Strategic Clarity: Your Transformation Superpower in the AI Era
Speakers
Al Zeitoun is a global leader in strategy execution and programme management, with expertise in operational excellence, organisational development, and sustainable transformations. A PMI Fellow and trusted strategic advisor, he has supported Fortune 500 companies, government agencies, and global enterprises in delivering complex transformations. He is also an author, keynote speaker, and executive coach recognised for helping organisations achieve lasting impact.
Kevin Darbelnet is a transformation and innovation strategist with 20+ years in global CPG. He helps organizations bridge strategy and execution through Change Agility, R&D leadership, and operational excellence.
Stuart helps PMO and portfolio leaders build strategy-aligned portfolios and prove ROI. A guest lecturer on project prioritization at the University of Oxford, he speaks widely on killing pet projects, focusing investment on value, and using decision science (AHP) to make clear, defensible choices.
About this webinar
Most strategies don’t fail in the boardroom – they fail in execution. In a world of constant change and AI-powered disruption, organisations struggle with shifting priorities, siloed portfolios, “zombie projects” and exhausted teams.
In this webinar, Stuart Easton, Al Zeitoun and Kevin Darbelnet explore how strategic clarity can become your real competitive advantage in the AI era. They’ll show how to build an operating rhythm that keeps strategy, culture and execution in sync – so you can focus limited resources on what truly moves the needle.
Drawing on real-world transformation experience and decision science, the panel will unpack a practical model built on three pillars: the human in the loop, transparent decision-making, and enterprise agility.
- Understand why so many transformations stall – even with “good” strategies.
- See how AI can enhance clarity and focus, rather than replace leadership.
- Learn how to surface and kill pet and zombie projects draining your portfolio.
- Explore how to break functional silos and align innovation, transformation and BAU.
- Get a simple diagnose–align–activate–embed approach you can take back to your organisation.
If you’re wrestling with too many priorities, fragmented portfolios and execution friction, this session will give you language, tools and next steps to start changing the operating system of your organisation.