Value-Based Project Selection & Prioritization
Speakers
Dr. James T. Brown, PMP, PE is a dynamic keynote speaker who delivers blunt, practical insights on project management and leadership worldwide. He is the author of The Handbook of Program Management and draws on 16 years of NASA experience plus decades of consulting with leading organizations across industries. In addition to speaking and consulting, he serves as a Lecturer at the University of Central Florida College of Business.
Dan Dures is VP of Customer Success at TransparentChoice. With senior leadership experience at Just Eat, dunnhumby, and Home Retail Group, he brings expertise in data, strategy, and customer insight. He helps PMO leaders focus on projects that deliver real strategic value.
Stuart helps PMO and portfolio leaders build strategy-aligned portfolios and prove ROI. A guest lecturer on project prioritization at the University of Oxford, he speaks widely on killing pet projects, focusing investment on value, and using decision science (AHP) to make clear, defensible choices.
About this webinar
In this session, Dr. James Brown joins Stuart Easton and Dan Dures to tackle one of the toughest challenges organizations face: prioritization. Too often leaders claim “everything is a top priority,” creating confusion, overload, and wasted effort. James shows why true leadership means setting clear priorities, aligning projects with organizational values, and managing capacity realistically—because operating at 90% delivers more than pushing for 100%.
Together with Stuart and Dan, James explores how to build credibility and consensus around portfolio decisions using structured approaches like the Analytic Hierarchy Process (AHP). The discussion highlights why value-based prioritization outperforms purely financial metrics, how clear definitions reduce ambiguity and conflict, and how structured decision-making helps leaders cut through politics and make better strategic choices.
You’ll discover:
- Why “everything is priority one” is a recipe for failure
- How to align projects with organizational values and strategy
- Ways to prevent overload and maximize portfolio throughput
- The power of AHP to balance qualitative and quantitative factors
- How structured prioritization builds consensus and accountability
This practical session combines insights from James’s real-world experience with Stuart and Dan’s facilitation, giving PMOs and leaders tools to deliver clarity, focus, and business impact.
