TransparentChoice Limited

Terms of Service and License Agreement

By using the TransparentChoice or MakeItRational software, whether delivered as an online service or as desktop software, which is available at  or  ("Service"), you are agreeing to be bound by the following terms and conditions ("Terms of Service").

TransparentChoice Limited ("Company") reserves the right to update and change these Terms of Service without notice.

Violation of any of the terms below may result in the termination of your account or revocation of your license.

Account Terms and Grant of License

  1. You are responsible for maintaining the security of your account and password. The Company cannot and will not be liable for any loss or damage from your failure to comply with this security obligation.
  2. You are responsible for all content posted or entered into the software and for activity that occurs under your account (even when content is posted by others who have their own logins under your account, if applicable).
  3. You may not use the Service for any illegal purpose or to violate any laws in your jurisdiction (including but not limited to copyright laws).
  4. You must provide your legal full name, the organization for which you are purchasing the Service (if applicable), a valid email address, and any other information requested in order to complete the signup process.
  5. Your login may only be used by one person – a single login shared by multiple people is not permitted. You may create separate logins for as many people as you'd like providing these logins are paid for, where applicable.
  6. You must be a human. Accounts registered by “bots” or other automated methods are not permitted.
  7. If you are purchasing MakeItRational or TransparentChoice for use on your computer locally, subject to the terms and conditions set forth in these Terms of Service and to your performance of your obligations hereunder, directly or on behalf of MakeItRational we grant you a nonexclusive, nontransferable, perpetual license, to install and use the Software for use on one computer at a time and for one user or on the number of computers and for the number of users as shall be agreed in writing between us.
  8. Your puchase of the Service gives you no right to lease, rent or resell the Service, for free or otherwise, to any third party.   
  9. You may use the Service only in connection with your own business. You may not use the software to support decisions for any other organization unless you have prior written agreement from Company in which case that written agreement is incorporated into these Terms of Service.
  10. Where you purchase a license or subscription that is limited to a specific scope (e.g. for project prioritization), you may only use the software for that type of decision. 

Personally Identifiable Information

TransparentChoice Limited will collect and process personally identifiable information (PII) for the purpose of providing our service to you. We are acting as a data processor for you and commit to treat all PII according to our Privacy Policy and in accordance with our Data Processing Agreement which is incorporated by reference into these Terms of Service.

You are responsible for ensuring you have appropriate informed consent to store and process any PII that you enter into our system.

API and Other Integration Terms

Customers may access their Service data via the Application Program Interface or via other import, export of integration mechanisms such as csv files or spreadsheets (collectively called "API") where such API exists. Any use of the API, including use of the API through a third-party product that accesses the Service, is bound by the terms of this agreement plus the following specific terms:

  1. You expressly understand and agree that the Company shall not be liable for any damages or losses resulting from your use of the API or third-party products that access data via the API.
  2. Abuse or excessively frequent requests to the Service via the API may result in the temporary or permanent suspension of your account's access to the API. The Company, in its sole discretion, will determine abuse or excessive usage of the API. The Company will make a reasonable attempt via email to warn the account owner prior to suspension.

Payment, Refunds, Upgrading and Downgrading Terms

  1. Any access to the Service via a Free Trial is strictly time-bound, and will be revoked after the agreed trial period. Failure to pay after this point will mean your account will be frozen and inaccessible until payment is made.
  2. Any downgrade in plan level or product, will result in the new rate being charged at the next billing cycle. There will be no prorating for downgrades in between billing cycles. Upgrades will be chargeable at the time of upgrade.
  3. Downgrading your Service may cause the loss of features or capacity of your account. The Company does not accept any liability for such loss.
  4. All fees are exclusive of all taxes, levies, import taxes, withholding taxes or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties.

Cancellation and Termination

  1. You are solely responsible for properly cancelling your account. Please contact TransparentChoice at to cancel your account.
  2. If using TransparentChoice, all of your content will be immediately be inaccessible from the Service upon cancellation. Within 30 days, all this content may be permanently deleted from all backups and logs. This information can not be recovered once it has been permanently deleted.
  3. If you cancel the Service before the end of your current paid up billing period, your cancellation will take effect immediately, and you will not be charged again. But there will not be any prorating of unused time in the last billing cycle.
  4. The Company, in its sole discretion, has the right to suspend or terminate your account and refuse any and all current or future use of the Service for any reason at any time. Such termination of the Service will result in the deactivation or deletion of your Account or your access to your Account, and the forfeiture and relinquishment of all content in your account. The Company reserves the right to refuse service to anyone for any reason at any time.

Modifications to the Service and Prices

  1. The Company reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, any part of the Service with or without notice.
  2. Prices of all Services are subject to change upon 30 days notice from us. Such notice may be provided at any time by posting the changes to the TransparentChoice site ( ) or the Service itself.
  3. The Company shall not be liable to you or to any third party for any modification, price change, suspension or discontinuance of the Service.

Copyright and Intellectual Ownership, Marketing

  1. All content posted on the Service must comply with U.K. and U.S. copyright law.
  2. We claim no intellectual property rights over the material you provide to the Service. All materials uploaded remain yours.
  3. If you publish templates, you must ensure you have the right to do so and must make it clear to others what permission they have to use or distribute your template.
  4. If you consume a template, you must abide by any use limitations set out by the publisher of the template and you agree that the publisher remains the owner of the template, though not of the data you enter into the template.
  5. The Company does not pre-screen content, but reserves the right (but not the obligation) in their sole discretion to refuse or remove any content that is available via the Service.
  6. The look and feel of the Service is copyright© TransparentChoice Limited and our partners, all rights reserved. You may not duplicate, copy, or reuse any portion of the HTML, CSS, JavaScript, or visual design elements without express written permission from the Company.
  7. We may refer to you as a customer on our website and in other marketing materials, including the use of your logo. We will use your name and logo with respect and will remove it from our website if you ask us to do so in writing. Naturally, your retain all ownership rights in your logo and brand.

General Conditions

  1. Your use of the Service is at your sole risk. The Service is provided on an “as is” basis and on an “as available” basis.
  2. Technical support is only provided via our online portat which can be found at
  3. You understand that the Company uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run the Service.
  4. You must not modify, adapt or hack the Service.
  5. You must not modify another website so as to falsely imply that it is associated with the Service or the Company.
  6. You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service without the express written permission by the Company.
  7. We may, but have no obligation to, remove content and accounts that we determine in our sole discretion are unlawful or violates any party’s intellectual property or these Terms of Service.
  8. Verbal, physical, written or other abuse (including threats of abuse or retribution) of any Service customer, Company employee or officer will result in immediate account termination.
  9. For TransparentChoice delivered as an online service, you understand that the technical processing and transmission of the Service, including your content, may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. For MakeItRational and for on-premise deployments of TransparentChoice, you are responsible for passing data to and between your collaborators and we accept no responsibility for those data transfers.
  10. We reserve the right to temporarily disable your account if your usage significantly exceeds the average usage of other Service customers. Of course, we'll reach out to the account owner before taking any action except in rare cases where the level of use may negatively impact the performance of the Service for other customers.
  11. The Company does not warrant that (i) the Service will meet your specific requirements, (ii) the Service will be uninterrupted, timely, secure, or error-free, (iii) the results that may be obtained from the use of the Service will be accurate or reliable, (iv) the quality of any products, services, information, or other material purchased or obtained by you through the Service will meet your expectations, and (v) any errors in the Service will be corrected.
  12. YOU EXPRESSLY UNDERSTAND AND AGREE that the Company shall not be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if the Company has been advised of the possibility of such damages), resulting from: (i) the use or the inability to use the Service; (ii) the cost of procurement of substitute goods and services resulting from any goods, data, information or services purchased or obtained or messages received or transactions entered into through or from the Service; (iii) unauthorized access to or alteration of your transmissions or data; (iv) statements or conduct of any third party on the Service; (v) or any other matter relating to the Service.
  13. The failure of the Company to exercise or enforce any right or provision of the Terms of Service shall not constitute a waiver of such right or provision. The Terms of Service constitutes the entire agreement between you and the Company and govern your use of the Service, superceding any prior agreements between you and the Company (including, but not limited to, any prior versions of the Terms of Service).
  14. Questions about the Terms of Service should be sent to

Any new features that augment or enhance the current Service, including the release of new tools and resources, shall be subject to these Terms of Service. Continued use of the Service after any such changes shall constitute your consent to such changes.