeah okay perfect so
we'll<00:58:36.599><c> share</c><00:58:36.960><c> the</c><00:58:37.140><c> slides</c><00:58:37.440><c> as</c><00:58:37.619><c> well</c><00:58:37.799><c> and</c><00:58:39.119><c> um</c>

00:58:39.230 --> 00:58:39.240 align:start position:0%
we'll share the slides as well and um
 

00:58:39.240 --> 00:58:42.230 align:start position:0%
we'll share the slides as well and um
and<00:58:39.540><c> anybody</c><00:58:39.900><c> who</c><00:58:40.500><c> would</c><00:58:41.220><c> like</c><00:58:41.460><c> to</c><00:58:41.880><c> engage</c>

00:58:42.230 --> 00:58:42.240 align:start position:0%
and anybody who would like to engage
 

00:58:42.240 --> 00:58:44.750 align:start position:0%
and anybody who would like to engage
Lisa<00:58:42.839><c> how</c><00:58:43.140><c> should</c><00:58:43.380><c> they</c><00:58:43.859><c> engage</c><00:58:44.460><c> in</c><00:58:44.640><c> a</c>

00:58:44.750 --> 00:58:44.760 align:start position:0%
Lisa how should they engage in a
 

00:58:44.760 --> 00:58:46.069 align:start position:0%
Lisa how should they engage in a
conversation<00:58:45.240><c> how</c><00:58:45.480><c> should</c><00:58:45.660><c> they</c><00:58:45.839><c> do</c><00:58:45.960><c> that</c>

00:58:46.069 --> 00:58:46.079 align:start position:0%
conversation how should they do that
 

00:58:46.079 --> 00:58:48.410 align:start position:0%
conversation how should they do that
Lisa<00:58:46.559><c> yeah</c><00:58:46.980><c> I</c><00:58:47.160><c> mean</c><00:58:47.280><c> reach</c><00:58:47.579><c> out</c><00:58:47.700><c> on</c><00:58:47.880><c> email</c><00:58:48.059><c> I'll</c>

00:58:48.410 --> 00:58:48.420 align:start position:0%
Lisa yeah I mean reach out on email I'll
 

00:58:48.420 --> 00:58:50.030 align:start position:0%
Lisa yeah I mean reach out on email I'll
I'll<00:58:48.660><c> send</c><00:58:48.960><c> my</c><00:58:49.079><c> details</c><00:58:49.440><c> I'd</c><00:58:49.559><c> love</c><00:58:49.740><c> to</c><00:58:49.920><c> speak</c>

00:58:50.030 --> 00:58:50.040 align:start position:0%
I'll send my details I'd love to speak
 

00:58:50.040 --> 00:58:51.829 align:start position:0%
I'll send my details I'd love to speak
to<00:58:50.160><c> anybody</c><00:58:50.400><c> even</c><00:58:50.640><c> if</c><00:58:50.880><c> it's</c><00:58:51.059><c> just</c><00:58:51.420><c> a</c><00:58:51.599><c> debate</c>

00:58:51.829 --> 00:58:51.839 align:start position:0%
to anybody even if it's just a debate
 

00:58:51.839 --> 00:58:53.210 align:start position:0%
to anybody even if it's just a debate
about<00:58:52.079><c> what</c><00:58:52.319><c> we've</c><00:58:52.440><c> talked</c><00:58:52.680><c> about</c><00:58:52.740><c> it</c><00:58:53.040><c> would</c>

00:58:53.210 --> 00:58:53.220 align:start position:0%
about what we've talked about it would
 

00:58:53.220 --> 00:58:55.849 align:start position:0%
about what we've talked about it would
be<00:58:53.339><c> great</c><00:58:53.520><c> to</c><00:58:54.000><c> um</c><00:58:54.000><c> to</c><00:58:54.299><c> hear</c><00:58:54.420><c> from</c><00:58:54.599><c> people</c><00:58:54.839><c> so</c>

00:58:55.849 --> 00:58:55.859 align:start position:0%
be great to um to hear from people so
 

00:58:55.859 --> 00:58:58.069 align:start position:0%
be great to um to hear from people so
um we'll<00:58:56.099><c> include</c><00:58:56.400><c> my</c><00:58:56.579><c> email</c><00:58:56.760><c> then</c><00:58:57.180><c> in</c><00:58:57.420><c> in</c><00:58:57.780><c> the</c>

00:58:58.069 --> 00:58:58.079 align:start position:0%
um we'll include my email then in in the
 

00:58:58.079 --> 00:59:01.210 align:start position:0%
um we'll include my email then in in the
in<00:58:58.619><c> the</c><00:58:59.160><c> um</c><00:58:59.160><c> the</c><00:58:59.880><c> documentation</c><00:59:00.480><c> afterwards</c>

00:59:01.210 --> 00:59:01.220 align:start position:0%
in the um the documentation afterwards
 

00:59:01.220 --> 00:59:05.030 align:start position:0%
in the um the documentation afterwards
perfect<00:59:02.220><c> perfect</c><00:59:02.720><c> and</c><00:59:03.720><c> then</c><00:59:03.900><c> you</c><00:59:04.500><c> know</c><00:59:04.619><c> most</c>

00:59:05.030 --> 00:59:05.040 align:start position:0%
perfect perfect and then you know most
 

00:59:05.040 --> 00:59:07.010 align:start position:0%
perfect perfect and then you know most
of<00:59:05.160><c> you</c><00:59:05.339><c> at</c><00:59:05.819><c> least</c><00:59:05.940><c> I</c><00:59:06.059><c> hope</c><00:59:06.299><c> mostly</c><00:59:06.720><c> at</c><00:59:06.900><c> this</c>

00:59:07.010 --> 00:59:07.020 align:start position:0%
of you at least I hope mostly at this
 

00:59:07.020 --> 00:59:08.930 align:start position:0%
of you at least I hope mostly at this
point<00:59:07.200><c> know</c><00:59:07.440><c> where</c><00:59:07.680><c> I</c><00:59:07.859><c> am</c><00:59:08.099><c> and</c><00:59:08.460><c> how</c><00:59:08.640><c> to</c><00:59:08.760><c> reach</c>

00:59:08.930 --> 00:59:08.940 align:start position:0%
point know where I am and how to reach
 

00:59:08.940 --> 00:59:12.170 align:start position:0%
point know where I am and how to reach
me<00:59:09.119><c> but</c><00:59:09.660><c> I'm</c><00:59:09.839><c> Stuart</c><00:59:10.260><c> Easton</c><00:59:10.619><c> on</c><00:59:10.859><c> LinkedIn</c><00:59:11.280><c> or</c>

00:59:12.170 --> 00:59:12.180 align:start position:0%
me but I'm Stuart Easton on LinkedIn or
 

00:59:12.180 --> 00:59:14.089 align:start position:0%
me but I'm Stuart Easton on LinkedIn or
just<00:59:12.420><c> jump</c><00:59:12.599><c> onto</c><00:59:12.900><c> our</c><00:59:13.020><c> web</c><00:59:13.200><c> page</c><00:59:13.440><c> and</c><00:59:13.740><c> hit</c><00:59:13.920><c> the</c>

00:59:14.089 --> 00:59:14.099 align:start position:0%
just jump onto our web page and hit the
 

00:59:14.099 --> 00:59:16.190 align:start position:0%
just jump onto our web page and hit the
contact<00:59:14.280><c> button</c><00:59:14.819><c> or</c><00:59:15.119><c> loads</c><00:59:15.660><c> of</c><00:59:15.720><c> other</c><00:59:15.839><c> buttons</c>

00:59:16.190 --> 00:59:16.200 align:start position:0%
contact button or loads of other buttons
 

00:59:16.200 --> 00:59:18.109 align:start position:0%
contact button or loads of other buttons
on<00:59:16.319><c> our</c><00:59:16.440><c> webpage</c><00:59:16.740><c> that</c><00:59:16.920><c> will</c><00:59:17.099><c> get</c><00:59:17.220><c> you</c><00:59:17.400><c> to</c><00:59:17.640><c> to</c>

00:59:18.109 --> 00:59:18.119 align:start position:0%
on our webpage that will get you to to
 

00:59:18.119 --> 00:59:19.670 align:start position:0%
on our webpage that will get you to to
one<00:59:18.420><c> of</c><00:59:18.540><c> the</c><00:59:18.660><c> team</c><00:59:18.839><c> and</c><00:59:19.079><c> and</c><00:59:19.319><c> that</c><00:59:19.559><c> will</c>

00:59:19.670 --> 00:59:19.680 align:start position:0%
one of the team and and that will
 

00:59:19.680 --> 00:59:21.410 align:start position:0%
one of the team and and that will
eventually<00:59:19.980><c> get</c><00:59:20.160><c> to</c><00:59:20.339><c> me</c>

00:59:21.410 --> 00:59:21.420 align:start position:0%
eventually get to me
 

00:59:21.420 --> 00:59:23.390 align:start position:0%
eventually get to me
um<00:59:21.540><c> so</c><00:59:21.839><c> feel</c><00:59:22.140><c> free</c><00:59:22.319><c> to</c><00:59:22.440><c> reach</c><00:59:22.680><c> out</c><00:59:22.799><c> connect</c><00:59:23.099><c> I</c>

00:59:23.390 --> 00:59:23.400 align:start position:0%
um so feel free to reach out connect I
 

00:59:23.400 --> 00:59:24.710 align:start position:0%
um so feel free to reach out connect I
would<00:59:23.520><c> love</c><00:59:23.640><c> to</c><00:59:23.760><c> connect</c><00:59:23.880><c> with</c><00:59:24.180><c> with</c><00:59:24.420><c> everyone</c>

00:59:24.710 --> 00:59:24.720 align:start position:0%
would love to connect with with everyone
 

00:59:24.720 --> 00:59:27.109 align:start position:0%
would love to connect with with everyone
and<00:59:25.680><c> if</c><00:59:25.859><c> you</c><00:59:25.980><c> want</c><00:59:26.099><c> to</c><00:59:26.220><c> learn</c><00:59:26.280><c> more</c><00:59:26.520><c> about</c><00:59:26.760><c> the</c>

00:59:27.109 --> 00:59:27.119 align:start position:0%
and if you want to learn more about the
 

00:59:27.119 --> 00:59:28.730 align:start position:0%
and if you want to learn more about the
prioritization<00:59:27.780><c> side</c><00:59:28.079><c> of</c><00:59:28.260><c> this</c><00:59:28.380><c> which</c><00:59:28.619><c> is</c>

00:59:28.730 --> 00:59:28.740 align:start position:0%
prioritization side of this which is
 

00:59:28.740 --> 00:59:30.430 align:start position:0%
prioritization side of this which is
really<00:59:28.920><c> where</c><00:59:29.099><c> we</c><00:59:29.280><c> spend</c><00:59:29.520><c> most</c><00:59:29.760><c> of</c><00:59:29.880><c> our</c><00:59:30.059><c> time</c>

00:59:30.430 --> 00:59:30.440 align:start position:0%
really where we spend most of our time
 

00:59:30.440 --> 00:59:32.569 align:start position:0%
really where we spend most of our time
do<00:59:31.440><c> reach</c><00:59:31.740><c> out</c><00:59:31.799><c> on</c><00:59:31.980><c> the</c><00:59:32.099><c> website</c><00:59:32.339><c> there's</c>

00:59:32.569 --> 00:59:32.579 align:start position:0%
do reach out on the website there's
 

00:59:32.579 --> 00:59:35.450 align:start position:0%
do reach out on the website there's
loads<00:59:33.000><c> of</c><00:59:33.119><c> materials</c><00:59:33.599><c> we</c><00:59:34.319><c> will</c><00:59:34.500><c> be</c><00:59:34.680><c> doing</c><00:59:35.040><c> uh</c>

00:59:35.450 --> 00:59:35.460 align:start position:0%
loads of materials we will be doing uh
 

00:59:35.460 --> 00:59:37.910 align:start position:0%
loads of materials we will be doing uh
in<00:59:35.819><c> a</c><00:59:36.119><c> couple</c><00:59:36.180><c> of</c><00:59:36.299><c> weeks</c><00:59:36.540><c> time</c><00:59:36.720><c> I</c><00:59:37.020><c> think</c><00:59:37.200><c> Lenora</c>

00:59:37.910 --> 00:59:37.920 align:start position:0%
in a couple of weeks time I think Lenora
 

00:59:37.920 --> 00:59:39.049 align:start position:0%
in a couple of weeks time I think Lenora
I<00:59:38.040><c> don't</c><00:59:38.099><c> know</c><00:59:38.220><c> if</c><00:59:38.280><c> you</c><00:59:38.339><c> can</c><00:59:38.460><c> confirm</c><00:59:38.819><c> this</c><00:59:38.880><c> but</c>

00:59:39.049 --> 00:59:39.059 align:start position:0%
I don't know if you can confirm this but
 

00:59:39.059 --> 00:59:40.309 align:start position:0%
I don't know if you can confirm this but
I<00:59:39.180><c> think</c><00:59:39.299><c> in</c><00:59:39.420><c> a</c><00:59:39.540><c> couple</c><00:59:39.599><c> of</c><00:59:39.720><c> weeks</c><00:59:39.900><c> time</c><00:59:40.079><c> we</c>

00:59:40.309 --> 00:59:40.319 align:start position:0%
I think in a couple of weeks time we
 

00:59:40.319 --> 00:59:43.010 align:start position:0%
I think in a couple of weeks time we
have<00:59:40.440><c> another</c><00:59:40.680><c> demo</c><00:59:41.579><c> webinar</c><00:59:42.000><c> scheduled</c><00:59:42.540><c> and</c>

00:59:43.010 --> 00:59:43.020 align:start position:0%
have another demo webinar scheduled and
 

00:59:43.020 --> 00:59:44.210 align:start position:0%
have another demo webinar scheduled and
in<00:59:43.140><c> about</c><00:59:43.319><c> a</c><00:59:43.440><c> month</c><00:59:43.559><c> we'll</c><00:59:43.740><c> be</c><00:59:43.920><c> doing</c><00:59:44.040><c> another</c>

00:59:44.210 --> 00:59:44.220 align:start position:0%
in about a month we'll be doing another
 

00:59:44.220 --> 00:59:45.410 align:start position:0%
in about a month we'll be doing another
one<00:59:44.460><c> of</c><00:59:44.579><c> these</c>

00:59:45.410 --> 00:59:45.420 align:start position:0%
one of these
 

00:59:45.420 --> 00:59:47.150 align:start position:0%
one of these
um<00:59:45.480><c> another</c><00:59:45.839><c> thought</c><00:59:46.079><c> leadership</c><00:59:46.559><c> kind</c><00:59:47.040><c> of</c>

00:59:47.150 --> 00:59:47.160 align:start position:0%
um another thought leadership kind of
 

00:59:47.160 --> 00:59:50.089 align:start position:0%
um another thought leadership kind of
business<00:59:47.400><c> C</c><00:59:47.880><c> more</c><00:59:48.420><c> businessy</c><00:59:48.960><c> webinar</c><00:59:49.740><c> so</c><00:59:49.980><c> do</c>

00:59:50.089 --> 00:59:50.099 align:start position:0%
business C more businessy webinar so do
 

00:59:50.099 --> 00:59:52.190 align:start position:0%
business C more businessy webinar so do
look<00:59:50.280><c> for</c><00:59:50.400><c> those</c><00:59:50.640><c> uh</c><00:59:51.480><c> in</c><00:59:51.720><c> your</c><00:59:51.839><c> inbox</c>

00:59:52.190 --> 00:59:52.200 align:start position:0%
look for those uh in your inbox
 

00:59:52.200 --> 00:59:54.650 align:start position:0%
look for those uh in your inbox
whitelist<00:59:52.920><c> our</c><00:59:53.099><c> emails</c>

00:59:54.650 --> 00:59:54.660 align:start position:0%
whitelist our emails
 

00:59:54.660 --> 00:59:57.289 align:start position:0%
whitelist our emails
um<00:59:54.720><c> so</c><00:59:54.960><c> that</c><00:59:55.140><c> they</c><00:59:55.380><c> make</c><00:59:55.619><c> it</c><00:59:55.740><c> through</c><00:59:55.920><c> spam</c><00:59:56.339><c> and</c>

00:59:57.289 --> 00:59:57.299 align:start position:0%
um so that they make it through spam and
 

00:59:57.299 --> 00:59:59.450 align:start position:0%
um so that they make it through spam and
we<00:59:57.660><c> will</c><00:59:57.839><c> see</c><00:59:57.960><c> you</c><00:59:58.079><c> all</c><00:59:58.140><c> next</c><00:59:58.380><c> time</c><00:59:58.619><c> Lisa</c><00:59:59.220><c> thank</c>

00:59:59.450 --> 00:59:59.460 align:start position:0%
we will see you all next time Lisa thank
 

00:59:59.460 --> 01:00:01.370 align:start position:0%
we will see you all next time Lisa thank
you<00:59:59.579><c> very</c><00:59:59.819><c> much</c><01:00:00.000><c> for</c><01:00:00.359><c> sharing</c><01:00:01.260><c> your</c>

01:00:01.370 --> 01:00:01.380 align:start position:0%
you very much for sharing your
 

01:00:01.380 --> 01:00:04.130 align:start position:0%
you very much for sharing your
experience<01:00:02.040><c> and</c><01:00:02.280><c> enthusiasm</c><01:00:02.900><c> thanks</c><01:00:03.900><c> thank</c>

01:00:04.130 --> 01:00:04.140 align:start position:0%
experience and enthusiasm thanks thank
 

01:00:04.140 --> 01:00:05.510 align:start position:0%
experience and enthusiasm thanks thank
you<01:00:04.319><c> and</c><01:00:04.440><c> thanks</c><01:00:04.680><c> for</c><01:00:04.799><c> the</c><01:00:04.859><c> questions</c><01:00:05.040><c> it</c><01:00:05.339><c> was</c>

01:00:05.510 --> 01:00:05.520 align:start position:0%
you and thanks for the questions it was
 

01:00:05.520 --> 01:00:07.549 align:start position:0%
you and thanks for the questions it was
interesting<01:00:05.940><c> yeah</c><01:00:06.839><c> that</c><01:00:07.020><c> was</c><01:00:07.200><c> great</c><01:00:07.380><c> thank</c>

01:00:07.549 --> 01:00:07.559 align:start position:0%
interesting yeah that was great thank
 

01:00:07.559 --> 01:00:09.049 align:start position:0%
interesting yeah that was great thank
you<01:00:07.680><c> everybody</c><01:00:07.799><c> for</c><01:00:08.099><c> for</c><01:00:08.579><c> joining</c><01:00:08.940><c> in</c>

01:00:09.049 --> 01:00:09.059 align:start position:0%
you everybody for for joining in
 

01:00:09.059 --> 01:00:11.780 align:start position:0%
you everybody for for joining in
fantastic

