WEBVTT

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I'm Stuart again, for anybody who doesn't know me, I'm,

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uh, one of the founders and the CEO of Transparent Choice.

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Uh, we're a software company

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and we do portfolio management slash go

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type software, right?

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It's really cool. That's not what we're talking about today.

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We're gonna be talking about stakeholders, right?

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So we're gonna leave the world of, of, uh, governance

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and processes and, and tools

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and all that kind of stuff behind for a second.

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And we're gonna focus on what really makes projects work.

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And that's people, right? People make it work.

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Now, I dunno, did, does anybody jump in there?

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And, and tell me if you follow Stuart Taylor on YouTube.

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Um, so Stuart Taylor, um, is, uh, he does,

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he does a bunch of, uh,

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project management related YouTube videos.

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Um, uh, a lot of them are, are, are really good fun.

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Some of them are quite serious, some are quite good fun.

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But he just did an experiment where he tried

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to run a project, right?

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So he was creating a new training, operate,

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and he, he tried to run that project using

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chat GBT as the project manager.

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And, um, and it wasn't entirely successful.

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It wasn't an entire failure, entirely a failure either.

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But for now, I think the conclusion is we still need people.

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Okay? So people are what make projects work.

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People are also usually what cause projects to fail.

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So, um, so I have invited on today, Dawn Mahan.

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Now Dawn, if you don't know Dawn,

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she is an absolute mega star.

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Um, she's, she's, uh, so she does a lot of, you know,

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PMO training, project management training.

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She does a lot of charity work.

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She just actually was doing a charity golf

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thing yesterday, right?

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Dawn, yay. Um, uh,

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she has built houses out in Cambodia.

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She has done all kinds of,

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I think it was Cambodia, wasn't it?

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Yeah. Yeah. Um, so she's done all sorts

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of really fascinating things,

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but by far, far, far, far,

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the most exciting thing she's ever done in her life was, uh,

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share a table, uh, next to the pool

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with me in Saudi Arabia, right?

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Uh, and it was, you, me, there was Laura Barnard there.

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Uh, we had, Lee Lambert was there.

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Uh, we, who else was there?

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We, we had Mo Reb Al Shehe, two times winner

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of the PMO Leader of the Year Award, uh, and her husband.

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And, and we had a lovely night.

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We got the guitar out, which, which was interesting

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'cause it only had five strings.

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And, uh, anyway, while we're sitting by the pool, Dawn

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and I got talking about, uh, her latest book.

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And those of you who know me know

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that I talk a lot about ducks.

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Okay? Why ducks? Well, because, um,

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because your executives right,

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really don't care about your projects.

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They really don't, right?

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They don't care if you've got a boy duck or a girl duck.

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They don't care about your Gantt charts.

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They don't care what methodology you use.

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They don't care about any of that stuff.

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They don't care if you go boy duck or girl duck.

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They just care about eggs, right? The value of the project.

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That's the only thing they care about.

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And I dare say, we might touch on

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that a little bit later on.

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Um, uh, but,

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but this whole theme of ducks led

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to a conversation about other animals.

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And of course, you can't talk about other animals without

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talking about project land.

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Lauren's latest thought, right?

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So this is, this is such a creative way

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to talk about stakeholders around projects.

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It's, it's, it's a load of fun.

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Um, but it's also a very kind of practical book, uh, about

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how to engage stakeholders, how to, uh, avoid pitfalls, how

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to manage, how to manage the snakes, right?

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Things like that. Um, so, so we're gonna,

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we're gonna take a little wander through Project Land today

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with Dawn and, um, uh, hopefully learn a few things.

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And as I say, uh, I just wanna shock. I like it.

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Um, uh, and hopefully what, we'll, we'll, uh,

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hopefully you guys will join in, share some

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of your experiences, share some

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of the challenges maybe that you've had.

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We can get dawn's uh, dawn's thoughts on it.

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Uh, but, and I'm gonna start, Dawn, actually

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with just a couple of quick questions.

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So the first one in the Green Room we were talking about,

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um, that quote about a book, uh,

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being the distillation of, right?

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So, so tell us a little bit about that

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and then tell us about kind of where you started,

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what was the inspiration for this book,

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and then we'll get into kind of the topic from there.

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Sure, sure. Hi everybody.

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Thanks so much for having me, Stuart.

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I love having chats with you. We're always so much fun.

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Um, and I just love how aligned we are on so many

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of the kind of topics that we like to talk about

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and, and help people with.

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So, thanks for having me.

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So where the inspiration came from,

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first of all, I love books.

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If anybody else loves books, um, you know, give us a,

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give us a yes in the chat there.

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I love books because I grew up in a small town,

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and the library basically saved my life, um,

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because I was bored outta my mind.

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And so books were a way to escape, uh, for me and learn.

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And I'm just, I became a voracious leader

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at a very young age.

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And look at this, Amy, Jenny, she, Tabitha, justice Ryan.

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Yes, Annette. So we have some book lovers here, too.

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Yay, ed. Thank you, Mahesh.

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So, um, yeah, so books definitely,

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I've been a big fan for a long, long time.

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And in fact, I, I tend to have multiple books

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that I'm reading at once at different times of day.

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So I have morning books, I have evening books,

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I have kind of day books.

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Um, and so what happened, which was wild to me,

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is back in about 2010, I was in Chicago at a,

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um, at a client.

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And in Chicago, this group was a very low maturity

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organization as far as projects went.

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So the president of the company, ha, was new there, knew me,

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looked around and was like, these people don't know how

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to operate projects.

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They, they don't get it. They're wide-eyed.

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They don't understand anything about, when I say, well,

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when can you get this done?

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Like, create a schedule, they have no idea

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what to do, right?

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So he said, can you help me out? I said, sure.

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So he flew me to Chicago, um, along with the,

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Just, just to be clear, Dawn, right?

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So yeah, we have some Brits on the call. Yes.

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So a, a schedule is what we would call a schedule.

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Let's see if we could get Dawn speaking.

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Thank you English language by the end of the call.

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Let's give it a go, folks. Let's see if we could just

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schedule pick her up and just keep her schedule.

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There you go. That's it. Yeah.

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Thank you. Thank you. So anyway, I'm in this room

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of very seasoned people.

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Most of the people had worked here for over 20 years.

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And, um, and the one

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of the gentlemen named Jermaine looked up at me in the

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middle of class and he goes, Dawn, where's the book?

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And I said, what? And he said, Dawn, where's the book?

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I want the book with all the stories you tell

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and all the tips on, I want it on my desk.

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I want it with me because you're gonna go away.

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And I, and I'm gonna, and I want that.

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And I'm like, are you kidding me?

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Like, you would want a book of my, of what?

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And so it was, it was my turn to be confused.

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And, uh, so anyway, he planted the seed in like 2010.

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And so it had been sort of hanging out there

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for a while, you know, ever since then.

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That's cool. That's so cool.

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And, and it, it's funny how often it starts like that.

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I was talking to Laura and, you know, I think Laura Barnard,

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uh, uh, and, um, yeah.

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And so her book actually lives on my,

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on my nightstand, right?

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So, so every night I go to bed with Laura,

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which isn't something I should say.

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'cause her husband's bigger than I

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ever, stronger than I ever, right?

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But hey, there you go.

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Um, so, but, uh,

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but you know, it's not a, it's not a

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dissimilar story, right?

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It, it's the fact that, that there's so much experience

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that you, you have that Laura has, and,

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and, uh, uh, you know, he was just,

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she's got a book coming out as well, you know, she,

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people are so much experience, real world experience.

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And, and what you've done in, in this one i i,

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that I really enjoyed is you found a voice

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that makes it very approachable, right?

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Because stakeholder engagement, you know, it can be, yeah,

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we all know we should do it.

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I, I spent three hours working with one of my guys today on,

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you know, how are we gonna help our partners do

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stakeholder engagement better?

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And, you know, it can be a little dry

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and a little, um, you know, yeah,

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we know we're gonna think about the whiff

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and this the other, but,

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but what you've done in the book

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is bring it, bring it alive.

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So, so how did you come up the idea of, of using animals?

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Uh, actually first thing, has anybody read the book?

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Just bang in the, in the chat.

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I'm not expecting anybody to have read it. Um,

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This time, Nick. Oh, I know.

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At least one person has read it

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Here for James.

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James is a, yeah, we, there we go.

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We got a bunch of people who've read it. Fantastic.

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Yeah. James, you got through it. All right.

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Awesome. Great.

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Oh, Ja, James devours books. He's brilliant. Um, awesome.

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Uh, not finished yet. Okay.

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So we have a couple in progress. Great.

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Excellent. Ryan's out on Amazon as we speak.

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Good stuff. Oh,

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Thank you, Ryan.

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So, uh, so you had mentioned about the Green Room,

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what we were talking about, and I, uh, I,

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and I just wanna highlight that.

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So I met this, this other author, um, named Nick Hutchinson.

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So any of you guys that are big book readers too.

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So he wrote Rise of the Reader,

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and in that book, he talks about how he was, um,

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you know, he realized that books were a way to get access

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to people and their brains

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and decades of experience for 20 bucks, you know, or quid

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or whatever, right?

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And so, uh, so I, I thought, you know, that is so true

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that you can get access to all these people that have

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all of this experience that they condense decades into,

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you know, 200 pages, 250 pages, or whatever it is.

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And, um, and so I, I was on a webinar recently

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and they were like, Hey, you know, why'd you write the book?

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And I told, you know, the story about Jermaine in Chicago,

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and I said, you know, but I also get asked to for people

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to pick my brain a lot, right?

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And it was like, instead now it's like anybody can just go

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get the book and, you know, read it at your leisure.

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Um, and if you're an ebook person

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or a paperback person, you know, I've become both, right?

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For different reasons. Like, I got Nick's book on, uh,

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as an ebook because I was traveling a lot,

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and I did a lot of I 127 highlights in this book.

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Like, 'cause it counts. It isn't that crazy? Yeah.

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So, yeah, yeah, yeah. I mean, he had wellness tips

248
00:10:46.155 --> 00:10:47.935
for health, wealth and happiness in there.

249
00:10:47.955 --> 00:10:49.975
So there were a lot of highlights in that area too.

250
00:10:50.115 --> 00:10:53.175
But, um, you know, so anyway, rise of the Reader by Nick,

251
00:10:53.235 --> 00:10:56.095
uh, Hutchinson, and he talks about how to get the most

252
00:10:56.095 --> 00:10:58.295
of the books you do read, which I was like,

253
00:10:58.315 --> 00:11:00.415
why didn't I ever think of this so smart?

254
00:11:00.955 --> 00:11:02.935
Anyway, so I just wanted to to highlight

255
00:11:02.935 --> 00:11:04.415
that steward since you had mentioned

256
00:11:04.415 --> 00:11:05.575
about what we were talking

257
00:11:05.575 --> 00:11:06.575
About. Yeah, yeah. No,

258
00:11:06.575 --> 00:11:07.815
no, that, that's fantastic.

259
00:11:08.235 --> 00:11:11.815
So, so, so give us, give us a really high level overview of,

260
00:11:11.995 --> 00:11:13.055
you know, why animals.

261
00:11:13.565 --> 00:11:16.535
Yeah. Why animals, what do they mean, right?

262
00:11:16.555 --> 00:11:18.095
What's, what, there's a really,

263
00:11:18.365 --> 00:11:19.655
it's a really fun metaphor, right?

264
00:11:19.675 --> 00:11:21.855
So just talk us through the metaphor at a high level.

265
00:11:22.245 --> 00:11:25.495
Yeah. So what happened is, you know, I'm, I was starting

266
00:11:25.555 --> 00:11:27.615
to try to figure out, okay, all

267
00:11:27.615 --> 00:11:29.055
of this project experience I had,

268
00:11:29.095 --> 00:11:30.695
I have PMO director experience,

269
00:11:31.235 --> 00:11:35.935
and I kept finding myself being forced into, I mean,

270
00:11:35.935 --> 00:11:38.615
invited into low maturity organizations

271
00:11:39.025 --> 00:11:41.255
where they literally have no idea how this works.

272
00:11:41.605 --> 00:11:44.895
None. And so I thought, well, what's a fun way

273
00:11:45.675 --> 00:11:47.135
to talk about the players?

274
00:11:47.475 --> 00:11:48.775
To talk about the people

275
00:11:49.485 --> 00:11:51.175
that people aren't gonna get offended.

276
00:11:51.175 --> 00:11:54.125
Because if you create avatars and you like, call one Fred,

277
00:11:54.865 --> 00:11:57.845
and they're the snake, you know, essentially the saboteur

278
00:11:58.185 --> 00:12:00.445
of the project, then some really nice guy named

279
00:12:00.445 --> 00:12:01.605
Fred is gonna get mad at you.

280
00:12:01.865 --> 00:12:05.725
So I was like, you can't be mad at a snake for being a snake

281
00:12:05.725 --> 00:12:06.845
because a snake is a snake,

282
00:12:06.845 --> 00:12:08.165
and that's just how they operate, right?

283
00:12:08.465 --> 00:12:10.125
So I thought, all right, well, let's start

284
00:12:10.125 --> 00:12:11.565
to, let's just see.

285
00:12:11.825 --> 00:12:15.445
And so I played with the idea of these animal avatars,

286
00:12:15.665 --> 00:12:17.925
and um, and it started to work.

287
00:12:18.775 --> 00:12:21.115
It started to work. And so, like on the front cover

288
00:12:21.215 --> 00:12:24.355
of our practical project management training is a PA

289
00:12:24.355 --> 00:12:26.195
beautiful picture of this t of a tiger face.

290
00:12:26.855 --> 00:12:30.785
And, and when we start practical project management school,

291
00:12:31.485 --> 00:12:33.905
um, as opposed to theoretical version, right?

292
00:12:33.905 --> 00:12:36.505
This is the real, the real world stuff where we get real,

293
00:12:36.815 --> 00:12:40.145
real in class, you know, about how the people operate,

294
00:12:40.975 --> 00:12:43.265
that I ask them, you know, what's your word?

295
00:12:43.265 --> 00:12:46.185
Like when you see this picture of this beautiful tiger,

296
00:12:47.475 --> 00:12:51.005
what word comes to mind first when you think about, um,

297
00:12:51.305 --> 00:12:54.405
the world of projects that I call project land?

298
00:12:54.665 --> 00:12:57.325
And you, and it's amazing what all the words are

299
00:12:57.325 --> 00:12:58.885
that come out of it, you know?

300
00:12:59.345 --> 00:13:02.965
And, and so, um, so we started to embrace the tiger,

301
00:13:03.025 --> 00:13:05.205
and that's my logo for PMO training.com

302
00:13:05.205 --> 00:13:07.525
and all of our divisions is that,

303
00:13:07.745 --> 00:13:09.165
is this sort of digital tiger.

304
00:13:09.785 --> 00:13:11.765
And so it was like, okay, we're embracing the tiger

305
00:13:11.865 --> 00:13:13.805
as the animal avatar for the project manager,

306
00:13:13.905 --> 00:13:15.485
but then it's sort of ballooned from there.

307
00:13:15.515 --> 00:13:19.085
Well, if the tiger is the project manager, then the lion has

308
00:13:19.085 --> 00:13:21.885
to be the boss, the sponsor of the project as well, right?

309
00:13:22.385 --> 00:13:25.485
And, um, and that has resonated also when

310
00:13:25.485 --> 00:13:26.565
we do sponsor school.

311
00:13:26.585 --> 00:13:28.725
So we have this gorgeous fierce

312
00:13:29.595 --> 00:13:31.885
lion picture right on the front,

313
00:13:31.985 --> 00:13:33.565
and I'm like, y'all are the lion.

314
00:13:34.265 --> 00:13:35.445
So when you roar,

315
00:13:36.155 --> 00:13:39.445
then all the creatures are on edge in project land.

316
00:13:39.705 --> 00:13:42.205
And it's like, then the executives are like, oh,

317
00:13:42.745 --> 00:13:43.805
you know what, that's true.

318
00:13:44.315 --> 00:13:47.245
Like, even though they're like, I'm a nice person, you know,

319
00:13:47.325 --> 00:13:49.525
I don't understand why people are intimidated by me.

320
00:13:49.825 --> 00:13:51.685
I'm like, maybe it's not you. Maybe it's your role.

321
00:13:51.685 --> 00:13:54.085
Maybe it's your position. Maybe it's the authority you have.

322
00:13:54.385 --> 00:13:57.725
So you have to be aware that the interpretation

323
00:13:57.725 --> 00:14:00.325
that the rest of the creatures may have of you is

324
00:14:00.325 --> 00:14:04.835
that you are a lion and you're pretty darn scary, right?

325
00:14:04.935 --> 00:14:07.435
And so if you get upset and you get passionate

326
00:14:07.455 --> 00:14:08.635
and you, you know, like,

327
00:14:08.635 --> 00:14:10.875
please check yourself in the right way,

328
00:14:10.875 --> 00:14:12.795
sometimes there's an appropriate time to do that.

329
00:14:13.135 --> 00:14:15.475
And other times, you know, if you say,

330
00:14:15.855 --> 00:14:18.035
if you roar at somebody when they say the project is

331
00:14:18.135 --> 00:14:19.595
red, you guess what?

332
00:14:20.095 --> 00:14:24.995
It will be green forevermore. You'll never get Just

333
00:14:24.995 --> 00:14:25.995
Say that again.

334
00:14:26.035 --> 00:14:28.635
Just say that again, because that's so important,

335
00:14:29.245 --> 00:14:30.245
Isn't it? I mean, this

336
00:14:30.245 --> 00:14:32.395
is, and this is what we teach the sponsors,

337
00:14:32.545 --> 00:14:36.835
like your reaction sponsors to when people come to you

338
00:14:36.835 --> 00:14:39.435
with a problem needs to be, how can I help?

339
00:14:40.255 --> 00:14:43.235
How can I help? Right? That's all you have to say.

340
00:14:43.235 --> 00:14:45.475
Because usually somebody knows how you can help

341
00:14:46.625 --> 00:14:48.925
if you're the sponsor and they can tell you,

342
00:14:49.065 --> 00:14:50.685
how can I, how you can help.

343
00:14:51.155 --> 00:14:52.805
Like, listen, you know, I tried this,

344
00:14:52.925 --> 00:14:54.125
I tried this, I tried that.

345
00:14:54.425 --> 00:14:55.525
Do you have any other ideas?

346
00:14:56.145 --> 00:14:57.565
And then instead of saying, well,

347
00:14:57.565 --> 00:14:59.485
you should have tried this, you can say,

348
00:14:59.675 --> 00:15:02.625
have you considered this other thing?

349
00:15:02.965 --> 00:15:05.425
And they was, no, I didn't consider it. Let me go try that.

350
00:15:05.555 --> 00:15:08.745
Right? And, um, and, and I'll let you know how it works out.

351
00:15:08.885 --> 00:15:12.305
And so being helpful is what we want our sponsors

352
00:15:12.305 --> 00:15:13.305
to be not clearly.

353
00:15:13.365 --> 00:15:15.345
So, so, so is the, so is the lion morphing

354
00:15:15.345 --> 00:15:16.665
into a wise old owl?

355
00:15:18.325 --> 00:15:22.825
So we do have, uh, animal avatars for the steering team.

356
00:15:23.445 --> 00:15:26.505
So in the chat, y'all, if, um, imagine

357
00:15:26.695 --> 00:15:28.145
what your steering team members,

358
00:15:28.495 --> 00:15:30.345
what the animal avatars might be for those,

359
00:15:30.925 --> 00:15:33.025
if you have not read the book yet

360
00:15:33.085 --> 00:15:34.345
or gotten to that chapter,

361
00:15:34.765 --> 00:15:36.105
so tell us what you think they are.

362
00:15:36.205 --> 00:15:39.465
And, and Stewart just gave one away the owl.

363
00:15:39.885 --> 00:15:44.585
So what I also find in low maturity organizations is

364
00:15:44.615 --> 00:15:48.145
that they don't know when they need a steering team.

365
00:15:49.055 --> 00:15:51.475
So either there are way too many steering teams

366
00:15:52.255 --> 00:15:55.275
and you know, there are way too many leaders engaged on way

367
00:15:55.275 --> 00:15:57.515
too many projects that they don't need to be engaged on,

368
00:15:58.055 --> 00:15:59.755
you know, or they're,

369
00:15:59.905 --> 00:16:02.035
they don't have a steering team when they need one.

370
00:16:03.305 --> 00:16:07.915
And so I find that teaching sponsors how

371
00:16:07.915 --> 00:16:10.275
to sniff out when they need a steering team

372
00:16:10.455 --> 00:16:13.835
and who they then need on the steering team is important

373
00:16:13.835 --> 00:16:16.595
because some cultures are very inclusive

374
00:16:16.775 --> 00:16:18.075
and they're like, oh, well, so

375
00:16:18.075 --> 00:16:19.555
and so is gonna get upset

376
00:16:19.575 --> 00:16:20.795
if they're not on the steering team.

377
00:16:20.815 --> 00:16:22.755
If, if such and such is on the steering team.

378
00:16:23.025 --> 00:16:25.235
It's like, it's like when you're planning a wedding

379
00:16:25.335 --> 00:16:26.595
and you're like, well, you gotta cut

380
00:16:26.595 --> 00:16:27.715
the family tree off here.

381
00:16:28.095 --> 00:16:30.715
You know, and like, all the cousins at this level have

382
00:16:30.715 --> 00:16:31.955
to be invited, or none

383
00:16:31.955 --> 00:16:33.875
of the cousins at this level have to be invited, right?

384
00:16:33.875 --> 00:16:38.795
It's like the same kind of culture, which is really Mahesh

385
00:16:38.795 --> 00:16:39.795
Says, I love that.

386
00:16:39.795 --> 00:16:41.435
I love that. Mahesh, you asked,

387
00:16:41.585 --> 00:16:43.555
what animals do you see on project straight committees?

388
00:16:43.585 --> 00:16:44.955
Mahe, straight and rat

389
00:16:45.395 --> 00:16:46.395
Straight. Nice,

390
00:16:46.395 --> 00:16:50.395
nice. So, um, he must also be a mob movie fan.

391
00:16:52.775 --> 00:16:56.035
So, um, so the owl, you know, if, if you think about

392
00:16:56.345 --> 00:16:58.635
what are the projects that need a steering team?

393
00:16:58.815 --> 00:17:00.635
And I, and I really want, you know,

394
00:17:01.255 --> 00:17:03.035
in high maturity organizations,

395
00:17:03.095 --> 00:17:05.475
we are very thoughtful about this, right?

396
00:17:05.575 --> 00:17:09.395
We are the ones, we are, we are thinking about, okay, if

397
00:17:10.615 --> 00:17:13.395
we have the 80 20 rule, right?

398
00:17:13.905 --> 00:17:17.035
What I'm hoping is that the right sponsor was assigned,

399
00:17:17.035 --> 00:17:20.275
first of all, who can make 80% of the decisions.

400
00:17:21.915 --> 00:17:25.375
And in ca cases where they need help

401
00:17:25.555 --> 00:17:27.775
to make the other 20% of the decisions,

402
00:17:28.195 --> 00:17:30.815
that's when you know you need a steering team, right?

403
00:17:30.835 --> 00:17:34.575
So it could be geographically dispersed projects, right?

404
00:17:34.895 --> 00:17:37.175
Projects where there's a big component

405
00:17:37.445 --> 00:17:40.615
that isn't in the sponsor's wheelhouse, right?

406
00:17:40.725 --> 00:17:42.655
Like for instance, you know,

407
00:17:42.655 --> 00:17:44.855
there might be a big software component,

408
00:17:45.355 --> 00:17:48.015
but it might be a big business process component too.

409
00:17:48.355 --> 00:17:50.285
And you can have a steering team of one.

410
00:17:50.985 --> 00:17:52.365
And some people are like, what do you mean?

411
00:17:52.365 --> 00:17:54.565
And they're like, you can have a steering team of one.

412
00:17:54.625 --> 00:17:57.045
Yes, you can. And that is highly appropriate

413
00:17:57.105 --> 00:17:58.485
and it's happened many, many times

414
00:17:59.185 --> 00:18:00.565
and it can work really, really well.

415
00:18:00.785 --> 00:18:02.845
So, um, so you know, thinking about that,

416
00:18:02.985 --> 00:18:06.565
but what I, there's the like authority side of

417
00:18:06.585 --> 00:18:07.965
how you choose a steering team.

418
00:18:08.465 --> 00:18:11.765
The steering team members, well, you know, if you have, uh,

419
00:18:11.905 --> 00:18:13.605
an engineer and a quality

420
00:18:13.865 --> 00:18:17.245
and they're like kind of 50 50 on the, the work

421
00:18:17.305 --> 00:18:21.255
of the project, but really, you know, the,

422
00:18:21.915 --> 00:18:26.095
the engineer is the one that reports the executive boss.

423
00:18:26.645 --> 00:18:28.855
Like, this is exactly what happened to a client of ours

424
00:18:29.145 --> 00:18:32.215
where they had to choose between the two guys, like,

425
00:18:32.215 --> 00:18:33.495
which one of you is gonna be the sponsor?

426
00:18:33.715 --> 00:18:36.135
And I said, and I totally meant it, either one

427
00:18:36.135 --> 00:18:37.815
of you would make a great sponsor for this

428
00:18:38.015 --> 00:18:40.535
'cause it's kind of 50 50 on the, on the work content.

429
00:18:40.955 --> 00:18:42.415
And so I said, you know, so they said,

430
00:18:42.415 --> 00:18:43.495
we're gonna be co-sponsors.

431
00:18:45.755 --> 00:18:47.585
Thank God there wasn't video in those days.

432
00:18:47.905 --> 00:18:50.425
I was like, no, anything

433
00:18:50.565 --> 00:18:53.585
but that co-sponsors is a recipe for disaster.

434
00:18:54.505 --> 00:18:55.505
Absolutely. Right?

435
00:18:55.965 --> 00:18:58.625
So when, yeah, a hundred percent in tools like yours,

436
00:18:58.775 --> 00:19:02.785
there's like one name that can go in the column, right?

437
00:19:02.925 --> 00:19:07.585
That's what we want. We want one name to go in the column.

438
00:19:07.725 --> 00:19:11.265
And I even have a story in my book about

439
00:19:11.725 --> 00:19:15.185
how I was sitting in this, uh, in this organization

440
00:19:15.605 --> 00:19:18.025
and the CEO looked across the table at me

441
00:19:18.045 --> 00:19:20.345
and said, I need one throat to choke.

442
00:19:20.925 --> 00:19:24.835
And I'm like, did he just really say that? Yes.

443
00:19:24.865 --> 00:19:25.875
Yeah. Really

444
00:19:25.975 --> 00:19:26.975
Did. And, and,

445
00:19:26.975 --> 00:19:28.075
but I thought, oh, yes,

446
00:19:28.105 --> 00:19:29.435
that is, that is it though.

447
00:19:29.465 --> 00:19:30.795
That is really, I mean,

448
00:19:31.385 --> 00:19:33.635
Yeah, I, I mean the whole, the whole, at the end

449
00:19:33.635 --> 00:19:35.465
of the day, that's the point

450
00:19:35.465 --> 00:19:37.865
of an executive sponsor is to be accountable.

451
00:19:38.575 --> 00:19:40.555
Yes. It's, you know, the business case is

452
00:19:40.655 --> 00:19:42.275
for project is their business case.

453
00:19:43.135 --> 00:19:45.075
Yes. They are the ones who have the, the,

454
00:19:45.075 --> 00:19:46.475
the authority, right?

455
00:19:46.475 --> 00:19:50.345
The positional authority to make things happen. Right?

456
00:19:50.525 --> 00:19:53.145
That's what they are for, is to be accountable.

457
00:19:53.145 --> 00:19:56.425
They are there to be the throat that gets choked.

458
00:19:56.685 --> 00:19:59.145
And, and trust me, they get paid for it. Okay? Yeah.

459
00:19:59.145 --> 00:20:01.745
So don't feel bad for them. Don't feel bad for them.

460
00:20:01.765 --> 00:20:03.765
That's what they're there for. Um,

461
00:20:04.345 --> 00:20:06.725
and uh, so, so I'm really interested, right?

462
00:20:06.925 --> 00:20:08.485
'cause we, we've had a few elephants.

463
00:20:08.625 --> 00:20:10.525
Leo, may you need to go get some therapy.

464
00:20:11.465 --> 00:20:14.885
Um, right.

465
00:20:15.925 --> 00:20:18.925
I mean, hippo sheep, lots of sheep.

466
00:20:21.205 --> 00:20:22.885
I love it. I love it. Um, these

467
00:20:22.885 --> 00:20:23.885
Are brilliant. These are

468
00:20:23.885 --> 00:20:24.645
brilliant. A fox,

469
00:20:24.715 --> 00:20:25.715
It's great. Yeah.

470
00:20:25.715 --> 00:20:27.965
Lots of bears. We got lots of bears in there.

471
00:20:28.065 --> 00:20:31.445
Uh, so, so do you know what I, when I was walking across to

472
00:20:31.445 --> 00:20:34.925
before we started this, I was thinking, okay, as, as,

473
00:20:34.985 --> 00:20:38.885
as the CEO of a business, what animal

474
00:20:40.975 --> 00:20:43.155
do I think my team sees me as?

475
00:20:43.855 --> 00:20:45.075
Ooh, there's a good question.

476
00:20:45.995 --> 00:20:47.015
It just got me thinking.

477
00:20:47.085 --> 00:20:50.405
And, and, and actually, I, I have to say that half the time

478
00:20:51.125 --> 00:20:53.565
I hope it's that kind of wise owl.

479
00:20:54.205 --> 00:20:57.045
The other half of the time I'm the bear. Mm.

480
00:20:57.045 --> 00:20:58.405
Because you're gonna, you're gonna poke

481
00:20:58.405 --> 00:20:59.445
me and you're gonna get a growl.

482
00:20:59.645 --> 00:21:00.765
'cause if you come to me with something

483
00:21:00.765 --> 00:21:01.885
stupid, you're gonna get a growl.

484
00:21:02.225 --> 00:21:05.045
Mm. I don't bring me problems. Yes. Right.

485
00:21:05.045 --> 00:21:07.645
But don't bring me a problem and then spend, you know,

486
00:21:07.665 --> 00:21:09.325
10 minutes telling me all the

487
00:21:09.325 --> 00:21:10.645
technical detail of your problem.

488
00:21:11.245 --> 00:21:12.645
'cause that's not my job. Right.

489
00:21:12.645 --> 00:21:15.805
Right. Um, so, so this is, so this is part of what,

490
00:21:15.805 --> 00:21:17.605
where, where we're, we're gonna go with the conversation,

491
00:21:17.685 --> 00:21:20.765
I think is how do, how do we engage with those lions

492
00:21:21.345 --> 00:21:22.565
to get the most outta them?

493
00:21:23.075 --> 00:21:25.085
Yeah. Right? Because they are lions.

494
00:21:25.345 --> 00:21:27.165
I'm a bear, I am a bear. Right?

495
00:21:27.545 --> 00:21:30.135
That's my job is to be a bear. Right.

496
00:21:30.135 --> 00:21:31.935
Or a lion or whatever you wanna call me. Right?

497
00:21:32.475 --> 00:21:34.895
Um, the bear sort of suits my

498
00:21:35.485 --> 00:21:36.895
side on profile a little better.

499
00:21:37.195 --> 00:21:38.775
Oh, please. But too much honey.

500
00:21:40.555 --> 00:21:42.815
But, um, but, uh, but, but,

501
00:21:42.955 --> 00:21:43.975
but the point is, right,

502
00:21:44.715 --> 00:21:46.895
you can affect the behavior of that bear.

503
00:21:46.995 --> 00:21:49.135
If you go and poke the bear, he's gonna growl at you

504
00:21:49.135 --> 00:21:50.255
and he's gonna take a swipe.

505
00:21:50.525 --> 00:21:53.295
Yeah. But if you go, if you go in prepared

506
00:21:53.475 --> 00:21:54.935
and you treat the bear with respect,

507
00:21:55.075 --> 00:21:57.015
and you give it what it needs, right?

508
00:21:57.015 --> 00:21:58.175
That bear is gonna roll over

509
00:21:58.175 --> 00:21:59.615
and let you rub its tummy all day long.

510
00:22:00.645 --> 00:22:02.375
Yeah. Absolutely.

511
00:22:02.515 --> 00:22:04.695
Uh, so, so, so let, let's kind

512
00:22:04.695 --> 00:22:05.975
of go there just for a minute, right?

513
00:22:06.035 --> 00:22:08.655
Let, let's stay with the, with the, the senior leadership

514
00:22:08.655 --> 00:22:10.975
and the, you know, just so the, the steering committee

515
00:22:11.035 --> 00:22:13.415
and the, and the, the, uh, sponsor,

516
00:22:14.075 --> 00:22:15.375
Oh, you just said a bad word.

517
00:22:15.755 --> 00:22:18.375
Oh no, sorry. Tell me why it's a bad word.

518
00:22:19.535 --> 00:22:22.795
So there's this great quote that I put in the book too,

519
00:22:23.055 --> 00:22:26.755
you know, that committees, uh, it was by Milton Burl, right?

520
00:22:27.435 --> 00:22:31.715
C it, it's something like, um, committees, uh, burn hours

521
00:22:32.415 --> 00:22:35.515
or take minutes and burn hours, like something like that.

522
00:22:35.895 --> 00:22:38.075
Uh, we'll have to find it. And, um, so it's one

523
00:22:38.075 --> 00:22:39.115
of you that have the book.

524
00:22:39.215 --> 00:22:41.235
You can find it, the Milton Borough co quote

525
00:22:41.235 --> 00:22:42.355
and share it in here if you want.

526
00:22:42.355 --> 00:22:44.915
Perfectly. So it's not, I don't, because I'm paraphrasing,

527
00:22:45.375 --> 00:22:47.995
but, um, so yeah, the bad word steering committee.

528
00:22:48.295 --> 00:22:50.275
And it's because, it's

529
00:22:50.275 --> 00:22:53.235
because committees, we don't run project

530
00:22:53.295 --> 00:22:54.435
by committee, right?

531
00:22:54.435 --> 00:22:55.875
Because the whole accountability problem.

532
00:22:56.255 --> 00:22:58.995
So when I work in nonprofits, there are a lot

533
00:22:58.995 --> 00:23:00.475
of committees, right?

534
00:23:00.895 --> 00:23:02.755
And so they think, oh, it's a steering committee.

535
00:23:02.755 --> 00:23:05.075
They're like, would you ever like to get this project done?

536
00:23:05.205 --> 00:23:07.555
Would you like to see it get done? Ever? Oh, okay.

537
00:23:07.665 --> 00:23:10.835
Well then we have a steering team. And words matter.

538
00:23:11.295 --> 00:23:12.315
So one of the things

539
00:23:12.315 --> 00:23:15.435
that I really emphasize a lot is correcting people

540
00:23:16.555 --> 00:23:18.115
when they accidentally say steerco

541
00:23:18.135 --> 00:23:20.075
or steering committee. Yeah. You're spot on

542
00:23:20.075 --> 00:23:22.915
Because, Right, because let's get the vibe right,

543
00:23:22.945 --> 00:23:25.435
that we are a team working toward a goal

544
00:23:25.655 --> 00:23:27.915
to get this thing done, right? Like, let's get it

545
00:23:27.915 --> 00:23:28.915
Done. And, and we, we do

546
00:23:28.915 --> 00:23:29.355
the same thing.

547
00:23:29.375 --> 00:23:30.995
So we, we often talk about panels.

548
00:23:31.255 --> 00:23:33.515
So when you're, when you're make collecting information

549
00:23:33.515 --> 00:23:36.075
and data and, and opinions, right?

550
00:23:36.175 --> 00:23:38.635
That's a panel. We're getting people's input, right?

551
00:23:38.635 --> 00:23:39.715
They're not making a decision.

552
00:23:39.945 --> 00:23:41.515
They have no decision making authority,

553
00:23:41.535 --> 00:23:43.115
but they, they can have input it.

554
00:23:43.115 --> 00:23:46.065
That's right though. Yes. I'm sorry.

555
00:23:46.225 --> 00:23:47.585
I, I, I'll set the corner.

556
00:23:47.965 --> 00:23:49.385
Be quiet. Well, was it, I think he did it on purpose

557
00:23:49.485 --> 00:23:51.585
so we could have that teaching moment. Yeah,

558
00:23:51.745 --> 00:23:52.745
I did. Absolutely. Yes. Thank

559
00:23:52.745 --> 00:23:53.985
you, Stuart. Yes, absolutely.

560
00:23:54.445 --> 00:23:58.105
So, so this, so back to the, the, the task at hand, right?

561
00:23:58.245 --> 00:24:01.835
So, so the lion, you know, if you think about, if you,

562
00:24:01.935 --> 00:24:03.275
if you would like to, you know,

563
00:24:03.555 --> 00:24:06.115
imagine your sponsor is a lion, right?

564
00:24:06.225 --> 00:24:08.755
It's like, okay, they might be in a bad mood.

565
00:24:10.305 --> 00:24:12.515
They might have had a hard morning, right? Mm-Hmm.

566
00:24:12.595 --> 00:24:13.915
They might have had just come out of the meeting

567
00:24:13.915 --> 00:24:17.635
with the CEO who just handed them, you know, a whole pile

568
00:24:17.635 --> 00:24:19.795
of nonsense that they have to deal with, you know,

569
00:24:19.795 --> 00:24:20.795
or a really tough problem.

570
00:24:20.815 --> 00:24:22.795
You never know. I mean, these people are really,

571
00:24:22.795 --> 00:24:25.395
really busy, really important, making a lot of money,

572
00:24:25.395 --> 00:24:26.395
hopefully, uh,

573
00:24:26.395 --> 00:24:27.635
because they deserve it for the

574
00:24:27.635 --> 00:24:28.675
stress level that they're under.

575
00:24:28.895 --> 00:24:30.235
And so you need to be aware of this.

576
00:24:30.375 --> 00:24:33.035
So I love what you said, Stewart, about, you know,

577
00:24:33.255 --> 00:24:34.395
be going in prepared.

578
00:24:34.895 --> 00:24:36.395
One way to go in prepared is

579
00:24:36.395 --> 00:24:38.395
to really think about the profile of your lion.

580
00:24:40.725 --> 00:24:42.615
What is really the profile of your lion?

581
00:24:42.755 --> 00:24:44.175
So if Stewart

582
00:24:44.435 --> 00:24:48.135
or a lion, he would say, don't gimme the technical details.

583
00:24:48.135 --> 00:24:50.295
That's not my chop. I'm gonna get really annoyed.

584
00:24:50.395 --> 00:24:52.215
I'm gonna roll my eyes and I'm gonna tell you to get

585
00:24:52.215 --> 00:24:53.895
to the bottom line of what, how I can help you,

586
00:24:54.005 --> 00:24:55.575
because I don't have time

587
00:24:55.875 --> 00:24:57.535
to hear all your technical details.

588
00:24:58.105 --> 00:24:59.335
Right? And that's fair.

589
00:24:59.915 --> 00:25:02.935
So if, if you need to know the profile of your lion first.

590
00:25:03.475 --> 00:25:06.735
So in the book, I have evil sponsor behaviors

591
00:25:07.395 --> 00:25:10.175
and also evil steering team behaviors.

592
00:25:10.395 --> 00:25:12.455
Now, the people aren't evil necessarily, right?

593
00:25:12.455 --> 00:25:13.495
Some of them are, I've dealt

594
00:25:13.495 --> 00:25:15.175
with them unfortunately, in project land.

595
00:25:15.595 --> 00:25:19.975
But when you think about, you know, no human is perfect.

596
00:25:21.005 --> 00:25:23.945
No human is definitely perfect under stress.

597
00:25:24.325 --> 00:25:26.505
And project land is 100% stressful.

598
00:25:26.985 --> 00:25:29.105
'cause the clock is always ticking on a project, right?

599
00:25:29.175 --> 00:25:31.905
Like, there's a time sensitivity on projects.

600
00:25:31.905 --> 00:25:34.385
Nobody says, uh, take all the time you need

601
00:25:35.525 --> 00:25:36.665
and means it, right?

602
00:25:36.665 --> 00:25:39.065
Ever. I mean, come on. Never, never, never.

603
00:25:39.525 --> 00:25:41.825
So, yeah, I love what James just said.

604
00:25:41.825 --> 00:25:44.425
You know, you gotta go in honest and not sugarcoat it.

605
00:25:44.705 --> 00:25:47.305
'cause they can smell the bs, right?

606
00:25:47.565 --> 00:25:49.105
If you forgive me for that.

607
00:25:49.405 --> 00:25:51.065
So you, it is important

608
00:25:51.605 --> 00:25:53.345
to develop a great relationship with them.

609
00:25:53.645 --> 00:25:56.745
And one of the things that I like to think about is, okay,

610
00:25:56.815 --> 00:25:58.065
they're gonna have strengths.

611
00:25:58.845 --> 00:26:01.625
You as a pm, you know, if you're a PM in a PM role

612
00:26:01.625 --> 00:26:03.705
or a PMO role, you're gonna have strengths.

613
00:26:03.845 --> 00:26:07.585
And it's important to make sure that the lion is surrounded

614
00:26:08.565 --> 00:26:10.905
by the people who can build them up

615
00:26:11.125 --> 00:26:12.425
and help them be successful

616
00:26:12.445 --> 00:26:15.745
and be the rock stars that they need to be on the project so

617
00:26:15.745 --> 00:26:17.545
that the project is successful.

618
00:26:17.645 --> 00:26:20.825
So if, for instance, one of the, one

619
00:26:20.825 --> 00:26:23.025
of the evil behaviors is when they can't make a decision

620
00:26:23.045 --> 00:26:24.225
on time, right?

621
00:26:24.225 --> 00:26:25.345
They're indecisive.

622
00:26:26.795 --> 00:26:29.175
And so you have to figure out how can I get them

623
00:26:29.175 --> 00:26:30.375
to make the decision on time?

624
00:26:32.235 --> 00:26:34.495
And that's part of your, your role is

625
00:26:34.495 --> 00:26:36.095
to help support their decision making.

626
00:26:36.195 --> 00:26:39.535
So if they're, if they prefer analysis paralysis, then,

627
00:26:39.535 --> 00:26:42.215
you know, hey, six weeks out from the decision I need,

628
00:26:42.395 --> 00:26:44.165
I'm gonna have to start to understand from them

629
00:26:44.555 --> 00:26:47.165
what information do they need to make said decision?

630
00:26:47.835 --> 00:26:48.965
When do they need it by?

631
00:26:49.025 --> 00:26:50.365
How can we get them ready

632
00:26:50.425 --> 00:26:52.405
to make the decision on time, right?

633
00:26:52.865 --> 00:26:54.565
Um, so that's just one example.

634
00:26:56.165 --> 00:26:57.685
Absolutely. And, and, and putting it into,

635
00:26:57.835 --> 00:26:59.165
into, into context, right?

636
00:27:00.245 --> 00:27:04.835
The, um, uh, you know, when, when people bring,

637
00:27:05.125 --> 00:27:06.675
we're only a small company, right?

638
00:27:06.695 --> 00:27:09.675
But when people bring stuff to me, if they walk in

639
00:27:09.675 --> 00:27:12.115
and they start saying, well, I need you to make a decision.

640
00:27:13.445 --> 00:27:15.295
Okay, what's the decision?

641
00:27:15.595 --> 00:27:18.615
We need to know whether we should do this or this. Okay?

642
00:27:18.945 --> 00:27:21.055
Those are two things I have no knowledge about,

643
00:27:22.195 --> 00:27:23.615
so you're gonna have to help me out here.

644
00:27:23.665 --> 00:27:27.425
Right? And so then, so then they go from 10,000 feet

645
00:27:28.285 --> 00:27:31.625
to three feet, that's no good. That doesn't help me

646
00:27:31.625 --> 00:27:32.625
Down in the weeds. Yep.

647
00:27:32.625 --> 00:27:33.945
Down in the weeds, right?

648
00:27:34.525 --> 00:27:37.745
So, so, you know, it's, it's about learning the language

649
00:27:38.245 --> 00:27:39.745
of the creature you're talking to.

650
00:27:40.065 --> 00:27:41.265
I think that's m I'm putting

651
00:27:41.265 --> 00:27:42.345
words in your mouth a little bit.

652
00:27:42.725 --> 00:27:44.265
That's absolutely right. Yeah. Mm-Hmm.

653
00:27:44.405 --> 00:27:46.465
But, but it, it's about learning the language

654
00:27:46.765 --> 00:27:48.265
of the creature that you're dealing with.

655
00:27:48.365 --> 00:27:51.505
Yes. And speak in that language, right?

656
00:27:51.525 --> 00:27:53.265
So if you're dealing with me, right?

657
00:27:53.715 --> 00:27:55.185
Bring me a problem, right?

658
00:27:55.765 --> 00:27:57.585
But then bring me some solutions

659
00:27:58.205 --> 00:28:01.545
and tell me why each one of those is good or bad, right?

660
00:28:01.545 --> 00:28:03.905
Because then, then I've got information I can, I can use

661
00:28:03.925 --> 00:28:05.105
to kind of say, yeah, okay, I,

662
00:28:05.415 --> 00:28:07.545
this feels like about the right balance, right?

663
00:28:07.665 --> 00:28:09.105
Absolutely. Or I can ask further questions or whatever.

664
00:28:09.815 --> 00:28:11.665
Yeah. I love that. That's great advice.

665
00:28:12.085 --> 00:28:16.385
Um, and you know, I feel like when this question that came

666
00:28:16.385 --> 00:28:18.345
through from a shock, you know, how do we learn

667
00:28:18.345 --> 00:28:21.585
that language if you haven't already worked with this person

668
00:28:22.655 --> 00:28:24.235
or you're new to the organization?

669
00:28:24.935 --> 00:28:27.635
You know, one of the things that I love to suggest,

670
00:28:27.775 --> 00:28:29.475
if you don't know the language of that sponsor,

671
00:28:29.695 --> 00:28:31.195
is find out somebody who does.

672
00:28:31.645 --> 00:28:34.875
Right? Find out somebody who has worked with that person

673
00:28:35.505 --> 00:28:39.235
closely who, you know, can give you some advice about

674
00:28:39.235 --> 00:28:40.595
how best to work with them.

675
00:28:41.035 --> 00:28:43.955
I mean, even to the point of practicality on, are they,

676
00:28:44.015 --> 00:28:45.795
do they prefer to have morning meetings

677
00:28:45.975 --> 00:28:48.035
or afternoon ones, right?

678
00:28:48.135 --> 00:28:52.195
Do they, are they, is it better to get them, you know, at,

679
00:28:52.375 --> 00:28:54.555
at what time of day is it best to get them?

680
00:28:54.555 --> 00:28:55.755
Because I'll tell you what,

681
00:28:55.755 --> 00:28:57.555
my name is Dawn and it shouldn't be.

682
00:28:57.755 --> 00:28:58.915
'cause I am not a morning person.

683
00:28:59.105 --> 00:29:01.915
Like, please do not put a 7:00 AM meeting on my calendar.

684
00:29:01.945 --> 00:29:02.955
Well, it's just to remind you

685
00:29:02.955 --> 00:29:04.475
that there is a dawn in the day.

686
00:29:04.475 --> 00:29:05.475
Right?

687
00:29:07.095 --> 00:29:10.595
You know, it's like, uh, so I don't do well then.

688
00:29:10.975 --> 00:29:12.675
So please don't set me up that way.

689
00:29:12.895 --> 00:29:15.475
And it's like, if you wanna get outta me

690
00:29:15.825 --> 00:29:18.035
what you need outta me, set it up for the time

691
00:29:18.145 --> 00:29:19.875
that you need it and set me up

692
00:29:19.975 --> 00:29:22.075
for success in giving you what you need.

693
00:29:22.095 --> 00:29:25.835
And that's how every sponsor really truly operates.

694
00:29:25.855 --> 00:29:28.435
So find out from somebody that's worked with that person

695
00:29:28.435 --> 00:29:31.755
before, well gee, you know, what are their ticks?

696
00:29:32.105 --> 00:29:34.355
Like, how, what's, what's a landmine?

697
00:29:34.475 --> 00:29:36.395
I don't wanna step in with them, right?

698
00:29:36.455 --> 00:29:38.395
Do you have, what advice do you have for me?

699
00:29:38.655 --> 00:29:42.005
And anytime anybody has said to me, me, Hey, I,

700
00:29:42.225 --> 00:29:44.245
I'd really like some advice, you know,

701
00:29:44.385 --> 00:29:47.565
and it's hard to deny somebody that if you're like,

702
00:29:48.125 --> 00:29:49.725
I really need some advice about Stewart.

703
00:29:50.285 --> 00:29:51.685
'cause I have not worked with him before,

704
00:29:52.065 --> 00:29:54.605
and I'd really like to know how to be successful in working

705
00:29:54.605 --> 00:29:56.005
with him as a leader.

706
00:29:56.305 --> 00:29:59.925
And, and people should, should give

707
00:30:00.075 --> 00:30:02.685
that person some advice and be happy to do it.

708
00:30:02.685 --> 00:30:05.125
Right. Um, if they, if they're not a snake,

709
00:30:06.965 --> 00:30:08.945
Wow, well, we'll come to the snakes in a minute

710
00:30:09.085 --> 00:30:10.225
before we leave there, right?

711
00:30:10.365 --> 00:30:14.595
So, so, um, as a, as a project manager

712
00:30:14.695 --> 00:30:16.515
or a PMO leader, right?

713
00:30:16.695 --> 00:30:20.865
You are a leader. You're a leader.

714
00:30:21.405 --> 00:30:24.745
And so hundred percent, again, when you are presenting

715
00:30:24.765 --> 00:30:28.305
or when your team is presenting to those lions,

716
00:30:28.305 --> 00:30:30.785
it's not just your responsibility to,

717
00:30:31.525 --> 00:30:34.085
to communicate yourself clearly,

718
00:30:35.345 --> 00:30:36.675
it's also your responsibility

719
00:30:36.675 --> 00:30:38.995
to make sure your team also understands how they need

720
00:30:39.075 --> 00:30:41.995
to be communicating and that they are communicating clearly.

721
00:30:42.295 --> 00:30:44.235
Mm-hmm. Right? That's part of the responsibility

722
00:30:44.255 --> 00:30:45.315
of being a leader, right?

723
00:30:45.315 --> 00:30:46.995
Mm-Hmm. Being that tiger, right?

724
00:30:47.555 --> 00:30:50.475
Ti tigers have claws and, and teeth as well, right?

725
00:30:51.355 --> 00:30:53.735
So don't be afraid to, I'm not saying you should go

726
00:30:53.735 --> 00:30:56.735
and mo your team, but, um,

727
00:30:57.355 --> 00:30:59.335
but don't be afraid to lead, right?

728
00:30:59.335 --> 00:31:01.095
And don't be afraid to, to kind of coach

729
00:31:01.095 --> 00:31:03.655
and say, guys, this is, if we want this outcome, this is

730
00:31:03.655 --> 00:31:04.695
how we need to go about it.

731
00:31:05.315 --> 00:31:06.485
Yeah. Absolutely. And

732
00:31:06.485 --> 00:31:10.765
that's the number one practical tip I share in our practical

733
00:31:10.765 --> 00:31:13.725
project management certificate class about the role

734
00:31:13.725 --> 00:31:17.805
of the project manager is that number one is they need

735
00:31:17.805 --> 00:31:19.085
to embrace the leadership role.

736
00:31:19.265 --> 00:31:21.645
And when we, we were talking a little bit earlier about

737
00:31:21.645 --> 00:31:22.965
low maturity organizations.

738
00:31:23.505 --> 00:31:26.645
One of the big problems in low maturity organizations many

739
00:31:26.645 --> 00:31:29.765
times is that the project manager is between a rock

740
00:31:29.765 --> 00:31:33.445
and a hard place on they've, they have been given allegedly

741
00:31:34.185 --> 00:31:37.525
the authority to run the project, but nobody gets that.

742
00:31:38.125 --> 00:31:40.155
Right? And so they keep going to their bosses

743
00:31:40.335 --> 00:31:42.075
for advice instead of the project manager

744
00:31:42.215 --> 00:31:44.155
or the project manager says, I have

745
00:31:44.155 --> 00:31:45.195
to lead with no authority.

746
00:31:45.815 --> 00:31:47.245
Right? I don't have any authority.

747
00:31:47.475 --> 00:31:49.045
Well, that's a shame because if,

748
00:31:49.185 --> 00:31:51.805
if the organization wants this person to run the project,

749
00:31:52.355 --> 00:31:56.125
they better enforce the authority that that role has

750
00:31:56.825 --> 00:31:58.365
to set them up for success.

751
00:31:58.915 --> 00:32:00.605
Otherwise it's a total zoo,

752
00:32:03.555 --> 00:32:04.555
But intended.

753
00:32:04.925 --> 00:32:06.775
Yeah. Very much so.

754
00:32:07.155 --> 00:32:09.375
Um, okay, so, so let's, let's kind of carry on.

755
00:32:09.375 --> 00:32:11.095
So there, there's a couple of que couple of comments

756
00:32:11.115 --> 00:32:12.215
and questions coming in.

757
00:32:12.365 --> 00:32:16.335
Yeah. Uh, you know, you know, so, so Mahesh, um,

758
00:32:16.805 --> 00:32:18.935
also put a question in the q and a and,

759
00:32:18.955 --> 00:32:22.375
and the, the, the nut of it is, okay, in A PMO, uh,

760
00:32:22.395 --> 00:32:23.655
nobody knows what I'm for.

761
00:32:23.825 --> 00:32:26.255
Right? And I'm, I'm putting words in your mouth, Mahesh,

762
00:32:26.255 --> 00:32:27.415
but that, that's close enough, right?

763
00:32:27.415 --> 00:32:30.515
So, so, you know, the execs, they don't know what, what I'm

764
00:32:30.535 --> 00:32:34.035
for, there's no transparency, there's no support buy-in.

765
00:32:34.535 --> 00:32:35.955
So any thoughts there?

766
00:32:36.195 --> 00:32:38.195
'cause because that's a slightly different scenario

767
00:32:39.175 --> 00:32:41.545
to being a project manager, right?

768
00:32:41.565 --> 00:32:43.305
You, you, it's a different set

769
00:32:43.305 --> 00:32:44.825
of stakeholders at some level.

770
00:32:45.915 --> 00:32:47.775
The PMO stakeholders. Hmm.

771
00:32:49.035 --> 00:32:51.775
Is that, is that really Yeah. Is that's it. Yeah. Yeah.

772
00:32:51.915 --> 00:32:55.215
So, you know, the p So when I was a PMO director, right?

773
00:32:55.355 --> 00:32:56.615
And we were changing the way

774
00:32:56.965 --> 00:32:59.415
that the whole organization ran projects.

775
00:32:59.445 --> 00:33:00.575
Like it was utter chaos

776
00:33:00.755 --> 00:33:03.575
before we were getting professional PMs in,

777
00:33:03.925 --> 00:33:06.535
they were telling people, you know, like leading people

778
00:33:06.535 --> 00:33:09.215
through the process and people were

779
00:33:09.215 --> 00:33:10.495
resisting all over the place.

780
00:33:10.655 --> 00:33:12.855
I call it the resistance, right?

781
00:33:14.085 --> 00:33:17.825
And so, as a PMO leader, I had

782
00:33:17.905 --> 00:33:20.225
to really worry about all of these stakeholders,

783
00:33:20.485 --> 00:33:21.905
but I couldn't do it all at once.

784
00:33:22.525 --> 00:33:25.985
So I had to co be concerned myself with the executives

785
00:33:26.085 --> 00:33:27.185
and how, and the,

786
00:33:27.205 --> 00:33:28.305
and the team leads,

787
00:33:28.335 --> 00:33:30.265
like the department heads and stuff like that.

788
00:33:30.565 --> 00:33:32.105
And I would have one-on-ones with all of them

789
00:33:32.565 --> 00:33:34.105
and be like, what's going on?

790
00:33:34.245 --> 00:33:37.505
How are you feeling? You know about your pm how are you,

791
00:33:37.505 --> 00:33:39.105
you know, I'd check in with the sponsors,

792
00:33:39.165 --> 00:33:40.545
how are they feeling about the pm?

793
00:33:40.965 --> 00:33:42.585
And I would gather this intel.

794
00:33:42.925 --> 00:33:45.265
And one of the key things that I did that I,

795
00:33:45.865 --> 00:33:47.545
I didn't know would be so impactful

796
00:33:47.725 --> 00:33:51.305
and really, really was, was I started, I had my crew

797
00:33:51.305 --> 00:33:53.465
of professional project managers

798
00:33:54.125 --> 00:33:57.665
and I said, you guys, we are the face of project management.

799
00:33:58.125 --> 00:34:00.705
If we are, this is the fourth time this organization has

800
00:34:00.715 --> 00:34:01.825
tried to do A PMO.

801
00:34:02.365 --> 00:34:06.695
If we don't succeed with like, it's over, right?

802
00:34:07.155 --> 00:34:10.815
So we, what I need you to do is realize you are the face

803
00:34:10.815 --> 00:34:12.895
of project management to the people that you work with.

804
00:34:13.635 --> 00:34:15.215
And I need you to come back to me

805
00:34:15.485 --> 00:34:17.095
with the value you are delivering

806
00:34:17.275 --> 00:34:18.895
and when your project delivers value.

807
00:34:19.155 --> 00:34:21.775
And so what I did was I had a piece of paper, uh,

808
00:34:21.995 --> 00:34:25.375
and I had, you know, I started to track like the,

809
00:34:25.475 --> 00:34:26.575
the, the value delivery.

810
00:34:26.715 --> 00:34:31.655
So for instance, when, uh, the organization decided

811
00:34:32.445 --> 00:34:35.535
that we already had a, like a, a business organization said,

812
00:34:35.535 --> 00:34:36.935
we want a tool, right?

813
00:34:37.085 --> 00:34:38.615
This happens all the time, but we want a tool,

814
00:34:38.615 --> 00:34:40.775
we want this tool, it we want you to put it in.

815
00:34:41.315 --> 00:34:43.335
And the IT organization, you know, we went

816
00:34:43.335 --> 00:34:45.575
through the process, whatever, and we realized, oh,

817
00:34:45.575 --> 00:34:47.415
what they're really, the problem they're really trying

818
00:34:47.415 --> 00:34:50.055
to solve here is solved by a tool we already have in-house.

819
00:34:50.475 --> 00:34:53.815
So we saved them, you know, $250,000

820
00:34:54.395 --> 00:34:56.975
and 12 weeks at minimum, right?

821
00:34:57.155 --> 00:34:58.415
And so we calculated that

822
00:34:58.415 --> 00:35:01.055
and I'm like, you know, in six months we were

823
00:35:01.055 --> 00:35:02.375
to a million dollars in value.

824
00:35:03.215 --> 00:35:07.235
So as the PMO head, I was like, everybody I talked to,

825
00:35:07.315 --> 00:35:09.235
I was like, did you know that we delivered a million dollars

826
00:35:09.275 --> 00:35:10.475
in value in only six months?

827
00:35:10.575 --> 00:35:11.635
Did you know that, you know,

828
00:35:11.815 --> 00:35:14.195
my team is delivering a million dollars in

829
00:35:14.195 --> 00:35:15.275
value in only six months.

830
00:35:15.415 --> 00:35:18.305
And then the resistance started

831
00:35:18.325 --> 00:35:22.525
to deflate a little bit, which is, there you go.

832
00:35:22.615 --> 00:35:25.685
Which is key. So like proof, you know, you have to,

833
00:35:25.785 --> 00:35:28.285
if in low maturity organizations where you're trying

834
00:35:28.445 --> 00:35:31.285
to bring maturity, they want proof, they're, you know,

835
00:35:31.285 --> 00:35:33.485
if anybody on the call is from the show me

836
00:35:33.485 --> 00:35:35.085
state in the us right?

837
00:35:35.085 --> 00:35:37.645
The show me state, it's like they're all from the show me

838
00:35:37.645 --> 00:35:41.965
state, show me the value, show me, and you have to prove it.

839
00:35:42.185 --> 00:35:44.525
And so that like, thermometer

840
00:35:45.065 --> 00:35:46.685
of we're delivering this value,

841
00:35:46.685 --> 00:35:47.965
we delivered this value in this way

842
00:35:47.985 --> 00:35:50.325
and this value in that way, you know, line it up.

843
00:35:50.545 --> 00:35:51.805
So, so, so there's a good,

844
00:35:52.285 --> 00:35:54.325
i I said we were gonna talk about people and things

845
00:35:54.345 --> 00:35:56.085
and avoid the process and the tools,

846
00:35:56.145 --> 00:35:58.125
but Leo, you just set it up for me.

847
00:35:58.745 --> 00:36:01.165
So, so I'm gonna, I'm gonna dive in there just for a second.

848
00:36:01.705 --> 00:36:03.605
Um, so, so, so actually I'm,

849
00:36:03.825 --> 00:36:04.965
I'm gonna go back a couple of comments.

850
00:36:05.325 --> 00:36:08.045
Ashok. Um, so you, you, you said something there about,

851
00:36:08.045 --> 00:36:10.045
you know, get, get the, get the charter out

852
00:36:10.145 --> 00:36:13.885
and get people to buy into it and your golden Yeah.

853
00:36:15.435 --> 00:36:16.605
Yeah. Okay.

854
00:36:16.815 --> 00:36:19.165
Maybe, um, I actually,

855
00:36:19.225 --> 00:36:21.125
I'm gonna steal something from Laura Barnard here.

856
00:36:21.125 --> 00:36:23.325
Yeah. I, I like the way Laura thinks about this stuff.

857
00:36:23.385 --> 00:36:25.845
Mm-Hmm. She, she, she's not a big fan of the charter.

858
00:36:26.515 --> 00:36:29.205
What she talks about is building a business plan,

859
00:36:29.575 --> 00:36:31.045
right? For a, for

860
00:36:31.045 --> 00:36:32.045
The PMO. Yeah. For

861
00:36:32.045 --> 00:36:33.245
the PMO. That's right. Mm-Hmm.

862
00:36:33.745 --> 00:36:37.545
So you are a business, right? Mm-Hmm. Your customers, right?

863
00:36:37.565 --> 00:36:40.865
The executives, they give you money and resources. Mm-Hmm.

864
00:36:40.945 --> 00:36:44.345
And what they expect in return is value. Yeah.

865
00:36:44.445 --> 00:36:45.945
Gregor, good to see you. I didn't see you there.

866
00:36:45.945 --> 00:36:47.025
Good to see you, Gregor. Welcome.

867
00:36:47.525 --> 00:36:49.865
Um, so what they're expect in return is value.

868
00:36:49.885 --> 00:36:51.465
And the way that you're delivering that value is you,

869
00:36:51.465 --> 00:36:52.705
you're cranking out projects.

870
00:36:52.705 --> 00:36:54.745
And those projects create benefits in

871
00:36:54.745 --> 00:36:55.785
the business that we can measure.

872
00:36:57.185 --> 00:37:00.245
And so, uh, so Leo, we, we get to your question.

873
00:37:00.245 --> 00:37:01.605
Now, how do we, how do we measure that?

874
00:37:02.105 --> 00:37:04.885
So that starts really with, with, you know,

875
00:37:04.915 --> 00:37:07.685
this is actually about governance, portfolio of governance.

876
00:37:08.275 --> 00:37:10.725
It's, it's about, you gotta start by knowing

877
00:37:11.315 --> 00:37:13.165
what are the KPIs the business cares about?

878
00:37:13.785 --> 00:37:15.165
Yep. Right?

879
00:37:15.185 --> 00:37:16.965
So, so if the business, if you are,

880
00:37:16.985 --> 00:37:19.555
if you're in a cash cow business, right?

881
00:37:19.825 --> 00:37:23.075
Then actually they don't care about Mark market share.

882
00:37:23.235 --> 00:37:25.355
'cause they already have it, right? They've got it all.

883
00:37:25.355 --> 00:37:26.395
They've got all they're ever gonna get.

884
00:37:27.015 --> 00:37:29.875
So they care about efficiency and reducing cost

885
00:37:29.975 --> 00:37:32.435
and all of these things so that they can milk the profit out

886
00:37:32.695 --> 00:37:34.915
and put it into the rising stars, right?

887
00:37:35.735 --> 00:37:38.435
If you're in a rising star, you care about growth

888
00:37:38.935 --> 00:37:40.835
and you might not care about margin, right?

889
00:37:40.855 --> 00:37:44.235
So you need to understand the business KPIs. Yes.

890
00:37:44.255 --> 00:37:46.275
And then you need to do the prioritization stuff so

891
00:37:46.275 --> 00:37:50.355
that you're, you're helping the business select the projects

892
00:37:50.355 --> 00:37:51.715
that support their KPIs.

893
00:37:52.265 --> 00:37:53.755
Then you need to deliver the projects

894
00:37:54.135 --> 00:37:56.595
and measure the KPIs, right?

895
00:37:56.755 --> 00:37:59.315
I I, I'm oversimplifying it a little bit, right?

896
00:37:59.935 --> 00:38:02.195
But, but if you do that, then you can turn around

897
00:38:02.195 --> 00:38:04.635
and you can say, okay, you said you wanted a million dollars

898
00:38:04.635 --> 00:38:06.995
of savings, I've delivered 1.2,

899
00:38:07.675 --> 00:38:08.675
Right? Okay.

900
00:38:08.675 --> 00:38:10.455
And you have to tell people,

901
00:38:11.045 --> 00:38:12.295
Yeah, you, you, Like some,

902
00:38:12.605 --> 00:38:14.495
some people are a little too humble on this.

903
00:38:14.975 --> 00:38:17.175
I was like, this wasn't me, this was my team, right?

904
00:38:17.195 --> 00:38:20.495
So I was like, look at, you know? Yeah.

905
00:38:20.845 --> 00:38:23.055
They're like, any questions, you know,

906
00:38:23.055 --> 00:38:24.215
that's it about the right.

907
00:38:24.215 --> 00:38:25.935
That's it. So yeah, that's really important.

908
00:38:26.315 --> 00:38:29.295
And on the people side, like, the thing

909
00:38:29.295 --> 00:38:31.255
that also happened, right?

910
00:38:31.355 --> 00:38:32.855
Is people like to pick.

911
00:38:33.315 --> 00:38:35.855
So they're part of the resistance, right?

912
00:38:35.955 --> 00:38:37.935
Is about people wanna pick.

913
00:38:38.195 --> 00:38:40.855
So sometimes it's about how, you know, they're just trying

914
00:38:40.855 --> 00:38:42.295
to bring people down because they don't

915
00:38:42.295 --> 00:38:43.335
like what is happening.

916
00:38:43.795 --> 00:38:45.855
So they're gonna pick at things, right?

917
00:38:45.855 --> 00:38:47.335
And they're gonna ask a lot of questions,

918
00:38:47.795 --> 00:38:49.775
and you better be ready to answer them.

919
00:38:50.115 --> 00:38:54.615
And you better be, uh, operating in the, in the, in a way

920
00:38:54.615 --> 00:38:57.935
that the culture can, can digest,

921
00:38:58.905 --> 00:38:59.905
Woodpecker.

922
00:39:01.805 --> 00:39:03.175
Love it. Woodpecker.

923
00:39:03.805 --> 00:39:05.735
Nice. That's your pick, that's your person pick.

924
00:39:06.325 --> 00:39:07.415
Yeah. Perfectly.

925
00:39:07.915 --> 00:39:10.375
So, so what I, what I feel is,

926
00:39:10.475 --> 00:39:12.815
and I I talk about this in the book, is some

927
00:39:12.815 --> 00:39:15.535
of the cultural implications for how

928
00:39:15.535 --> 00:39:18.575
to operate in your version of Project Land, right?

929
00:39:18.605 --> 00:39:22.575
Like, what is, do you even know, if somebody,

930
00:39:22.595 --> 00:39:24.295
if I walked into your organization

931
00:39:24.475 --> 00:39:27.015
and said, describe your version of Project Land to me,

932
00:39:28.435 --> 00:39:32.365
what are the characteristics that really are important

933
00:39:32.505 --> 00:39:35.925
to know to navigate your version of Project Land, right?

934
00:39:36.035 --> 00:39:38.445
That is important to understand so

935
00:39:38.445 --> 00:39:40.325
that you can operate in the right way in

936
00:39:40.645 --> 00:39:41.965
whatever role you're in.

937
00:39:42.545 --> 00:39:46.985
So for instance, if, if, if when we work

938
00:39:46.985 --> 00:39:49.145
with government or governmental organizations, right?

939
00:39:49.695 --> 00:39:51.185
They're very risk averse

940
00:39:51.575 --> 00:39:53.345
because they know that,

941
00:39:54.455 --> 00:39:56.985
that they could be under media scrutiny

942
00:39:57.845 --> 00:40:00.845
for the wrong decision, right?

943
00:40:00.915 --> 00:40:03.205
Like, so if, let's say they bring in a software

944
00:40:03.265 --> 00:40:04.605
and they spend $20 million

945
00:40:04.865 --> 00:40:07.125
and they get zero value out of it, I mean,

946
00:40:07.125 --> 00:40:08.525
that could be a headline, right?

947
00:40:08.555 --> 00:40:10.565
Like, city wastes another 20 million

948
00:40:10.565 --> 00:40:12.565
of taxpayers money in America, right?

949
00:40:12.565 --> 00:40:15.925
Like that's, yeah. So they, so they're risk avoiders.

950
00:40:16.505 --> 00:40:18.365
So decisions take a long time.

951
00:40:18.505 --> 00:40:22.165
So if you are a risk, or if you have a high risk tolerance

952
00:40:22.225 --> 00:40:23.685
and you're shooting from the hip, you're gonna

953
00:40:24.205 --> 00:40:25.965
probably be a little friction sometimes there.

954
00:40:26.585 --> 00:40:28.405
And you have to know how

955
00:40:28.405 --> 00:40:31.165
to operate in the culture that you're in.

956
00:40:31.665 --> 00:40:34.765
And what I like to think about is how can you start

957
00:40:34.785 --> 00:40:38.045
to move your culture into more of a healthy culture

958
00:40:38.045 --> 00:40:39.925
that gets results and,

959
00:40:40.065 --> 00:40:42.805
and push it, you know, push it toward that in a way

960
00:40:42.805 --> 00:40:44.005
that doesn't break you.

961
00:40:44.525 --> 00:40:46.365
'cause you're the one that's gonna break, by the way,

962
00:40:46.665 --> 00:40:48.085
the organization's not gonna break.

963
00:40:48.235 --> 00:40:50.365
It's you, right? You're gonna be find yourself out the

964
00:40:50.365 --> 00:40:51.525
door if that's the case.

965
00:40:51.705 --> 00:40:53.205
So, um, anytime

966
00:40:53.305 --> 00:40:56.885
and project leaders, PMO leaders, I have been there, uh,

967
00:40:56.995 --> 00:40:58.005
many times you're asked

968
00:40:58.005 --> 00:41:00.485
to be a change agent in a low maturity organization.

969
00:41:00.785 --> 00:41:02.725
And when you are asked to be a change agent,

970
00:41:03.665 --> 00:41:06.645
here's my advice for you, either run the other way

971
00:41:06.745 --> 00:41:08.525
or don Bulletproof vest

972
00:41:08.525 --> 00:41:11.325
because it, it is gonna be hard, right?

973
00:41:11.475 --> 00:41:12.485
It's also very,

974
00:41:12.515 --> 00:41:15.965
very satisfying when you can sit back in six months

975
00:41:15.985 --> 00:41:18.165
and say, we delivered a million dollars in value.

976
00:41:18.415 --> 00:41:21.445
We're changing the way the organization gets projects done,

977
00:41:21.465 --> 00:41:24.125
and it's better, and it's faster and it's cheaper.

978
00:41:24.385 --> 00:41:26.325
And, uh, people are having, you know,

979
00:41:26.405 --> 00:41:28.485
a better experience of it as well.

980
00:41:28.625 --> 00:41:31.765
So it can be extremely satisfying,

981
00:41:32.345 --> 00:41:35.685
but it can also be just really, really hard.

982
00:41:36.545 --> 00:41:39.085
And, and one of the animals that makes it so hard.

983
00:41:39.555 --> 00:41:41.485
I've been trying to figure out how we got back to this one.

984
00:41:41.485 --> 00:41:43.485
So I'm really delighted that, very pleased

985
00:41:43.485 --> 00:41:44.525
with myself on this segue.

986
00:41:44.835 --> 00:41:47.245
Yeah. Uh, so one of the, one of the creatures that makes

987
00:41:47.245 --> 00:41:50.005
that so difficult is the snake.

988
00:41:51.165 --> 00:41:53.385
So talk to us about snakes.

989
00:41:54.165 --> 00:41:56.985
How do we, how do we, how do we spot a snake first?

990
00:41:57.845 --> 00:42:01.425
You know? And sometimes, um, sometimes you don't, right?

991
00:42:01.525 --> 00:42:06.505
So the idea with the whole snake is stakeholders are, um,

992
00:42:06.645 --> 00:42:09.105
either love your project, hate your project,

993
00:42:09.445 --> 00:42:10.745
or somewhere in between.

994
00:42:11.125 --> 00:42:12.945
And the snakes are the ones that hate your project.

995
00:42:13.375 --> 00:42:15.305
They may not want you to succeed.

996
00:42:15.855 --> 00:42:18.705
They may not want the project to succeed for some reason.

997
00:42:19.285 --> 00:42:20.305
But really, you know,

998
00:42:20.795 --> 00:42:23.945
every villain is a hero in their own story.

999
00:42:24.655 --> 00:42:27.475
So snakes feel like they're protecting their territory.

1000
00:42:27.865 --> 00:42:31.715
They feel like, you know, they feel righteous in their,

1001
00:42:32.015 --> 00:42:33.675
you know, in, in their perspective.

1002
00:42:34.335 --> 00:42:37.275
And the idea that I was talking about is, you know,

1003
00:42:37.275 --> 00:42:38.835
about project land is, do you know

1004
00:42:39.145 --> 00:42:42.595
what yours is really the profile of your project land.

1005
00:42:43.015 --> 00:42:46.595
And if you are sort of skipping through the meadow

1006
00:42:46.735 --> 00:42:47.755
of project land,

1007
00:42:47.775 --> 00:42:50.355
and you're not watching out for snakes, one,

1008
00:42:50.455 --> 00:42:53.355
if you get close to one, it's going to jump up

1009
00:42:53.355 --> 00:42:54.775
and bite you, right?

1010
00:42:54.835 --> 00:42:58.455
And this has happened to me, you know, many times

1011
00:42:58.585 --> 00:43:00.255
where I didn't see that one coming.

1012
00:43:00.635 --> 00:43:03.535
And so we talked about, you know, stakeholder analysis

1013
00:43:03.535 --> 00:43:08.205
before and how stakeholders, you know, people like,

1014
00:43:08.205 --> 00:43:09.325
especially in tech,

1015
00:43:09.325 --> 00:43:12.165
people don't think about the people as much as they should.

1016
00:43:12.345 --> 00:43:14.285
And that's been my experience in, you know,

1017
00:43:14.355 --> 00:43:17.765
decades in technology where we just think about the process

1018
00:43:17.825 --> 00:43:18.845
and the tools, and we don't think

1019
00:43:18.845 --> 00:43:19.965
about the people as much as we should.

1020
00:43:20.035 --> 00:43:22.805
Well, you know, I really hope that with this book,

1021
00:43:23.105 --> 00:43:27.245
people start to realize, um, that the sad truth is

1022
00:43:27.245 --> 00:43:29.805
that if you don't know who your snakes are,

1023
00:43:30.595 --> 00:43:32.935
you are gonna find out and it's gonna be the

1024
00:43:32.935 --> 00:43:34.015
hard way, right?

1025
00:43:34.355 --> 00:43:36.265
That's, that's

1026
00:43:36.265 --> 00:43:38.705
Not, and, and do you think, and so let me ask you this,

1027
00:43:38.805 --> 00:43:40.825
do you think a snake is a personality

1028
00:43:41.485 --> 00:43:45.505
or is it, is it a, is it a, an artifact of circumstance?

1029
00:43:47.125 --> 00:43:50.305
So I think it can be both in either or.

1030
00:43:50.765 --> 00:43:54.905
So I, you know, some people come across as naysayers.

1031
00:43:55.525 --> 00:43:56.585
Um, I saw that.

1032
00:43:56.885 --> 00:43:58.545
So some people come across that way,

1033
00:43:58.545 --> 00:44:00.185
but really that's just their personality.

1034
00:44:00.185 --> 00:44:01.465
They, they're just questioners.

1035
00:44:01.465 --> 00:44:03.865
They like to ask questions, they like to challenge.

1036
00:44:04.175 --> 00:44:05.905
It's, you know, that's just kind of

1037
00:44:05.905 --> 00:44:07.985
how they operate and think things through.

1038
00:44:08.205 --> 00:44:10.025
And that's fine. There are analysts, you know,

1039
00:44:10.255 --> 00:44:11.385
I've been there myself.

1040
00:44:11.845 --> 00:44:15.585
Um, and then, but other times they legit don't want you

1041
00:44:15.725 --> 00:44:17.585
to succeed and will figure out a way

1042
00:44:17.585 --> 00:44:18.785
to help you, help you fail.

1043
00:44:20.865 --> 00:44:23.005
And so, like, they, they all exist.

1044
00:44:23.725 --> 00:44:26.205
I mean, they, all of these creatures can exist at different

1045
00:44:26.205 --> 00:44:27.605
times or another.

1046
00:44:28.025 --> 00:44:29.965
And so, and Leo asked the question, you know,

1047
00:44:29.965 --> 00:44:31.965
what animal comes across as a supporter?

1048
00:44:32.265 --> 00:44:34.205
And then snakes, you maybe a hyena.

1049
00:44:36.225 --> 00:44:37.245
So what's,

1050
00:44:37.685 --> 00:44:39.925
I have been asked the question like, what's the next book?

1051
00:44:40.105 --> 00:44:43.605
And we're, we're actually working on, um, uh,

1052
00:44:43.605 --> 00:44:44.845
project Land goes to the movies,

1053
00:44:45.385 --> 00:44:47.405
and the, the chapter I just wrote

1054
00:44:47.465 --> 00:44:50.845
as an example chapter is from the Italian job, Leo.

1055
00:44:51.345 --> 00:44:54.245
And that is, if anybody saw the Italian job, uh,

1056
00:44:54.355 --> 00:44:55.445
with Mark Wahlberg

1057
00:44:56.025 --> 00:44:59.565
and, um, Charlie Theron, you know,

1058
00:44:59.825 --> 00:45:01.565
the many years ago now it's like,

1059
00:45:02.045 --> 00:45:03.365
I think it's a 20-year-old movie now.

1060
00:45:03.425 --> 00:45:05.085
Um, I just love it. It's one of my favorites.

1061
00:45:05.765 --> 00:45:08.205
Ed Norton's character was a team

1062
00:45:08.205 --> 00:45:09.525
member, and he turns on them.

1063
00:45:09.745 --> 00:45:12.125
And so he was a snake inside the team.

1064
00:45:12.505 --> 00:45:14.645
So it turns out he was a saboteur inside the team.

1065
00:45:15.025 --> 00:45:16.605
And that does, that can happen.

1066
00:45:16.915 --> 00:45:19.645
It's, I think it's a little bit more rare than the

1067
00:45:19.645 --> 00:45:21.765
stakeholder that feels threatened, right?

1068
00:45:22.145 --> 00:45:23.565
But it has happened to me.

1069
00:45:23.565 --> 00:45:24.885
And I, there's a story in the book about it,

1070
00:45:24.885 --> 00:45:27.525
about a steering team member that sabotaged a project.

1071
00:45:29.275 --> 00:45:31.015
So, and so there, there's a question.

1072
00:45:31.115 --> 00:45:32.295
So I shall ask a question.

1073
00:45:32.315 --> 00:45:34.735
How do we dodge and, and counter the, you know, move

1074
00:45:34.735 --> 00:45:36.735
around the snakes, you know, manage the snakes?

1075
00:45:37.155 --> 00:45:40.495
And, and my guess is the answer is that it depends on

1076
00:45:40.495 --> 00:45:42.495
what kind of snake they are, right?

1077
00:45:42.495 --> 00:45:45.495
Are they a mean snake or are they just a snake defending the

1078
00:45:45.935 --> 00:45:47.655
territory that you just startled?

1079
00:45:47.835 --> 00:45:50.295
You know, so, so, so talk to us a little bit about that.

1080
00:45:50.885 --> 00:45:54.575
Yeah. Well, it all, you know, who are the snakes comes out

1081
00:45:55.275 --> 00:45:57.255
in when you do your stakeholder analysis?

1082
00:45:57.595 --> 00:46:01.135
Um, and as part of the book, there are some, uh, resources

1083
00:46:01.405 --> 00:46:03.615
that I use that our team uses.

1084
00:46:03.955 --> 00:46:05.255
Uh, one of them is called the

1085
00:46:05.255 --> 00:46:06.855
stakeholder analysis and management matrix.

1086
00:46:07.395 --> 00:46:10.935
And the first, the first thing is you just start to identify

1087
00:46:11.115 --> 00:46:12.775
who the different stakeholders are.

1088
00:46:13.035 --> 00:46:15.855
And you have a very private conversation with the sponsor,

1089
00:46:15.995 --> 00:46:17.615
for instance, about, you know,

1090
00:46:17.615 --> 00:46:19.255
the stakeholders and their profiles.

1091
00:46:19.475 --> 00:46:22.215
So who is a cheerleader for your project, right?

1092
00:46:22.235 --> 00:46:23.975
Who loves your project and is your cheerleader

1093
00:46:24.355 --> 00:46:26.375
who might hate your project, right?

1094
00:46:26.675 --> 00:46:29.655
Who might be somewhere in between that, that finicky fan.

1095
00:46:30.035 --> 00:46:33.535
And so the first step is just identify them

1096
00:46:33.715 --> 00:46:37.415
and then start to realize, okay, who might not be a fan

1097
00:46:37.415 --> 00:46:39.055
of this project for any reason at all?

1098
00:46:39.425 --> 00:46:43.935
Right? So like, if the, if the sponsor has a conflict

1099
00:46:44.045 --> 00:46:47.295
with another leader in the organization, it

1100
00:46:47.525 --> 00:46:49.175
that could just come with it just

1101
00:46:49.175 --> 00:46:50.495
because they, they just don't,

1102
00:46:51.125 --> 00:46:53.335
they just don't like each other, you know?

1103
00:46:53.735 --> 00:46:55.415
I mean, yeah, people are people, right?

1104
00:46:55.435 --> 00:46:56.535
It could be anything.

1105
00:46:56.835 --> 00:46:59.535
And so if you are the project manager, right?

1106
00:46:59.595 --> 00:47:02.215
Or you're the PMO leader who's advising your project

1107
00:47:02.215 --> 00:47:05.215
managers on how to, how to figure the people side out,

1108
00:47:05.485 --> 00:47:08.015
this is one of the ways where it's like, have,

1109
00:47:08.015 --> 00:47:10.175
make sure everybody's having the private conversation

1110
00:47:10.705 --> 00:47:13.495
about the people, which is very uncomfortable for people,

1111
00:47:13.495 --> 00:47:16.135
which is why I use animals instead, right?

1112
00:47:16.195 --> 00:47:18.935
And say, okay, who might be a snake in the grass here?

1113
00:47:19.275 --> 00:47:21.855
And then think about, well, what is their perspective?

1114
00:47:21.855 --> 00:47:24.655
Because then as you said, Stewart, then you can figure out,

1115
00:47:24.655 --> 00:47:26.895
okay, are they just gonna defend their territory?

1116
00:47:27.355 --> 00:47:29.845
Are they just gonna be part of the resistance just

1117
00:47:29.865 --> 00:47:31.525
for resistance sake, right?

1118
00:47:31.585 --> 00:47:33.205
Are they, like, what is their perspective?

1119
00:47:33.345 --> 00:47:35.965
And then you can prepare for, all right,

1120
00:47:35.965 --> 00:47:37.045
well what are we gonna do about this?

1121
00:47:37.385 --> 00:47:40.765
And sometimes, and I encourage this too, the PM is like,

1122
00:47:40.875 --> 00:47:41.885
well, they said to do nothing.

1123
00:47:42.005 --> 00:47:43.565
I said, write that down, write that down.

1124
00:47:43.565 --> 00:47:45.125
Then the sponsor said, do nothing.

1125
00:47:45.195 --> 00:47:46.445
Wait and see, write it down.

1126
00:47:46.595 --> 00:47:49.565
Because later if that snake comes up and bite you,

1127
00:47:49.585 --> 00:47:51.365
and they go, well, why didn't you see that coming?

1128
00:47:51.365 --> 00:47:52.925
You'll be like, we talked about this

1129
00:47:53.065 --> 00:47:55.365
and we said, do nothing and wait and see.

1130
00:47:55.595 --> 00:47:58.325
It's right here in black and white. You know?

1131
00:47:58.585 --> 00:48:00.885
And so, oh yeah. Because we have short term memory loss

1132
00:48:00.885 --> 00:48:02.285
problems a lot of times as sponsors.

1133
00:48:03.925 --> 00:48:06.845
Absolutely. Uh, absolutely. Uh, a hundred percent.

1134
00:48:07.265 --> 00:48:08.445
And, you know, and,

1135
00:48:08.665 --> 00:48:12.005
and again, I think it's important, uh, to, to highlight that

1136
00:48:13.335 --> 00:48:15.835
the project manager and the PMO, right?

1137
00:48:16.575 --> 00:48:20.955
You are there as custodians of a change process

1138
00:48:21.495 --> 00:48:22.915
or series as of change processes.

1139
00:48:23.965 --> 00:48:26.425
You stay with that change progress process,

1140
00:48:26.575 --> 00:48:28.585
usually from the beginning to the end.

1141
00:48:30.185 --> 00:48:32.085
You're the only person that lives it day to day.

1142
00:48:33.505 --> 00:48:36.555
Your individual delivery resources come in and they go out.

1143
00:48:37.645 --> 00:48:40.215
Your stakeholder, you know, your, your sponsor,

1144
00:48:40.755 --> 00:48:43.255
he thinks about this once every two weeks when you have your

1145
00:48:43.255 --> 00:48:45.595
one hour meeting the rest of the time.

1146
00:48:45.595 --> 00:48:47.235
Mm-Hmm. The rest of the time the head's full

1147
00:48:47.235 --> 00:48:48.595
of other stuff, right?

1148
00:48:49.215 --> 00:48:50.475
So could be, yep. Mm-Hmm.

1149
00:48:50.775 --> 00:48:54.075
So, so, um, you know, it, it is important to understand

1150
00:48:54.665 --> 00:48:56.395
that stakeholder map, right?

1151
00:48:56.515 --> 00:48:59.715
I, I, I like, um, I like that stakeholder matrix

1152
00:49:00.905 --> 00:49:02.045
way of putting it as shock.

1153
00:49:02.045 --> 00:49:05.645
And that's a really nice way just understanding, you know,

1154
00:49:05.755 --> 00:49:07.565
what, what animals do you have around the table?

1155
00:49:08.405 --> 00:49:10.305
But, but remember that people just

1156
00:49:10.465 --> 00:49:13.975
'cause somebody is a snake now, or a gazelle

1157
00:49:13.975 --> 00:49:15.335
or whatever they are, right?

1158
00:49:16.015 --> 00:49:18.385
Doesn't mean that's what they'll always be, right?

1159
00:49:19.375 --> 00:49:20.995
It just means that's what they are now,

1160
00:49:21.615 --> 00:49:25.245
and you can decide, you know, you can actually do things

1161
00:49:25.745 --> 00:49:26.885
to change the kind of animal,

1162
00:49:26.905 --> 00:49:28.405
or at least the way the animal's behaving.

1163
00:49:28.515 --> 00:49:31.125
Yeah. Just like with the, just like with a bear, right?

1164
00:49:31.125 --> 00:49:32.125
If you go in with a big stick

1165
00:49:32.125 --> 00:49:33.565
and you poke the bear, it's gonna growl,

1166
00:49:34.105 --> 00:49:35.845
so don't poke the bear. Right?

1167
00:49:36.075 --> 00:49:38.295
Exactly. Yeah. I love that.

1168
00:49:38.475 --> 00:49:39.495
And in fact, you know,

1169
00:49:39.705 --> 00:49:42.215
since there are clearly some PMO leaders on the line,

1170
00:49:42.295 --> 00:49:45.575
I just wanna point out like, so back to that story about

1171
00:49:45.575 --> 00:49:47.975
how we were changing the way the whole organization did it.

1172
00:49:47.995 --> 00:49:49.175
And I checked in with sponsors

1173
00:49:49.175 --> 00:49:53.735
and stuff, I would as assign, I, I assigned a pm a Pro PM

1174
00:49:54.475 --> 00:49:56.135
to a sponsor and said to her,

1175
00:49:56.805 --> 00:49:58.495
your job is to turn this guy around.

1176
00:49:59.275 --> 00:50:03.985
He is against us. He doesn't get it.

1177
00:50:04.205 --> 00:50:05.745
He wants us to run this project

1178
00:50:05.745 --> 00:50:07.905
because if it fails, then it's on us.

1179
00:50:08.455 --> 00:50:10.025
Like, this is what is happening.

1180
00:50:10.385 --> 00:50:12.185
I need you to go in with eyes wide open

1181
00:50:12.415 --> 00:50:13.745
that this is what is happening.

1182
00:50:14.125 --> 00:50:16.875
He is today an enemy

1183
00:50:17.175 --> 00:50:19.155
and you need to turn him into a fan.

1184
00:50:19.855 --> 00:50:22.795
Are you up for it? And I knew she would be, and she was.

1185
00:50:23.055 --> 00:50:24.395
And that's exactly what she did.

1186
00:50:24.455 --> 00:50:26.155
So not only did she run the project

1187
00:50:26.335 --> 00:50:29.445
and help him be successful with his very risky project,

1188
00:50:29.985 --> 00:50:31.965
but also she turned him into a fan.

1189
00:50:32.385 --> 00:50:36.205
And so when I, when I would check in with him, the,

1190
00:50:36.665 --> 00:50:39.885
the demeanor changed, you know, over time

1191
00:50:39.885 --> 00:50:43.405
because he, he was not, he didn't get it at first.

1192
00:50:43.505 --> 00:50:46.565
He just, he had never experienced this, this type of thing

1193
00:50:46.565 --> 00:50:48.845
before, but he was an ambitious guy

1194
00:50:49.185 --> 00:50:51.805
and he really wanted to obviously, you know, do well.

1195
00:50:51.945 --> 00:50:55.125
And, um, and, but he was also trying to cover his bases.

1196
00:50:55.515 --> 00:50:56.515
Like

1197
00:50:57.415 --> 00:50:59.935
I, and, and, and you know, I I, by the way, I,

1198
00:50:59.935 --> 00:51:01.775
I love Ed's thing, so give this snake a rat.

1199
00:51:02.335 --> 00:51:06.175
I I like that. Um, so that, so that's, that's brilliant.

1200
00:51:06.275 --> 00:51:07.575
But, but sometimes, you know what,

1201
00:51:07.575 --> 00:51:08.775
you can give the snake a rat.

1202
00:51:09.275 --> 00:51:12.055
Uh, you can, you can carefully go around its territory.

1203
00:51:12.235 --> 00:51:15.615
You can get someone to shout at it, and,

1204
00:51:15.795 --> 00:51:18.015
and it just, it's just not gonna play.

1205
00:51:18.015 --> 00:51:19.215
It's gonna try and bite you anyway.

1206
00:51:19.915 --> 00:51:21.775
And, you know, sometimes that happens.

1207
00:51:22.555 --> 00:51:26.015
And, and at the end of the day, that is, that's another risk

1208
00:51:26.365 --> 00:51:29.855
that goes on your risk register at some level, right?

1209
00:51:29.875 --> 00:51:30.935
Yes. You, and,

1210
00:51:31.155 --> 00:51:33.095
and you say, great, we have a risk that some

1211
00:51:33.095 --> 00:51:34.535
of our stakeholders aren't buying in.

1212
00:51:35.005 --> 00:51:36.955
Right? And, and you make it visible

1213
00:51:37.495 --> 00:51:40.155
and you have a discussion with, with your sponsor,

1214
00:51:40.295 --> 00:51:41.595
and you figure out what you do.

1215
00:51:42.145 --> 00:51:43.275
Yeah. What are we gonna do about it?

1216
00:51:43.335 --> 00:51:44.435
You know? And, and for

1217
00:51:44.435 --> 00:51:45.835
Those, it might be, and it might be

1218
00:51:45.835 --> 00:51:47.275
that the right answer is that this, that,

1219
00:51:47.275 --> 00:51:49.915
that your sponsor will go and, and shoot a snake

1220
00:51:49.915 --> 00:51:51.035
and put another animal in there.

1221
00:51:51.425 --> 00:51:53.695
Yeah, absolutely. That's a Good outcome.

1222
00:51:54.195 --> 00:51:57.295
Yep. And sometimes, you know, there have, I used to think

1223
00:51:57.315 --> 00:52:01.505
as a PM that I had to do everything right, that it was up

1224
00:52:01.505 --> 00:52:04.145
to me to do everything because I had had really bad sponsors

1225
00:52:04.145 --> 00:52:06.465
that did nothing before anybody been there.

1226
00:52:07.005 --> 00:52:09.785
And uh, and then I realized like, oh,

1227
00:52:09.935 --> 00:52:12.185
when we have this stakeholder analysis

1228
00:52:12.765 --> 00:52:15.025
men management matrix in front of people's faces,

1229
00:52:15.725 --> 00:52:18.105
and we go, okay, what are we gonna do about this?

1230
00:52:18.795 --> 00:52:22.625
Right? Sometimes the best answer is the sponsor has

1231
00:52:22.625 --> 00:52:23.705
to do something about it.

1232
00:52:23.705 --> 00:52:25.905
They're in the best position to do something about it,

1233
00:52:25.905 --> 00:52:26.985
just as you said, Stuart.

1234
00:52:27.325 --> 00:52:30.585
And it could be like, listen, you know, you need

1235
00:52:30.585 --> 00:52:33.905
to make sure that you take that person to lunch,

1236
00:52:33.905 --> 00:52:37.185
that you have a coffee conversation with them over,

1237
00:52:37.445 --> 00:52:41.145
you know, over virtually that you understand them,

1238
00:52:41.145 --> 00:52:42.825
that you develop a relationship with them,

1239
00:52:43.045 --> 00:52:44.345
you know, whatever it is.

1240
00:52:44.745 --> 00:52:46.305
Whatever it is, right?

1241
00:52:46.445 --> 00:52:49.105
Do whatever you need to do to get the humans to do

1242
00:52:49.105 --> 00:52:51.105
what they need to do, when they need to do 'em, right?

1243
00:52:51.105 --> 00:52:53.425
That's kind of what you, what your job is as a pm

1244
00:52:53.765 --> 00:52:57.425
and our job as PMO leaders is to support our PMs in doing

1245
00:52:57.425 --> 00:52:58.545
that and have their backs.

1246
00:53:00.345 --> 00:53:02.955
Beautiful. So we've got just a couple of minutes left.

1247
00:53:03.615 --> 00:53:08.115
Um, so, uh, so what I'd like to do, so, so Dawn,

1248
00:53:08.135 --> 00:53:12.785
is just give you a couple of minutes to, um, tell people

1249
00:53:13.075 --> 00:53:15.505
where they can get the book, where they can reach you

1250
00:53:16.125 --> 00:53:18.065
if they need help and support beyond the book.

1251
00:53:18.685 --> 00:53:21.945
Um, I understand you do bar mitzvahs and golf tournaments.

1252
00:53:25.135 --> 00:53:26.475
That's, that's very funny.

1253
00:53:26.815 --> 00:53:31.715
Um, So I am pulling up, um,

1254
00:53:33.175 --> 00:53:36.275
the, so of course you can find it on Amazon,

1255
00:53:36.855 --> 00:53:41.355
but also, um, you can go to this link I'm pulling up now

1256
00:53:41.535 --> 00:53:44.115
and I'm gonna drop it in the chat.

1257
00:53:44.335 --> 00:53:49.195
Uh, and so the book is available, um,

1258
00:53:49.655 --> 00:53:52.075
in, you know, on Amazon and beyond, certainly.

1259
00:53:52.175 --> 00:53:54.315
And so I'm gonna drop that in the chat for everyone here.

1260
00:53:55.865 --> 00:53:58.515
Hold please. Here we go. There it is.

1261
00:53:58.775 --> 00:54:03.195
Um, and if you do get the book

1262
00:54:04.225 --> 00:54:09.045
and you do, um, you know, like the book, uh,

1263
00:54:09.145 --> 00:54:12.445
please give it your highest star rating possible

1264
00:54:14.545 --> 00:54:16.005
and say something nice if you would,

1265
00:54:16.005 --> 00:54:20.725
because our publicist, by the way, is killing me with,

1266
00:54:20.985 --> 00:54:22.885
you know, Dawn, we need 50 reviews.

1267
00:54:22.945 --> 00:54:25.765
So the last time I checked, we had 22 reviews

1268
00:54:26.505 --> 00:54:28.285
and we need to get to 50 on Amazon

1269
00:54:28.285 --> 00:54:30.565
because as far as media goes

1270
00:54:30.565 --> 00:54:32.005
and all that stuff, um,

1271
00:54:32.585 --> 00:54:34.445
Amazon is the Google of books he says.

1272
00:54:35.025 --> 00:54:37.805
And so anybody that doesn't know me, whatever, will go

1273
00:54:37.805 --> 00:54:39.765
to Amazon and go, oh, what are the reviews?

1274
00:54:39.865 --> 00:54:41.005
Say, blah, blah, blah, blah, blah.

1275
00:54:41.345 --> 00:54:43.405
Now if you have suggestions for the books,

1276
00:54:43.805 --> 00:54:45.485
'cause some of you are analysts, right?

1277
00:54:45.545 --> 00:54:48.965
And, and even God in heaven would not get five stars from

1278
00:54:48.965 --> 00:54:52.045
you, please send me a LinkedIn message

1279
00:54:53.225 --> 00:54:54.445
and let me know what it would take

1280
00:54:54.445 --> 00:54:55.845
to get your five star review.

1281
00:54:56.165 --> 00:54:58.805
I would be really curious about that. I love feedback.

1282
00:54:59.125 --> 00:55:00.165
I love, love, love feedback.

1283
00:55:00.425 --> 00:55:01.885
So tell me what you really think.

1284
00:55:02.145 --> 00:55:04.725
So please invite you to link in with me.

1285
00:55:04.725 --> 00:55:06.445
Stewart and I are connected on LinkedIn,

1286
00:55:06.465 --> 00:55:09.085
so if you're connected with Stewart, then a friend

1287
00:55:09.085 --> 00:55:11.405
of his is a friend of mine, uh, on LinkedIn,

1288
00:55:11.405 --> 00:55:13.245
please check it out and I'd be

1289
00:55:13.245 --> 00:55:14.685
delighted to hear what you think.

1290
00:55:15.065 --> 00:55:18.085
And, um, and you know, your version

1291
00:55:18.105 --> 00:55:19.565
of Project Land, tell me more.

1292
00:55:20.265 --> 00:55:22.245
So please link in with me. That's the best way to get

1293
00:55:22.505 --> 00:55:24.365
And, and stop being cheap guys.

1294
00:55:24.755 --> 00:55:26.605
Come on. 20, 20 bucks

1295
00:55:26.625 --> 00:55:29.805
or whatever it is for, for 25 years experience.

1296
00:55:29.805 --> 00:55:30.845
That's a bargain. It's

1297
00:55:30.915 --> 00:55:32.325
9 99 for the ebook.

1298
00:55:32.435 --> 00:55:36.085
9 99. Come on, come on. Stop being cheap. 9 99

1299
00:55:36.105 --> 00:55:36.965
For the ebook. Yeah.

1300
00:55:37.185 --> 00:55:40.085
Uh, by the way, I, I, I dunno, I dunno if, uh,

1301
00:55:40.625 --> 00:55:43.485
if anybody here has actually looked at writing a book,

1302
00:55:43.955 --> 00:55:45.645
authors never make money from books.

1303
00:55:46.025 --> 00:55:47.125
No. Right? It's,

1304
00:55:47.275 --> 00:55:48.275
It's used. Yeah, we're the whole

1305
00:55:48.275 --> 00:55:49.885
like for real in the whole, right?

1306
00:55:49.885 --> 00:55:52.845
Yeah. Because it's such an expensive endeavor. Yep. Mm-hmm,

1307
00:55:53.365 --> 00:55:54.325
Absolutely. Um, yeah,

1308
00:55:54.435 --> 00:55:55.445
It's a labor of love.

1309
00:55:55.505 --> 00:55:56.965
So thank you for saying that to

1310
00:55:56.965 --> 00:55:57.965
Her. Yes, it does.

1311
00:55:57.965 --> 00:56:01.165
I mean, it costs 10, it costs the authors tens

1312
00:56:01.165 --> 00:56:03.845
of thousands, possibly even over a hundred thousand just

1313
00:56:03.845 --> 00:56:05.205
to get a book out and launched.

1314
00:56:05.865 --> 00:56:10.285
Um, and so, you know, typically, Dawn, I know this is kind

1315
00:56:10.285 --> 00:56:12.285
of your motivation, Laura's motivation,

1316
00:56:12.595 --> 00:56:14.445
Heather's motivation, right?

1317
00:56:14.705 --> 00:56:16.725
Is, is sharing that experience

1318
00:56:16.825 --> 00:56:18.765
and giving back to the community at some level.

1319
00:56:20.075 --> 00:56:21.085
Yeah, for sure. So please do,

1320
00:56:21.185 --> 00:56:23.565
please do support these guys 'cause they are heroes.

1321
00:56:24.225 --> 00:56:27.885
Um, the, their knowledge helps, helps us all do better and,

1322
00:56:27.905 --> 00:56:28.925
and inspires us all.

1323
00:56:28.985 --> 00:56:31.965
So thank you Dawn. Thank you everybody for joining us,

1324
00:56:32.105 --> 00:56:36.045
but also for, for jumping in and, uh, being so active

1325
00:56:36.305 --> 00:56:38.005
and getting with the spirit of the session.

1326
00:56:38.065 --> 00:56:40.965
Really enjoyed the, the interactions, um,

1327
00:56:41.865 --> 00:56:44.365
and, uh, you know, a shock as usual.

1328
00:56:45.075 --> 00:56:47.805
Nice work, Leo. Like I said, go find a therapist

1329
00:56:48.625 --> 00:56:51.645
and, uh, uh,

1330
00:56:51.945 --> 00:56:53.965
but, uh, really thank you everybody for joining.

1331
00:56:54.355 --> 00:56:55.725
Joan, didn't to see you there, how are you doing?

1332
00:56:56.265 --> 00:56:58.605
Um, uh, so thank you all for joining.

1333
00:56:59.185 --> 00:57:01.965
Uh, do reach out and follow us on LinkedIn.

1334
00:57:02.405 --> 00:57:06.245
Subscribe to our newsletter so that you get, um, uh,

1335
00:57:06.245 --> 00:57:08.485
notification for other webinars.

1336
00:57:09.545 --> 00:57:12.325
We do two a month, usually a fun one like this, a kind

1337
00:57:12.325 --> 00:57:14.885
of uh, uh, deep insight, one like this

1338
00:57:15.025 --> 00:57:16.525
and, uh, and then a demo webinar.

1339
00:57:16.585 --> 00:57:18.485
So come to those. We always try

1340
00:57:18.485 --> 00:57:20.325
and make 'em a little bit fun, a little bit different.

1341
00:57:20.465 --> 00:57:21.805
I'm not a big fan of talking heads.

1342
00:57:22.545 --> 00:57:25.485
Um, and uh, so thank you everybody for joining.

1343
00:57:25.675 --> 00:57:27.005
Dawn a Million. Thanks.

1344
00:57:28.275 --> 00:57:29.705
Thank you Stuart for having me.

1345
00:57:29.765 --> 00:57:31.905
And, uh, remember everybody, it's about the people.

1346
00:57:32.825 --> 00:57:34.395
It's about the people and it's about the

1347
00:57:34.395 --> 00:57:35.875
eggs, not the ducks.

1348
00:57:36.505 --> 00:57:41.355
Yeah. Which is where we started the conversation. Excellent.

1349
00:57:41.385 --> 00:57:42.795
Very good. Thanks folks.
